Meltwater Media Intelligence Platform

Meltwater Media Intelligence Platform

Customer Verified
Meltwater Media Intelligence Platform

Overview

Reviews

Good Value for the Price

7
Meltwater was used by our communications department. If we saw anything (such as certain articles) that would be of particular interest to …

Jordan's Meltwater Review

10
As a public relations professional, every day is spent researching and finding contact information for the latest press send. Meltwater …

Expensive but efficient

6
We use Meltwater [Media Intelligence Platform] as a search and monitoring tool within our marketing department. It allows us to see when …
Read full review

Meltwater Review

10
We primarily use Meltwater as a search and monitoring tool for the entire organization. It allows us to know when our brand is mentioned …
Read full review

Easy to use, great resource to have!

8
Meltwater is used to track and monitor the mention of our company in media outlets. We also use it to monitor key words that are important …
Read full review

Meltwater: Smart Media Monitoring

10
We are using Meltwater to monitor the media coverage that is generated around the freight railroad industry across the nation. We use the …
Read full review

Reviewer Pros & Cons

View all pros & cons

Pricing

View all pricing
N/A
Unavailable

What is Meltwater Media Intelligence Platform?

Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from the vendor…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Would you like us to let the vendor know that you want pricing?

1 person want pricing too

Alternatives Pricing

What is Brandwatch?

Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their marketing spend.

What is Hootsuite?

HootSuite Enterprise provides a centralized platform for managing streams from different social media channels and posting/ engaging across channels simultaneously. It also has strong team / workflow features and good mobile apps.

Features Scorecard

No scorecards have been submitted for this product yet..

Product Details

What is Meltwater Media Intelligence Platform?

Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from the vendor Meltwater's former Buzz, Press, and News products.)

Meltwater Media Intelligence Platform Video

The Meltwater Media Intelligence Solution

Meltwater Media Intelligence Platform Competitors

Meltwater Media Intelligence Platform Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Alternatives

View all alternatives

Frequently Asked Questions

What is Meltwater Media Intelligence Platform's best feature?

Reviewers rate Support Rating highest, with a score of 7.8.

Who uses Meltwater Media Intelligence Platform?

The most common users of Meltwater Media Intelligence Platform are from Mid-size Companies and the Public Relations & Communications industry.

Reviews

(1-25 of 61)
Companies can't remove reviews or game the system. Here's why
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Provide reporter contact information
  • Instant alerts for earned media and social media
  • Daily or weekly newsletters on a specific topic delivered directly to inbox
  • The dashboards are not user-friendly, customizable (color, font size, etc), or worthy of presenting to a client. All of the insights from a dashboard get pulled from the platform and placed into a more client-friendly presentation.
  • Paywalls for certain publications connected to who-knows-what DowJones racket limits media monitoring capabilities and results in manual searches for a growing number of publications.
  • TVeyes, the broadcast monitoring arm of the media monitoring capabilities, just needs TLC and to become more client-facing. Currently, the links produced to share clips look sketchy, and they have a relatively short shelf life.
Kristen M. Kirst | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Social Media monitoring.
  • Media monitoring allows us to quickly and easily see mentions in local, regional, and national media.
  • Build focused topic lists so that we can pinpoint media outlets and writers based upon key priorities and initiatives we want to promote.
  • Broadcast media, we would prefer to use one platform however currently Meltwater does not have all of the features we need/want and have had to also secure TVEyes to support.
Jackie Beckwith | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Track and deliver metrics
  • Provide access to reporters
  • Great user design or UX
  • Organize identical headlines into one item with a dropdown option for source
  • Dashboard creation isn't instinctual to me
  • Dynamic clean-up of media lists when reporters move jobs, retire, etc.
Score 7 out of 10
Vetted Review
Verified User
Review Source
  • Media Tracking: as a PR firm, we rely on [Meltwater Media Intelligence Platform] to track media hits for our clients.
  • Media Database: we use [Meltwater Media Intelligence Platform] to track down specific media contacts, in both national and local contexts.
  • The user interface for their media database is cumbersome and it can be time consuming to find specific contacts.
December 01, 2021

Expensive but efficient

Score 6 out of 10
Vetted Review
Verified User
Review Source
  • The account support has always been great. Technically & for best practices.
  • Media contact lists and reports are good.
  • Instant alerts for articles & social media hits.
  • The platform is a bit complicated to navigate. It takes quite some time to learn and it can be frustrating and time consuming.
  • Very expensive.
Score 7 out of 10
Vetted Review
Verified User
Review Source
  • Media tracking and tagging
  • Media contact database
  • It's not the most user-friendly platform I've ever used from a UX/UI perspective.
  • The media contact database could use some more consistent updating.
  • Sometimes its tracking does not track certain TV stations' or news outlets' media hits.
Score 1 out of 10
Vetted Review
Verified User
Review Source
  • The user interface is fairly intuitive and easy to navigate
  • Reports are impressive
  • Engaging the customer support team is fairly simple when needed
  • Whatever algorithm they use to automatically apply sentiment to media coverage needs serious adjustment.
  • It seems like Meltwater is a sales organization that offers media monitoring. [In my experience,] I've never used a product that offers so many features as upsell opportunities.
  • Speaking of sales, [I believe] the front-line salespeople at Meltwater are the absolute worst. [I feel] I'd rather deal with a sleazy used car salesman in a cheap suit at a sketchy roadside lot than a hyper-aggressive, sell-anything-and-everything-at-all-costs Meltwater salesperson. [In my experience,] the salespeople we worked with were so aggressive that they bordered on sociopathic.
Score 1 out of 10
Vetted Review
Verified User
Review Source
  • Nothing
  • Big learning curve for minimal results with dashboards, filters and reports.
  • Very expensive for what it offers.
  • Appalling customer service.
  • Too many account limitations even with an expensive package.
  • Difficult to customize properly.
  • Irrelevant content is hard to filter out.
  • Shady business practices.
August 19, 2021

