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Adobe Marketo Engage

Adobe Marketo Engage

Overview

What is Adobe Marketo Engage?

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex…

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • Lead nurturing automation (922)
    8.8
    88%
  • List management (944)
    8.8
    88%
  • Email deliverability reporting (947)
    8.1
    81%
  • Standard reports (929)
    7.8
    78%

Reviewer Pros & Cons

View all pros & cons

Video Reviews

4 videos

Adobe Marketo Engage Review | Tracking and Managing Leads
04:05
Adobe Marketo Engage Review | The Power of Marketo Sales Insights
05:33
Nurture Leads for Demand Generation | Adobe Marketo Engage User Review
04:09
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Pricing

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N/A
Unavailable

What is Adobe Marketo Engage?

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Entry-level set up fee?

  • Setup fee optional
    Optional
For the latest information on pricing, visithttps://business.adobe.com/products/mar…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

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Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

What is OutboundEngine?

OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with…

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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8.1
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

8.7
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

7.9
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

7.4
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.5
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8.5
Avg 7.6
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Product Details

What is Adobe Marketo Engage?

Adobe Marketo Engage, from Adobe since 2018, aims to help marketing teams drive demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey.

The challenge these teams face is that everyone today expects a personalized experience whenever they interact with a company - they don’t have patience for generic marketing and the last thing they want is a cold call from sales. So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience, because this is disrupting entire industries. And a big part of what’s needed is figuring out how marketing and sales can do a better job together.

Adobe Marketo Engage aims to redefine Marketing Automation by helping these companies bring together the customer data, content, automation and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint - and do it with efficiency and scale.

Adobe Marketo Engage Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Adobe Marketo Engage Screenshots

Screenshot of Marketo Lead Scoring - Marketo dynamically scores leads in real-time and can trigger a timely sales call based on website or other activity. Lead scores are integrated with a connected CRM.Screenshot of Marketo Moments - A mobile app designed to deliver timely, actionable insights.Screenshot of Simple or advanced workflows, built using drag-and-dropScreenshot of Lead nurturing can be performed without having to be a programmerScreenshot of Visualizations - display the revenue influence of each program and channelScreenshot of Marketo Sales Insight, which filters out the noiseScreenshot of All areas of the platform can be accessed in one placeScreenshot of Automated field mapping which begins after entering login credentials

Adobe Marketo Engage Video

Engagement Platform: Marketing Automation

Adobe Marketo Engage Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS

Frequently Asked Questions

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Oracle Marketing, HubSpot Marketing Hub, and Salesforce Marketing Cloud are common alternatives for Adobe Marketo Engage.

Reviewers rate Integration with Salesforce.com highest, with a score of 9.1.

The most common users of Adobe Marketo Engage are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(2606)

Attribute Ratings

Reviews

(1-25 of 25)
Companies can't remove reviews or game the system. Here's why
Brittany Stover | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
in 2016 we are looking to integrate at least two more products into our Marketo instance. Each of the 5 will be deeply integrated into Marketo, Salesforce, and our website. The integration process was fairly smooth and easy to achieve.
Kristi Eide | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • SalesForce
Our systems are very integrated and we have had success with this integration. It was pretty straight-forward. I would say the biggest hang-ups come with trying to integrate custom Marketo fields with custom objects in SF. We struggle with this a little bit, but are making positive headway. An out-of-the-box, or slightly customized SF instance will easily integrate with Marketo.
Score 9 out of 10
Vetted Review
Verified User
  • Salesforce.com
  • GoToWebinar
Marketo syncs every few minutes with Lead and Contact objects in Salesforce, and it also incorporates Campaign information in the Programs I have set up. Integration is very easy to set up and takes no longer than a couple hours, depending on the size of your database. We can also sync with GoToWebinar, which is great because it lets us control all event related communications more closely and tie activity back to individual lead records.
Score 10 out of 10
Vetted Review
Verified User
  • Salesforce.com
Our Marketo tool is fully integrated with our Salesforce.com CRM. It is unbelievable the level of integration we were able to achieve both ways. Account Managers can view client activity in Salesforce.com. We are able to record web pages that clients visit and add this information to their contact record in our CRM.
Score 8 out of 10
Vetted Review
Verified User
  • Just SFDC currently.
The integration works almost seamlessly and is almost instant, compared to Eloqua. However, there is still a lag time that we learned of after the implementation. Once the integration is up and running and tens of thousands of leads are being updated across both systems each hour, the promised “five minute sync time” can stretch out to a full hour-two hours. It was relatively easy. With a dedicated SFDC admin on the project, it can be completed in an hour, and the syncing of our data (about a million records) took about two days to completely finish.
Score 7 out of 10
Vetted Review
Verified User
  • Internal appliant tracking system called Passport
  • SFDC
We have a custom applicant lead system called Passport which we use to acquire applicants and recruiters. It also provides self-service functionality for recruiters. We allow recruiters to post a job and job seekers can then apply for that position. The recruiter can search up to 50 names in the DB. Once they reach that limit they had to add more profile details go get further access. All of this data was sent to Marketo where recruiters were scored based on activity on our site with a view to moving recruiters up from the free version of the product to the paid version. The big task was integrating scoring with our profiling mechanism in Passport. The more profile data provided, the higher the lead score. This score was also informed by more traditional metrics like website click-throughs etc.

Leads are passed from Passport to Marketo where they are put into a nurturing program and lead scoring program where we profile and qualify the leads more effectively. The best leads are then turned over to salespeople. (NOTE: There is an override button, where very hot leads can be turned directly to sales without having to go through this process.

SFDC: Hot leads were visible on a Marketo tab within SFDC so salespeople knew which leads to pursue.
Score 6 out of 10
Vetted Review
Verified User
  • Salesforce.com
  • Wordpress website for landing forms
The integration with Salesforce.com is native. For us, out of the box Salesforce.com integration is sufficient. It is harder if you depart from the stock integration. You need someone who understands objects etc.
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