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Meltwater

Meltwater

Overview

What is Meltwater?

Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from…

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Recent Reviews

TrustRadius Insights

Meltwater has proven to be a versatile platform for a wide range of use cases, as reported by its users. Organizations have relied on …
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Yes and No

7 out of 10
July 08, 2022
Incentivized
I use the platform for media monitoring and reporting. It allows me to see the coverage of stories created by the University to meet KPIs …
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Expensive but efficient

6 out of 10
December 01, 2021
Incentivized
We use Meltwater [Media Intelligence Platform] as a search and monitoring tool within our marketing department. It allows us to see when …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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What is Meltwater?

Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from the vendor…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.meltwater.com/en/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

What is Brandwatch?

Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their marketing spend.

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Product Details

What is Meltwater?

Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from the vendor Meltwater's former Buzz, Press, and News products.)

Meltwater Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Cision Communications Cloud, Agility PR Solutions, and Mention are common alternatives for Meltwater.

Reviewers rate Support Rating highest, with a score of 7.5.

The most common users of Meltwater are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(164)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Meltwater has proven to be a versatile platform for a wide range of use cases, as reported by its users. Organizations have relied on Meltwater for media monitoring, allowing them to track media mentions for their own organization, competitors, and the industry as a whole. By utilizing keywords and sentiment analysis, users have been able to stay up-to-date on specific topics of interest, such as technological advancements or industry sentiment. Meltwater's comprehensive coverage has also allowed users to identify placements on obscure trade or science sites that don't show up in traditional search engines' alerts.

Additionally, Meltwater has served as an all-in-one solution for various marketing and communication needs. Users have utilized the platform for social listening, content management, reporting, public relations, influencer relations, and even newsletter distribution. The platform's ability to compile targeted media distribution lists has proved valuable for corporate PR efforts, while the clipping component has helped users generate comprehensive reports by compiling relevant clips. The user-friendly interface and extensive media contacts database have made Meltwater a go-to choice for organizations looking to streamline their marketing and communications efforts.

Furthermore, Meltwater has played a crucial role in enhancing brand presence and engagement on social media platforms. By utilizing Meltwater Buzz, organizations have been able to listen and evaluate diverse audiences across different regions and cultures. The scheduling capabilities have allowed users to plan and promote events effectively while the tool's social listening capabilities have facilitated tracking social mentions and engaging with a large social audience. Moreover, Meltwater's Media Intelligence Platform has provided valuable insights into influencer marketing efforts with its extensive influencer database.

Despite some users experiencing glitches or dissatisfaction after prolonged use, Meltwater has received positive recommendations from customers who appreciate its continually improving services. It has been praised as a great tool for finding influencers and managing influencer marketing efforts efficiently. Educational institutions have utilized Meltwater to educate students on digital analytics and monitoring online conversations, further highlighting its versatility. Organizations across industries have found Meltwater useful for monitoring media coverage, tracking online presence, compiling comprehensive reports, and staying updated on trends and topics of interest. Overall, Meltwater's Media Intelligence Platform has proven to be an indispensable tool for media research, outreach, distribution, and monitoring.

Convenient Email Reports: Users appreciate the convenience of receiving morning and afternoon media monitoring reports via email, saving them time and ensuring they are always informed about mentions of their company or competitors in the news. This feature has been praised by many reviewers.

Efficient Content Curation: The ability to archive relevant stories directly from the monitoring report and easily add them to company newsletters is highly valued. It streamlines the process of curating content for newsletters, making it more efficient for users. Many reviewers have found this feature beneficial.

Customizable Monitoring and Automated Newsletters: Users find it beneficial to be able to customize the frequency of media monitoring reports and set up automatic newsletters based on archived stories. This flexibility allows them to tailor the monitoring to their specific needs and automate their content distribution. Several reviewers have expressed appreciation for this customizable and automated feature.

  1. Limited database coverage: Some users have mentioned that Meltwater's database lacks coverage of non-traditional media sources such as bloggers and social media influencers, which are important for picking up niche content.

  2. Disjointed experience with integration: Several users have found that the platform does not seamlessly integrate with the Engage platform, leading to a disjointed user experience when using both tools.

  3. Expensive for non-profits: Some users feel that Meltwater is expensive for non-profit organizations, making it less accessible for those with limited budgets.

Users commonly recommend the following when using Linkfluence:

  1. Utilize training sessions: Joining training sessions offered by Linkfluence is advised to better understand how to effectively use the tool. This recommendation highlights the importance of investing time in learning the features and functionalities of Linkfluence.

  2. Define scope and choose keywords wisely: Users suggest defining the scope of use and selecting keywords carefully to avoid getting lost in the data. By narrowing down the focus and choosing relevant keywords, users can reduce noise and increase the meaningfulness of their analysis.

  3. Configure dashboards effectively: Users emphasize spending enough time on configuring dashboards in Linkfluence, especially when choosing keywords. This recommendation aims to reduce irrelevant information and enhance the accuracy of social media analysis.

By following these recommendations, users can make better use of Linkfluence's social listening capabilities, gain deeper insights, and improve their monitoring and analytic efforts.

Attribute Ratings

Reviews

(1-1 of 1)
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Score 10 out of 10
Vetted Review
Verified User
Incentivized
Our Public Relations Division uses Meltwater to select media outlets and journalists for public relations efforts across the U.S. We've found their database to be very robust and easy to search. When we find potential influencers, it's easy to add them to a list. Also, Meltwater makes vetting journalists easy - when you select the journalist, the software pulls up recent articles to help ensure he/she is writing about subjects relevant to what we're pitching. One of the greatest features of Meltwater is that for some contacts, Meltwater provides information regarding how to pronounce the influencer's name and on how he/she prefers to be contacted/ Additionally, we use Meltwater to monitor media mentions of our clients and to research industry trends and topics. Their monitoring system catches twice as much as our previous PR software did, which is extremely helpful. Additionally, Meltwater's system consistently provides us with more data (reach, AVE, etc.) than our previous PR software. Finally, Meltwater's customer service is outstanding. From their sales reps who are truly helpful instead of pushy to their account services team, Meltwater sets the standard. They are responsive, efficient, and friendly. Love their team!
  • Customer Service
  • Media list building
  • Media monitoring
  • Meltwater seems to miss the smaller outlets we're pitching in smaller media markets. However, every time I ask them to add the outlet into their system, they get it done.
Meltwater is excellent for PR professionals who are looking for a full solution to finding media contacts and to getting information quickly on the outlets that are covering industries and topics relevant to your clients. If you are only working in small markets, Meltwater may not be worth the investment.
  • This software has literally saved me countless hours of research. I find contacts I need quickly, and they pull the data on the media hits in for me quickly. There are not words to describe how valuable this is to my team.
Meltwater is a far better solution for us. They are less expensive, their software is faster, their dashboards and user interface are easier to navigate, their data is more complete, and their customer service is far superior.
3
Public relations and marketing
We do not have any in-house support for Meltwater.
  • We used Meltwater's influencer database to target reporters across the U.S. to announce the opening of a community of high-tech, low-barrier tiny homes in Tallahassee, Florida. We scored national coverage as a result.
  • We used Meltwater's monitoring platform to track earned media stories of a national association in order to prove ROI to the client and retain the contract.
  • We used Meltwater's monitoring platform to showcase our PR team's listening ability for a tourism client pitch. We won the contract.
  • Meltwater continues to improve and evolve to meet our needs, and that was unexpected given our past experience with Cision.
  • Our support team at Meltwater has consistently helped us brainstorm and set up searches to use in both media pitches and new client pitches. They function as an extension of our team, and that's incredibly valuable to our small agency.
  • The social listening component from Meltwater has proved to be a time-saver when building PR reports. Instead of having to rely on our Digital Division's team to locate social mentions from media outlets through Sprout, I can pull them myself in Meltwater.
  • We hope to use their social influencer database in the next 6 months.
Meltwater's platform consistently out-performs others we trial when it comes to monitoring. Their customer support is unrivaled, and I've never seen anything like it from such a large company. Meltwater is on top of emerging trends and needs of PR practitioners both in terms of actually practicing PR *and* in terms of helping us show ROI to clients.
Yes
Cision. We got rid of Cision because their monitoring platform consistently missed stories we'd earned in the media, making reporting to our client nearly impossible. Additionally, Cision's customer support was absolutely abysmal. The only person who ever acknowledged there was an issue and tried to help resolve it was the sales specialist tasked with getting us to renew. We had a 30 minute conversation where I walked her through my struggles, and she immediately saw that the platform wasn't working for us. She reached out to the internal team, and even she was unable to get any help. I liked her a lot and wanted to be able to renew just to help her, but the poor performance and poor customer support simply made Cision a hindrance more than a help.
  • Price
  • Product Usability
  • Positive Sales Experience with the Vendor
Meltwater gave us a 2-week trial period so that we could put it head-to-head against Cision. Meltwater was easier to use, and it consistently found media mentions that Cision missed. Additionally, our sales rep, Lindsay, was incredibly helpful. She believed in her product but wanted to be sure that it actually worked for us. I felt like she cared about helping us find a solution, not like she was just trying to get me to sign a contract.
I wouldn't change a thing.
Jacy, my account rep, responds within minutes of my emails. When I send a note to general support (to update a media influencer's information, for example), that is responded to immediately, and they've never taken more than 24 hours to resolve it completely. They are attentive, they are fast, and they are effective. They don't just acknowledge that they've received my request - they actually resolve the problem. If the problem takes longer than an hour or so, they email me with updates, so I don't wonder if they're still working on it.
No
I wanted to add the main news desk emails to a media distribution list, but I couldn't figure out how to do it quickly and easily. There was a manual upload process, where I could do it one-by-one, but I wanted to just do an import. When I emailed my rep to ask her if this was possible, she replied and asked me to send her my list of emails and asked which list I wanted them added to. She was going to manually add each email to the distribution list. She's also offered to build a media list for me if she knows I'm pressed for time. That's the kind of service Meltwater provides, and Jacy is an incredible asset to their team.
  • Media monitoring
  • Influencer searches
  • Setting up dashboards
  • None, but perhaps the most complex (because it takes more than two steps) is wire distribution. But even that is only complex for the initial set up. Once the client distribution account is set up, it's an insanely easy thing to do.
Yes
This is the one area where I think Meltwater falls short. I find their app crashes a lot and requires me to uninstall and then reinstall to get it to work again.
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