Marketo Reviews

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Score 8.0 out of 100

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Reviews (1-25 of 732)

Courtney Grimes profile photo
Score 9 out of 10
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Use Cases and Deployment Scope

We are a marketing technology consultancy that is platform agnostic but chooses to work extensively with Marketo—both as our in-house platform for marketing automation as well as with our clients. Internally, we use Marketo to drive demand generation, digital marketing initiatives, customer journey management, nurturing and prospect acceleration. With our clients, we deploy, configure, optimize, integrate and implement Marketo in a with a diverse group of companies, including B2B/B2C/B2B2C and verticals such as higher education, financial services, transportation, consumer goods, and SaaS platforms among others.

Our clients use Marketo in different ways, but some key business outcomes we see folks commonly tackle with Marketo include:
  • Message-based marketing (email, SMS, push notification), both in ad-hoc and structured nurture varieties.
  • Web content and lead ingestion via forms and landing pages.
  • Customer journey measurement/tracking.
  • Event management (webinars, live events, virtual events).
  • Sales enablement through marketing messaging (Marketo Sales Insight/Engage).
  • Targeted digital advertising through connected Marketo data.
Read Courtney Grimes's full review
Matt Gomez profile photo
Score 10 out of 10
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Use Cases and Deployment Scope

Marketo is used in a variety of ways at Walden University. First and foremost it is our center for customer communications and engagement across channels: email, SMS, and personalization. We use Marketo to communicate with both current and prospective students, as well as alumni. Beyond communications and nurturing, Marketo is used by our Sales organization to send messages, add customers to targeted campaigns, and view customer behaviors via Marketo Sales Insight. Additionally, Marketo is the centralized entry point for leads where we capture, scrub, score and qualify leads via a custom process we designed and deployed. Marketo is also our hub for a huge roster of marketing tech, database, and reporting application partners.
Read Matt Gomez's full review
Emily Thornton profile photo
Score 9 out of 10
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Use Cases and Deployment Scope

We're using Marketo internally to house our lead management "funnel" architecture as well as perpetual lead nurturing efforts. Marketo contains all of the logic that moves leads through the funnel stages (leveraging a combination of activity and demographic-based scoring) and collects all of the necessary data to allow us to report on funnel metrics (lead velocity, conversion rates, volume, and revenue impact via an integration with SFDC). We've built out our nurturing as well, using advanced logic to ensure people receive content that is mapped to their specific role and their place in the buying cycle.
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Justin Norris profile photo
Score 10 out of 10
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Use Cases and Deployment Scope

We are a Marketo consulting agency and use it both for our own marketing and implement it for clients. We also build products that integrate with it. For our own marketing we use it to manage demand generation activities and for lead management. With our clients we implement, configure, and customize it in a large variety of ways.
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Evan Kubitschek profile photo
Score 8 out of 10
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Use Cases and Deployment Scope

Used by the marketing department in a shared services model for the entire organization.

Specifically, we use it for:
Email marketing (batch and blast)
Email marketing (automated nurture paths)
Web content (operational delivery of assets + forms)
Database cleanup (standardization of fields, etc. before passing to CRM)
Webinars (via GoToWebinar integration)
Live Events (landing pages / registration / post-show assets)
Read Evan Kubitschek's full review
Rubi Cammarota profile photo
Score 8 out of 10
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Use Cases and Deployment Scope

We use Marketo to send emails, manage our large customer database, and analyze our marketing effectiveness. It addresses our problem of organizing our very large database (about 10 million contacts), helping us gain insight into what users are doing in our app, and allowing us to segment them so we can best target them.
Read Rubi Cammarota's full review
Josh Pickles profile photo
Score 9 out of 10
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Use Cases and Deployment Scope

Marketo is the central marketing tool used by various marketing teams across the business, with one centralised team managing the day-to-day (lead and data management, reporting, bounce handling, account management, etc.) as well as the strategic automation development across the various marketing teams within the business.

Each business vertical has its own marketing team who use Marketo on a weekly basis to manage all of their tactical emails with assistance from the Central team.
Read Josh Pickles's full review
Michael Weissberg profile photo
Score 8 out of 10
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Use Cases and Deployment Scope

Marketo is primarily used by the Marketing department for engagement and one-off campaigns, as well as lead management. We have a 1:1 back and forth sync with Salesforce so both can be used for lead management. In short, marketing inputs all leads that we acquire into Marketo, sales inputs all of theirs into Salesforce, and both have the same full database. We market to both our leads and the sales team's leads, as well as manually inputting additional leads we get from other sources for follow-up.
Read Michael Weissberg's full review
Derrick Phipps profile photo
Score 8 out of 10
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Use Cases and Deployment Scope

