Overview
What is Adobe Marketo Engage?
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex…
Adobe Marketo Engage is without a doubt a great marketing automation tool
Best Automation and Lead Management software for Marketing
With Marketo, your business's marketing campaigns are handled professionally
Using Marketo to Support Sales Goals
Why Adobe Marketo Engage is Great for B2B
Improve your lead management with Adobe Marketo Engage
Boost Your Sales with Adobe Marketo Engage and Its Amazing Personalization Features
Promotes all products effectively through marketing campaigns
All in one Marketing tool, Adobe Marketo Engage
Enhance Your Overall Marketing Efforts With Adobe Marketo Engage
Marketo expertise is a career shaper
A wonderful versatile tool
A very powerful Marketing Automation and Digital Marketing Platform
Marketo... all you need
How Adobe Marketo Engage Differs From Its Competitors
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Lessons for Success
Special Use Case
Onboarding Wisdom
Learning from the Community
Tips & Tricks
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Influence sales opportunities through Marketing campaigns.
Personalise web and email content to improve engagement/traffic/user experience.
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Core Features Used
Using Marketo to Support Sales Goals
Core Features Used
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Lessons for Success
Special Use Case
Onboarding Wisdom
Learning from the Community
Tips & Tricks
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Lead nurturing automation (924)8.888%
- List management (946)8.888%
- Email deliverability reporting (949)8.181%
- Standard reports (931)7.878%
Reviewer Pros & Cons
Video Reviews
4 videos
Pricing
What is Adobe Marketo Engage?
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.
Entry-level set up fee?
- Setup fee optionalOptional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
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Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.
What is OutboundEngine?
OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with…
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 7.6WYSIWYG email editor(890) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 7.7Dynamic content(867) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 7.8Ability to test dynamic content(845) Ratings
Users can test dynamic content prior to launching a campaign.
- 8.1Landing pages(907) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 7.9A/B testing(893) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 7.8Mobile optimization(865) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8.1Email deliverability reporting(949) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.8List management(946) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 9Triggered drip sequences(856) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 8.8Lead nurturing automation(924) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 8.8Lead scoring and grading(899) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 8.7Data quality management(897) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 8.7Automated sales alerts and tasks(852) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 7.5Calendaring(710) Ratings
The software helps users maintain a calendar of all marketing activities.
- 8.4Event/webinar marketing(838) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 7.5Social sharing and campaigns(538) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 7.3Social profile integration(375) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 7.3Dashboards(893) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 7.8Standard reports(931) Ratings
The software offers pre-built reports with metrics standard to the category.
- 7.4Custom reports(886) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 8.5API(809) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 8.5Role-based workflow & approvals(687) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 7.9Customizability(833) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 9.1Integration with Salesforce.com(810) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.6Integration with Microsoft Dynamics CRM(273) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.2Integration with SugarCRM(175) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Adobe Marketo Engage?
Adobe Marketo Engage Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
Adobe Marketo Engage Screenshots
Adobe Marketo Engage Video
Adobe Marketo Engage Integrations
Adobe Marketo Engage Competitors
- Oracle Marketing
- HubSpot Marketing Hub
- Salesforce Marketing Cloud
- Mautic (open source)
- Pivian Marketing Cloud
- Act-On Software
- LeadSquared
- CallidusCloud LeadRocket (discontinued)
- Experiture Marketing Platform
- Porch Group Media
- Constant Contact Lead Gen & CRM
- Dynamic Yield
- Right On Interactive
- GreenRope
- Sugar Market
Adobe Marketo Engage Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS |
Adobe Marketo Engage Downloadables
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(2602)Attribute Ratings
- 9Likelihood to Renew146 ratings
- 9Availability25 ratings
- 9Performance30 ratings
- 8Usability98 ratings
- 8.8Support Rating89 ratings
- 6.7Online Training29 ratings
- 10In-Person Training12 ratings
- 10Implementation Rating37 ratings
- 6Configurability6 ratings
- 7Product Scalability10 ratings
- 1.7Ease of integration9 ratings
- 8.2Vendor pre-sale6 ratings
- 8.2Vendor post-sale7 ratings
- 7.3Email Marketing2 ratings
- 9.1Lead Management1 rating
- 4.5Reporting & Analytics1 rating
- 9.1CRM Integration1 rating
- 9.4Professional Services3 ratings
- 7.9Contract Terms and Pricing Model4 ratings
Reviews
(26-50 of 1130)Adobe Marketo Engage Review
- One aspect I like is Marketo Sales Insights. That's my favorite feature because I like it when you can visualize things and make it easier for non-marketer people. It just is very intuitive and straightforward for the end users who are the salespeople to use.
