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MediaRadar

MediaRadar

Overview

What is MediaRadar?

Media Radar is a sales intelligence software solution offered by Media Radar.

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Learn from top reviewers

Terrible platform that under delivers every step of the way

Rating: 1 out of 10
June 29, 2021
Vetted ReviewVerified User
As a sales enablement tool. We wanted a targeted contact database for our Sales team to leverage in their outbound efforts.
Continue reading
Peter Reitano
C-Level Executive - Marketing
CEO (Chief Executive Officer)
Abacus
MediaRadar2 years of experience

MediaRadar is a great research tool to start your marketing/company research

Rating: 9 out of 10
February 20, 2020
IncentivizedVetted ReviewVerified User
We use it as a research tool for various aspects of our sales and marketing process. The reports available in the interface as well as custom-built reports are super helpful f...
Continue reading
Verified user
Manager
MediaRadar4 years of experience

Great for media/ad sales, specifically

Rating: 10 out of 10
November 1, 2019
IncentivizedVetted ReviewVerified User
I use Media Radar as a sales tool to search for leads. I work for a media company, and we have recently started looking for advertising partners, and media radar is a great to...
Continue reading
David Willette
Account Manager - Sales
Business Development
Real Vision
MediaRadar1 year of experience

Media clients are now on my radar

Rating: 9 out of 10
October 13, 2019
IncentivizedVetted ReviewVerified User
Media Radar is currently used by the business development team, research team, and marketing team.
Continue reading
Verified user
Analyst
MediaRadar1 year of experience

Great program!

Rating: 9 out of 10
November 23, 2018
IncentivizedVetted ReviewVerified User
We use MediaRadar to watch our competitors. We use it to see what our clients are buying from our competitors, what their campaigns look like, what they are paying, and what m...
Continue reading
Cassidy Ebert
Project Manager - Sales
Client Services Manager
SourceMedia
MediaRadar1 year of experience
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Pricing

View all pricing
MediaRadar

MediaRadar

N/A
Unavailable

What is MediaRadar?

Media Radar is a sales intelligence software solution offered by Media Radar.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

6 people also want pricing

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Lusha is a sales intelligence platform designed to help businesses get their next customers. The platform provides access to a compliant global database of companies and decision-makers, powered by insights from over 1.5 million users.

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Product Demos

How to Find Sponsors For Your Events & Tradeshows - MediaRadar Events

YouTube

MediaRadar Podcasts - How to Increase Your Podcast's Revenue

YouTube

MediaRadar OTT - Maximize Your OTT Revenue

YouTube
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Features

Prospecting

Features related to generating leads and finding new contacts.

1.1
Avg 7.8

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

1
Avg 7.9

Data Augmentation & Lead Qualification

Features around contact data management and lead intelligence.

3
Avg 7.5

Sales Intelligence Email Features

Features that support sending emails to leads, especially initial emails to a list of prospects. May gather additional sales intelligence based on email engagement, adding additional info to the contact record and/or contributing to lead prioritization.

8
Avg 7.5
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Product Details

What is MediaRadar?

Sales enablement platforms customized for media & ad tech companies to help you close more deals.

The vendor states MediaRadar offers comprehensive ad analysis for over 3.1 million brands across multiple media platforms including TV, digital, mobile, email, social media, print and more. Our 2,200+ clients enjoy unmatched quality and award-winning customer service to help them identify new prospects, create bulletproof pitches, and grow their business.

MediaRadar also offers custom solutions and data licensing for use in market research, sales intelligence, ad compliance, and equity markets.

MediaRadar Features

Prospecting Features

  • Supported: Advanced search
  • Supported: Identification of new leads
  • Supported: List quality
  • Supported: Email contacts
  • Supported: List upload/download
  • Supported: Ideal customer targeting
  • Supported: LinkedIn integration
  • Supported: Load time/data access

Sales Intelligence Data Standards Features

  • Supported: Contact information
  • Supported: Company information
  • Supported: Industry information

Data Augmentation & Lead Qualification Features

  • Supported: Lead qualification process
  • Supported: Smart lists and recommendations
  • Supported: Salesforce integration
  • Supported: Company/business profiles
  • Supported: News updates
  • Supported: Alerts and reminders
  • Supported: Filters and segmentation

MediaRadar Competitors

MediaRadar Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Media Radar is a sales intelligence software solution offered by Media Radar.

Winmo and Pathmatics are common alternatives for MediaRadar.

Reviewers rate Automatic data refresh highest, with a score of 7.5.

