Name: Mass Mailing News
Price: 49.95 USD
Author: Management-Ware Solutions

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Mass Mailing News is a bulk email marketing software offered by Management-Ware Solutions. According to the vendor, this software is designed to create, send, and track email marketing campaigns, HTML messages, and newsletters. It aims to provide a complete solution for HTML-based email advertising, making it easy for internet business professionals to manage their email marketing efforts.

## Key Features

**HTML Email Templates**: According to the vendor, users can choose from a variety of pre-designed HTML email templates or create their own. Each template is fully customizable to meet specific needs, allowing for visually appealing and professional emails.

**WYSIWYG HTML Editor**: The software features a built-in WYSIWYG rich text (HTML) editor, which the vendor claims makes message composition effortless. Users do not require technical expertise or HTML coding skills to create and edit email content.

**Personalized Emails**: The software allows users to send personalized emails, addressing recipients by name using merge fields. According to the vendor, this feature aims to increase customer engagement and response rates.

**Bulk Email System**: The software enables users to easily send massive emails to their mailing list. According to the vendor, users can create and manage an unlimited number of lists and recipients at no recurring cost, providing a cost-effective email marketing solution.

**Contact List Management**: Users can import contacts from various sources and manipulate, filter, and export mailing list data for efficient management. The software also supports mail-merge to send personalized HTML or text email newsletters, according to the vendor.

**Email Campaign Tracking**: The software allows users to track the success of their email marketing campaigns in real-time. Users can gain insights into open rates, click-through rates, and other key metrics to optimize their strategies for better results.

**Multi-SMTP-Server Delivery**: According to the vendor, users can send emails using multiple SMTP servers to enhance delivery rates. Different delivery modes, including SSL/TLS SMTP servers, are available to ensure reliable and secure email transmission.

**List Building**: The software offers features to build opt-in lists for targeted email campaigns. Users can capture relevant customer information beyond email addresses and segment their customer base based on demographic data for personalized campaigns.

**Scheduler**: Users can automate mass email campaigns with the recurring scheduling feature, according to the vendor. This allows for setting up email sends in advance, ensuring consistent communication with the audience.

**Grouping and Filtering**: The software provides advanced group and filter options to organize email lists. Users can create custom lists based on specific criteria for targeted campaigns, efficiently managing and categorizing contacts.

Basic

ExpressPigeon is an email marketing system for small to medium sized enterprises from a relatively new (2011) company with an emphasis on look and viewability across multiple devices (i.e. mobile-accessibility) and browser compatibility. Beyond this, ExpressPigeon supports A/B testing and segmentation, for optimization and personalization, and is extensible via its API. A free version is available for contacting up to 500 subscribers, and 50% discounts are offered to non-profits who sign up for an annual plan. Three monthly plans ranging from about $10 to $20 per month round out the pricing options.

ExpressPigeon

Outreach

Engagement

Lifecycle Marketing

Right On Interactive

Mass Mailing News

Software for bulk creation, sending and tracking of Emails for marketing purposes.

Management-Ware Solutions

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

URL Validation

This allows marketers to validate URLs and find any broken links before sending out their email campaigns.

Link Tracking

This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.

Image Validation

This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.

Inbox Display

This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.

Email Accessibility Tools

This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.

Spelling and Grammar Check

This feature checks emails for spelling and grammatical mistakes before they are sent out.

Spam Testing

Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.

Email Previews

This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.

Assign Reviewers

This gives marketers the ability to assign individuals to review an email from within the email marketing software.

Email Version Control

This allows marketers to keep track of which individual made a revision to an email and when.

Task Lists

This gives marketers the ability to create task lists associated with the email review and approval process.

Review Status Updates

These status updates may be pushed through third-party tools, or sent directly via the application itself.

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What is Mass Mailing News?