Decibel Insight

Decibel Insight

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Score 7.5 out of 100
Decibel Insight, from Medallia


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Entry-level set up fee?

  • No setup fee


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $40 per month
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Features Scorecard

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Product Details

What is Decibel Insight?

Decibel Insight is a behavioral analysis toolset for insight into digital audiences with heatmaps, visitor replay, and form analytics. Decibel was acquired by Medallia February 2021.

Capabilities of Decibel Insight, as provided by the vendor:

Dynamic Heatmaps
Visualise visitor data in a simple way. Spot trends in audience behavior.

Visitor Replay
Watch real visitor journeys through a website. See where users scroll, pause and click.

Form Analytics
Visibility at the point of conversion. Optimize forms to maximize success.

Behavioral Alerts
Monitor trends in visitor behavior. Receive email alerts if they change.

Error Reporting
Spot a websites' error hotspots. See where major problems hinder progress.

Advanced Segmentation
Split and closely analyze audiences. Thousands of combinations for total control.

Decibel Insight Features

  • Supported: Dynamic Heatmaps
  • Supported: Visitor Replay
  • Supported: Form Analytics
  • Supported: Behavioral Alerts
  • Supported: Error Reporting
  • Supported: Advanced Segmentation
  • Supported: Web Analytics Integrations
  • Supported: Reverse IP Lookup
  • Supported: Campaign Tracking
  • Supported: Prototype Analysis
  • Supported: Voice of Customer Integrations
  • Supported: Split Testing Integrations

Decibel Insight Competitors

Decibel Insight Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Decibel Insight is a heat mapping and web analytics solution.

Decibel Insight starts at $40.

Crazy Egg, SessionCam now part of Glassbox, and Hotjar are common alternatives for Decibel Insight.

The most common users of Decibel Insight are from Enterprises (1,001+ employees) and the Information Technology & Services industry.
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Reviews and Ratings




(1-3 of 3)
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Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Review certain parts of a journey - to identify any bugs
  • Segment customer data (by using GA segments) to support with analysis
  • Provide insight opportunities to find more ideas
  • I think sometimes it is really hard to navigate, I sometimes get lost finding funnels, etc. So navigation is certainly something that could be improved
  • The timeframe in which segments are able to sync between analytics and Decibel Insights could be improved
  • The initial dashboard isn't something I use, so not the most relevant feature to myself
Score 6 out of 10
Vetted Review
Verified User
Review Source
  • Heat mapping provides a great understanding of UI pain points/bugs
  • Integration with analytics tools (we use Adobe) brings in analytics analysis as well
  • Helps to understand the user journey and where dropoff is occurring
  • The interface itself is very slow, making it difficult to use at times
  • Integrations use data that flows one way (ie. into Decibel). I know perhaps not under Decibel's control entirely, but it would be useful if it was possible to make changes in the platform that go the other way too
  • At times, certain features in the platform just dont work and it throws seemingly random errors.
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Easy and intuitive. The interface isn't overly complex.
  • Information is presented clearly.
  • Easy to find the information I'm looking for. Again, this is due to the simplicity.
  • The user playback tool is very powerful. It's like a video recording of where the client goes throughout the site.
  • Being able to create groups of segments would be useful.
  • The interface for selecting page types needs more options, it can be difficult to use if you have lots of similar pages.
  • Would be good if top level stats were presented in different ways, or in a more visual way (ie pie charts, graphs).
  • Generating reports - it would be nice if I could export charts and graphs instead of just CSV files.
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