Marketo Reviews

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Score 7.9 out of 100

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Reviews (1-9 of 9)

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August 20, 2019
Jennifer  Robertson | TrustRadius Reviewer
Score 10 out of 10
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Verified User
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Scalability

9
We look at scaleability in a few different ways. First, the speed while using Marketo has remained relatively the same as our database has grown. Though I would say Marketo is slow at times, it has not gotten slower over the last few years. If anything, it has improved, and they are working to improve it. Second, the amount of programs we have developed in Marketo has exponentially grown as well. Marketo has allowed us to drastically increase our output without having to drastically increase our headcount.
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September 10, 2019
Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
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Scalability

10
The scalability of Marketo is great, at least from my perspective. We are a smallish organization with a large database of folks we are communicating with via email. Our database in Marketo typically stays around 50,000 records. I would imagine that Marketo would work just as well on a larger scale or even a smaller one. There are no issues in scalability that I can see.
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August 23, 2019
Anonymous | TrustRadius Reviewer
Score 9 out of 10
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Verified User
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Scalability

9
Marketo is easy to use now matter how basic or robust your automation strategies are. It's easy to set up and easy to continually build on what you have. After a year or two of using it you'll step back and realize how many email and campaigns you actually have running and it'll surprise you because, even though you may have doubled or tripled what you started with, you never noticed any change in system performance.
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August 21, 2019
Anonymous | TrustRadius Reviewer
Score 7 out of 10
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Scalability

8
Marketo is built for scale but the current version does slow down the more Smart Campaigns you have running in the background. More campaigns = more SCs
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November 14, 2018
Sagorika Das | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
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Scalability

8
Marketo has some good features -

Tokens which saves a lot of time of work duplication. It is easier to just update the information at one place, and with help of tokens it get updated in all other pages
Segmentation - easier to run segments and helps in better audience targeting
Marketo could better job on landing pages


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December 15, 2016
Amber Hobson | TrustRadius Reviewer
Score 10 out of 10
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Scalability

9
As we have grown, Marketo has grown with us. We started with simple single email campaigns and are now doing complex campaigns with multiple emails and tracks that we send a contact to if they take certain actions within our emails. We also have a complex integration with several systems and have the visibility into our marketing activities throughout our organization.
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June 07, 2016
Brittany Stover | TrustRadius Reviewer
Score 9 out of 10
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Scalability

10
The ability to scale rapidly was one of the main contributing factors for our company choosing to partner with Marketo. We currently operate internationally but have a domestic digital presence only. We needed a product that would allow us to scale up on an international scope while maintaining the ease of use and reporting. Marketo provides both of those needs for us. With the vast amount of programs and nurture streams you can create within the system leaves you room to grow and scale at your own pace.
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Feature Scorecard Summary

WYSIWYG email editor (628)
7.1
Dynamic content (600)
7.7
Ability to test dynamic content (584)
7.3
Landing pages (641)
6.7
A/B testing (622)
7.4
Mobile optimization (608)
6.9
Email deliverability reporting (1287)
8.1
List management (664)
8.3
Triggered drip sequences (599)
8.5
Lead nurturing (657)
8.2
Lead scoring and grading (635)
8.3
Data quality management (632)
7.9
Automated sales alerts and tasks (609)
8.0
Calendaring (494)
6.4
Event/webinar marketing (588)
7.8
Social sharing and campaigns (372)
6.1
Social profile integration (349)
6.2
Dashboards (618)
6.6
Standard reports (656)
6.8
Custom reports (622)
6.9
API (564)
8.1
Role-based workflow & approvals (487)
7.9
Customizability (591)
7.7
Integration with Salesforce.com (566)
8.2
Integration with Microsoft Dynamics CRM (168)
6.8
Integration with SugarCRM (105)
6.0

What is Marketo?

Marketo Engage aims to help marketing teams drive demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey.

The challenge these teams face is that everyone today expects a personalized experience whenever they interact with a company - they don’t have patience for generic marketing and the last thing they want is a cold call from sales. So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience, because this is disrupting entire industries. And a big part of what’s needed is figuring out how marketing and sales can do a better job together.

The vendor states Marketo Engage redefines Marketing Automation by helping these companies bring together the customer data, content, automation and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint - and do it with efficiency and scale.

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Marketo Pricing

  • Does not have featureFree Trial Available?No
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?Optional

Marketo Support Options

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Phone
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Email
Forum/Community
FAQ/Knowledgebase
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Video Tutorials / Webinar

Marketo Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS