Decibel Insight

Decibel Insight

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Score 7.5 out of 100
Decibel Insight, from Medallia


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Entry-level set up fee?

  • No setup fee


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $40 per month
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Features Scorecard

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Product Details

What is Decibel Insight?

Decibel Insight is a behavioral analysis toolset for insight into digital audiences with heatmaps, visitor replay, and form analytics. Decibel was acquired by Medallia February 2021.

Capabilities of Decibel Insight, as provided by the vendor:

Dynamic Heatmaps
Visualise visitor data in a simple way. Spot trends in audience behavior.

Visitor Replay
Watch real visitor journeys through a website. See where users scroll, pause and click.

Form Analytics
Visibility at the point of conversion. Optimize forms to maximize success.

Behavioral Alerts
Monitor trends in visitor behavior. Receive email alerts if they change.

Error Reporting
Spot a websites' error hotspots. See where major problems hinder progress.

Advanced Segmentation
Split and closely analyze audiences. Thousands of combinations for total control.

Decibel Insight Features

  • Supported: Dynamic Heatmaps
  • Supported: Visitor Replay
  • Supported: Form Analytics
  • Supported: Behavioral Alerts
  • Supported: Error Reporting
  • Supported: Advanced Segmentation
  • Supported: Web Analytics Integrations
  • Supported: Reverse IP Lookup
  • Supported: Campaign Tracking
  • Supported: Prototype Analysis
  • Supported: Voice of Customer Integrations
  • Supported: Split Testing Integrations

Decibel Insight Competitors

Decibel Insight Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Decibel Insight is a heat mapping and web analytics solution.

Decibel Insight starts at $40.

Crazy Egg, SessionCam now part of Glassbox, and Hotjar are common alternatives for Decibel Insight.

The most common users of Decibel Insight are from Enterprises (1,001+ employees) and the Information Technology & Services industry.
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Reviews and Ratings




(1-3 of 3)
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Score 9 out of 10
Vetted Review
Verified User
Review Source
When we knew that there were some website issues, we were able to use Decibel Insights to really pinpoint the issue and then work on a fix. Again, if we are doing a CRO test then we could also use the tool for a similar reason. It is less suitable for complex websites or websites that are frequently changing, as a lot of support is required by the team and it takes a lot of admin to keep the Decibel Insights account working as effectively as it should.
Score 6 out of 10
Vetted Review
Verified User
Review Source
If you are seeking to gain insight on the user journey on your website, in various areas, Decibel is perfect for this situation. For example, if you are trying to understand form dropout, Decibel allows you to see what form field the majority of the dropoffs occur. You can then take action based on these insights.
Score 8 out of 10
Vetted Review
Verified User
Review Source
It doesn't replace traditional analytics tools like Google Analytics, but works best alongside them. Google Analytics is ideal for number crunching and stats, but it can't tell you why the stats are they way they are. DI helps answer those questions, it does things that Google can't do - showing information about clicks or scrolling on a specific page, and showing how much each page element contributes to your bottom line. The user playback tool is very very useful. In combination with the interaction maps, it's a great way to highlight key site issues quickly, and develop strategies of dealing with them.
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