Meltwater Media Intelligence Platform

Meltwater Media Intelligence Platform

Customer Verified
Meltwater Media Intelligence Platform

Overview

Reviews

Good Value for the Price

7
Meltwater Media Intelligence Platform was used by our communications department. If we saw anything (such as certain articles) that would …

Jordan's Meltwater Review

10
As a public relations professional, every day is spent researching and finding contact information for the latest press send. Meltwater …

Expensive but efficient

6
We use Meltwater [Media Intelligence Platform] as a search and monitoring tool within our marketing department. It allows us to see when …
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Meltwater Review

10
We primarily use Meltwater as a search and monitoring tool for the entire organization. It allows us to know when our brand is mentioned …
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Easy to use, great resource to have!

8
Meltwater is used to track and monitor the mention of our company in media outlets. We also use it to monitor key words that are important …
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Pricing

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What is Meltwater Media Intelligence Platform?

Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from the vendor…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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What is Brandwatch?

Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their marketing spend.

What is Hootsuite?

HootSuite Enterprise provides a centralized platform for managing streams from different social media channels and posting/ engaging across channels simultaneously. It also has strong team / workflow features and good mobile apps.

Features Scorecard

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Product Details

What is Meltwater Media Intelligence Platform?

Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from the vendor Meltwater's former Buzz, Press, and News products.)

Meltwater Media Intelligence Platform Video

The Meltwater Media Intelligence Solution

Meltwater Media Intelligence Platform Competitors

Meltwater Media Intelligence Platform Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

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Frequently Asked Questions

What is Meltwater Media Intelligence Platform's best feature?

Reviewers rate Support Rating highest, with a score of 7.8.

Who uses Meltwater Media Intelligence Platform?

The most common users of Meltwater Media Intelligence Platform are from Mid-size Companies and the Public Relations & Communications industry.

Reviews

(1-25 of 61)
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October 18, 2021

Good Value for the Price

Jenna Carpentier | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
Meltwater Media Intelligence Platform was used by our communications department. If we saw anything (such as certain articles) that would be of particular interest to other folks in the organization, we'd share it with them. Our market development department also received the Daily Digests so they could keep up with what was going on in the industry and be well-versed on hot topics. We used Meltwater Media Intelligence Platform to monitor media mentions for our organization, our competitors, and the industry as a whole. We advocated for the use of structural steel as a building material, so we were interested in tracking new steel buildings/bridges that were being built, advances in steel, the overall sentiment of the steel industry, and any time steel was negatively mentioned (such as a structural problem with a building or bridge, including cracks/failure/collapse). We were also interested in tracking our competitors' materials, like concrete and mass timber, for any advances with those materials or any new/innovative structures being built. We also tracked government affairs and the overall construction industry, with a heavy focus on infrastructure bills and funding. Meltwater Media Intelligence Platform greatly helped us identify the correct articles of interest and filter out any unrelated noise.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Media monitoring based on keywords. Tracking sentiment and topic volume. Using the Influencer database to contact journalists. It is being used across the accounting staff to monitor for client mentions or competitor mentions, as well as industry trends to position clients as thought leaders on a subject. Its immediate alerts address the problem that would happen if we missed a story or the client saw the story first.
Kristen M. Kirst | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Our mission is to uphold and strengthen Seattle University's reputation, image, and values. We seek to raise awareness about the university, elevate its academic profile and draw attention to the impact our students, alumni, faculty, and staff have locally and globally. Meltwater serves as a key tool for us to monitor and gain intelligence to inform our strategy.
December 12, 2021

Jordan's Meltwater Review

Jordan Wilhelmi | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
As a public relations professional, every day is spent researching and finding contact information for the latest press send. Meltwater [Media Intelligence Platform] allows you to intuitively build reporter lists that are finely tuned to your subject matter. If there's one thing I've learned about reporters, it's that they don't like to receive irrelevant press releases. The confidence I have in Meltwater's ability to help me accurately target those reporters is invaluable.
Jackie Beckwith | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
I use the platform on a daily basis to monitor news, create relationships with reporters, send press releases and track metrics, and create benchmarking against other peer groups to further refine strategy. It is just used within my department - the Advocacy department - though I do believe other departments would benefit if they integrated Meltwater [Media Intelligence Platform] into their daily tasks. We do not yet utilize the social media tracking abilities, but it is a growth plan for us, and I am excited to begin making use of Meltwater Media Intelligence Platform's capabilities in that arena.
Cathy Renna | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Meltwater Media Intelligence Platform is an indispensable tool in our toolbox for media research, outreach and distribution, and media monitoring. I have recommended it innumerable times to clients and colleagues. Meltwater Media Intelligence Platform services have only improved over time, particularly in the area of social media. And the customer service is excellent.
Aaron Metcalfe | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
Review Source
I use this for marketing and business development purposes. I find it doesn't provide much assistance and often gets companies I want to monitor confused with others that are not in our industry. It even gets our company wrong with others that have Hogan in their name (which are quite a few). [In my opinion,] save your money and avoid this company/service. There are others out there that must do a better job. I'm planning to go back to doing research on my own. It takes more time, but it's more reliable.
Score 7 out of 10
Vetted Review
Verified User
Review Source
We [use Meltwater Media Intelligence Platform] across our organization for media tracking and for their media database. A couple [of] core team members mostly operate the software, but we all benefit from it in different ways.
December 01, 2021

