Meltwater Media Intelligence Platform

Meltwater Media Intelligence Platform

Score 7.4 out of 10
Meltwater Media Intelligence Platform

Overview

What is Meltwater Media Intelligence Platform?

Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from...
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Recent Reviews

Yes and No

7 out of 10
July 08, 2022
I use the platform for media monitoring and reporting. It allows me to see the coverage of stories created by the University to meet KPIs …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Video Reviews

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Pricing

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What is Meltwater Media Intelligence Platform?

Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from the vendor…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Alternatives Pricing

What is Brandwatch?

Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their marketing spend.

What is PRunderground.com?

PRUnderground is a media distribution tool for public relations, from the company of the same name headquartered in New York.

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Product Demos

The New Meltwater
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Product Details

What is Meltwater Media Intelligence Platform?

Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from the vendor Meltwater's former Buzz, Press, and News products.)

Meltwater Media Intelligence Platform Video

The Meltwater Media Intelligence Solution

Meltwater Media Intelligence Platform Competitors

Meltwater Media Intelligence Platform Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Cision Communications Cloud, Agility PR Solutions, and Mention are common alternatives for Meltwater Media Intelligence Platform.

Reviewers rate Support Rating highest, with a score of 7.9.

The most common users of Meltwater Media Intelligence Platform are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews

(1-25 of 70)
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Score 8 out of 10
Vetted Review
Verified User
We use Meltwater to pitch stories for clients by developing up-to-date media lists from national and international outlets. It is very useful in searching by outlet, beat, media type, etc. instead of having to rely on Google and publicly sourced information to reach out to reporters.
July 08, 2022

Yes and No

Score 7 out of 10
Vetted Review
Verified User
I use the platform for media monitoring and reporting. It allows me to see the coverage of stories created by the University to meet KPIs and satisfy researchers and managers that pillars are being achieved.
Maya DeJoie | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We were looking for a platform that served a variety of needs for our Engagement team. At the time, we were using different platforms to serve those needs and realized it would be better to consolidate if we could find something that would serve as an "all-in-one" platform. Upon discovering Meltwater, we felt assured our needs would be met, and they have been great to work with ever since. We utilize them for social listening, content management, reporting, public relations, and influencer relations. They have a great team who works with us closely to ensure our needs are met, and they are very responsive to our feedback as well. I'd recommend them to anyone looking for an all-in-one service to fulfill a variety of social media and public relations needs.
Score 5 out of 10
Vetted Review
Verified User
We used Meltwater Media Intelligence Platform for media and social listening, to monitor the conversation around our work, and to inform our brand's messaging and outreach to journalists and other thought leaders. We also used it to establish metrics through the reach and impressions of media mentions that included our company's name.
Score 10 out of 10
Vetted Review
Verified User
I use Meltwater Explore for social listening. This platform lets me see what is being said about the brand and our competitors. It gives me a deeper search than a traditional Google one since I am able to monitor social mentions. The insights gained are valuable and the data retrieved is used in several departments throughout the company.
Score 9 out of 10
Vetted Review
Verified User
We use Meltwater Media Intelligence Platform primarily for its Klear influencer list, as we are able to identify content creators and influencers through it. Our social team uses the Klear tool. The media tracking tool is a "free with purchase" service that we also take advantage of. It's a nice complement to our Cision tracking tool.
Kristen M. Kirst | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Our mission is to uphold and strengthen Seattle University's reputation, image, and values. We seek to raise awareness about the university, elevate its academic profile and draw attention to the impact our students, alumni, faculty, and staff have locally and globally. Meltwater serves as a key tool for us to monitor and gain intelligence to inform our strategy.
December 12, 2021

Jordan's Meltwater Review

Jordan Wilhelmi | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
As a public relations professional, every day is spent researching and finding contact information for the latest press send. Meltwater [Media Intelligence Platform] allows you to intuitively build reporter lists that are finely tuned to your subject matter. If there's one thing I've learned about reporters, it's that they don't like to receive irrelevant press releases. The confidence I have in Meltwater's ability to help me accurately target those reporters is invaluable.
December 01, 2021

Expensive but efficient

Score 6 out of 10
Vetted Review
Verified User
We use Meltwater [Media Intelligence Platform] as a search and monitoring tool within our marketing department. It allows us to see when our business is mentioned in any PR articles, etc. We also used it to make connections with other professionals for collaboration to enhance and grow our business.
Score 7 out of 10
Vetted Review
Verified User
Our department uses Meltwater [Media Intelligence Platform] to identify potential media contacts and track media hits. We use it for quantitative and qualitative analysis of our media relations efforts and use its tools to improve how we communicate with reporters.
October 18, 2021

