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Adobe Marketo Engage

Adobe Marketo Engage

Overview

What is Adobe Marketo Engage?

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex…

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • Lead nurturing automation (922)
    8.8
    88%
  • List management (944)
    8.8
    88%
  • Email deliverability reporting (947)
    8.1
    81%
  • Standard reports (929)
    7.8
    78%

Reviewer Pros & Cons

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Video Reviews

4 videos

Adobe Marketo Engage Review | Tracking and Managing Leads
04:05
Adobe Marketo Engage Review | The Power of Marketo Sales Insights
05:33
Nurture Leads for Demand Generation | Adobe Marketo Engage User Review
04:09
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Pricing

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N/A
Unavailable

What is Adobe Marketo Engage?

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Entry-level set up fee?

  • Setup fee optional
    Optional
For the latest information on pricing, visithttps://business.adobe.com/products/mar…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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What is OutboundEngine?

OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with…

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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8.1
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

8.7
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

7.9
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

7.4
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.5
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8.5
Avg 7.6
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Product Details

What is Adobe Marketo Engage?

Adobe Marketo Engage, from Adobe since 2018, aims to help marketing teams drive demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey.

The challenge these teams face is that everyone today expects a personalized experience whenever they interact with a company - they don’t have patience for generic marketing and the last thing they want is a cold call from sales. So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience, because this is disrupting entire industries. And a big part of what’s needed is figuring out how marketing and sales can do a better job together.

Adobe Marketo Engage aims to redefine Marketing Automation by helping these companies bring together the customer data, content, automation and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint - and do it with efficiency and scale.

Adobe Marketo Engage Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Adobe Marketo Engage Screenshots

Screenshot of Marketo Lead Scoring - Marketo dynamically scores leads in real-time and can trigger a timely sales call based on website or other activity. Lead scores are integrated with a connected CRM.Screenshot of Marketo Moments - A mobile app designed to deliver timely, actionable insights.Screenshot of Simple or advanced workflows, built using drag-and-dropScreenshot of Lead nurturing can be performed without having to be a programmerScreenshot of Visualizations - display the revenue influence of each program and channelScreenshot of Marketo Sales Insight, which filters out the noiseScreenshot of All areas of the platform can be accessed in one placeScreenshot of Automated field mapping which begins after entering login credentials

Adobe Marketo Engage Video

Engagement Platform: Marketing Automation

Adobe Marketo Engage Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS

Frequently Asked Questions

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Oracle Marketing, HubSpot Marketing Hub, and Salesforce Marketing Cloud are common alternatives for Adobe Marketo Engage.

Reviewers rate Integration with Salesforce.com highest, with a score of 9.1.

The most common users of Adobe Marketo Engage are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(2606)

Attribute Ratings

Reviews

(76-100 of 1091)
Companies can't remove reviews or game the system. Here's why
Lasse Nordahl | TrustRadius Reviewer
Score 2 out of 10
Vetted Review
Verified User
Incentivized
We use Marketo Engage for lead management on our cloud product and across the organization. Specifically for keeping track of sign ups and syncing to Salesforce. This is done through an integration with Segment.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I help other companies get the most out of their investment in Marketo, advising on how to properly use the platform across their organization. Clients will often come to my company inquiring about best practices for a variety of different processes, from lead scoring to understand attribution. As a consultant working on the platform side of the house, we split work between building out operational programs in Marketo, dissecting integration issues with other platforms, and doing QA on those builds.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Adobe Marketo Engage was used in our Organization to address our B2B & B2G Customers in a wide range, with different email schedules, but also allowed our staff to not have to follow up.
January 29, 2023

Not sure

Score 1 out of 10
Vetted Review
Verified User
Incentivized
I have been using Adobe Marketo Engage for many years now, and it has proven to be a valuable tool for our marketing efforts. We primarily use it for email marketing, lead generation, and lead nurturing. The platform's automation capabilities have allowed us to streamline our processes and target our messaging more effectively. One of the main business problems that Adobe Marketo Engage addresses for us is the ability to segment our audience and personalize our communications. The platform's lead scoring and lead nurturing features have also helped us to better identify and engage with our most valuable leads. In terms of scope, we use Adobe Marketo Engage across multiple departments and teams within our organization, including marketing, sales, and customer success. It has become a central hub for all our marketing automation needs and has greatly improved the efficiency of our workflows.
Score 4 out of 10
Vetted Review
Verified User
Incentivized
Marketo helps us run our background automation for our marketing program. We use it for everything from lead scoring and lead assignment to salesforce updates, enrichment, and campaign assignments. It helps us save time by automating the many processes we need for our department to function efficiently.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Adobe Marketo Engage to run our newsletters, emails, landing pages, and webinar programs. We don't use Adobe Marketo Engage as a builder for our landing pages or emails, but we use a 3rd party vendor that integrates cleanly with it. We use it to host our creatives for those pages and emails. Additionally, we run reporting on the success of the previously mentioned marketing assets.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We used Adobe Marketo Engage for lead generation (creating and publishing forms and landing pages),email marketing (sending adhoc and nurture emails), lead scoring (scoring based on behavioral and demographic attributes), and overall for marketing automation to assign leads to respective lead owners, to segment database, to capture attribution data and sync with Salesforce Campaigns
January 06, 2023

Market with Marketo

Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Marketo in our day-to-day responsibilities. Primary responsibilities include creation of emails, smart campaigns, campaign folders and managing them. Each person in the team follows 3 email structure for a specific brand. During creation of campaign we also create smart lists for each campaign. We also do track using the smart list which becomes quiet easy for us to measure the performance. Recently had a training where we can get a combined report for all the campaigns in the campaign folder. This help to measure mixed of campaigns in a single report.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Adobe Marketo Engage as our main database for our robust email marketing to thousands of health workers and organizations about our products. We've also synched Adobe Marketo Engage with SalesForce to give true leads to our sales organization to follow up with prospects and close deals.
January 05, 2023

Great but can be better.

Score 8 out of 10
Vetted Review
Verified User
Incentivized
I use Marketo for setting up and analysing email campaigns for surveys, reports, round-tables and webinars. Scope of use involves completely automating the customer journey and email scheduling process. personally there are only two points i feel that needs attention, that would be the speed of the website and programs, which is a highly problematic issue for me and less clarity on failed processes, which makes it difficult to figure out why the particular process failed. It would be helpful if every time an error occurs it is shown why.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use it as an internal CRM to manage data, subscription of users and to automate email campaigns.<br>we also use it for data processing, data cleaning using automated smart campaigns. <br>We also use it for data segmentation. I think the product helps easily segment the data based on user interactions, user profile and push automated sequences to target the audience efficiently. I as a data analyst use the tool for reporting on web, email analytics, segment the data, clean-rewrite data using Marketo.
James Comarock | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
What I really admire mostly with Adobe Marketo Engage is the simplicity and the user friendliness which makes the user experience wonderful. Adobe Marketo Engage gives us the complete tool kit to deliver winning lead - and account-based marketing strategies. It helps us to connect with our customers and keeps them coming back, hence saves lots of time and effort and also money.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Adobe Marketo Engage for ongoing email journeys, Lead Management, and Lifecycle, Lead Scoring, Lead Nurture, Email Marketing, Analytics, and Reports. Problem Addressed by Adobe Marketo Engage are: We can send emails to bulk list at the same we can do the reporting and track the journey of each and every customer.
Maria Pergolino | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I purchased Adobe Marketo Engage as one of their first 100 customers. I then worked for Marketo, and now use Adobe Marketo Engage as a customer at Apttus. We use Adobe Marketo Engage to manage our marketing department - including campaign management, lead management, reporting, and more. We currently have over 30 marketers utilizing Adobe Marketo Engage, as well as our inside sales team.
Mike Sherwood | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I am an Adobe Marketo Engage consultant so I work with several companies. Their usage varies. Here are a couple: The basics - email, website integration (forms, web page hits), scoring, CRM integration (alerts to Sales, activity tracking, campaign association), revenue attribution to marketing programs. More advanced - above plus integration to the clients' web product (i.e. registration, usage) and funnel tracking.
Carmine Marano | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I've had a great experience so far with Adobe Marketo Engage. It's a truly powerful tool with a significantly smoother experience than Adobe Campaign, which I had used previously. I've yet to need it to do something that we couldn't find a solution that Adobe Marketo Engage offered. No plans to consider alternatives in the near future as we're currently satisfied across the board.
November 14, 2022

Adequate but troubled

Score 3 out of 10
Vetted Review
Verified User
Incentivized
We use Adobe Marketo Engage for lead intake and routing. It handles most of the top-of-funnel tracking (activity type, lead source, device location) and hands the data off to Salesforce. We also use it for ongoing communication, including triggered and scheduled emails.
November 07, 2022

A Marketing Must Have!

Score 7 out of 10
Vetted Review
Verified User
Incentivized
Adobe Marketo Engage is used within my current organization to capture and score leads before passing them through to salesforce. Although our marketing operations team is the main owner of the application, it is a lifesaver for tracking leads and their behavior and acts as a central place of truth. I highly recommend Adobe Marketo Engage to my colleagues running demand generation campaigns at other companies!
Sai Chintala | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Adobe Marketo Engage for a variety of activities across our marketing department. Mainly we use it for nurture programs, ad hoc emails, Events, and webinars. Adobe Marketo Engage is our main platform to nurture leads and engage them. We have a large basis, and with Marketo, it's possible to use a large variety of segmentation and triggers and also personalize forms and LP to provide us with the data we really need and use.
October 25, 2022

Marketo Review!

Score 9 out of 10
Vetted Review
Verified User
Incentivized
Marketo is being used in our entire Marketing department. It addresses the need to automate sales and marketing tasks on a daily basis. Emails blasts for every event, webinar, and sales promotions are being done through marketo. Our database in Marketo holds majority of the company's bookings for MQL generations.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Adobe Marketo Engage for a variety of activities across our marketing department. Mainly we use for nurture programs, ad hoc emails, and webinars. The only problem we have with Adobe Marketo Engage is it can become a bit slow when editing emails. We have talked to relevant people to sort out the issues.
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