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Marketo Scorecard Summary
Feature Scorecard Summary
What is Marketo?
Marketo Engage aims to help marketing teams drive demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey.
The challenge these teams face is that everyone today expects a personalized experience whenever they interact with a company - they don’t have patience for generic marketing and the last thing they want is a cold call from sales. So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience, because this is disrupting entire industries. And a big part of what’s needed is figuring out how marketing and sales can do a better job together.
The vendor states Marketo Engage redefines Marketing Automation by helping these companies bring together the customer data, content, automation and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint - and do it with efficiency and scale.
Marketo Lead Scoring - Marketo dynamically scores your leads in real-time and can trigger a timely sales call based on website or other activity - all integrated with your CRM.Marketo Moments - Stay in touch with your marketing efforts anywhere, anytime with a mobile app designed to deliver timely, actionable insights.Simple or advanced workflows can be built using drag-and-dropPerform sophisticated lead nurturing, without having to be a programmerQuickly understand the revenue influence of each program and channelMarketo Sales Insight filters out the noise, so reps can focus on what matters mostAll areas of the platform can be accessed in one convenient placeSimply enter your login credentials, and the rest is automatic - no need to map fields, etc.
Oracle CX Marketing (formerly Oracle Marketing Cloud), HubSpot Marketing Hub, Pardot, Mautic (open source), Pivian Marketing Cloud, Act-On Software, LeadSquared, CallidusCloud LeadRocket, Experiture Marketing Platform, V12 Data, SharpSpring, Dynamic Yield, Right On Interactive, GreenRope, Sugar Market (Salesfusion)
- Does not have featureFree Trial Available?No
- Does not have featureFree or Freemium Version Available?No
- Has featurePremium Consulting/Integration Services Available?Yes
- Entry-level set up fee?Optional
Marketo Support Options
|Video Tutorials / Webinar|
Marketo Technical Details
|Mobile Application:||Apple iOS|