Use Cases and Deployment Scope
Our clients use Marketo in different ways, but some key business outcomes we see folks commonly tackle with Marketo include:
- Message-based marketing (email, SMS, push notification), both in ad-hoc and structured nurture varieties.
- Web content and lead ingestion via forms and landing pages.
- Customer journey measurement/tracking.
- Event management (webinars, live events, virtual events).
- Sales enablement through marketing messaging (Marketo Sales Insight/Engage).
- Targeted digital advertising through connected Marketo data.