The most common users of MediaRadar are from Mid-sized Companies (51-1,000 employees).
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Reviews From Top Reviewers

View all reviews
(1-5 of 6)

Terrible platform that under delivers every step of the way

Rating: 1 out of 10
June 29, 2021
PR
Peter Reitano
CEO (Chief Executive Officer)
Abacus (Marketing & Advertising, 11-50 employees)
Vetted Review
Verified User
MediaRadar
2 years of experience
View profile
Use Cases and Deployment Scope
As a sales enablement tool. We wanted a targeted contact database for our Sales team to leverage in their outbound efforts.
Pros
  • They sold us well.
Cons
  • Data is mostly invalid and out of date. We had to look for a new solution.
  • Customer service is terrible.
  • Their legal team is aggressive and borderline abusive.
Likelihood to Recommend
If you want good data and a product that works, stay well away. There are much better solutions on the market.

Great for media/ad sales, specifically

Rating: 10 out of 10
Incentivized
November 01, 2019
DW
David Willette
Business Development
Real Vision (Broadcast Media, 51-200 employees)
Vetted Review
Verified User
MediaRadar
1 year of experience
View profile
Use Cases and Deployment Scope
I use Media Radar as a sales tool to search for leads. I work for a media company, and we have recently started looking for advertising partners, and media radar is a great tool to find the right contacts in this space. It's not as extensive as other databases, but it's extremely tailored to media and advertising.
Pros
  • Very simple to use.
  • Lots of data on media agencies and media spend.
  • Very good customer service.
Cons
  • I think the user interface could use improvement.
  • Would be nice to have more accurate phone # information.
  • Could be updated more frequently.
Likelihood to Recommend
If you're looking for contacts and leads in the media and advertising space, this is a very useful tool. I only have the light version, so I only have access to contact information, which is good for our budget. It makes it very easy to find the right people to get in touch with on media and advertising opportunities. If you pay more, you also get good info on their spend, spending categories, and spending periods.

Media Radar - the greatest source for locating brand contact information

Rating: 9 out of 10
Incentivized
September 15, 2017
Verified User
Employee in Sales
Publishing Company, 201-500 employees
Vetted Review
Verified User
MediaRadar
1 year of experience
Use Cases and Deployment Scope
A large majority of our organization uses Media Radar. Personally, my team and I use it to locate brand contacts. I have not really used Media Radar for any other purpose. I search for brands and am able to pull the brand contacts. Sometimes I take a look at the media spend as well and where brands are putting their money.
Pros
  • One of the strengths of Media Radar is that it has a lot of brands in the database. The big money spenders are there, along with smaller brands and startups. This is helpful when I'm looking for information for smaller brands, because I cannot say the same about other products I use.
  • The contact information is super organized and the site overall is very user-friendly.
Cons
  • For some brands, no contacts are listed. This is really the only thing I believe Media Radar could improve on. Again, I'm primarily using it to pull contacts so that is an important feature to me.
Likelihood to Recommend
I sound like a broken record, but Media Radar is very well suited for finding contact information for different brands. Additionally, you can see a brand's media spend and what they have put their money towards. To dive even deeper, you can see trends in what a brand has done in terms of its media spend, what has seemed to work for them, etc.

Media clients are now on my radar

Rating: 9 out of 10
Incentivized
October 13, 2019
Verified User
Analyst in Research & Development
Transportation/Trucking/Railroad Company, 51-200 employees
Vetted Review
Verified User
MediaRadar
1 year of experience
Use Cases and Deployment Scope
Media Radar is currently used by the business development team, research team, and marketing team.
Pros
  • Tracks media spent from advertisers and brands.
  • It provides insights into a brands past campaigns and company outlook.
  • Provides location details for media agencies.
Cons
  • Further customizability when generating reports.
Likelihood to Recommend
It is a fantastic tool for prospecting clients. Personally, it serves as a trove for a company/brand media spending budget.

Great program!

Rating: 9 out of 10
Incentivized
November 23, 2018
CE
Cassidy Ebert
Client Services Manager
SourceMedia (Publishing, 501-1000 employees)
Vetted Review
Verified User
MediaRadar
1 year of experience
View profile
Use Cases and Deployment Scope
We use MediaRadar to watch our competitors. We use it to see what our clients are buying from our competitors, what their campaigns look like, what they are paying, and what months of the year these clients have the biggest budgets. We also use it to make mock-ups of what clients ads would look like on our website.
Pros
  • Gauges client budgets
  • Keeps up with competitors
  • Creates mock ups for clients
Cons
  • Could be more user-friendly
  • Could be less costly
Likelihood to Recommend
MediaRadar is a great tool for any company that has major competitors in the business that they want to keep up with. It is also great for people whose clients use both their services as well as competitors services because you can see what they like about each and cater to that.
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