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Meltwater

Meltwater

Overview

What is Meltwater?

Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from…

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Recent Reviews

TrustRadius Insights

Meltwater has proven to be a versatile platform for a wide range of use cases, as reported by its users. Organizations have relied on …
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Yes and No

7 out of 10
July 08, 2022
Incentivized
I use the platform for media monitoring and reporting. It allows me to see the coverage of stories created by the University to meet KPIs …
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Expensive but efficient

6 out of 10
December 01, 2021
Incentivized
We use Meltwater [Media Intelligence Platform] as a search and monitoring tool within our marketing department. It allows us to see when …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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What is Meltwater?

Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from the vendor…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.meltwater.com/en/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

What is Brandwatch?

Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their marketing spend.

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Product Details

What is Meltwater?

Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from the vendor Meltwater's former Buzz, Press, and News products.)

Meltwater Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Cision Communications Cloud, Agility PR Solutions, and Mention are common alternatives for Meltwater.

Reviewers rate Support Rating highest, with a score of 7.5.

The most common users of Meltwater are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(164)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Meltwater has proven to be a versatile platform for a wide range of use cases, as reported by its users. Organizations have relied on Meltwater for media monitoring, allowing them to track media mentions for their own organization, competitors, and the industry as a whole. By utilizing keywords and sentiment analysis, users have been able to stay up-to-date on specific topics of interest, such as technological advancements or industry sentiment. Meltwater's comprehensive coverage has also allowed users to identify placements on obscure trade or science sites that don't show up in traditional search engines' alerts.

Additionally, Meltwater has served as an all-in-one solution for various marketing and communication needs. Users have utilized the platform for social listening, content management, reporting, public relations, influencer relations, and even newsletter distribution. The platform's ability to compile targeted media distribution lists has proved valuable for corporate PR efforts, while the clipping component has helped users generate comprehensive reports by compiling relevant clips. The user-friendly interface and extensive media contacts database have made Meltwater a go-to choice for organizations looking to streamline their marketing and communications efforts.

Furthermore, Meltwater has played a crucial role in enhancing brand presence and engagement on social media platforms. By utilizing Meltwater Buzz, organizations have been able to listen and evaluate diverse audiences across different regions and cultures. The scheduling capabilities have allowed users to plan and promote events effectively while the tool's social listening capabilities have facilitated tracking social mentions and engaging with a large social audience. Moreover, Meltwater's Media Intelligence Platform has provided valuable insights into influencer marketing efforts with its extensive influencer database.

Despite some users experiencing glitches or dissatisfaction after prolonged use, Meltwater has received positive recommendations from customers who appreciate its continually improving services. It has been praised as a great tool for finding influencers and managing influencer marketing efforts efficiently. Educational institutions have utilized Meltwater to educate students on digital analytics and monitoring online conversations, further highlighting its versatility. Organizations across industries have found Meltwater useful for monitoring media coverage, tracking online presence, compiling comprehensive reports, and staying updated on trends and topics of interest. Overall, Meltwater's Media Intelligence Platform has proven to be an indispensable tool for media research, outreach, distribution, and monitoring.

Convenient Email Reports: Users appreciate the convenience of receiving morning and afternoon media monitoring reports via email, saving them time and ensuring they are always informed about mentions of their company or competitors in the news. This feature has been praised by many reviewers.

Efficient Content Curation: The ability to archive relevant stories directly from the monitoring report and easily add them to company newsletters is highly valued. It streamlines the process of curating content for newsletters, making it more efficient for users. Many reviewers have found this feature beneficial.

Customizable Monitoring and Automated Newsletters: Users find it beneficial to be able to customize the frequency of media monitoring reports and set up automatic newsletters based on archived stories. This flexibility allows them to tailor the monitoring to their specific needs and automate their content distribution. Several reviewers have expressed appreciation for this customizable and automated feature.

  1. Limited database coverage: Some users have mentioned that Meltwater's database lacks coverage of non-traditional media sources such as bloggers and social media influencers, which are important for picking up niche content.

  2. Disjointed experience with integration: Several users have found that the platform does not seamlessly integrate with the Engage platform, leading to a disjointed user experience when using both tools.

  3. Expensive for non-profits: Some users feel that Meltwater is expensive for non-profit organizations, making it less accessible for those with limited budgets.

Users commonly recommend the following when using Linkfluence:

  1. Utilize training sessions: Joining training sessions offered by Linkfluence is advised to better understand how to effectively use the tool. This recommendation highlights the importance of investing time in learning the features and functionalities of Linkfluence.

  2. Define scope and choose keywords wisely: Users suggest defining the scope of use and selecting keywords carefully to avoid getting lost in the data. By narrowing down the focus and choosing relevant keywords, users can reduce noise and increase the meaningfulness of their analysis.

  3. Configure dashboards effectively: Users emphasize spending enough time on configuring dashboards in Linkfluence, especially when choosing keywords. This recommendation aims to reduce irrelevant information and enhance the accuracy of social media analysis.

By following these recommendations, users can make better use of Linkfluence's social listening capabilities, gain deeper insights, and improve their monitoring and analytic efforts.