We use Marketo across our entire organization. We use it for B2B and B2C email campaigns. Marketo helps us track engagement and manage our reporting. Most of our campaigns are batch and blast, and we could do a lot more to make use of the metrics within Marketo. I'd also love to convince our organization to upgrade to the Marketo Emails editor 2.0.
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David Portnowitz profile photo
Score 9 out of 10
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Use Cases and Deployment Scope

We use Marketo in our Marketing department to help with email marketing, marketing automation, lead tracking, web forms, integration with our CRM, integration with other third-party SaaS applications, and much more. Marketo is integral to our business processes and we have used it for four years.
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Alec Dibble profile photo
Score 8 out of 10
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Use Cases and Deployment Scope

Marketo is being utilized organization-wide to fulfill all of our automated email needs. Uses include marketing campaigns, application-based transactional notifications, and internal notifications. Being able to do all email automation using one program simplifies email management across the org. It helps ensure all automated emails are consistent and coming from the same trusted source. Additionally, it provides a high degree of automation, flexibility, and integration. Most campaigns and automation sequences we need are implementable using Marketo.
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Jennifer  Robertson profile photo
August 20, 2019

Highly intuitive.

Score 10 out of 10
Vetted Review
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Use Cases and Deployment Scope

Marketo is used by almost our entire organization. It works together with our CMS to track the buyer journey, automate perpetual nurtures, track multi-channel success, capture ROI, and much more! Marketo is the foundation to our marketing strategy and success!
Read Jennifer Robertson's full review
khyati panwar profile photo
Score 10 out of 10
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Use Cases and Deployment Scope

Marketo is a SaaS based marketing automation and operation software which helps our organization to automate and measure marketing engagement, tasks and workflows. The benefits I realized working with Marketo is how versatile it is in its marketing approach, analytical insights and its strategic ways. It is easy to use and create emails, forms, and landing pages. It is also easy to create workflows for automation which might be very useful in nurturing campaigns. When it comes to complex campaigns, you are able to create flows and derive users according their actions and behaviors. Below are the the different Marketo functions which are being used to address business problems:


  • Email Marketing
  • Lead Nurturing
  • Lead Management
  • Bi-directional CRM synching
  • Data Collection & Database Management
  • Data Quality & Cleansing
  • Demand Gen & Web Content Strategy
  • CRM Integration & Lead Management
  • Change Management & Training
  • Demand Funnel Development & Sales Alignment
  • Lead Scoring
  • Landing Pages & Forms
  • Marketing Activity Tracking
  • Web Activity Tracking
  • Social Marketing
  • Campaign Dashboards and Reports
  • Program and Campaign Analysis
  • Opportunity Influence Modeler
  • Advanced Report Builder
Read khyati panwar's full review
Lauren Aquilino profile photo
Score 10 out of 10
Vetted Review
Verified User
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Use Cases and Deployment Scope

Our marketing department uses Marketo to manage incoming leads and their lifecycle, score them, and nurture them with email and advertising. It allows us to keep track of nearly all of our marketing initiatives and lays the foundation for reporting which programs are working and which are not. This helps us make better business decisions on where to spend our marketing budget.
Read Lauren Aquilino's full review
Amanda Thomas profile photo
Score 10 out of 10
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Use Cases and Deployment Scope

Marketo is used as our marketing automation tool. We use Marketo for email campaigns, lead scoring, to measure content success, and more! Marketo allows our business to measure the coordination between sales and marketing. For example, we're able to see that we've provided over $6.3 million in created opportunities this year.
Read Amanda Thomas's full review
Ande Kempf profile photo
Score 10 out of 10
Vetted Review
Verified User
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Use Cases and Deployment Scope

Marketo is being used by our marketing department and we are integrated with Salesforce, which is mainly used by our sales department. Our company decided to use Marketo because they wanted to automate their marketing process, implement lead scoring, and track our marketing spending by campaign through their analytics and reporting.
Read Ande Kempf's full review
Adam Vavrek profile photo
Score 9 out of 10
Vetted Review
Verified User
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Use Cases and Deployment Scope

We use Marketo in the marketing department to manage our campaigns and for email marketing. It's used to report on email opens and clicks as well as campaign KPIs such as leads acquired, impact on revenue, and more.
Read Adam Vavrek's full review
Alex Greger profile photo
Score 9 out of 10
Vetted Review
Verified User
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Use Cases and Deployment Scope

Marketo plays a central role in our company and we integrate with several other Adobe products. The engagement platform allows you to communicate, track, and report on prospects to customers holistically across their journey. Our entire lead flow runs through Marketo along with many other channels of our business. We have almost 100 active users across our org that are actively creating campaigns, assets, reports and other elements to help grow our company.
Read Alex Greger's full review
Alex Stanton profile photo
Score 10 out of 10
Vetted Review
Verified User
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Use Cases and Deployment Scope

