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Piwik Analytics, also known as Matomo Analytics, is a versatile analytics tool that offers valuable insights to businesses and individuals …
Starting at $0
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What is Matomo Analytics?
Piwik is an open source analytics platform that enables users to measure web and mobile apps as well as intranet portals. It protects the privacy of users through advanced privacy features and its approach to data ownership. Piwik offers On-premises…
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Pricing
Free download (open source)
$0
On Premise
Free 30 day trial
$0
Cloud
limited to 30 days
Essential
$9
Cloud
number of pageviews (monthly traffic)
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://matomo.org/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Matomo Piwik data comparison period - Insights
YouTube
Community Demo - Using Matomo Analytics in modern SharePoint with SPFx for page analytics
YouTube
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Matomo Analytics?
Matomo is an open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo says it values privacy protection, 100% data ownership and no data sampling.
It has two different hosting options - cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you max. flexibility.
This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, ecommerce and funnels.
It provides real time updates on the details of your visitors; has goal conversion tracking to track business objectives; event tracking to identify and measure interaction of the user with your website; and A/B testing which helps you optimise your website campaigns by experimenting and running A/B tests.
It has two different hosting options - cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you max. flexibility.
This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, ecommerce and funnels.
It provides real time updates on the details of your visitors; has goal conversion tracking to track business objectives; event tracking to identify and measure interaction of the user with your website; and A/B testing which helps you optimise your website campaigns by experimenting and running A/B tests.
Matomo Analytics Features
- Supported: Privacy Compliant Analytics
- Supported: Web, E-commerce, Intranet, App Analytics
- Supported: Customizable Dashboard
- Supported: Visitor's Journeys
- Supported: Goals and Conversion Tracking and Funnels
- Supported: Event Tracking
- Supported: Content Tracking
- Supported: Site Search Analytics
- Supported: Real Time Data Updates
- Supported: Strong Focus on Software Security & Full control of your data
- Supported: Wide Range of Free and Premium Features
- Supported: Form Analytics
- Supported: A/B Testing
- Supported: Heatmaps
- Supported: Sessions Recording
- Supported: Tag Manager
- Supported: Media Analytics
- Supported: Acquisition
- Supported: Ecommerce
- Supported: Custom Reports
- Supported: Visitors Behaviour
- Supported: Roll-Up Reporting
- Supported: White Label Analytics
- Supported: No data limits
Matomo Analytics Screenshots
Matomo Analytics Video
Matomo Analytics Visitors overview
Matomo Analytics Integrations
- WordPress
- Drupal
- WooCommerce
- Shopify
- vBulletin
- Magento Commerce
- Joomla
- phpBB
- Vanilla
- iOS/Android SDKs
- PHP
- Java
- Python
- SharePoint
- Overall 100+ integrations
Matomo Analytics Competitors
Matomo Analytics Technical Details
| Deployment Types | On-premise, Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Windows, Linux, Mac |
| Mobile Application | Apple iOS, Android, Mobile Web |
| Supported Countries | All |
| Supported Languages | Over 55 languages |
Frequently Asked Questions
Piwik is an open source analytics platform that enables users to measure web and mobile apps as well as intranet portals. It protects the privacy of users through advanced privacy features and its approach to data ownership. Piwik offers On-premises and Cloud deployment options.
Available in over 50 languages, it is fully customisable and vendor-independent. Piwik offers over 70 integrations with Content Management Systems, Ecommerce solutions, Forums as well as other mobile and web platforms. Piwik users can access analytics through the Piwik web interface, as well as mobile apps on iOS and Android.
Reviewers rate Usability highest, with a score of 9.
The most common users of Matomo Analytics are from Mid-sized Companies (51-1,000 employees).
Comparisons
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Reviews and Ratings
(57)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
Piwik Analytics, also known as Matomo Analytics, is a versatile analytics tool that offers valuable insights to businesses and individuals looking to gain a deeper understanding of their website performance and user behavior. Users appreciate Piwik Analytics' privacy options and open-source concept, which allows them to maintain control over their data.
One key use case for Piwik Analytics is analyzing website usage and visitor behavior. Users can easily install Piwik Analytics to fill the gaps in their current analytics reporting and gain quick and detailed views on how visitors interact with their projects. By tracking metrics such as point of entry, visitor demographics, and search keywords, Piwik helps users make informed decisions related to website performance and optimize their efforts accordingly.
Another important use case for Piwik Analytics is its role as an alternative to Google Analytics. Many users choose Piwik over Google services to manage site metrics for client sites or personal projects. With its depth of information and ownership of data, Piwik provides a valuable option for businesses who are concerned about their privacy or want more control over their analytics.
Matomo Analytics, in particular, offers additional features such as the funnel analysis and heatmap analysis. The funnel feature helps identify pages with high user drop-off rates, allowing users to optimize the subscription model or improve the user flow. Heatmap analysis highlights areas where UX design changes may be needed to prevent users from getting lost on the home page.
Overall, Piwik Analytics is a trusted tool for website owners and marketers who seek comprehensive insights into user behavior, website performance, and campaign activity. It fulfills various needs such as tracking active users, enhancing user experience, measuring website performance, recognizing visitor interests, and benchmarking system behavior. Regardless of whether it is used in marketing departments or by open-source projects, Piwik Analytics continues to provide reliable analytics while respecting user privacy.
Open-source customization: Many reviewers have expressed appreciation for Piwik's open-source nature, as it has allowed them to customize and modify the platform to suit their specific requirements. This flexibility has been highly valued by users who need a tailored analytics solution.
User-friendly data presentation: The visually appealing and user-friendly data presentation in Piwik has been highly valued by many users. They have found it easy to understand and navigate through analytics reports, which has facilitated their analysis of website data.
Support for multiple sites and useful dashboards: Users have found the support for multiple sites and useful dashboards in Piwik to be highly beneficial. This feature allows them to efficiently manage and analyze data from different websites in one centralized location, making their workflow more streamlined.
Difficult Customization: Some users have found it challenging to create custom data sets for tiles/tabs and expressed frustration with the lack of clear instructions on how to do it. They mentioned that the process could be more straightforward and would benefit from additional explanations.
Lack of Help and Support: Several reviewers have mentioned difficulties in getting data to populate after clicking certain buttons, such as the 'WP-Piwik - SEO' button, and felt that the lack of help on the site was unhelpful and frustrating. They emphasized the need for more comprehensive documentation or support resources to assist users in troubleshooting issues.
Limited Features Compared to Competitors: Some users have expressed disappointment with Piwik's goals functionality, stating that other analytics packages offer more comprehensive features. They feel that Piwik falls short in providing advanced goal tracking capabilities, which are available in competing platforms.
Attribute Ratings
Reviews
(1-22 of 22)Companies can't remove reviews or game the system. Here's why
Score 1 out of 10
Vetted Review
Verified User
- The platform is straight forward to use
- Their support is extremely bad with slow replies
- Their interface and UI looks like something from 2010
- It is only 20% of the web page that is usable and there is zero to no help as to how you use their platform
- The website has lots of bugs that leads to that you often not get accurate analytics
September 17, 2021
Awesome product
Score 10 out of 10
Vetted Review
Verified User
- Simplicity of installation
- Simple to use
- Complete
- User interface
June 02, 2021
Matomo delivers
Score 10 out of 10
Vetted Review
Verified User
- GDPR compliant
- Ease of use
- Good quality data
- Easily restructured dashboard
- I currently don't see anything that's missing
May 13, 2020
Matomo, on premise analytics
- USP: On premise Hosting
- No license costs Initial ( paid plugins available)
- Basic Analytics and Dashboard functions
- GDPR conform cause in premise Hosting
- Only 3 free custom parameters ( paid plugins to upgrade available)
- No cloud Hosting possible
- Not recommended for large companies
April 16, 2020
Why you should choose Matomo
- On-Premise Setup
- Heatmap
- Funnels
- Collects too much information
- Website is not user friendly
- Charts and graphs are not very intuitive
February 03, 2020
A useful open-source tool
Score out of 10
Vetted Review
Verified User
- Tracking user visits on websites.
- Great analytics.
- Robot detection.
- Migration issues.
December 21, 2018
Free analytics that you own
- Nice way of seeing the data: visitors and traffic. Also, the user interface is somewhat customizable.
- Support for multiple sites, displayed in useful dashboards.
- Access to the raw data since you have the database local.
- Open source - especially useful when you have no budget for software purchasing.
- I find the real-time map feature very useful when we load the system n times more to stretch its limits.
- Installation can be a small pain, especially if install permissions are controlled by IT on development environments also.
- When large sets of data need to be displayed, it can be a little slow. It looks like the database design and the queries used have room for optimization.
- Since it needs to be "present" in all the pages of the web application, if something goes wrong with Matomo, it can break your app. They call it the JavaScript Tracking Tag that needs to be there on all pages.
April 03, 2018
Matomo (formerly Piwik) review
- Easy to track daily traffic
- Easy to monitor visitor traffic
- Can set up website goals and tie them to marketing campaigns
- When looking through visitor log it only allows you to go back one day
- Cannot see how long the visitor spent on each page, only the total length of their visit
- Need to add real time visitors on your page to show if there are any active visitors on your page at the current moment, similar to Google Analytics
July 21, 2017
Piwik let's you own your data!
- Access to the raw data, and allowing us the ability to customize as needed.
- Painless install, for the most part. It was nice to be able to customize the interface.
- I really love the mobile app, which make it easy to get insights on the go.
- A perfect replacement for Google Analytics for us when we needed to know we were in control of the data.
- I feel the upgrade process could be smoother.
- Sometimes the speed in the backend is a bit slow.
- I'd like to see the realtime get more detailed, and the design to be rethought, maybe with more real-time summaries.
April 29, 2015
Piwik Analytics for those who know
Score 9 out of 10
Vetted Review
Verified User
- Multiple sites can be easily configured and tracked in one central dashboard.
- There is more than one way to track the site visits - javascript is not necessary (but is of course the easiest way to track)
- With the new version 2.0, various reports can be 'widgetized' and embedded in other web pages that are not necessarily part of the main Piwik domain (i.e. you can embed live reports in a client's intranet)
- Initial setup is simple, but you'll need to know something about your server environment.
- Importing raw data from server logs is not trivial, and takes a bit of work to get right.
Score 8 out of 10
Vetted Review
Verified User
- You own your data.
- You are in full control of how you want your data presented.
- You show respect for your users privacy
- Missing A/B testing.
- Missing insights into data.
- Better real-time reporting.
December 18, 2014
Piwik: A perfect alternative to Google Analytics.
Score 8 out of 10
Vetted Review
Verified User
- Community edition available for no charge
- LDAP module available
- User Interface could be cleaned up a little. It can be difficult to navigate between monitored sites.
June 04, 2014
Rich Analytics with Open-Source Piwik
Score 8 out of 10
Vetted Review
Verified User
- One of Piwik's strengths is the provision of customizable widgets for different bits of analytics data. The ability to add and remove them, change dates and more makes this a flexible way to visualize data.
- The visitor log section is also rich, providing date, keywords, actions and more in a single table, which makes it easy to identify your most effective content.
- And the visitor actions table includes both bounce rate and time on site, so you can quickly tell which pages have the most engagement.
- Data display is a strength for Piwik, as you have access to overview charts while simultaneously being able to drill deeper.
- My impression is that you can do more with goals in other analytics packages, though the basic functionality works well in Piwik.
- The WordPress integration can be buggy. Though it worked well most of the time, in one case I had to remove the Piwik code to fix a site error.
Score 7 out of 10
Vetted Review
Verified User
- Piwik does a great job of allowing customized campaign tracking to try and hit marketing or funding goals.
- The robust plugin architecture allows for a large amount of custom development to track very specific needs. The availability of a REST API also allows you to build in support for Piwik to your in-house applications which can enable developers to track bugs with more precision.
- The dashboard structure allows you to create specialized views for specific user roles so that you can give a specific focus to a small subsection of the reported data. This is an excellent way to show non-technical users only the portion of the data they are interested in without getting bogged down into the details.
- From a user security standpoint it would be useful to provide users the ability to have two-factor authentication. While stats data is not necessarily sensitive in aggregate, some users may feel that certain portions need to be more secure.
- It would be nice if there was a tighter integration with the Google search/referrer API so that "keyword not defined" would be replaced more often with the actual keyword that is being used to send a visitor to a site.
- An easier branding method, maybe in the form of an API function set, that pulled branding URLs from a set of database fields would be great as well.
Score 9 out of 10
Vetted Review
Verified User
- Default Admin dashboard provides a ton of very useful information that is easily maneuvered around with "click-n-drag" to meet your preferences
- Provides some very valuable granular insights by default without needing to do additional customizations
- Breaks down insights into categories, then sub-categories which allow you to really drill down
- Compiles and presents the data in a nice, visually friendly way
- I wish there were some additional pre-formatted tiles/tabs to choose from
- Creating custom data sets for tiles/tabs is not straightforward and there isn't much in the way of explanations on how to do it
- I have clicked the "WP-Piwik - SEO" button in setting/statistics but can't seem to get the data to populate. Again, not much in the way of "Help" on the site to assist in figuring it out.
May 28, 2014
Piwik - I liked it from the start!
Score 10 out of 10
Vetted Review
Verified User
- Great customizable dashboard
- Programming API for manually setting events
- Privacy Features !!! (Data protection complies to German laws )
- Quick and easy access to big statistical data
- Moving single projects from one Piwik installation to another
- Define customized views for clients
- More flexibility and enhancements in eCommerce functionality
Score 8 out of 10
Vetted Review
Verified User
- Complete customization of analytics dashboard with movable widgets.
- Data is easy to export.
- Easy to filter data and create new segments.
- Being able to compare one time period to another within a widget would be useful.
- Real time data.
May 21, 2014
Piwik Review
Score 9 out of 10
Vetted Review
Verified User
- Great tool for analytics
- Able to customize the dashboard to make it more user friendly
Score 8 out of 10
Vetted Review
Verified User
- Easy implementation
- General stability
- Robust features
- Could be more customizable
May 10, 2014
Piwik is awesome and Everyone should use it!
Score 10 out of 10
Vetted Review
Verified User
- Where the point of entry to the website is from. This allows us to redirect advertising funds to increase clicks.
- What type of browsers are visiting the website. This assist in better allocating resources for future web development. If there are more mobile users, we might implement a better looking responsive site, or if more of our users that visit the site uses IE, we will need to make sure the site looks good in IE.
- What time visitors are visiting the site. With this info, we can time competitions or schedule maintenance during the down time.
- What keywords are being used to search for the site. This assists us in purchasing Google Adwords.
- Instructions on how to better use the ecommerce functionality would be awesome.
- how to better use the funnelling options and get more data out of it.
May 09, 2014
Easy to use, open source Web Analytics
Score 6 out of 10
Vetted Review
Verified User
- Easy and simple implementation. Simple JS code addition.
- Detailed Documentation, Online community for help.
- Version update handling could be executed better
May 06, 2014
Piwik review by Mike Tihonchik
Score 7 out of 10
Vetted Review
Verified User
- Ease of integration into the environment
- Easy to create custom plugins using PHP
- Piwik was setup on our own servers (straight forward process), so we had more control over data, compared to NewRelic or Omniture
- It's Open-Source... enough said...
- I think Piwik could use a face-lift in the dashboard GUI department. I have used both NewRelic (best presentation in my opinion) and Adobe Omniture, and both seems to have a better flowing, modern-design dashboard GUI that is somewhat easier to navigate
- Had to make sure analytics server that is running Piwik is always "up", as we hosted our own instances