TrustRadius Insights
Piwik Analytics, also known as Matomo Analytics, is a versatile analytics tool that offers valuable insights to businesses and individuals …
Starting at $0
View PricingOverview
What is Matomo Analytics?
Piwik is an open source analytics platform that enables users to measure web and mobile apps as well as intranet portals. It protects the privacy of users through advanced privacy features and its approach to data ownership. Piwik offers On-premises…
Recent Reviews
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Pricing
Free download (open source)
$0
On Premise
Free 30 day trial
$0
Cloud
limited to 30 days
Essential
$9
Cloud
number of pageviews (monthly traffic)
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://matomo.org/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Matomo Piwik data comparison period - Insights
YouTube
Community Demo - Using Matomo Analytics in modern SharePoint with SPFx for page analytics
YouTube
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Matomo Analytics?
Matomo is an open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo says it values privacy protection, 100% data ownership and no data sampling.
It has two different hosting options - cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you max. flexibility.
This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, ecommerce and funnels.
It provides real time updates on the details of your visitors; has goal conversion tracking to track business objectives; event tracking to identify and measure interaction of the user with your website; and A/B testing which helps you optimise your website campaigns by experimenting and running A/B tests.
It has two different hosting options - cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you max. flexibility.
This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, ecommerce and funnels.
It provides real time updates on the details of your visitors; has goal conversion tracking to track business objectives; event tracking to identify and measure interaction of the user with your website; and A/B testing which helps you optimise your website campaigns by experimenting and running A/B tests.
Matomo Analytics Features
- Supported: Privacy Compliant Analytics
- Supported: Web, E-commerce, Intranet, App Analytics
- Supported: Customizable Dashboard
- Supported: Visitor's Journeys
- Supported: Goals and Conversion Tracking and Funnels
- Supported: Event Tracking
- Supported: Content Tracking
- Supported: Site Search Analytics
- Supported: Real Time Data Updates
- Supported: Strong Focus on Software Security & Full control of your data
- Supported: Wide Range of Free and Premium Features
- Supported: Form Analytics
- Supported: A/B Testing
- Supported: Heatmaps
- Supported: Sessions Recording
- Supported: Tag Manager
- Supported: Media Analytics
- Supported: Acquisition
- Supported: Ecommerce
- Supported: Custom Reports
- Supported: Visitors Behaviour
- Supported: Roll-Up Reporting
- Supported: White Label Analytics
- Supported: No data limits
Matomo Analytics Screenshots
Matomo Analytics Video
Matomo Analytics Visitors overview
Matomo Analytics Integrations
- WordPress
- Drupal
- WooCommerce
- Shopify
- vBulletin
- Magento Commerce
- Joomla
- phpBB
- Vanilla
- iOS/Android SDKs
- PHP
- Java
- Python
- SharePoint
- Overall 100+ integrations
Matomo Analytics Competitors
Matomo Analytics Technical Details
| Deployment Types | On-premise, Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Windows, Linux, Mac |
| Mobile Application | Apple iOS, Android, Mobile Web |
| Supported Countries | All |
| Supported Languages | Over 55 languages |
Frequently Asked Questions
Piwik is an open source analytics platform that enables users to measure web and mobile apps as well as intranet portals. It protects the privacy of users through advanced privacy features and its approach to data ownership. Piwik offers On-premises and Cloud deployment options.
Available in over 50 languages, it is fully customisable and vendor-independent. Piwik offers over 70 integrations with Content Management Systems, Ecommerce solutions, Forums as well as other mobile and web platforms. Piwik users can access analytics through the Piwik web interface, as well as mobile apps on iOS and Android.
Reviewers rate Usability highest, with a score of 9.
The most common users of Matomo Analytics are from Mid-sized Companies (51-1,000 employees).
Comparisons
Compare with
Reviews and Ratings
(56)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
Piwik Analytics, also known as Matomo Analytics, is a versatile analytics tool that offers valuable insights to businesses and individuals looking to gain a deeper understanding of their website performance and user behavior. Users appreciate Piwik Analytics' privacy options and open-source concept, which allows them to maintain control over their data.
One key use case for Piwik Analytics is analyzing website usage and visitor behavior. Users can easily install Piwik Analytics to fill the gaps in their current analytics reporting and gain quick and detailed views on how visitors interact with their projects. By tracking metrics such as point of entry, visitor demographics, and search keywords, Piwik helps users make informed decisions related to website performance and optimize their efforts accordingly.
Another important use case for Piwik Analytics is its role as an alternative to Google Analytics. Many users choose Piwik over Google services to manage site metrics for client sites or personal projects. With its depth of information and ownership of data, Piwik provides a valuable option for businesses who are concerned about their privacy or want more control over their analytics.
Matomo Analytics, in particular, offers additional features such as the funnel analysis and heatmap analysis. The funnel feature helps identify pages with high user drop-off rates, allowing users to optimize the subscription model or improve the user flow. Heatmap analysis highlights areas where UX design changes may be needed to prevent users from getting lost on the home page.
Overall, Piwik Analytics is a trusted tool for website owners and marketers who seek comprehensive insights into user behavior, website performance, and campaign activity. It fulfills various needs such as tracking active users, enhancing user experience, measuring website performance, recognizing visitor interests, and benchmarking system behavior. Regardless of whether it is used in marketing departments or by open-source projects, Piwik Analytics continues to provide reliable analytics while respecting user privacy.
Open-source customization: Many reviewers have expressed appreciation for Piwik's open-source nature, as it has allowed them to customize and modify the platform to suit their specific requirements. This flexibility has been highly valued by users who need a tailored analytics solution.
User-friendly data presentation: The visually appealing and user-friendly data presentation in Piwik has been highly valued by many users. They have found it easy to understand and navigate through analytics reports, which has facilitated their analysis of website data.
Support for multiple sites and useful dashboards: Users have found the support for multiple sites and useful dashboards in Piwik to be highly beneficial. This feature allows them to efficiently manage and analyze data from different websites in one centralized location, making their workflow more streamlined.
Difficult Customization: Some users have found it challenging to create custom data sets for tiles/tabs and expressed frustration with the lack of clear instructions on how to do it. They mentioned that the process could be more straightforward and would benefit from additional explanations.
Lack of Help and Support: Several reviewers have mentioned difficulties in getting data to populate after clicking certain buttons, such as the 'WP-Piwik - SEO' button, and felt that the lack of help on the site was unhelpful and frustrating. They emphasized the need for more comprehensive documentation or support resources to assist users in troubleshooting issues.
Limited Features Compared to Competitors: Some users have expressed disappointment with Piwik's goals functionality, stating that other analytics packages offer more comprehensive features. They feel that Piwik falls short in providing advanced goal tracking capabilities, which are available in competing platforms.
Attribute Ratings
Reviews
(1-22 of 22)Companies can't remove reviews or game the system. Here's why
Score 1 out of 10
Vetted Review
Verified User
We have used Matomo's services for a year and I cannot recommend using them. We have faced serious bugs with their service and they provide zero support. They treat their customers badly and only respond when you threaten to unsubscribe from their service. We faced technical issues using their platform weeks ago and reached out to their support. We received zero help and were told that their platform worked fine. Weeks after no responses from us that still stated we had issues, they suddenly returned and said they actually did have issues with their platform. Matomo has the absolute worst support any company can have and therefore is not worthy of receiving our money. Stay away from Matomo at all times.
September 17, 2021
Awesome product
Score 10 out of 10
Vetted Review
Verified User
We used Matomo as a default service to analyze and optimize web traffic on platforms we deploy. The software is usable by any person of the company, from developers to customers managers. It helps us understanding what goes well or not on the analyzed websites and improve the navigation experience.
June 02, 2021
Matomo delivers
Score 10 out of 10
Vetted Review
Verified User
We use Matomo Analytics in the Marketing department. We made this choice after the latest ruling on data protection by the EC. Since data is stored on European servers, it is compliant with the GDPR, which is a major factor. In addition, we're tracking two domains and are quite happy with the ease and comfort this programme has to offer. Even new employees can find their way around the backend with ease and retrieve the information they need easily.
May 13, 2020
Matomo, on premise analytics
Matomo is in use by marketing, web analytics, big/small data and development and test Departments as our web analytics tool. It is free, on-premise with a stack of analytics possibilities. The possibility to run Matomo server on-premise is its USP. As an open-source tool, Matomo is a good way to get insights of websites.
April 16, 2020
Why you should choose Matomo
We are using On-Premise hosting. With the help of the funnel in Matomo, We figured out in which pages we have lost most of the users so it helps us to redesign the subscription model of the user on the website and we had more subscribers later on. another help that I can mention is the Heatmap, after implementing Heatmap in our portals we understood we need to change UX design and don't let users lost on the home page.
February 03, 2020
A useful open-source tool
Score out of 10
Vetted Review
Verified User
Matomo is very useful and provides simple analytics. I use Matomo as a local aternative for Google Analytics and it always shows me great results. I appreciate the statistics relative to visit logs with a detailed card for each visit on my website. Using this I can push forward strategies to help improve the customer experience on my web platform.
December 21, 2018
Free analytics that you own
We use Matomo in the software department as a monitoring tool for one of our web application, mainly to benchmark the system's behavior. We are refactoring the current implementation with the goal to improve the performance, the scalability, and the uptime. One way to know if we are on the right track is to benchmark it and see the actual progress with each change or added new technology.
April 03, 2018
Matomo (formerly Piwik) review
We use the tool to track the daily users who visit our website and look at the visitor log to see what pages people are visiting and for how long.
July 21, 2017
Piwik let's you own your data!
We used it in a couple of places where Google Analytics was limited in ways we could measure how people were using our website. It also provided a better depth of information and we also appreciated owning our data to use as we pleased.
April 29, 2015
Piwik Analytics for those who know
Score 9 out of 10
Vetted Review
Verified User
We use Piwik as an alternative to Google Analytics for our clients who want to track their web site statistics and would rather not have their data hosted by Google. In addition, we use it to track our own website's data.
Score 8 out of 10
Vetted Review
Verified User
Piwik allows us to have control over our own data instead of using a third party service to handle it for us. With it, we can access the raw analytics data if we want or write new modules to present the data in a new way. Piwik truly gives you full control and it's easy to implement.
December 18, 2014
Piwik: A perfect alternative to Google Analytics.
Score 8 out of 10
Vetted Review
Verified User
Piwik was chosen after a move off of Google services was started. It was used to manage site metrics for all of our client sites.
June 04, 2014
Rich Analytics with Open-Source Piwik
Score 8 out of 10
Vetted Review
Verified User
I came across Piwik while looking for alternatives for Google Analytics and promptly installed it on two websites for a trial. It's a good tool for tracking visitor actions on your site, with some particular strengths in helping users analyze social and other interactions. This review is of the free version, though enterprise level packages are available.
Score 7 out of 10
Vetted Review
Verified User
In my previous employment we used it extensively to drive designs of the websites to enhance the user experience. We also used it to track activity to specialized campaigns that were initiated by the Alumni Association and various donation campaigns. In my current organization we are testing it as a replacement for the aging AWStats implementation across multiple hosting platforms. The hope is to provide a better stats tracking experience for our disparate user base across multiple hosting platforms while maintaining a centralized stats pool. This will also enable us to track trends of usage across the different platforms that will help us to scale our platform to stay ahead of the usage curve.
Score 9 out of 10
Vetted Review
Verified User
I am currently using Piwik Analytics as a supplement to Google Analytics and other minor WordPress Analytics plugins.
Right out of the "box" Piwik Analytics provides insights that either need to be set up in Google Analytics or (to my knowledge) do not exist. Piwik Analytics gives some tremendously useful and valuable granular insights broken down by individual sessions. I love having the ability to see the path a visitor took, where they went, spent their time and even what they downloaded.
Currently, Piwik Analytics is only used in the Marketing Department... specifically me. Although I do not have a lot of free time to really dive in, learn how to customized Piwik Analytics and set up custom reports; with very little effort I was able to quickly install the program and immediately fill the gaps in our current Analytics reporting. Additionally, having the WP-Piwik plugin loaded on all of our WordPress web sites gives me a very valuable, quick snapshot of the current state of affairs right from the WordPress Administrator dashboard.
Right out of the "box" Piwik Analytics provides insights that either need to be set up in Google Analytics or (to my knowledge) do not exist. Piwik Analytics gives some tremendously useful and valuable granular insights broken down by individual sessions. I love having the ability to see the path a visitor took, where they went, spent their time and even what they downloaded.
Currently, Piwik Analytics is only used in the Marketing Department... specifically me. Although I do not have a lot of free time to really dive in, learn how to customized Piwik Analytics and set up custom reports; with very little effort I was able to quickly install the program and immediately fill the gaps in our current Analytics reporting. Additionally, having the WP-Piwik plugin loaded on all of our WordPress web sites gives me a very valuable, quick snapshot of the current state of affairs right from the WordPress Administrator dashboard.
May 28, 2014
Piwik - I liked it from the start!
Score 10 out of 10
Vetted Review
Verified User
Schaper Software is using Piwik to to analyze the usage of the majority of all projects. Piwik enables me, my associates and my clients to get quick and detailed views on statistics about visitor behaviour and helps finding navigation problems and other issues. The main reason to use Piwik has been the respectful privacy options and the open source concept.
Score 8 out of 10
Vetted Review
Verified User
Piwik is mainly used by our marketing deparment, but the insights we are able to take away from it are disseminated throughout the organization. Before having a web-analytics platform, we were not able to measure what was working, and what was not. With Piwik, we are able to recognize which topics/sections are of interest to visitors, and where we should focus our time.
May 21, 2014
Piwik Review
Score 9 out of 10
Vetted Review
Verified User
Piwik is used by my organization to track the active users on our website; it can track users by demographics, modules in our website that are frequently used by users etc. Piwik is very valuable in helping to grow our business.
Score 8 out of 10
Vetted Review
Verified User
We used Piwik to handle our analytics, being that we were an open-source project and trying to save tax dollars it seemed the perfect fit. Our main usage was to track which areas of our site were more popular, and to find out what areas of the world were where the concentration of where our users were. It was not the only product being used in our organization, but the only one that we worked with directly. We found it to be slightly more user-friendly than Urchin and the learning curve was very reasonable. After a short time we had the product up and running, we could produce the reports we needed and we were very happy with the general stability of the product.
May 10, 2014
Piwik is awesome and Everyone should use it!
Score 10 out of 10
Vetted Review
Verified User
We use Piwik for the marketing, sales and IT department. It assists the users in making and planning decisions that have an impact on the website such as finding out where the point of entry to the website is from, what type of browsers are visiting the website, what time visitors are visiting
the site, what keywords are being used to search for the site. With these extra info, we can better plan and forecast future developments.
May 09, 2014
Easy to use, open source Web Analytics
Score 6 out of 10
Vetted Review
Verified User
We use Piwik to implement tracking on our Mobile Applications and Mobile Websites for our retail clients. It tracks customer visit, user agent data, page views, click-throughs, cart add, removes, edits, payment tracking, payment method on our mobile commerce platform.
May 06, 2014
Piwik review by Mike Tihonchik
Score 7 out of 10
Vetted Review
Verified User
We used Piwik to monitor customer interactions across several platforms in the organization, i.e. web and mobile apps. Initially, Piwik was selected as a top level analytic tool to show us simple stats such as mobile platform and devices (iOS & Android; iPhone and iPad) used, or user's browser selection. I have also created some custom plugins to provide specific information regarding visits to certain pages by users. Other than iOS and Android platforms, Piwik was used with JavascriptMVC web platform