Decent tool, but, in my opinion, not a company you want to partner with!
I do not recommend working with Meltwater. I currently use their Explore tool. While the tool itself is fine, I think the company's …
Overview
What is Meltwater?
Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from…
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What is Meltwater?
Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from the vendor…
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- No setup fee
For the latest information on pricing, visithttps://www.meltwater.com/en/pricing
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- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Meltwater?
Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from the vendor Meltwater's former Buzz, Press, and News products.)
Meltwater Competitors
Meltwater Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Cision Communications Cloud, Agility PR Solutions, and Mention are common alternatives for Meltwater.
Reviewers rate Support Rating highest, with a score of 7.5.
The most common users of Meltwater are from Mid-sized Companies (51-1,000 employees).
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- Pros
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Meltwater has proven to be a versatile platform for a wide range of use cases, as reported by its users. Organizations have relied on Meltwater for media monitoring, allowing them to track media mentions for their own organization, competitors, and the industry as a whole. By utilizing keywords and sentiment analysis, users have been able to stay up-to-date on specific topics of interest, such as technological advancements or industry sentiment. Meltwater's comprehensive coverage has also allowed users to identify placements on obscure trade or science sites that don't show up in traditional search engines' alerts.
Additionally, Meltwater has served as an all-in-one solution for various marketing and communication needs. Users have utilized the platform for social listening, content management, reporting, public relations, influencer relations, and even newsletter distribution. The platform's ability to compile targeted media distribution lists has proved valuable for corporate PR efforts, while the clipping component has helped users generate comprehensive reports by compiling relevant clips. The user-friendly interface and extensive media contacts database have made Meltwater a go-to choice for organizations looking to streamline their marketing and communications efforts.
Furthermore, Meltwater has played a crucial role in enhancing brand presence and engagement on social media platforms. By utilizing Meltwater Buzz, organizations have been able to listen and evaluate diverse audiences across different regions and cultures. The scheduling capabilities have allowed users to plan and promote events effectively while the tool's social listening capabilities have facilitated tracking social mentions and engaging with a large social audience. Moreover, Meltwater's Media Intelligence Platform has provided valuable insights into influencer marketing efforts with its extensive influencer database.
Despite some users experiencing glitches or dissatisfaction after prolonged use, Meltwater has received positive recommendations from customers who appreciate its continually improving services. It has been praised as a great tool for finding influencers and managing influencer marketing efforts efficiently. Educational institutions have utilized Meltwater to educate students on digital analytics and monitoring online conversations, further highlighting its versatility. Organizations across industries have found Meltwater useful for monitoring media coverage, tracking online presence, compiling comprehensive reports, and staying updated on trends and topics of interest. Overall, Meltwater's Media Intelligence Platform has proven to be an indispensable tool for media research, outreach, distribution, and monitoring.
Convenient Email Reports: Users appreciate the convenience of receiving morning and afternoon media monitoring reports via email, saving them time and ensuring they are always informed about mentions of their company or competitors in the news. This feature has been praised by many reviewers.
Efficient Content Curation: The ability to archive relevant stories directly from the monitoring report and easily add them to company newsletters is highly valued. It streamlines the process of curating content for newsletters, making it more efficient for users. Many reviewers have found this feature beneficial.
Customizable Monitoring and Automated Newsletters: Users find it beneficial to be able to customize the frequency of media monitoring reports and set up automatic newsletters based on archived stories. This flexibility allows them to tailor the monitoring to their specific needs and automate their content distribution. Several reviewers have expressed appreciation for this customizable and automated feature.
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Limited database coverage: Some users have mentioned that Meltwater's database lacks coverage of non-traditional media sources such as bloggers and social media influencers, which are important for picking up niche content.
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Disjointed experience with integration: Several users have found that the platform does not seamlessly integrate with the Engage platform, leading to a disjointed user experience when using both tools.
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Expensive for non-profits: Some users feel that Meltwater is expensive for non-profit organizations, making it less accessible for those with limited budgets.
Users commonly recommend the following when using Linkfluence:
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Utilize training sessions: Joining training sessions offered by Linkfluence is advised to better understand how to effectively use the tool. This recommendation highlights the importance of investing time in learning the features and functionalities of Linkfluence.
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Define scope and choose keywords wisely: Users suggest defining the scope of use and selecting keywords carefully to avoid getting lost in the data. By narrowing down the focus and choosing relevant keywords, users can reduce noise and increase the meaningfulness of their analysis.
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Configure dashboards effectively: Users emphasize spending enough time on configuring dashboards in Linkfluence, especially when choosing keywords. This recommendation aims to reduce irrelevant information and enhance the accuracy of social media analysis.
By following these recommendations, users can make better use of Linkfluence's social listening capabilities, gain deeper insights, and improve their monitoring and analytic efforts.
Attribute Ratings
Reviews
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February 25, 2015
Say Yes to Meltwater!
Meltwater Buzz is being used by the Communications department. Our company is open Monday-Friday and the scheduling module has very much helped us in getting messages out on the days we are not in the office. The scheduling module also helps in event promotion. If we know of an event we want to promote, we can go in months ahead and schedule posts and not have to worry about it slipping by us. These are the two major struggles with social media that Meltwater Buzz has helped us solve.
- Boolean search - the search terms in each campaign search for the best content relevant to the campaign we have set up.
- Scheduling tool - the accuracy of scheduling and talking with Twitter and Facebook is seamless. I don't have to worry about a post not going out when I schedule in Buzz.
- Top Posters - knowing who is talking about us and interacting with us the most on each campaign helps us to reach out to ambassadors of our city. In turn, we can RT them, interact with them, etc. and it curates content for us.
- Global map - we love seeing who is talking about our city and where they are. Being able to hone in on where that person is and what they said about us is a wonderful tool. Baton Rouge has a big drive-in market so we see a lot of conversation happening in nearby states.
- Tagging followers on Twitter and people I've liked on Facebook - I do wish that when posting, either in Facebook or Twitter, my followers and people I like would populate as I type in their name beginning with the @ sign. There are many times that we want to tag a business in a post but have to go back to Facebook once it is posted to tag them or look up their name on Twitter before posting.
- We can easily show our industry partners how we are promoting them through campaigns. If they need to see marketing from a year ago that we did for them, I can set up a campaign and find everything to show them.
- More presence on social media on the weekends. We have struggled with posting on weekends because we are a Mon-Fri business but our overall goal of our business is not. We are tourism and are constantly promoting. The scheduling tool has helped us with that immensely.
- We can more easily interact with followers. Being able to engage right then and there when I'm looking at hundreds of posts is great.
The biggest difference in Meltwater Buzz than any other social media monitoring site is that they offered an account manager we could call anytime of day to help us post, set up a campaign for us, etc. They made it clear that they listen to our complaints and we have even seen changes on things we said needed improvement. The customer support is second to none.
- Implemented in-house