Good Value for the Price

Jenna Carpentier | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Meltwater Media Intelligence Platform was used by our communications department. If we saw anything (such as certain articles) that would be of particular interest to other folks in the organization, we'd share it with them. Our market development department also received the Daily Digests so they could keep up with what was going on in the industry and be well-versed on hot topics. We used Meltwater Media Intelligence Platform to monitor media mentions for our organization, our competitors, and the industry as a whole. We advocated for the use of structural steel as a building material, so we were interested in tracking new steel buildings/bridges that were being built, advances in steel, the overall sentiment of the steel industry, and any time steel was negatively mentioned (such as a structural problem with a building or bridge, including cracks/failure/collapse). We were also interested in tracking our competitors' materials, like concrete and mass timber, for any advances with those materials or any new/innovative structures being built. We also tracked government affairs and the overall construction industry, with a heavy focus on infrastructure bills and funding. Meltwater Media Intelligence Platform greatly helped us identify the correct articles of interest and filter out any unrelated noise.
Score 8 out of 10
Vetted Review
Verified User
Media monitoring based on keywords. Tracking sentiment and topic volume. Using the Influencer database to contact journalists. It is being used across the accounting staff to monitor for client mentions or competitor mentions, as well as industry trends to position clients as thought leaders on a subject. Its immediate alerts address the problem that would happen if we missed a story or the client saw the story first.
Score 1 out of 10
Vetted Review
Verified User
As a PR group, we need a reliable resource for capturing [the] news coverage we earn on behalf of our clients. We tested Meltwater [Media Intelligence Platform] as a possible alternative for monitoring, capturing, and reporting media coverage. We are aware that Meltwater [Media Intelligence Platform] also features a media research database, but we are entirely satisfied with the current vendor we use for that. Only our PR department evaluated the platform.
Jackie Beckwith | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
I use the platform on a daily basis to monitor news, create relationships with reporters, send press releases and track metrics, and create benchmarking against other peer groups to further refine strategy. It is just used within my department - the Advocacy department - though I do believe other departments would benefit if they integrated Meltwater [Media Intelligence Platform] into their daily tasks. We do not yet utilize the social media tracking abilities, but it is a growth plan for us, and I am excited to begin making use of Meltwater Media Intelligence Platform's capabilities in that arena.
Cathy Renna | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Meltwater Media Intelligence Platform is an indispensable tool in our toolbox for media research, outreach and distribution, and media monitoring. I have recommended it innumerable times to clients and colleagues. Meltwater Media Intelligence Platform services have only improved over time, particularly in the area of social media. And the customer service is excellent.
Aaron Metcalfe | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
I use this for marketing and business development purposes. I find it doesn't provide much assistance and often gets companies I want to monitor confused with others that are not in our industry. It even gets our company wrong with others that have Hogan in their name (which are quite a few). [In my opinion,] save your money and avoid this company/service. There are others out there that must do a better job. I'm planning to go back to doing research on my own. It takes more time, but it's more reliable.
Score 7 out of 10
Vetted Review
Verified User
We [use Meltwater Media Intelligence Platform] across our organization for media tracking and for their media database. A couple [of] core team members mostly operate the software, but we all benefit from it in different ways.
Score 1 out of 10
Vetted Review
Verified User
We use Meltwater as a News Aggregator tool and as a social media intelligence tool to a lesser degree. It helps business leaders to stay on top of industry news through a daily newsletter, and it allows the Marketing Department to monitor public sentiment of the brand.
August 19, 2021

Meltwater Review

Score 10 out of 10
Vetted Review
Verified User
We primarily use Meltwater as a search and monitoring tool for the entire organization. It allows us to know when our brand is mentioned in the news media and the potential reach for any of our proactive efforts. We have also recently started using Meltwater as a way to connect with journalists or other sources who may be interested in the content we are developing.
Score 8 out of 10
Vetted Review
Verified User
Meltwater is used to track and monitor the mention of our company in media outlets. We also use it to monitor key words that are important to our industry and the members we serve. It is used by myself as well as 3 other key employees.
Score 1 out of 10
Vetted Review
Verified User
We have attempted to use the tool for press and social media capture. We also wanted to leverage the dashboards to look at how we compare against competition and our % share of voice. We wanted to report these metrics to show how media efforts were paying off with increased results.
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