Klear: A Good Influencer Solution for the Price
I work on a small team at a mid-size advertising agency, where we manage and lead our clients' influencer marketing strategies and …
Meltwater Social Influencer Management (Klear)
Meltwater Social Influencer Management (Klear)
Meltwater Social Influencer Management (Klear)
Overview
What is Meltwater Social Influencer Management (Klear)?
Meltwater Social Influencer Management, which is based on the Klear influencer marketing solution acquired by Meltwater in April 2021, is designed to enable users to launch, track, and manage influencer campaigns across social media platforms like YouTube, Instagram, and TikTok.
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Pricing
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What is Meltwater Social Influencer Management (Klear)?
Meltwater Social Influencer Management, which is based on the Klear influencer marketing solution acquired by Meltwater in April 2021, is designed to enable users to launch, track, and manage influencer campaigns across social media platforms like YouTube, Instagram, and TikTok.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Product Demos
Which Influencer Marketing Software is best? (GRIN, Meltwater, Dovetale)
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Product Details
- About
- Tech Details
What is Meltwater Social Influencer Management (Klear)?
Meltwater Social Influencer Management, which is based on the Klear influencer marketing solution acquired by Meltwater in April 2021, is designed to enable users to launch, track, and manage influencer campaigns across social media platforms like YouTube, Instagram, and TikTok.
Meltwater Social Influencer Management (Klear) Video
Which Influencer Marketing Software is best? (GRIN, Meltwater, Dovetale)
Meltwater Social Influencer Management (Klear) Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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August 11, 2021
Klear: A Good Influencer Solution for the Price
I work on a small team at a mid-size advertising agency, where we manage and lead our clients' influencer marketing strategies and programs. We use Klear on a pretty regular basis (at least 2-3 times per week) to help identify influencers, execute programs and measure results. Before we started using Klear our team was doing all of our influencer identification manually (searching on Instagram, reading articles about the best "lifestyle" bloggers, etc.) so we really wanted a platform to help us streamline that process. We also liked Klear over other similar products because it was a self-service platform and it isn't an opt-in network, making the pool of influencers to vet as large or small as we need it to be. This was important because some of our clients run hyper-local campaigns, so we needed to be able to filter down and see results in a small city.
- It's a very intuitive and user-friendly platform.
- It provides the ability to gather actual, verified data (including IG Stories).
- It rounds numbers to the nearest hundred (for instance, will report "1.4K Story views" rather than the true number).
- I am based in the US and my representative is based in Israel, so there is a delay in response at times.
- Klear allows us to optimize our time spent in other areas, like strategy or execution, rather than manually looking for influencers.
- Klear has helped us be more data-savvy and stand behind our influencer recommendations/programs with tangible numbers like audience demographics.
From a price standpoint, Klear was more reasonable than competitors, and definitely a factor in our decision last year. We also liked that Klear was mainly a SaaS platform and allowed us to manage our own campaigns from start to finish. A lot of other influencer marketing platforms/companies offer services where they manage the campaign and influencer relationships. This is definitely handy, but by having the ability to manage programs in-house, it allows us to be more profitable.