Overview
What is Meltwater?
Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from…
TrustRadius Insights
Saves time on media relations, but shouldn't be depended on completely
Yes and No
An All-In-One Platform That Serves All Engagement Needs
A decent starter media monitoring tool, but not suitable for sophisticated uses
Meltwater helps with media relations and media monitoring
Social listening game changer
We've been utilising Meltwater's core media intelligence and monitoring platform for years and we're big fans!
The best platform to easily identify influencers
Best in Class Suite of Products
Idea Generator, Trend Mapper and Media Compass: How we use meltwater
Jordan's Meltwater Review
Expensive but efficient
For tracking media hits, Meltwater [Media Intelligence Platform] is a hit!
Good Value for the Price
Awards
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Reviewer Pros & Cons
Pricing
What is Meltwater?
Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from the vendor…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
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What is Meltwater?
Meltwater Competitors
Meltwater Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
Frequently Asked Questions
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Reviews and Ratings
(164)Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
Meltwater has proven to be a versatile platform for a wide range of use cases, as reported by its users. Organizations have relied on Meltwater for media monitoring, allowing them to track media mentions for their own organization, competitors, and the industry as a whole. By utilizing keywords and sentiment analysis, users have been able to stay up-to-date on specific topics of interest, such as technological advancements or industry sentiment. Meltwater's comprehensive coverage has also allowed users to identify placements on obscure trade or science sites that don't show up in traditional search engines' alerts.
Additionally, Meltwater has served as an all-in-one solution for various marketing and communication needs. Users have utilized the platform for social listening, content management, reporting, public relations, influencer relations, and even newsletter distribution. The platform's ability to compile targeted media distribution lists has proved valuable for corporate PR efforts, while the clipping component has helped users generate comprehensive reports by compiling relevant clips. The user-friendly interface and extensive media contacts database have made Meltwater a go-to choice for organizations looking to streamline their marketing and communications efforts.
Furthermore, Meltwater has played a crucial role in enhancing brand presence and engagement on social media platforms. By utilizing Meltwater Buzz, organizations have been able to listen and evaluate diverse audiences across different regions and cultures. The scheduling capabilities have allowed users to plan and promote events effectively while the tool's social listening capabilities have facilitated tracking social mentions and engaging with a large social audience. Moreover, Meltwater's Media Intelligence Platform has provided valuable insights into influencer marketing efforts with its extensive influencer database.
Despite some users experiencing glitches or dissatisfaction after prolonged use, Meltwater has received positive recommendations from customers who appreciate its continually improving services. It has been praised as a great tool for finding influencers and managing influencer marketing efforts efficiently. Educational institutions have utilized Meltwater to educate students on digital analytics and monitoring online conversations, further highlighting its versatility. Organizations across industries have found Meltwater useful for monitoring media coverage, tracking online presence, compiling comprehensive reports, and staying updated on trends and topics of interest. Overall, Meltwater's Media Intelligence Platform has proven to be an indispensable tool for media research, outreach, distribution, and monitoring.
Convenient Email Reports: Users appreciate the convenience of receiving morning and afternoon media monitoring reports via email, saving them time and ensuring they are always informed about mentions of their company or competitors in the news. This feature has been praised by many reviewers.
Efficient Content Curation: The ability to archive relevant stories directly from the monitoring report and easily add them to company newsletters is highly valued. It streamlines the process of curating content for newsletters, making it more efficient for users. Many reviewers have found this feature beneficial.
Customizable Monitoring and Automated Newsletters: Users find it beneficial to be able to customize the frequency of media monitoring reports and set up automatic newsletters based on archived stories. This flexibility allows them to tailor the monitoring to their specific needs and automate their content distribution. Several reviewers have expressed appreciation for this customizable and automated feature.
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Limited database coverage: Some users have mentioned that Meltwater's database lacks coverage of non-traditional media sources such as bloggers and social media influencers, which are important for picking up niche content.
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Disjointed experience with integration: Several users have found that the platform does not seamlessly integrate with the Engage platform, leading to a disjointed user experience when using both tools.
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Expensive for non-profits: Some users feel that Meltwater is expensive for non-profit organizations, making it less accessible for those with limited budgets.
Users commonly recommend the following when using Linkfluence:
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Utilize training sessions: Joining training sessions offered by Linkfluence is advised to better understand how to effectively use the tool. This recommendation highlights the importance of investing time in learning the features and functionalities of Linkfluence.
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Define scope and choose keywords wisely: Users suggest defining the scope of use and selecting keywords carefully to avoid getting lost in the data. By narrowing down the focus and choosing relevant keywords, users can reduce noise and increase the meaningfulness of their analysis.
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Configure dashboards effectively: Users emphasize spending enough time on configuring dashboards in Linkfluence, especially when choosing keywords. This recommendation aims to reduce irrelevant information and enhance the accuracy of social media analysis.
By following these recommendations, users can make better use of Linkfluence's social listening capabilities, gain deeper insights, and improve their monitoring and analytic efforts.
Attribute Ratings
Reviews
(1-3 of 3)Beware of Hidden Contract Terms like Auto-renewal Clauses and Built-in Price Increases.
- Nothing
- Big learning curve for minimal results with dashboards, filters and reports.
- Very expensive for what it offers.
- Appalling customer service.
- Too many account limitations even with an expensive package.
- Difficult to customize properly.
- Irrelevant content is hard to filter out.
- Shady business practices.
- None
- Negative Impact. Very little value provided at a high cost.
- Company news sentiment monitoring
- Following industry news
- Social Media sentiment monitoring
- Tracking PR campaign performance
- Tracking Social Media Campaigns performance
- None
- None, we are stopping its use as soon as possible
- Product Features
- Product Usability
- None
- Any minor task becomes painful to complete
Meltwater Gets the Job Done Well
- Customer Service
- Media list building
- Media monitoring
- Meltwater seems to miss the smaller outlets we're pitching in smaller media markets. However, every time I ask them to add the outlet into their system, they get it done.
- This software has literally saved me countless hours of research. I find contacts I need quickly, and they pull the data on the media hits in for me quickly. There are not words to describe how valuable this is to my team.
- We used Meltwater's influencer database to target reporters across the U.S. to announce the opening of a community of high-tech, low-barrier tiny homes in Tallahassee, Florida. We scored national coverage as a result.
- We used Meltwater's monitoring platform to track earned media stories of a national association in order to prove ROI to the client and retain the contract.
- We used Meltwater's monitoring platform to showcase our PR team's listening ability for a tourism client pitch. We won the contract.
- Meltwater continues to improve and evolve to meet our needs, and that was unexpected given our past experience with Cision.
- Our support team at Meltwater has consistently helped us brainstorm and set up searches to use in both media pitches and new client pitches. They function as an extension of our team, and that's incredibly valuable to our small agency.
- The social listening component from Meltwater has proved to be a time-saver when building PR reports. Instead of having to rely on our Digital Division's team to locate social mentions from media outlets through Sprout, I can pull them myself in Meltwater.
- We hope to use their social influencer database in the next 6 months.
- Price
- Product Usability
- Positive Sales Experience with the Vendor
- Media monitoring
- Influencer searches
- Setting up dashboards
- None, but perhaps the most complex (because it takes more than two steps) is wire distribution. But even that is only complex for the initial set up. Once the client distribution account is set up, it's an insanely easy thing to do.
We originally purchased the tool to help us with our internal metrics and reporting too, but I'm finding that the features around tracking and reporting aren't as robust as I had hoped.
- I like the fact that I get morning and afternoon media monitoring reports delivered via email, so I can quickly see when our company, products, brands, or competitors are mentioned in the news. I also like that I can archive relevant stories directly from the monitoring report and easily add them to our company newsletter.
- Users can customize how frequently they receive media monitoring reports, and once stories are archived, newsletters can be set up to send automatically.
- Keyword searches allow users to find members of the media that cover relevant topics or stories most often. This helps when developing a targeted PR campaign.
- The reporting features are underwhelming and are not intuitive for users.
- Meltwater allows users to create several newsletter distribution groups, so you can send content specific newsletters to different audiences like execs, sales teams, HR, customers, engineers, etc., but you are only allowed one email newsletter template. While the content may change, the look of the newsletter is always the same no matter what the audience. I find this feature very limiting.
- There are no metrics around clicks, email opens, or other basic things you would normally track with an email newsletter.
- It is difficult to customize or even edit headlines, so you're often stuck with a headline as it appears in the media monitoring report. There is is no way to run any kind of basic A/B testing around different headlines, newsletter designs.
- I haven't even tried to send a press release via the "newsroom" feature, simply because it seems very difficult to do. Again, it's not very intuitive and there are no instructions, case studies, FAQs or best practices. Any support or training must be done over the phone with a Meltwater support rep.
- I don't feel that the tool is worth the big sticker price. At the cost of $51k per year, I expect a much deeper set of analytics
- It does save some time when it comes to building and distributing newsletters, but it is still fairly labor intensive overall. Often the results are not as accurate as one may hope. I find myself frequently tweaking the keywords we're tracking in an effort to get better results.
- Media Monitoring
- Keeping tabs on what competitors are doing
- Building and distributing employee newsletters
- N/A
- We really want to explore the newsroom feature. Sending press releases via Meltwater will undoubtedly allow us to be more cost effective and targeted than using a wire service.
- Implemented in-house
- Coordinating with various employees around training.
- Having a broad set of keywords that initially led to inaccurate results.
- Training sessions were held over the phone and via webcast. Users watched the Meltwater rep walk through the features. I would have preferred on-site and hand-on training.
- It is easy to archive relevant stories and add them to a newsletter
- You can keep track of basic metrics at a glance (overall media hits, stories by region, stories by keyword, etc.)
- We do have a dedicated support person at Meltwater who is accessible and willing to help us when needed.
- Manually adding content is cumbersome. For example we often try and incorporate internal news posted on our company's intranet portal. These stories must be added manually using a specific process.
- I'm finding myself frequently tweaking key words in an effort to get better results and cut down on irrelevant hits around media monitoring.
- The newsroom feature seems very difficult to use, although to be fair, I haven't explored it much.