- Lead lifecycle management in Marketo is a very grand project, which we are at this stage in my current company. We are far off from deploying by about a few months, but that's my second favorite thing.
- I think the only complaint is about the UI/UX aspect of Marketo. We are training non-technical and non-marketer users to use Marketo, and typically you would have a marketing operations team who's running those campaigns, but we have the email marketers themselves running them. So we have had a couple of complaints that it's not intuitive to navigate within the platform. That's something I would like to see a major improvement on is just to modernize the platform a little bit.
Adobe Marketo Engage Review
- The UI in Marketo is very good. I think that the landing page builders and form builders are very easy to use. I think it gives you complete autonomy to really do whatever you want instead of a typical marketing automation platform that's drag-and-drop and limited. Marketo is very unlimited in what you can do, which is my favorite part about it.
- I'm not too sure. I don't have too much trouble using Marketo or have any negative feedback for it.
Adobe Marketo Engage Review
- It particularly integrates with salesforce.com very well. I do enjoy that.
- You can find the history. It's easy to find activity history on an individual person.
- The filters are phenomenal and just the wealth of data.
- Lead Scoring
- Lead Nurturing
- Passing of info to Sales
- So that would be Marketo integration with Dynamics. So with Salesforce it's a 10 out of 10, and with Dynamics it's about a 4 out of 10. So there are several things that the dynamics version cannot do that the Salesforce version can do.
- The Native Sync with Dynamics...headache
Adobe Marketo Engage Review
- I think Marketo does a lot of things particularly well as it pertains to email and having the ability to really get very detailed and particular for very different use cases. It kind of has the ability to do everything. You have to learn how to do it yourself, but it does enable you to really do any sort of email marketing campaigns in any fashion, in any sort of journey that you need. So it's very customizable.
- I think training and ease of use. There's a very large learning curve. I think getting some of our marketers up and running on Marketo takes typically a very long process just to get them fully trained on even just sending emails. It's one of the more difficult ESPs I've ever used. It functions great and it has a lot of features available, but just learning all of those features takes a lot of time. I'm a power user and I've been on the product for six years now and there's still a lot about the product that I don't know and that I'm still learning. So I think you just have to have a very technical mindset to be able to use the product when a lot of people are more marketers and just not used to doing some more customizable really tech oriented roles.
Adobe Marketo Engage Review
- Definitely engagement. I would say lead engagement not so much onto lead management or database management because there are quite a few things that we have challenges with. But with lead engagement and lead generation, it's an awesome tool.
- Definitely database management. When it comes to database management, not just me being a digital marketing specialist. I've been having challenges dealing with duplicates, merging duplicates, managing duplicates, and a lot of people coming in, personal emails, business emails, all of that. So database management would be the biggest challenge I think that everybody's facing in Marketo or in general. I think in our marketing automation tool as well.
If you can image it, you can do it!
- Automation is very powerful.
- If you can imagine it, you can do it in Marketo.
- Database is very intuitive and easy to set up.
- Visual flowcharts would be a nice addition.
- A more colorful UI.
- Better customer support.
Marketo: The only MA platform for the Enterprise Space
- Marketing automation
- Lead scoring
- Bulk Email
- Integrations
- Reporting
- Erase of use
- UI
- Connection with the rest of the Adobe quite of platforms
Hey Adobe Marketo Engage Users! Please don't read this!!
- Reporting
- Email programs
- Nurturing
- Flexibility of email and landing page template creations
- Event management
- Scoring and Lifecycle
- Please make the UI more user friendly
- Landing pages should have a 'Used By' and 'created by' details
- Tokens should have a 'used by' method to track back
- Spam leads and reasons need to be more detailed
- Spam trap in emails should be a default functionality
- Email scanners clicking email links should not be part of email performance or link performance reports
Solid marketing platform
- Smart list building
- Folder structure/organization of programs
- Live chat support
- System slowness at times
- Issues with duplicate contacts
- Seemingly unresolvable sync errors w/ SFDC
- Scheduling sends on time
- Vast storage for image files
- Very intuitive platform for ease of use
- There tends to be random errors when engaging with the platform, requiring constant refreshing of the browser.
- The platform can slow down significantly at certain times, where you would need to wait for the program to finish loading before the next action can be completed.
- When left idle for some time, there is no pop-up letting you know you need to log in until after certain actions are completed. Thus you could be building something, take a break, come back, add additional items, only to have to refresh and possibly lose any work that was added after being idle.
