Overview
What is Adobe Marketo Engage?
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex…
Adobe Marketo Engage is without a doubt a great marketing automation tool
Best Automation and Lead Management software for Marketing
With Marketo, your business's marketing campaigns are handled professionally
Using Marketo to Support Sales Goals
Why Adobe Marketo Engage is Great for B2B
Improve your lead management with Adobe Marketo Engage
Boost Your Sales with Adobe Marketo Engage and Its Amazing Personalization Features
Promotes all products effectively through marketing campaigns
All in one Marketing tool, Adobe Marketo Engage
Enhance Your Overall Marketing Efforts With Adobe Marketo Engage
Marketo expertise is a career shaper
A wonderful versatile tool
A very powerful Marketing Automation and Digital Marketing Platform
Marketo... all you need
How Adobe Marketo Engage Differs From Its Competitors
Lessons for Success
Special Use Case
Bu…
Onboarding Wisdom
Learning from the Community
Tips & Tricks
Using Marketo to Support Sales Goals
Lessons for Success
Special Use Case
Onboarding Wisdom
Learning from the Community
Tips & Tricks
Lessons for Success
Special Use Case
Onboarding Wisdom
Learning from the Community
Tips & Tricks
Core Features Used
Favorite Features
Feature You Wished You'd Used Sooner
Help from the Community
Marketo Differentiators
Staying Organized
Lessons for Success
Special Use Case
Onboarding Wisdom
Learning from the Community
Tips & Tricks
Lessons for Success
One important lessons that we've learned is …
Special Use Case
We also use it to A/B test landing pages, time sent, copy, and device type. This has helped us …
Onboarding Wisdom
Learning from the Community
Tips & Tricks
Using Marketo to Support Sales Goals
- Increase revenue within existing customers
- Generate new leads and nurture them with follow up emails
Lessons for Success
Onboarding Wisdom
Tips & Tricks
Core Features Used
Marketo Differentiators
Staying Organized
Lessons for Success
Special Use Case
Tips & Tricks
Lessons for Success
Special Use Case
Onboarding Wisdom
Learning from the Community
Tips & Tricks
Lessons for Success
Special Use Case
Onboarding Wisdom
Learning from the Community
Tips & Tricks
Core Features Used
Favorite Features
Feature You Wished You'd Used Sooner
Help from the Community
Marketo Differentiators
Staying Organized
Lessons for Success
Special Use Case
Onboarding Wisdom
Learning from the Community
Tips & Tricks
Using Marketo to Support Sales Goals
Lessons for Success
Special Use Case
Onboarding Wisdom
Learning from the Community
Tips & Tricks
Lessons for Success
Special Use Case
Onboarding Wisdom
Learning from the Community
Tips & Tricks
Using Marketo to Support Sales Goals
Lessons for Success
Special Use Case
Onboarding Wisdom
Learning from the Community
Tips & Tricks
Lessons for Success
Special Use Case
Onboarding Wisdom
Learning from the Community
Tips & Tricks
Lessons for Success
Also, get someone …
Special Use Case
Onboarding Wisdom
One more thing to consider: make sure your entire marketing stack is Marketo …
Learning from the Community
I …
Tips & Tricks
Using Marketo to Support Sales Goals
Lessons for Success
Special Use Case
Onboarding Wisdom
Learning from the Community
Tips & Tricks
Using Marketo to Support Sales Goals
Desired Outcomes
Lessons for Success
Special Use Case
Onboarding Wisdom
Learning from the Community
Tips & Tricks
Core Features Used
Feature You Wished You'd Used Sooner
Help from the Community
Marketo Differentiators
Staying Organized
Lessons for Success
Onboarding Wisdom
Learning from the Community
Tips & Tricks
- Learn how to edit HTML at the template level
- Tips for editing modules and images on your canvas
- Master templates will save you time and sanity
- Ways to personalize emails through tokens and dynamic content
Using Marketo to Support Sales Goals
Upsell: Increase amount of current product usage for a specific company
Cross-Sell: Increase variety of products for a …
Lessons for Success
Special Use Case
Onboarding Wisdom
Learning from the Community
Tips & Tricks
- Implement a folder structure and naming convention for all your assets and programs, and train all Marketo users to follow it
- Create segmentations to use the dynamic content feature when creating emails for different personas
- Implement operational programs such as bounce management, inactivity and …
Using Marketo to Support Sales Goals
Lessons for Success
Special Use Case
Onboarding Wisdom
Learning from the Community
Using Marketo to Support Sales Goals
Lessons for Success
Special Use Case
Onboarding Wisdom
Learning from the Community
Tips & Tricks
Core Features Used
Favorite Features
Feature You Wished You'd Used Sooner
Help from the Community
Marketo Differentiators
Staying Organized
Lessons for Success
Special Use Case
Onboarding Wisdom
Learning from the Community
Tips & Tricks
Lessons for Success
Special Use Case
Onboarding Wisdom
Learning from the Community
Lead Sourcing
Channels
Segmentation
Smart Campaigns
Forms
Email Templates
Using Marketo to Support Sales Goals
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Lead nurturing automation (924)8.888%
- List management (946)8.888%
- Email deliverability reporting (949)8.181%
- Standard reports (931)7.878%
Reviewer Pros & Cons
Video Reviews
4 videos
Pricing
What is Adobe Marketo Engage?
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.
Entry-level set up fee?
- Setup fee optionalOptional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
What is Salesforce Marketing Cloud?
Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.
What is OutboundEngine?
OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with…
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 7.6WYSIWYG email editor(890) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 7.7Dynamic content(867) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 7.8Ability to test dynamic content(845) Ratings
Users can test dynamic content prior to launching a campaign.
- 8.1Landing pages(907) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 7.9A/B testing(893) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 7.8Mobile optimization(865) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8.1Email deliverability reporting(949) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.8List management(946) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 9Triggered drip sequences(856) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 8.8Lead nurturing automation(924) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 8.8Lead scoring and grading(899) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 8.7Data quality management(897) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 8.7Automated sales alerts and tasks(852) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 7.5Calendaring(710) Ratings
The software helps users maintain a calendar of all marketing activities.
- 8.4Event/webinar marketing(838) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 7.5Social sharing and campaigns(538) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 7.3Social profile integration(375) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 7.3Dashboards(893) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 7.8Standard reports(931) Ratings
The software offers pre-built reports with metrics standard to the category.
- 7.4Custom reports(886) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 8.5API(809) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 8.5Role-based workflow & approvals(687) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 7.9Customizability(833) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 9.1Integration with Salesforce.com(810) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.6Integration with Microsoft Dynamics CRM(273) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.2Integration with SugarCRM(175) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Adobe Marketo Engage?
Adobe Marketo Engage Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
Adobe Marketo Engage Screenshots
Adobe Marketo Engage Video
Adobe Marketo Engage Integrations
Adobe Marketo Engage Competitors
- Oracle Marketing
- HubSpot Marketing Hub
- Salesforce Marketing Cloud
- Mautic (open source)
- Pivian Marketing Cloud
- Act-On Software
- LeadSquared
- CallidusCloud LeadRocket (discontinued)
- Experiture Marketing Platform
- Porch Group Media
- Constant Contact Lead Gen & CRM
- Dynamic Yield
- Right On Interactive
- GreenRope
- Sugar Market
Adobe Marketo Engage Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS |
Adobe Marketo Engage Downloadables
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(2603)Attribute Ratings
- 9Likelihood to Renew146 ratings
- 9Availability25 ratings
- 9Performance30 ratings
- 8Usability98 ratings
- 8.8Support Rating89 ratings
- 6.7Online Training29 ratings
- 10In-Person Training12 ratings
- 10Implementation Rating37 ratings
- 6Configurability6 ratings
- 7Product Scalability10 ratings
- 1.7Ease of integration9 ratings
- 8.2Vendor pre-sale6 ratings
- 8.2Vendor post-sale7 ratings
- 7.3Email Marketing2 ratings
- 9.1Lead Management1 rating
- 4.5Reporting & Analytics1 rating
- 9.1CRM Integration1 rating
- 9.4Professional Services3 ratings
- 7.9Contract Terms and Pricing Model4 ratings
Reviews
(201-225 of 1130)Reliable and Effective
- Gives user control over creating extremely custom lists
- Syncs with CRM (e.g. Salesforce)
- User interface can appear dated
- Users who operate best visually (ie, seeing the flow of a nurture program) may meet some frustrations
Adobe Marketo Engage Review
- Saves changes automatically
- Well organized and structured
- Freezes while doing certain things
- Takes a while to load sometimes
Automation for Days
- Tracking of each lead profile
- Ability to automate emails and campaigns with Tokens
- The email templates are very basic
- I haven't found an easy way to pull utm_source codes with the leads without creating a new field for every event we have
Adobe Marketo Engage is a workhouse
- Adobe Marketo Engage's array of functionality is pretty wide - I can do almost everything I want to with a combination of the program types it offers.
- Adobe Marketo Engage handles sending to a large database and maintaining segmentations well.
- You can do pretty detailed reporting with Adobe Marketo Engage data, but you have to know where to look for it and how to manipulate the data outside of Adobe Marketo Engage. A lot of that reporting is not available right "out of the box."
- Frequent updates to the UI often lead to glitchiness (like weird caching errors or having to constantly reload to see changes).
- Finding answers to specific issues is often difficult within the Adobe Marketo Engage documentation. Initial training was also made harder by the weakness of the training documents, but those materials have gotten much better over the last few years. Fortunately, the Adobe Marketo Engage user community is large and strong. You can usually find your answer by asking a peer.
Great platform for what we need
- Event management
- Automations and systems processing
- Integrations
- Customer success
- Training and enablement
Marketo User x2
- Dynamic content
- Marketing automation
- Integrating with other software in your tech stack
- As marketers, analytics is always something we could use more of so improvement would be welcomed here
- More opportunities to filter lists would be great
- Offer some easier to use versions for smaller companies that aren't able to take advantage of the full suite
- Lead management
- Integration with Salesforce
- Demand Generation Campaign Architecture
- Integration with Drift
- Marketing and Revenue Analytics and Insights
- Marketing Operations Command Center
- Lead scoring
- Email marketing
- Integration with Clearbit
- Demand Funnel Architecture and Stage Processing
- Lead Nurturing
- Analytics dashboards but overall analytics is strong
What I Think About Adobe Marketo Engage
- Lead attribution
- Lead scoring
- Email campaigns
- Speed
- Google Ads Targeting
- Marketo support
- Smart Campany Inconsistency
Adobe Marketo Engage - A great Automation Tool
- Building various programs
- Reporting
- Tracking data
- I think RCE should come out of the box and not be an add-on
- Should provide a visual journey option for engagement programs
- Updated documentation and improved support service
Less limitations than other Marketing Automation Platforms
- Data collecting
- Automation Flow Capabilities
- Customer profiling
- Help with velocity scripts creation
- More advanced reporting (Business Focused)
- Control entire Journey communication received
"Adobe Marketo Engage - Best tool for Account-Based Marketing"
- Account based marketing
- Lead scoring
- Lead nurturing
- Marketing automation
- Smart campaign
- User interface needs to be improved
- Can reduce number of integration
The solution to all Marketing Automation problems
- Database management
- Lead management
- Data integrity
- Data hygiene
- Lead nurturing
- Email editor is basic and not user friendly as compared to others out there
- Reporting is very basic and not used as a great reporting tool
- There can be a bit of a steep learning curve for new users - the UI isn't too intuitive.
- SFDC integration is smooth and has improved over the years but for non-SFDC users can become challenging at some times
Marketo and Salesforce, play nice together?
