Meltwater Media Intelligence Platform

Meltwater Media Intelligence Platform

Customer Verified
Meltwater Media Intelligence Platform

Overview

Reviews

Good Value for the Price

7
Meltwater Media Intelligence Platform was used by our communications department. If we saw anything (such as certain articles) that would …

Jordan's Meltwater Review

10
As a public relations professional, every day is spent researching and finding contact information for the latest press send. Meltwater …

Expensive but efficient

6
We use Meltwater [Media Intelligence Platform] as a search and monitoring tool within our marketing department. It allows us to see when …
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Meltwater Review

10
We primarily use Meltwater as a search and monitoring tool for the entire organization. It allows us to know when our brand is mentioned …
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Easy to use, great resource to have!

8
Meltwater is used to track and monitor the mention of our company in media outlets. We also use it to monitor key words that are important …
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Pricing

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What is Meltwater Media Intelligence Platform?

Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from the vendor…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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What is Brandwatch?

Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their marketing spend.

What is Hootsuite?

HootSuite Enterprise provides a centralized platform for managing streams from different social media channels and posting/ engaging across channels simultaneously. It also has strong team / workflow features and good mobile apps.

Features Scorecard

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Product Details

What is Meltwater Media Intelligence Platform?

Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from the vendor Meltwater's former Buzz, Press, and News products.)

Meltwater Media Intelligence Platform Video

The Meltwater Media Intelligence Solution

Meltwater Media Intelligence Platform Competitors

Meltwater Media Intelligence Platform Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

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Frequently Asked Questions

What is Meltwater Media Intelligence Platform's best feature?

Reviewers rate Support Rating highest, with a score of 7.8.

Who uses Meltwater Media Intelligence Platform?

The most common users of Meltwater Media Intelligence Platform are from Mid-size Companies and the Public Relations & Communications industry.

Reviews

(1-25 of 61)
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Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Improved PR reporting, for sure.
  • Competitor analysis for clients and ourselves.
  • A great ability to track the news and understand particular news drivers for certain industries, allowing us to get our client in front of the media at or before the perfect moment.
Kristen M. Kirst | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • The needle is moving. Seeing an increase in placement and being able to showcase stories about our people, initiatives, and university as a whole is slowly bringing more awareness.
  • Internally, there is a growing recognition that storytelling and providing strategic visibility in the media to our people, initiatives, and overall university offerings, in fact, is a tide that raises all boats.
Score 7 out of 10
Vetted Review
Verified User
Review Source
  • As a PR firm, we rely on the media databases that [Meltwater Media Intelligence Platform] supplies to deliver the media exposure that they expect from us.
  • We utilize their tracking of media hits for our overall reporting to our clients.
  • Both of these are advantageous in helping us to not only keep our existing clients happy but also to gain new clients (and, in turn - revenue), as well.
Score 1 out of 10
Vetted Review
Verified User
Review Source
  • We were able to use Meltwater [Media Intelligence Platform] to generate media coverage reports that were impressive to clients and mostly effective at demonstrating the value of the results we were showing. That's of utmost importance when you're trying to justify a client's spending with you.
  • Ultimately, there were too many limits on what we could and couldn't do with Meltwater [Media Intelligence Platform]. [In my experience] if we wanted greater access, more saved searches, and influencers, we would have to pay more, which made no sense when you compare the value to other platforms.
August 19, 2021

Meltwater Review

Score 10 out of 10
Vetted Review
Verified User
Review Source
  • We do not have a quantifiable ROI for Meltwater. We have had success in using it to reach out to a few news organizations that we would not have been able to reach without Meltwater, but it is a relatively limited scope.
Mark Anderson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • It allows us to monitor and find content from influences, making the fulfillment of partnerships easy to track.
  • Brand listening helps us to catch customer service issues before they turn into an online complaint.
Alexis Ramsey | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Review Source
  • Meltwater Media Intelligence was the most expensive software we utilized, and comparative services are much more cost-efficient`. Even if it's a first-year introductory cost for another service, it's still worth it.
  • Our team spent a lot of time working with their technical support to fix glitches, inquire as to why something wasn't working, and double-check a lot of their engagement to make sure it was working correctly. A lot of time wasted.
  • The additional time of fending off the reps, emailing needs, missing deadlines about renewals because they weren't communicated was also a time suck, and incredibly disappointing.
Matar Gueye | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Keeping it in-house: With Meltwater, we have been able to save a ton of money on media monitoring by bringing it in-house. Meltwater allows us the ability to monitor and pull reports for our internal stakeholders that look professional and board meeting ready.
  • Comparable pricing: For the amount that we pay for this service, we get all the tools we need. We used to have a host of different tools, this allows us to have all aggregated information we need in one easy platform.
  • Information is king: Real-time alerts allow our communications team to stay up to date! When our CEO asks us to pull a story or mentions a media hit we need to be able to quickly identify the content, Meltwater allows us to do so in record time. With the mobile app, we are usually already in the know and can easily send content to the entire team.
Wesley Polk Lucas | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • A huge positive impact that we've had is that we are able to easily create post-event media reports for our clients. The shareable Dashboards are a great addition and have really helped us streamline that process.