Marketo Reviews

The scalability of Marketo is great, at least from my perspective. We are a smallish organization with a large database of folks we are communicating with via email. Our database in Marketo typically stays around 50,000 records. I would imagine that Marketo would work just as well on a larger scale or even a smaller one. There are no issues in scalability that I can see.

We look at scaleability in a few different ways. First, the speed while using Marketo has remained relatively the same as our database has grown. Though I would say Marketo is slow at times, it has not gotten slower over the last few years. If anything, it has improved, and they are working to improve it. Second, the amount of programs we have developed in Marketo has exponentially grown as well. Marketo has allowed us to drastically increase our output without having to drastically increase our headcount.

Marketo is easy to use now matter how basic or robust your automation strategies are. It's easy to set up and easy to continually build on what you have. After a year or two of using it you'll step back and realize how many email and campaigns you actually have running and it'll surprise you because, even though you may have doubled or tripled what you started with, you never noticed any change in system performance.

Marketo is built for scale but the current version does slow down the more Smart Campaigns you have running in the background. More campaigns = more SCs

It works well to scale, it is expensive to add more users sometimes and scale. However the permissions are easily customizable and you can cater to the user.

Marketo has some good features -

Tokens which saves a lot of time of work duplication. It is easier to just update the information at one place, and with help of tokens it get updated in all other pages
Segmentation - easier to run segments and helps in better audience targeting
Marketo could better job on landing pages

As we have grown, Marketo has grown with us. We started with simple single email campaigns and are now doing complex campaigns with multiple emails and tracks that we send a contact to if they take certain actions within our emails. We also have a complex integration with several systems and have the visibility into our marketing activities throughout our organization.

We have noticed performance issues when large jobs are submitted. Typically involving imports or massive data changes but we've noticed slowdowns and bottlenecks.

The ability to scale rapidly was one of the main contributing factors for our company choosing to partner with Marketo. We currently operate internationally but have a domestic digital presence only. We needed a product that would allow us to scale up on an international scope while maintaining the ease of use and reporting. Marketo provides both of those needs for us. With the vast amount of programs and nurture streams you can create within the system leaves you room to grow and scale at your own pace.