Meltwater Review

Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Meltwater has a good reach and makes it easy to add new media sources if they do not pick up brand mentions natively.
  • The account support has always been good with Meltwater and we can typically resolve problems quickly.
  • Meltwater has an easy-to-use interface that makes it simple to get started.
  • It would be nice to have more customization available with the dashboards and other widgets.
  • I recently learned that you can create influencer lists from the general search results. It would be helpful to make that more clear for users.
  • I wish there was an easier way to set up the boolean searches. Account managers are great to help but it seems like there has to be a way to make it easy for novices to get a search set up correctly.
Sophia Joffe | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • You can easily find the right journalist at the right publication that will help your company grow.
  • The automated outreach tool (that is connected to the database) makes outreach fast and easy.
  • Big win for me was Meltwater's account team. They helped me every step of the way, not just with tactics but big picture strategy.
  • Really none that I see. I love the software and services.
Score 1 out of 10
Vetted Review
Verified User
Review Source
  • Right now it does nothing well and support has refused to help us.
  • The filters do not work against the numerous market research reports.
  • The tool does not capture media from the industry we are in. We are seeing major gaps in what it should catch versus what it is actually capturing.
  • The support is really horrible. The very first thing our customer service rep said to us was that he had to support over 80 clients and that we would not get any of his time. Well, he was right!
Matthew Simms | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
Review Source
  • There are few applications that the platform performs exceptionally well above and beyond what is possible through SEO and general searches through online databases.
  • The platform is not user friendly, and the company lacked training for users.
Mark Anderson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Easy to find new influencers.
  • Provides easy-to-use tags for updating status of current relationships.
  • Influencer profile count is set at 50 for basic account, would like to have much more.
  • Very expensive compared to beginner programs like Mention or Hootsuite.
Alexis Ramsey | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Review Source
  • Setup of social profiles and adding users is a quick process that was easy to understand without any formal training or directions.
  • Scheduling content across social platforms is straightforward and utilizes a drag and drop option, which is quick and effective.
  • Technical support can be reached within the software, so putting in a request ticket from multiple users is helpful.
  • Software is glitchy when it comes to actions taken on native (i.e., liking posts) and having them register on Meltwater Media Intelligence Platform promptly. This made for a lot of "double-tapping" from our team for engagement.
  • The reps for Meltwater Media Intelligence Platform are not helpful and continued to be pushy about selling more services, getting a contract renewal, and contacting team members that were not the point of contact.
  • The number of users for the cost you pay is limited. With other services, the number of seats is usually enough, but with Meltwater Media Intelligence Platform, it was constantly "for another $1000, here's another user" even though the software cost was well above competitors.
Matar Gueye | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Assesses the scale of an event: When there is a major event that earns media, especially national media we need to know how large the story is going to get. We are able to aggregate coverage across the nation to determine the level of effort we will need to push back or shape a particular story. This is a valuable insight that allows us to prioritize our efforts.
  • Clips: We need to know what is being said about our industry at all times. Meltwater allows us to have real-time insight on mentions and stories that are being published across the nation. We are able to share this content with our subject matter experts daily who alert the communicators of potential issues. This content also helps us proactively create content.
  • Monitors social: We need to know what is being said about our industry on social media, particularly important for our industry as we operate in communities small and large across the nation. Meltwater allows us to aggregate the thousands of messages and mentions we receive so that we can focus on monitoring those accounts that have a higher authority and influence level.
  • Logins: If you have more than one product from Meltwater you have to login into different portals. Not a huge deal except I cannot save my password for each one because my computer recognizes both portals as the same website, so if the passwords vary it won't save them.
  • Dashboard: There could be more modules to choose from that could enhance the reporting capabilities.
  • Add-ons: I know it is the name of the game but there are a lot of added paid features. Meltwater could benefit from beefing up their basic package with more features for their users.
Brianna Zambrano | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
  • Building dashboards is very simple
  • Communicating with the Meltwater support team is easy
  • Monitoring social channels and media channels is simple
  • More reporting functions for growth management on social channels
  • Better auto identity of positive and negative sentiment
  • Cheaper pricing for buying the whole monitoring and social planning packaging
Wesley Polk Lucas | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • The Meltwater platform is extremely user-friendly. I like the simplicity of the navigation, layout and search functions.
  • The search capabilities are great. I can narrow my search of a particular media contact down to topic, location and event see previous published works to determine if they're a relevant source to our efforts.
  • We utilize the Dashboard and widgets within them daily. We love to see our potential reach, estimated ad value, content stream, etc. It really shows us in real time that our efforts are achieving real results.
  • The ability to create more searches without added cost would be nice. Or the ability to freeze/hold searches in order to add more without adding to total... we have annual events that we only track for a certain amount of time, so I'm having to save those search terms and delete them in order for us to track new things that are upcoming.
  • When sending an alert/release through outreach, I wish there was a way when selecting recipients, to see and select individual names from saved lists (without having to know the name). Sometimes we have something to send out that we want to send to a few specific people from several lists. We end up having to go back to saved lists, selecting those people and creating an entirely new list, which we end up deleting because it's never always the same people.