Overview
What is Maropost Marketing Cloud?
Maropost, headquartered in Toronto with offices in New York, London, and Delhi, offers an enterprise level email marketing and automation platform for email-centric campaigns and total customer lifecycle management via an automated workflow. It features social networking "listening" to keep…
The Marketing Software Made for Marketers
Replace it with Maropost Sales Cloud
T…
All I can say is BUYER BEWARE. These people are not to be trusted
Maropost - The Nadir - A service so bad, it prompted me to leave my first online review
They're not trying to be all things to all marketers. They do e-mail.
Meh-rapost
Maropost - great for email marketing
New to Maropost and very happy!
Popular Features
- A/B testing (6)8.484%
- Triggered drip sequences (6)7.070%
- Email deliverability reporting (8)6.969%
- Dashboards (6)6.464%
Pricing
Essential
$251
Professional
$764
Enterprise
$1,529
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $251 per month
Product Demos
MYOB Maropost Integration Demo - Simple
Email Marketing Automation - Beginners Email Marketing Tutorial | Maropost Demo
Maropost Demo How to Run an SMS text to enter contest
Personalization Now Simplified With Maropost's Personalization Engine
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 8.9WYSIWYG email editor(5) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 8.5Dynamic content(4) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 6.6Ability to test dynamic content(5) Ratings
Users can test dynamic content prior to launching a campaign.
- 8.5Landing pages(3) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 8.4A/B testing(6) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 9.4Mobile optimization(5) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 6.9Email deliverability reporting(8) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 6.5List management(5) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 7Triggered drip sequences(6) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 6.4Dashboards(6) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 9.6Standard reports(4) Ratings
The software offers pre-built reports with metrics standard to the category.
- 8.3Custom reports(5) Ratings
Users can create custom reports.
Pre-Send Testing
This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.
- 10URL Validation(1) Ratings
This allows marketers to validate URLs and find any broken links before sending out their email campaigns.
- 10Link Tracking(1) Ratings
This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.
- 10Image Validation(1) Ratings
This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.
- 10Inbox Display(1) Ratings
This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.
- 9.6Email Accessibility Tools(2) Ratings
This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.
- 10Spelling and Grammar Check(1) Ratings
This feature checks emails for spelling and grammatical mistakes before they are sent out.
- 10Spam Testing(1) Ratings
Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.
- 9.6Email Previews(2) Ratings
This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Maropost Marketing Cloud?
Maropost Marketing Cloud Screenshots
Maropost Marketing Cloud Video
Maropost Marketing Cloud Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(9)Community Insights
- Business Problems Solved
Maropost has become a go-to solution for users looking for an affordable and efficient way to send out email campaigns. Users have praised Maropost's ability to handle large-scale email blasts, whether to their entire subscriber list or segmented lists. With Maropost, users have experienced an increase in open rates and improved deliverability, leading to better engagement with their audience. This platform has also been a popular choice for users who want all their email needs in one place, as it provides everything necessary for daily email activities and automation.
Switching to Maropost has saved users a significant amount of time in their daily setup process. One of the main benefits that users appreciate is Maropost's superior segmentation and targeting options. This allows them to craft more targeted and personalized email campaigns, resulting in increased sales and user interaction without being perceived as spam.
Not limited to specific industries, Maropost is widely used across organizations, including media and e-commerce brands. It serves as a powerful tool to deploy emails that drive traffic, promote products, and ultimately boost sales. By linking all aspects of the customer journey and tracking their history, Maropost significantly enhances the customer experience, leading to more referrals and repeat customers.
Moreover, Maropost Marketing Cloud enables users to carry out integrated marketing campaigns across multiple channels such as email, social media, and search. With Maropost's capabilities, users can build marketing automation systems that consistently generate qualified leads and buyers. Overall, Maropost proves itself as a reliable solution for managing email marketing and rapidly building successful campaigns. With its user-friendly interface, drag-and-drop email designer, and seamless integrations, users find it easy to navigate the platform and efficiently manage their email contacts.
Attribute Ratings
Reviews
(1-8 of 8)The Marketing Software Made for Marketers
- Campaign builder.
- Drag and drop email builder.
- Integrations.
- It has more features than I know how to keep up with.
Replace it with Maropost Sales Cloud
The biggest problem that we fixed by using Maropost is the customer experience. In the past, we faced challenges of losing customer info during a support call, but with Maropost, it easily links all aspects of the customer and tracks their history. As a result, they love the experience, which has made a huge improvement on referrals and repeat customers.
- Maropost is particularly strong in the customization aspect. As a sales person, I love using MSC because I can customize everything from A-Z.
- The features are endless, a personal fav is the Journey's feature with Marketing Cloud.
- Client support is quick to respond.
- Integrating payment within Maropost? It's not a huge deal, I just love the customization that they do, I wish they handled payment as well.
- I can't think of one thing that Maropost did well.
- The Sales Department shouldn't promise the customer what support can't deliver on.
- They should also brush up on some ethics courses. It's appalling to me how they conduct business. Buyer beware.
- Manage our business through InfusionSoft like we currently do, using InfusionSoft as our primary CRM and that tagging feature to manage the business.
- Automatically import and sync contacts, accurately and continually sync all tags between InfusionSoft.
Maropost - The Nadir - A service so bad, it prompted me to leave my first online review
- The drag-and-click interface has a lot of potential.
- Absolutely awful integration and API support.
- Absolutely unhelpful outsourced Customer Service.
- Extremely bad-faith business tactics that are very close to the line that separates a business from a scam.
They will tell you that their service integrates easily with Wordpress. They will tell you that it will be an easy bit of collaboration. They will tell you that you'll have 4 or 5 Maropost staff members dedicated to your account (Account manager, two success managers, a web engineer, etc.)
This is ALL just double-talk meant to coerce you into signing the year-long contract. Once you've signed the contract, you are completely off their radar and they only make minimal efforts to help you, and only then if you aggressively prod them. Any questions you send to your "dedicated" account managers will be forwarded on to an outsourced customer service company in India, whose employees obviously have a handbook of standard responses, but no real experience or knowledge of the service. You will get cut and paste answers that fail to answer the question and that also fail CC the original participants in an email, meaning you will spend a frustrating amount of time sharing emails internally to make sure everyone has all of the information because you never know who in the original email will receive the response and who will be excluded. Those "dedicate" account managers are not truly available to you. They are just a middleman between you and unhelpful customer service.
Over the years, I've worked with many different services, some better, some worse. But his is the first time I've ever felt compelled to leave a review. Maropost is only interested in getting you to sign their contract. After that, they will not dedicate an ounce of time or effort to your benefit. Don't fall for the same bait and switch that I did.
- Maropost is an E-mail Service Provider first and foremost. They don't try to be all things to a marketer, so they're focus is on e-mail and e-mail deliverability.
- Our average open rate climbed from about 10-12% to 30-40% since moving to Maropost from iContact.
- They still need some work on their drag and drop e-mail builder. It's a bit clunky and not as customizable as I'd like to see.
- I'd like to see some more features in the "Journeys" area. Something at least one of their competitors does is have something that would equate to in Maropost as "Journey Merge Fields." These are not fields that are merged from the contact record, but instead merged in from the Journey itself. This would be extremely helpful in creating large journeys where most of the content is consistent, but every once in a while something needs to be changed, and instead of opening all of the e-mail campaigns inside that journey to update that little bit of content, it can just be updated in one place and the new information would merge into all of the e-mail campaigns.
Meh-rapost
- Sends email. Very basically.
- That is it.
- Really.
- Reporting is awful, the metrics shown in the dashboard are not helpful, and to glean any useful information users need to export the reports manually. There is no attrition reporting at all.
- Segmentation takes a really long time. If you want to construct multiple audiences, good luck. It takes forever.
- UI is not intuitive. Many buttons are placed too closely or in the wrong places.
- There is no true "test send" feature. Any opens or clicks recorded from the test (while QA-ing proofs, for example) will be recorded.
I couldn't even recommend Maropost based on price as it is not cheap at all. It is very bare bones, and for the price, you could likely find something more premium.
Maropost - great for email marketing
- Support: we were given a go to support person who is basically an account executive who oversaw our progress and was there to assist us with whatever we may need.
- Email open rates and testing abilities: Maropost supplies an array of different ways you can test to make sure you are getting the best opens and CTR's you can.
- The platform itself isn't at first intuitive. While we were given an account executive for success, the initial set up and onboarding process was not entirely great. We were left wondering where to click and lost amongst the general best practices on how to use the platform and how to get up to speed quickly.
- Email Drag and Drop Builder: EXTREMELY wonky. It's best if you know you're own HTML, CSS for email creation or use the option to upload your own templates. I should mention that they were planning on making the drag and drop feature better, but I'm not sure if that was ever completed.
The journey builder is very cool and gives you the ability to control your campaigns and move your list through funnels pretty much any way you can think of. While we chose to keep our sales processes in a separate CRM, Maropost served well in email communication and cross channel.
New to Maropost and very happy!
- Support was a big issue for us. Our last provider was lacking in this area. My favorite part of Maropost is the on-line chat. I thought it was just a novelty at first - but we use it all the time. Part of that reason is that we are still new - we asked for our work to be checked when we set up something new. Never hurts to have more eyes!
- Again Support. Our implementation team has been available to us from day one and are still available for our stupid user questions! It's nice to have that back up.
- Ease of use. We had every member of our team review the possible ESPs. Maropost would not have been chosen if the system had been difficult to navigate. We love how simple it is.
- Feedback - think something can be better in the Maropost system? Send an email with your suggestion and be amazed when it's implemented a few days or weeks down the road.
- We are only 2 months into this product, so we have really just been using the basics. Daily emails, a few tests and we will be testing with personalization soon. We got this product up and running pretty quick. The only complaint I heard from our IT department was an issue transferring our large list. 1.2 million and this was resolved quickly.