As a consultant I've worked in many instances of Marketo and seen a lot of different types of problems being solved with great business and tactical results. From honing and optimizing the lead lifecycle (closing the gap between marketing and sales, providing insight to sales on lead activity and lifecycle), to advanced nurtures that are truly responsive in nature (not drip campaigns!) that engage at a deep level and pull people through the buying cycle faster, plus amazing increases in team efficiencies and marketing program optimizations. The sky's the limit with Marketo and the rewards are just as high.
Read Alex Stanton's full review
Christopher Wilcox, MBA profile photo
Score 9 out of 10
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Use Cases and Deployment Scope

We utilize Marketo throughout the Marketing and Sales departments. Specifically, our marketing team is using the platform to deploy email messages to our target audience, as well as build nurture streams on content areas that are of interest to our audience or organization. Within sales, we utilize the MSI add on for lead scoring.
Read Christopher Wilcox, MBA's full review
Lisa Heay profile photo
September 06, 2019

Marketo Review

Score 9 out of 10
Vetted Review
Verified User
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Use Cases and Deployment Scope

Marketo is used across our whole organization. We use Marketo to manage our website downloads, newsletter and email programs, lead lifecycle management, and database growth reporting. Paired with Salesforce, Marketo is the hub of our marketing activities and lead data. We also consult other companies on how to get the most out of their Marketo instance.
Read Lisa Heay's full review
Matt Nuding profile photo
Score 10 out of 10
Vetted Review
Verified User
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Use Cases and Deployment Scope

We currently use Marketo for sending nurture emails to prospective customers and automated emails to our current customers. Sales Insight offers great information to our sales reps as far as how their leads and customers are interacting with our brand. We also use Marketo for some data management exercises.
Read Matt Nuding's full review
Cody Kimball profile photo
Score 4 out of 10
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Use Cases and Deployment Scope

It is a great tool currently used at our organization for admins to customize emails, build workflows and marketing paths to help drive traffic down the funnel. It is mostly used by the marketing department, but we are now trying to leverage it more across the organization and provide visibility to those outside of marketing.
Read Cody Kimball's full review
Melinda Cormier profile photo
Score 9 out of 10
Vetted Review
Verified User
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Use Cases and Deployment Scope

Our field marketing and demand generation teams use Marketo to manage our global leads and marketing campaigns. Marketo helps us automate many processes including triggered email follow-ups, email nurturing (drip campaigns), lead scoring, lead status changes, alert notifications for our business development and sales teams, campaign management, database segmentation and more.
Read Melinda Cormier's full review

Feature Scorecard Summary

WYSIWYG email editor (580)
7.1
Dynamic content (558)
7.5
Ability to test dynamic content (544)
7.4
Landing pages (599)
7.0
A/B testing (577)
7.2
Mobile optimization (564)
7.1
Email deliverability (616)
8.2
List management (616)
8.4
Triggered drip sequences (553)
8.2
Lead nurturing (609)
8.2
Lead scoring and grading (591)
8.2
Data quality management (589)
7.8
Automated sales alerts and tasks (567)
7.9
Calendaring (460)
6.6
Event/webinar marketing (543)
7.9
Social sharing and campaigns (340)
6.5
Social profile integration (318)
6.5
Dashboards (571)
7.0
Standard reports (609)
7.2
Custom reports (577)
7.0
API (523)
7.8
Role-based workflow & approvals (450)
7.5
Customizability (548)
7.4
Integration with Salesforce.com (528)
8.2
Integration with Microsoft Dynamics CRM (151)
6.5
Integration with SugarCRM (95)
6.0

About Marketo

Marketo is a leading marketing automation platform with a range of capabilities for small and medium businesses and large enterprises, across various industries. Some common features include email marketing, nurturing, SEO, landing pages, scoring, and analytics while other editions offer advanced features such as website personalization, mobile engagement, social and web retargeting. Typical customers include both B2C and B2B brands of all sizes.
Categories:  Marketing Automation

Marketo Features

Has featureAttract - Your potential customers are out there researching solutions. Help them find and learn about yours more easily.
Has featureEngage - Easily build automated campaigns that engage prospects in a personalized way, without help from IT.
Has featureDrive Revenue - Convert more potential buyers into customers by triggering a relevant message at exactly the right time.
Has featureMeasure and Optimize - Move beyond opens and clicks. Quickly determine how each of your campaigns and channels impact revenue.

Marketo Screenshots

Marketo Video

Marketo Integrations

Marketo Competitors

Pricing

  • Has featureFree Trial Available?Yes
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?Optional
EditionPricing DetailsTerms
Spark$895per month up to 10,000 records
Standard$1,795per month up to 10,000 records
Select$3,195per month up to 10,000 records

For the Enterprise edition, contact Marketo for a custom quote.

Marketo Support Options

 Paid Version
Phone
Email
Forum/Community
FAQ/Knowledgebase
Video Tutorials / Webinar

Marketo Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS