Decibel Insight

Decibel Insight

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Score 7.5 out of 100
Decibel Insight, from Medallia


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Entry-level set up fee?

  • No setup fee


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $40 per month
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Features Scorecard

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Product Details

What is Decibel Insight?

Decibel Insight is a behavioral analysis toolset for insight into digital audiences with heatmaps, visitor replay, and form analytics. Decibel was acquired by Medallia February 2021.

Capabilities of Decibel Insight, as provided by the vendor:

Dynamic Heatmaps
Visualise visitor data in a simple way. Spot trends in audience behavior.

Visitor Replay
Watch real visitor journeys through a website. See where users scroll, pause and click.

Form Analytics
Visibility at the point of conversion. Optimize forms to maximize success.

Behavioral Alerts
Monitor trends in visitor behavior. Receive email alerts if they change.

Error Reporting
Spot a websites' error hotspots. See where major problems hinder progress.

Advanced Segmentation
Split and closely analyze audiences. Thousands of combinations for total control.

Decibel Insight Features

  • Supported: Dynamic Heatmaps
  • Supported: Visitor Replay
  • Supported: Form Analytics
  • Supported: Behavioral Alerts
  • Supported: Error Reporting
  • Supported: Advanced Segmentation
  • Supported: Web Analytics Integrations
  • Supported: Reverse IP Lookup
  • Supported: Campaign Tracking
  • Supported: Prototype Analysis
  • Supported: Voice of Customer Integrations
  • Supported: Split Testing Integrations

Decibel Insight Competitors

Decibel Insight Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Decibel Insight is a heat mapping and web analytics solution.

Decibel Insight starts at $40.

Crazy Egg, SessionCam now part of Glassbox, and Hotjar are common alternatives for Decibel Insight.

The most common users of Decibel Insight are from Enterprises (1,001+ employees) and the Information Technology & Services industry.
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Reviews and Ratings




(1-3 of 3)
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Score 9 out of 10
Vetted Review
Verified User
Review Source
I have used Hotjar before, and in comparison, the functionality and the abilities in Decibel Insights are so much more advanced. The only downside is the price difference between the two tools, but the adaptability and the customer support you get with Decibel Insights definitely make it a more manageable and long-term tool to integrate with your marketing activity.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Doesn't replace Google Analytics, but serves as a complement to them. Does things that Google cannot do. Other products are quite narrow in scope - they only do one kind of heatmap, or only track visitors. DI is more fully featured as a suite of tools.
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