Marketo Engage Review - B2B - Software Firm
- Providing highly customizable workflows for leads
- Easy to use email A/B testing
- Customizable tokens to use in one or many campaigns
- User interface could be updated
- Email and landing page customizability
- Identifying commonly used fields to build smart lists
Limited experience user with some thoughts
- SmartLists
- Email builds
- Program organization/ filing system
- Old school UX
- More options and more user friendly in the email and landing page builder
Best MAP for Enterprises
- Nurture campaign across services/product
- CRM integration
- Managing lead lifecycle management
- Lead scoring and ranking
- Customer email marketing
- Social media integration
- Google Analytics integration
- Ad performance reporting
- Social media reporting
Great Asset!
- Organized well.
- Is very adaptable to company and job function.
- Offers a variety of tools.
- Runs slow sometimes.
- Is changing so often that it is difficult to ever become an expert on it.
- Isn't thorough enough.
Marketo - Fastest way to get your marketing automated
- Email marketing
- Predictive scoring
- Data privacy
- Lifecycle management
- Lead generation activities
- Attribution
- Reporting dashboards
- More video tutorials on implentation or activations
- New features announcements and trainings
Good interface with interesting set of capabilities
- Email editing
- Personalization
- Lead management
- Public web version of the emails as default (just like Mailchimp)
- Integration with other CRMs
Marketo - Best in Class
- Scoring - Marketo has a system that is flexible. It allows you to create a very customized scoring model.
- Buyers Journey - Marketo has many features that allow for you to create a customized buyers journey. Scoring, revenue stages, ability to 'stamp' data in various fields (for tracking) allows you to create a very specific buyers journey for your buyer.
- Integration with CRM - Marketo integrates really well with so many different applications. It's native sync with Salesforce makes it an even more powerful tool
- Because of its complexity and ability to be customized, Marketo has a longer learning curve and requires a dedicated admin.
Best for large companies
- Seemingly limitless possibilities for campaign automation
- High deliverability
- High security and spam protection
- Not user friendly at all- extensive training required
- All reports need to be set up and customized (native reports difficult to navigate)
- Needs to be set up by someone extremely knowledgable with the platform
- Data segmentation and creating smart lists
- Landing pages including forms
- Triggered and batch campaigns
- Integration with external platforms
- GUI on building automation flows
Powerful too, not very user friendly
- Integrates with Salesforce
- List Segmentation
- The MSI email templates have trouble staying synced with gmail
- The UI is terrible, could be much easier to navigate, in my opinion
- Lead management
- Omni channel marketing
- Email marketing
- Attribution
- The user experience could be made more intuitive. The current experience is easy to navigate only for professionals who already know Marketo and have significant experience working with it. I see new users complaining a lot about the UX not being intuitive.
- Marketing report subscription: Marketo does not have the capability to schedule the daily sending of reports to marketers/stakeholders. It sends the report at around midnight Pacific time each day to all the subscribers.
- Ability to visualize the smart campaign flows.
Marketo Engage > Any other platform
- Marketo has indepth reporting capability which helps you truly track your ROI for campaigns across all channels, email, social, events, tradeshows etc
- Once you have set up your segmentations and use dynamic content, you are able to be extremely targeted and personalized in your approach to engaging prospects. Increases opens, conversions and engagement all round
- I think there could be improvement in the ease of being able to report on the customer journey through their lifecycle stages. How long it takes for an anonymous user to go through each lifecycle stage until becoming a potential opportunity. It seems complicated to set up and could be more visually appealing.
50+ Companys? Marketo's Got it.
- Partition Features
- Use of UTMs
- Pre-built email templates
- General user design
- More design options are non HTML users
- Personalization
- Integration with Salesforce
- Flexible Email Creation
- Detailed Email Nurtures with Various Triggers and Conditions
- It's a bit slow to use at times
- The UI could use a bit of a refresh
- Customized lead scoring
- Scalable buyer journeys
- Engagement programs (lead nurturing)
- Newsletter style one off email campaigns
- Personalization
- Email Scripting
- User Experience can be improved a bit. When I click anywhere before the smart list gets saved, the screen freezes and we have to manually refresh the window to fix that. That is sometimes so annoying.
- Icons should be updated. A glossary of icons should be provided within the platform as well
- The product misses on the ability to add custom object records via smart campaign flow
- Usage of tokens should be enabled in the smart list
- Target Account Management should be updated with better reporting capabilities as they charge extra for that module above and beyond the base subscription