Meltwater Media Intelligence Platform

Saved time and labor by automating the media monitoring process

Improved accuracy and frequency of reporting

Kept us abreast of industry trends

Informed us of competitors' advancements

Improved PR reporting, for sure.

Competitor analysis for clients and ourselves.

A great ability to track the news and understand particular news drivers for certain industries, allowing us to get our client in front of the media at or before the perfect moment.

The needle is moving. Seeing an increase in placement and being able to showcase stories about our people, initiatives, and university as a whole is slowly bringing more awareness.

Internally, there is a growing recognition that storytelling and providing strategic visibility in the media to our people, initiatives, and overall university offerings, in fact, is a tide that raises all boats.

Clients love the media monitoring analytics we provide.

We successfully hit benchmarks for client media coverage.

It allows us to not have to invest in multiple platforms to accomplish daily tasks.

Increased brand recognition among key reporters

More effective distribution of owned media

Increased reach and diversity of media/journalists.

Excellent reports for clients on ROI for specific events, issues and projects.

None. [I believe it was a] waste of money [and that] it doesn't do what they say it will.

As a PR firm, we rely on the media databases that [Meltwater Media Intelligence Platform] supplies to deliver the media exposure that they expect from us.

We utilize their tracking of media hits for our overall reporting to our clients.

Both of these are advantageous in helping us to not only keep our existing clients happy but also to gain new clients (and, in turn - revenue), as well.

Organization and reporting

Connections and contacts

Improved PR reporting

A higher likelihood of having pitches land with journalists

We were able to use Meltwater [Media Intelligence Platform] to generate media coverage reports that were impressive to clients and mostly effective at demonstrating the value of the results we were showing. That's of utmost importance when you're trying to justify a client's spending with you.

Ultimately, there were too many limits on what we could and couldn't do with Meltwater [Media Intelligence Platform]. [In my experience] if we wanted greater access, more saved searches, and influencers, we would have to pay more, which made no sense when you compare the value to other platforms.

Negative Impact. Very little value provided at a high cost.

We do not have a quantifiable ROI for Meltwater. We have had success in using it to reach out to a few news organizations that we would not have been able to reach without Meltwater, but it is a relatively limited scope.

Meltwater helps us evaluate and analyze our press efforts and media connections.

Incredible return!!! Meltwater helped me get into the New York Times. That NY Times story opened doors around the world. You can't put a number on what's that worth.

It's really been totally useless for us. No kidding, ZERO value.

No positive ROI

No way to monitor ROI.

Additional time spent learning new tool.

It allows us to monitor and find content from influences, making the fulfillment of partnerships easy to track.

Brand listening helps us to catch customer service issues before they turn into an online complaint.

Meltwater Media Intelligence was the most expensive software we utilized, and comparative services are much more cost-efficient`. Even if it's a first-year introductory cost for another service, it's still worth it.

Our team spent a lot of time working with their technical support to fix glitches, inquire as to why something wasn't working, and double-check a lot of their engagement to make sure it was working correctly. A lot of time wasted.

The additional time of fending off the reps, emailing needs, missing deadlines about renewals because they weren't communicated was also a time suck, and incredibly disappointing.

Class sizes have grown

Meltwater has become a trusted partner in educating our future professionals

Has allowed the school to add a new online concentration for digital analytics and marketing

Keeping it in-house: With Meltwater, we have been able to save a ton of money on media monitoring by bringing it in-house. Meltwater allows us the ability to monitor and pull reports for our internal stakeholders that look professional and board meeting ready.

Comparable pricing: For the amount that we pay for this service, we get all the tools we need. We used to have a host of different tools, this allows us to have all aggregated information we need in one easy platform.

Information is king: Real-time alerts allow our communications team to stay up to date! When our CEO asks us to pull a story or mentions a media hit we need to be able to quickly identify the content, Meltwater allows us to do so in record time. With the mobile app, we are usually already in the know and can easily send content to the entire team.

Stay abreast on sentiment

Knowing trending topics surrounding our business

Our most affordable package still requires us to pull from other companies.

Allows us to keep track of all media mentions

Provides specific deliverables to our board

Shows growth year over year with specific data

A huge positive impact that we've had is that we are able to easily create post-event media reports for our clients. The shareable Dashboards are a great addition and have really helped us streamline that process.