- Email design
- Analysis
- Handling unsubscribe/opt out
- Integration with another database platform
Marketo VS Hubspot - I Would Choose Marketo
- Sync with SFDC
- Easy templates for form fill and landing pages
- Import lists of new leads
- Reporting
- Lots of steps to get things done
- Cloning assets can sometimes be off
- Filter Logic can sometimes be off
Efficient but could be better
- Emails detailed tracking
- Leads segmentation
- Landing page creation
- The platform ergonomy could be improve for the user
- Forms lack of personalization features
- The platform is often buggy
- Tokens allow for precise analytics tracking and metric reporting
- Extensive database management that is easy to curate for different email sends
- User-friendly interface that is easy to navigate and familiarize
- Old UX - Though the interface is easy to navigate, it often feels dated compared to rivals
- Runs slow - previewing emails and making large changes take more than a few seconds to process
Marketo Real Talk
- Field and CRM syncing
- Email builds and sends
- A/B testing
- Landing page development
- Some filters are not intuitive
- Very comprehensive so it can be intimidating at first
- Changing updating URLs for replacement pages
Why Marketo is the best!
- Lead creation and management
- Managing database easily
- Generate reports easily
- Logos of programs can be enhanced
- Segmentation can be enhanced
- More CSS options are required for email template creation
Marketo vs Eloqua
- Speed to Lead with Adobe Marketo Engage is unparalleled.
- The ability to audit [a] person['s] history in great detail allows for proper CSI and the ability to get an actual answer to "where did this Lead come from?" and other key questions.
- The ability to create automation based on [the] field value changes both current and in the past allows for automation not possible with other vendors.
- Integration is able to carry changes to and from SFDC in under 5 minutes and automatically at that (*provided there is no large backlog).
- Adobe Marketo Engage struggles with large volumes of data and especially integration. Expect ~40,000 records per hour maximum. Adobe Marketo Engage is not suitable for large enterprises as a result. A slow trickle works fantastic, but any spikes in volumes bring production to a halt and create business risk.
- Eloqua can process complex RegEx against 500,000 records in under 5 minutes. Adobe Marketo Engage can't do RegEx and even with simple operations, it struggles to process more than ~40,000 records per hour.
- Adobe Marketo Engage processing and integration is sequential and not parallel. This means that when something is running, nothing else can happen until the backlog clears. There is no ability to set priorities.
- There is zero reporting on form submission history, and as such C-level people cannot get a report of survey form questions and answers in list form.
- Form fields need to be actual person record fields, not possible to have custom form fields that aren't mapped to person (record) fields.
- Unable to delete person fields once created.
- Unable to rename the API names of fields once created.
- Unable to configure integration mapping with SFDC, must go through support to merge two fields together so [the] result is one field mapped to the Lead and Contact object simultaneously.
- Running custom reports on basic things is cumbersome at best and better done by making Smart Lists. This is bad enough to the point where we don't run any reports from Adobe Marketo Engage outside of email-related reports.
Marketo is great!
- RTP is made very easy within Marketo, it takes us no time to launch a campaign
- It is easy to make custom templates that fit our needs
- Housing content is very easy, and it makes it easy to quickly link the pieces of content to our site
- The various reports provided by Marketo make it very easy to compile information needed for our monthly metric reports.
- It is extremely buggy and at times certain reports do not work and we waste our time waiting for them to work.
- The search function has gone down in quality since the recent Marketo Sky update.
- It would be nice to be able to search for a specific image in the design studio. You can only search for folders at this time.
Adobe Marketo Engage is a great tool for Customer Service Teams
- Sends mass emails.
- Track delivery and open rates.
- Creation of smart list with SFDC integration.
- Ease of use, especially for a quick email blast.
It has been the tool I never knew I needed
- Design Studio Templates make it easy to build pages.
- Page Analytics at a glance make it easy to see what pages have activity.
- Email reporting is thorough.
- I would like to see more training provided.
- I would like to see how to build out pages with fill-in-the-blank scenarios.
Mac vs PC - Adobe Marketo Engage is the dull, powerful system sophisticated marketers will need.
- Scalability for content marketing.
- Nurturing campaigns.
- Salesforce sync.
- User interface is very clunky and ugly.
- Simplicity in usability.
Great platform for large marketing teams
- Lets us seamlessly import leads from LinkedIn lead forms.
- Lets us seamlessly import leads from Facebook lead forms.
- Update SFDC contacts with any needed information (by batches).
- Lead scoring
- Lead nurturing
- Automation
- Workflows
- Pricing