Saves time on media relations, but shouldn't be depended on completely
We use Meltwater to pitch stories for clients by developing up-to-date media lists from national and international outlets. It is very …
Meltwater Media Intelligence Platform
Meltwater Media Intelligence Platform
Meltwater Media Intelligence Platform
Overview
What is Meltwater Media Intelligence Platform?
Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from...
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2022
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What is Meltwater Media Intelligence Platform?
Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from the vendor…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Alternatives Pricing
What is Brandwatch?
Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their marketing spend.
What is PRunderground.com?
PRUnderground is a media distribution tool for public relations, from the company of the same name headquartered in New York.
Product Details
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- FAQs
What is Meltwater Media Intelligence Platform?
Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from the vendor Meltwater's former Buzz, Press, and News products.)
Meltwater Media Intelligence Platform Video
The Meltwater Media Intelligence Solution
Meltwater Media Intelligence Platform Competitors
Meltwater Media Intelligence Platform Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Cision Communications Cloud, Agility PR Solutions, and Mention are common alternatives for Meltwater Media Intelligence Platform.
Reviewers rate Support Rating highest, with a score of 7.9.
The most common users of Meltwater Media Intelligence Platform are from Mid-sized Companies (51-1,000 employees).
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February 16, 2016
Meltwater Buzz so easy a baby could do it.
Score 4 out of 10
Vetted Review
Verified User
We used Buzz at Fleishman to monitor conversations about a client. When we left Radian6 looking for a cheaper option we turned to Buzz. Any client that signed on for social media monitoring, we used Buzz.
- It captures most of the mentions on social media sites.
- Meltwater reps are really helpful with any issues you encounter.
- Buzz is user friendly
- Difficult to create a share of voice for more than two brands. you have to set up competitors on a different seat which takes up space allotted for clients. Then you're only allowed to compare two at a time.
- Difficult to dig deep into the data.
- Radian6 allows you to pick up mentions in mainstream news and compare it to what you see in social media while Meltwater Buzz only looks at social media.
- Hard to filter out certain hits and find exactly what you're looking for.
- Charts aren't as interactive as Radian6. All charts are already created for you. You have no choice on what you want to see and how you want to see it.
- The sentiment people have on the brand. Is the correct message reaching the right audience.
- Is there an increase in the amount of mentions the brand/client is getting
For accurate and in-depth info, I would go with another product. If i'm looking for some quick, general information, easy to use tool I'd consider Buzz
3
They're traditional account leads with an interest in digital/social work
1
There are no real skills required. Meltwater Buzz helps you build your profile and if you just can't get it you can always call your rep & they're happy to help.
- Used to monitor daily mentions of clients.
- Used to determine influencers
- Used to monitor any crisis situation
- We haven't
- n/a
- n/a
- We'll probably use it to just skim digital mentions. We probably won't use it when needing to do a deep dive into information
We used Radian6.
- Vendor implemented
- Online training
- In-person training
- Self-taught
Yes. It's a very easy program.