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Meltwater

Meltwater

Overview

What is Meltwater?

Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from…

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Recent Reviews

TrustRadius Insights

Meltwater has proven to be a versatile platform for a wide range of use cases, as reported by its users. Organizations have relied on …
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Yes and No

7 out of 10
July 08, 2022
Incentivized
I use the platform for media monitoring and reporting. It allows me to see the coverage of stories created by the University to meet KPIs …
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Expensive but efficient

6 out of 10
December 01, 2021
Incentivized
We use Meltwater [Media Intelligence Platform] as a search and monitoring tool within our marketing department. It allows us to see when …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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N/A
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What is Meltwater?

Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from the vendor…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.meltwater.com/en/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

What is Brandwatch?

Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their marketing spend.

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Product Details

What is Meltwater?

Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from the vendor Meltwater's former Buzz, Press, and News products.)

Meltwater Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Cision Communications Cloud, Agility PR Solutions, and Mention are common alternatives for Meltwater.

Reviewers rate Support Rating highest, with a score of 7.5.

The most common users of Meltwater are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(164)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Meltwater has proven to be a versatile platform for a wide range of use cases, as reported by its users. Organizations have relied on Meltwater for media monitoring, allowing them to track media mentions for their own organization, competitors, and the industry as a whole. By utilizing keywords and sentiment analysis, users have been able to stay up-to-date on specific topics of interest, such as technological advancements or industry sentiment. Meltwater's comprehensive coverage has also allowed users to identify placements on obscure trade or science sites that don't show up in traditional search engines' alerts.

Additionally, Meltwater has served as an all-in-one solution for various marketing and communication needs. Users have utilized the platform for social listening, content management, reporting, public relations, influencer relations, and even newsletter distribution. The platform's ability to compile targeted media distribution lists has proved valuable for corporate PR efforts, while the clipping component has helped users generate comprehensive reports by compiling relevant clips. The user-friendly interface and extensive media contacts database have made Meltwater a go-to choice for organizations looking to streamline their marketing and communications efforts.

Furthermore, Meltwater has played a crucial role in enhancing brand presence and engagement on social media platforms. By utilizing Meltwater Buzz, organizations have been able to listen and evaluate diverse audiences across different regions and cultures. The scheduling capabilities have allowed users to plan and promote events effectively while the tool's social listening capabilities have facilitated tracking social mentions and engaging with a large social audience. Moreover, Meltwater's Media Intelligence Platform has provided valuable insights into influencer marketing efforts with its extensive influencer database.

Despite some users experiencing glitches or dissatisfaction after prolonged use, Meltwater has received positive recommendations from customers who appreciate its continually improving services. It has been praised as a great tool for finding influencers and managing influencer marketing efforts efficiently. Educational institutions have utilized Meltwater to educate students on digital analytics and monitoring online conversations, further highlighting its versatility. Organizations across industries have found Meltwater useful for monitoring media coverage, tracking online presence, compiling comprehensive reports, and staying updated on trends and topics of interest. Overall, Meltwater's Media Intelligence Platform has proven to be an indispensable tool for media research, outreach, distribution, and monitoring.

Convenient Email Reports: Users appreciate the convenience of receiving morning and afternoon media monitoring reports via email, saving them time and ensuring they are always informed about mentions of their company or competitors in the news. This feature has been praised by many reviewers.

Efficient Content Curation: The ability to archive relevant stories directly from the monitoring report and easily add them to company newsletters is highly valued. It streamlines the process of curating content for newsletters, making it more efficient for users. Many reviewers have found this feature beneficial.

Customizable Monitoring and Automated Newsletters: Users find it beneficial to be able to customize the frequency of media monitoring reports and set up automatic newsletters based on archived stories. This flexibility allows them to tailor the monitoring to their specific needs and automate their content distribution. Several reviewers have expressed appreciation for this customizable and automated feature.

  1. Limited database coverage: Some users have mentioned that Meltwater's database lacks coverage of non-traditional media sources such as bloggers and social media influencers, which are important for picking up niche content.

  2. Disjointed experience with integration: Several users have found that the platform does not seamlessly integrate with the Engage platform, leading to a disjointed user experience when using both tools.

  3. Expensive for non-profits: Some users feel that Meltwater is expensive for non-profit organizations, making it less accessible for those with limited budgets.

Users commonly recommend the following when using Linkfluence:

  1. Utilize training sessions: Joining training sessions offered by Linkfluence is advised to better understand how to effectively use the tool. This recommendation highlights the importance of investing time in learning the features and functionalities of Linkfluence.

  2. Define scope and choose keywords wisely: Users suggest defining the scope of use and selecting keywords carefully to avoid getting lost in the data. By narrowing down the focus and choosing relevant keywords, users can reduce noise and increase the meaningfulness of their analysis.

  3. Configure dashboards effectively: Users emphasize spending enough time on configuring dashboards in Linkfluence, especially when choosing keywords. This recommendation aims to reduce irrelevant information and enhance the accuracy of social media analysis.

By following these recommendations, users can make better use of Linkfluence's social listening capabilities, gain deeper insights, and improve their monitoring and analytic efforts.

Attribute Ratings

Reviews

(1-1 of 1)
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Carolyn Smith | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
We used Buzz at Fleishman to monitor conversations about a client. When we left Radian6 looking for a cheaper option we turned to Buzz. Any client that signed on for social media monitoring, we used Buzz.
  • It captures most of the mentions on social media sites.
  • Meltwater reps are really helpful with any issues you encounter.
  • Buzz is user friendly
  • Difficult to create a share of voice for more than two brands. you have to set up competitors on a different seat which takes up space allotted for clients. Then you're only allowed to compare two at a time.
  • Difficult to dig deep into the data.
  • Radian6 allows you to pick up mentions in mainstream news and compare it to what you see in social media while Meltwater Buzz only looks at social media.
  • Hard to filter out certain hits and find exactly what you're looking for.
  • Charts aren't as interactive as Radian6. All charts are already created for you. You have no choice on what you want to see and how you want to see it.
Really easy to use, but when it's that easy to use it's not really getting the data you need to give a comprehensive report.
  • The sentiment people have on the brand. Is the correct message reaching the right audience.
  • Is there an increase in the amount of mentions the brand/client is getting
For accurate and in-depth info, I would go with another product. If i'm looking for some quick, general information, easy to use tool I'd consider Buzz
3
They're traditional account leads with an interest in digital/social work
1
There are no real skills required. Meltwater Buzz helps you build your profile and if you just can't get it you can always call your rep & they're happy to help.
  • Used to monitor daily mentions of clients.
  • Used to determine influencers
  • Used to monitor any crisis situation
  • We haven't
  • n/a
  • n/a
  • We'll probably use it to just skim digital mentions. We probably won't use it when needing to do a deep dive into information
It's really just not that great of a product. If you're interested in just skimming mentions and giving a report that isn't detailed, then Meltwater Buzz is good. But if you need a more in-depth look then go with something else.
We used Radian6.
  • Vendor implemented
No
  • Online training
  • In-person training
  • Self-taught
Again, really in-depth and helpful for a program that is really easy to use.
Walked step by step through program. Very informative on a program that doesn't require much training.
Yes. It's a very easy program.
All of the Meltwater reps are super responsive and great. Really friendly and always willing to help out.
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