Saves time on media relations, but shouldn't be depended on completely
We use Meltwater to pitch stories for clients by developing up-to-date media lists from national and international outlets. It is very …
Meltwater Media Intelligence Platform
Meltwater Media Intelligence Platform
Meltwater Media Intelligence Platform
Overview
What is Meltwater Media Intelligence Platform?
Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from...
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Most Loved
2022
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What is Meltwater Media Intelligence Platform?
Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from the vendor…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Alternatives Pricing
What is Brandwatch?
Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their marketing spend.
What is PRunderground.com?
PRUnderground is a media distribution tool for public relations, from the company of the same name headquartered in New York.
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Product Details
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What is Meltwater Media Intelligence Platform?
Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from the vendor Meltwater's former Buzz, Press, and News products.)
Meltwater Media Intelligence Platform Video
The Meltwater Media Intelligence Solution
Meltwater Media Intelligence Platform Competitors
Meltwater Media Intelligence Platform Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Cision Communications Cloud, Agility PR Solutions, and Mention are common alternatives for Meltwater Media Intelligence Platform.
Reviewers rate Support Rating highest, with a score of 7.9.
The most common users of Meltwater Media Intelligence Platform are from Mid-sized Companies (51-1,000 employees).
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- Improved PR reporting
- Time saved finding media contacts
- Time saved sending email blasts
July 08, 2022
Yes and No
- It's not that popular among the faculties compared to the service we used previously
- It's quite complex to learn
- Time saved utilizing resources that pertain to our engagement work.
- Time saved developing reports for clients.
- Expanded our service offering based on Meltwater tools to service different client needs.
- Metric monitoring
- PR analysis
- Meltwater does save time in creating/exporting media lists - I would spend at least twice as much time without it. The way it's organized and you can download it as an excel spreadsheet is nice.
- Meltwater does save time when it comes to searching for media mentions - although I do conduct other searches via Google News and Talkwalker just to make sure we're not missing anything.
- Meltwater provides insight on who is mentioning your brand. I do think there are other tools that do this, too, however.
April 06, 2022
Social listening game changer
- Improved conversion rate
- Brand awareness
- Staying on top of industry trends
March 21, 2022
We've been utilising Meltwater's core media intelligence and monitoring platform for years and we're big fans!
- Improved quality of media monitoring
- Saved time on media monitoring activities
- Enabled the ability to easily disseminate media monitoring throughout the business
February 21, 2022
The best platform to easily identify influencers
- Identified influencers that our clients have ended up working with
- Identified media coverage that was not picked up by Cision
February 20, 2022
Best in Class Suite of Products
- Improvement in distribution
- Media monitoring
- Targeting
- Reporting
December 21, 2021
Idea Generator, Trend Mapper and Media Compass: How we use meltwater
- The needle is moving. Seeing an increase in placement and being able to showcase stories about our people, initiatives, and university as a whole is slowly bringing more awareness.
- Internally, there is a growing recognition that storytelling and providing strategic visibility in the media to our people, initiatives, and overall university offerings, in fact, is a tide that raises all boats.
December 12, 2021
Jordan's Meltwater Review
- Clients love the media monitoring analytics we provide.
- We successfully hit benchmarks for client media coverage.
- It allows us to not have to invest in multiple platforms to accomplish daily tasks.
December 01, 2021
Expensive but efficient
- Organization and reporting
- Connections and contacts
- Improved PR reporting
- A higher likelihood of having pitches land with journalists
October 18, 2021
Good Value for the Price
- Saved time and labor by automating the media monitoring process
- Improved accuracy and frequency of reporting
- Kept us abreast of industry trends
- Informed us of competitors' advancements
- Improved PR reporting, for sure.
- Competitor analysis for clients and ourselves.
- A great ability to track the news and understand particular news drivers for certain industries, allowing us to get our client in front of the media at or before the perfect moment.
September 30, 2021
Meltwater Media Intelligence Platform review
- We were able to use Meltwater [Media Intelligence Platform] to generate media coverage reports that were impressive to clients and mostly effective at demonstrating the value of the results we were showing. That's of utmost importance when you're trying to justify a client's spending with you.
- Ultimately, there were too many limits on what we could and couldn't do with Meltwater [Media Intelligence Platform]. [In my experience] if we wanted greater access, more saved searches, and influencers, we would have to pay more, which made no sense when you compare the value to other platforms.
September 29, 2021
Meltwater Media Intelligence Platform is very worthwhile.
Score 9 out of 10
Vetted Review
Verified User
- Increased brand recognition among key reporters
- More effective distribution of owned media
September 29, 2021
Meltwater Media Intelligence Platform - an indispensable tool for anyone in comms/PR
- Increased reach and diversity of media/journalists.
- Excellent reports for clients on ROI for specific events, issues and projects.
Score 1 out of 10
Vetted Review
Verified User
- None. [I believe it was a] waste of money [and that] it doesn't do what they say it will.
September 13, 2021
Meltwater Media Intelligence Platform is New, Improved and Promising!
- As a PR firm, we rely on the media databases that [Meltwater Media Intelligence Platform] supplies to deliver the media exposure that they expect from us.
- We utilize their tracking of media hits for our overall reporting to our clients.
- Both of these are advantageous in helping us to not only keep our existing clients happy but also to gain new clients (and, in turn - revenue), as well.
August 20, 2021
Beware of Hidden Contract Terms like Auto-renewal Clauses and Built-in Price Increases.
Score 1 out of 10
Vetted Review
Verified User
- Negative Impact. Very little value provided at a high cost.
August 19, 2021
Meltwater Review
- We do not have a quantifiable ROI for Meltwater. We have had success in using it to reach out to a few news organizations that we would not have been able to reach without Meltwater, but it is a relatively limited scope.
August 17, 2021
Easy to use, great resource to have!
- Meltwater helps us evaluate and analyze our press efforts and media connections.
Score 1 out of 10
Vetted Review
Verified User
- It's really been totally useless for us. No kidding, ZERO value.
February 05, 2021
Meltwater was the game-changer for my company.
Score 10 out of 10
Vetted Review
Verified User
- Incredible return!!! Meltwater helped me get into the New York Times. That NY Times story opened doors around the world. You can't put a number on what's that worth.