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- No setup fee
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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- Tech Details
- Big learning curve for minimal results with dashboards, filters and reports.
- Very expensive for what it offers.
- Appalling customer service.
- Too many account limitations even with an expensive package.
- Difficult to customize properly.
- Irrelevant content is hard to filter out.
- Shady business practices.
- Negative Impact. Very little value provided at a high cost.
- Company news sentiment monitoring
- Following industry news
- Social Media sentiment monitoring
- Tracking PR campaign performance
- Tracking Social Media Campaigns performance
- None, we are stopping its use as soon as possible
- Product Features
- Product Usability
- Any minor task becomes painful to complete
- Customer Service
- Media list building
- Media monitoring
- Meltwater seems to miss the smaller outlets we're pitching in smaller media markets. However, every time I ask them to add the outlet into their system, they get it done.
- This software has literally saved me countless hours of research. I find contacts I need quickly, and they pull the data on the media hits in for me quickly. There are not words to describe how valuable this is to my team.
- We used Meltwater's influencer database to target reporters across the U.S. to announce the opening of a community of high-tech, low-barrier tiny homes in Tallahassee, Florida. We scored national coverage as a result.
- We used Meltwater's monitoring platform to track earned media stories of a national association in order to prove ROI to the client and retain the contract.
- We used Meltwater's monitoring platform to showcase our PR team's listening ability for a tourism client pitch. We won the contract.
- Meltwater continues to improve and evolve to meet our needs, and that was unexpected given our past experience with Cision.
- Our support team at Meltwater has consistently helped us brainstorm and set up searches to use in both media pitches and new client pitches. They function as an extension of our team, and that's incredibly valuable to our small agency.
- The social listening component from Meltwater has proved to be a time-saver when building PR reports. Instead of having to rely on our Digital Division's team to locate social mentions from media outlets through Sprout, I can pull them myself in Meltwater.
- We hope to use their social influencer database in the next 6 months.
- Product Usability
- Positive Sales Experience with the Vendor
- Media monitoring
- Influencer searches
- Setting up dashboards
- None, but perhaps the most complex (because it takes more than two steps) is wire distribution. But even that is only complex for the initial set up. Once the client distribution account is set up, it's an insanely easy thing to do.
We switched to Meltwater News roughly three years ago because of the platform and the amount of media contacts provided. The ability to see what reporters have written in the last six months helps build more effective distribution lists than our previous service. The clipping component of Meltwater also finds placements on obscure trade or science sites that don't show up in Google alerts.
I compile our clips each morning and generate a report for our department. I also provide support for colleagues who use the service.
- Meltwater does a tremendous job of locating domestic and international placements of research-based stories we promote, particularly from science and trade websites.
- The most beneficial to me is the media contacts dashboard. It's simple to search for reporters via name, beat or outlet. I'm able to organize distribution lists and retrieve them in the future. The option that really sold me was the ability to see what reporters have recently written. So much more efficient than assuming a reporter is actually on the beat, and having to Google multiple keywords to vet them.
- The dashboards are so easy to navigate and customize, and the analytics are so detailed now. We get daily reports and get graphs to determine trends in coverage, which helps shape our expectations for coverage of annual events.
- While the platform has seemingly unlimited options, it takes a while to learn. Our product support representative has been really helpful in web tutorials, and the Knowledge Base documents explain some things in detail, but it may be helpful for Meltwater to publish videos of them navigating the site.
- Meltwater finds obscure placements, but it misses many on prominent web sites. In the last month, it's missed stories on Forbes, New York Times, Huffington Post and Bloomberg.
- Meltwater can improve its updating of media contacts. I think they do this annually, but I average six or seven dead email addresses for every 25 reporters whenever I build a distribution list.
- The number of out-of-state students in our student body continues to increase, and as we promote stories of student achievement, it's important those stories reach media across the country. Meltwater's deep database of national media members has helped our office increase its reach, which, in turn, aids other offices, like admissions and alumni affairs.
- The news and social media tracking and reporter database combined in one platform has shaved valuable time off our schedules, as we previously had two separate services for clipping and contacts. We get more bang for our buck, too.
- I'm a bit disappointed, though, that we were offered a detailed annual report of our placements, social media sentiment, etc. at an additional cost. Daily analytics are offered, so why can't the platform compile these into annual report? And since Meltwater misses placements in prominent outlets, that report wouldn't truly reflect our university's reach through media. I'd like to see those two issues addressed.
Ultimately, we chose meltwater because it combined the clipping service and the media contacts database into one dashboard, and the additional services, like customizable distribution and metrics to measure the success rate of our pitches and distribution, are unique options we didn't previously have.