Expensive but efficient

Score 6 out of 10
Vetted Review
Verified User
Review Source
We use Meltwater [Media Intelligence Platform] as a search and monitoring tool within our marketing department. It allows us to see when our business is mentioned in any PR articles, etc. We also used it to make connections with other professionals for collaboration to enhance and grow our business.
Score 7 out of 10
Vetted Review
Verified User
Review Source
Our department uses Meltwater [Media Intelligence Platform] to identify potential media contacts and track media hits. We use it for quantitative and qualitative analysis of our media relations efforts and use its tools to improve how we communicate with reporters.
Score 1 out of 10
Vetted Review
Verified User
Review Source
As a PR group, we need a reliable resource for capturing [the] news coverage we earn on behalf of our clients. We tested Meltwater [Media Intelligence Platform] as a possible alternative for monitoring, capturing, and reporting media coverage. We are aware that Meltwater [Media Intelligence Platform] also features a media research database, but we are entirely satisfied with the current vendor we use for that. Only our PR department evaluated the platform.
Score 1 out of 10
Vetted Review
Verified User
Review Source
We use Meltwater as a News Aggregator tool and as a social media intelligence tool to a lesser degree. It helps business leaders to stay on top of industry news through a daily newsletter, and it allows the Marketing Department to monitor public sentiment of the brand.
August 19, 2021

Meltwater Review

Score 10 out of 10
Vetted Review
Verified User
Review Source
We primarily use Meltwater as a search and monitoring tool for the entire organization. It allows us to know when our brand is mentioned in the news media and the potential reach for any of our proactive efforts. We have also recently started using Meltwater as a way to connect with journalists or other sources who may be interested in the content we are developing.
Score 1 out of 10
Vetted Review
Verified User
Review Source
We have attempted to use the tool for press and social media capture. We also wanted to leverage the dashboards to look at how we compare against competition and our % share of voice. We wanted to report these metrics to show how media efforts were paying off with increased results.
Matthew Simms | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
Review Source
We use Meltwater News for marketing and public relations. Meltwater was purchased to monitor the USCAA and affiliated brands across news and social platforms across the country. We attempted to use the platform for trends and to assist monetization of digital and and event assets.
Mark Anderson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Meltwater is a great tool for finding, archiving and managing your Influencer marketing efforts. In just minutes, you can use their database of over 1 million influencer accounts to filter, sort and prospect new nano, micro, macro, and high profile accounts that correlate with your brand. They also provide additional packages with different social listening tools as well.
Alexis Ramsey | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Review Source
My team (6 support specialists) and I used Meltwater Media Intelligence Platform to engage with a social audience of 2M+ and schedule LinkedIn posts on occasion. We switched to Meltwater Media Intelligence Platform from Salesforce, and that was a mistake. Setting up Meltwater Media Intelligence Platform was easy, and technical support was attentive, but within three months, glitches began to arise, and my team was unhappy with the software as a whole.
Jason Mollica | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Meltwater's dynamic digital and social media analytics platform to help educate and prepare students in American University's School of Communication to stay on top of today's ever-changing world. In 2017, we launched a digital analytics class to address specific student requests to be more versed in how to understand the billions of online conversations.
Matar Gueye | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We are using Meltwater to monitor the media coverage that is generated around the freight railroad industry across the nation. We use the platform to compile comprehensive reports that we share with internal and external stakeholders. We also use the platform to monitor our online presence, particularly social media. We use the engage program to proactively push out content as well as pull reports and measure authority and engagement rates.
Brianna Zambrano | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
Meltwater has been very helpful in catching social posts that mention our brand. Most of them may have included our name misspelled or not tagged properly. This has helped stay ahead of the curve for good and bad exposure.

Abbey Dufoe | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use it across the whole organization to track media pickups about our organization and our programs. It addresses how we're seen in the media and social media. We also track trends with keywords to see how other organizations are writing about topics we care about so we can stay ahead.
Wesley Polk Lucas | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
The Meltwater Media Intelligence Platform is utilized by the Marketing Department at Visit Frisco. It allows us to track media mentions of not only our organization, but our media efforts to promote our events and tourism partners here in Frisco.