Attribute Ratings

Reviews

(1-25 of 28)
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Score 8 out of 10
Vetted Review
Verified User
Incentivized
In my previous roles, we have had good customer service with timely responses to our problems and trainings on media searches, etc. They typically took our feedback and tried to improve the software. However, in my current position, we do not have a point person and this leads to less use of the software within the company in my opinion.
July 08, 2022

Yes and No

Score 7 out of 10
Vetted Review
Verified User
Incentivized
The initial customer service representative we had was very responsive, but the new one is not nearly as helpful. Also quite slow to respond. Issues raised months ago have still not been addressed.
Maya DeJoie | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
The platform has served us well and its team has done a great job of taking our feedback and implementing it into future developments. While there is potential to improve, we are actually seeing those improvements become a part of the plans for future updates.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I don't often need help - but when I've pinged them about an outdated media contact, they really don't get back to me. They need to do a better job of keeping that database updated. I don't know what else to say here. Sorry, I wish I could share more.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Our account rep at Meltwater went dark for a long time. Then, a couple of weeks ago, our new account manager reached out to set up a meeting. Apparently, they had a big shakeup in the company, and there were some personnel changes. Our new account rep was great in discussing the platform's capabilities that were available to us and even offered to schedule a follow-up meeting with his technical team to introduce our new social media team members to the platform and how it could help them with their jobs.
Kristen M. Kirst | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Our account rep and the customer service team have been attentive and helped us navigate new offerings and platform features. In addition, as we have had account users added, our account rep has been available to train and provide any helpful tips so they can use the tool effectively in a short amount of time.
December 12, 2021

Jordan's Meltwater Review

Jordan Wilhelmi | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
It is invaluable to my everyday work and I simply don't know how I'd do my job without it. It is such an intuitive tool as a public relations professional and its ability to meet our's and our client's exact needs is what has allowed our boutique firm to thrive and grow, year upon year.
October 18, 2021

Good Value for the Price

Jenna Carpentier | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Our customer success team was fantastic. It consisted of three individuals who worked together on our various needs. They were very responsive and always happy to help. They even came into our physical office once to meet the team and discuss strategy and our needs. I will say we didn't realize at first how much they would do for us. Therefore, we tried setting up our searches and everything on our own. Then we found out they could set up and manage everything for us. In addition, whenever we wanted a change made, we could call or email them, and they'd make the updates (all the searches are based on boolean queries). I feel like they were pretty hands-off in the beginning to let us self-manage our account/search queries/dashboards/etc. However, once we found out that having them manage it was already included in what we were paying for, we let them know that was our preference, and they became much more involved and hands-on. I think they'll adapt to whatever you prefer and what your needs are. I just wish it had been made more abundantly clear from the very beginning that having them set up and manage everything was an option.
Score 1 out of 10
Vetted Review
Verified User
Incentivized
Customer service was better than average. They're easy to reach and provide quick responses when issues arise. Unfortunately, [in my experience,] the customer service team is the best part about Meltwater [Media Intelligence Platform].
Jackie Beckwith | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
The Meltwater [Media Intelligence Platform] customer success team is always available, very responsive via email, and the "help" feature embedded within the account is great.
Cathy Renna | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I have always had excellent experiences - from troubleshooting to meeting with my reps in person and developing a true relationship - they care about the success of my work and my firm. They go above and beyond and stay in touch.
Score 1 out of 10
Vetted Review
Verified User
Terrible responsiveness from the team except to up-sell services. The time dedicated to helping you set up a functioning account disappears once the money is in the bank and there is no hope for selling further upgrades.
Matthew Simms | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
There is little follow up after the initial sale. It seemed that Meltwater is willing to negotiate any terms possible to meet quarterly sales goals. Then they leave the customers in the dark.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
After we purchased the tool, our team was given a login and a training site, and then we were left to "dig in" for ourselves. After struggling with getting the tool implemented, I asked for a call and did get some assistance, but could use many more calls to learn the platform. There are lots of on-demand training, but with such a robust tool, it would be nice for some 1-1 training, especially for the price paid.

I will say that when reaching out to their customer support team, they are extremely quick to respond or assist as they can.
Mark Anderson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Meltwater is very impressive software, but if you don't have someone to help you through it, you might get lost. However, a great feature that does come with your Meltwater package are an account rep, or two, who are available to help you with set up, management and cover all questions.
Alexis Ramsey | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Meltwater Madia Intelligence Platform technical support was responsive at first, but as issues piled up, they because less reactive promptly. The team stopped putting in tickets and just "accepted" the problems. The reps did not help escalate any issues that were pressing, and instead only responded if you wanted to purchase another software or inquire about a contract renewal.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Jacy, my account rep, responds within minutes of my emails. When I send a note to general support (to update a media influencer's information, for example), that is responded to immediately, and they've never taken more than 24 hours to resolve it completely. They are attentive, they are fast, and they are effective. They don't just acknowledge that they've received my request - they actually resolve the problem. If the problem takes longer than an hour or so, they email me with updates, so I don't wonder if they're still working on it.
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