Marketo Reviews

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Score 7.9 out of 100

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TrustRadius Top Rated for 2019

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Reviews (1-9 of 9)

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
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Scalability

10
The scalability of Marketo is great, at least from my perspective. We are a smallish organization with a large database of folks we are communicating with via email. Our database in Marketo typically stays around 50,000 records. I would imagine that Marketo would work just as well on a larger scale or even a smaller one. There are no issues in scalability that I can see.
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Jennifer  Robertson | TrustRadius Reviewer
August 20, 2019

Highly intuitive.

Score 10 out of 10
Vetted Review
Verified User
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Scalability

9
We look at scaleability in a few different ways. First, the speed while using Marketo has remained relatively the same as our database has grown. Though I would say Marketo is slow at times, it has not gotten slower over the last few years. If anything, it has improved, and they are working to improve it. Second, the amount of programs we have developed in Marketo has exponentially grown as well. Marketo has allowed us to drastically increase our output without having to drastically increase our headcount.
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Anonymous | TrustRadius Reviewer
August 23, 2019

Marketo User Review

Score 9 out of 10
Vetted Review
Verified User
Review Source

Scalability

9
Marketo is easy to use now matter how basic or robust your automation strategies are. It's easy to set up and easy to continually build on what you have. After a year or two of using it you'll step back and realize how many email and campaigns you actually have running and it'll surprise you because, even though you may have doubled or tripled what you started with, you never noticed any change in system performance.
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Anonymous | TrustRadius Reviewer
Score 7 out of 10
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Verified User
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Scalability

8
Marketo is built for scale but the current version does slow down the more Smart Campaigns you have running in the background. More campaigns = more SCs
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Sagorika Das | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
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Scalability

8
Marketo has some good features -

Tokens which saves a lot of time of work duplication. It is easier to just update the information at one place, and with help of tokens it get updated in all other pages
Segmentation - easier to run segments and helps in better audience targeting
Marketo could better job on landing pages


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Amber Hobson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Scalability

9
As we have grown, Marketo has grown with us. We started with simple single email campaigns and are now doing complex campaigns with multiple emails and tracks that we send a contact to if they take certain actions within our emails. We also have a complex integration with several systems and have the visibility into our marketing activities throughout our organization.
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Brittany Stover | TrustRadius Reviewer
Score 9 out of 10
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Verified User
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Scalability

10
The ability to scale rapidly was one of the main contributing factors for our company choosing to partner with Marketo. We currently operate internationally but have a domestic digital presence only. We needed a product that would allow us to scale up on an international scope while maintaining the ease of use and reporting. Marketo provides both of those needs for us. With the vast amount of programs and nurture streams you can create within the system leaves you room to grow and scale at your own pace.
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Feature Scorecard Summary

WYSIWYG email editor (581)
7.1
Dynamic content (559)
7.5
Ability to test dynamic content (544)
7.4
Landing pages (600)
7.0
A/B testing (578)
7.2
Mobile optimization (565)
7.1
Email deliverability (617)
8.2
List management (617)
8.4
Triggered drip sequences (554)
8.2
Lead nurturing (610)
8.2
Lead scoring and grading (592)
8.2
Data quality management (590)
7.8
Automated sales alerts and tasks (567)
7.9
Calendaring (460)
6.6
Event/webinar marketing (544)
7.8
Social sharing and campaigns (340)
6.5
Social profile integration (319)
6.5
Dashboards (572)
6.9
Standard reports (610)
7.1
Custom reports (577)
7.0
API (524)
7.8
Role-based workflow & approvals (451)
7.5
Customizability (549)
7.4
Integration with Salesforce.com (528)
8.1
Integration with Microsoft Dynamics CRM (151)
6.4
Integration with SugarCRM (95)
6.0

About Marketo

Marketo is a leading marketing automation platform with a range of capabilities for small and medium businesses and large enterprises, across various industries. Some common features include email marketing, nurturing, SEO, landing pages, scoring, and analytics while other editions offer advanced features such as website personalization, mobile engagement, social and web retargeting. Typical customers include both B2C and B2B brands of all sizes.
Categories:  Marketing Automation

Marketo Features

Has featureAttract - Your potential customers are out there researching solutions. Help them find and learn about yours more easily.
Has featureEngage - Easily build automated campaigns that engage prospects in a personalized way, without help from IT.
Has featureDrive Revenue - Convert more potential buyers into customers by triggering a relevant message at exactly the right time.
Has featureMeasure and Optimize - Move beyond opens and clicks. Quickly determine how each of your campaigns and channels impact revenue.

Marketo Screenshots

Marketo Video

Marketo Integrations

Marketo Competitors

Pricing

  • Has featureFree Trial Available?Yes
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?Optional
EditionPricing DetailsTerms
Spark$895per month up to 10,000 records
Standard$1,795per month up to 10,000 records
Select$3,195per month up to 10,000 records

For the Enterprise edition, contact Marketo for a custom quote.

Marketo Support Options

 Paid Version
Phone
Email
Forum/Community
FAQ/Knowledgebase
Video Tutorials / Webinar

Marketo Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS