In My Opinion, The Meta Business Suite Is Absolutely Terrible
I use Meta Business Suite to boost Instagram posts to a wider audience and drive sales.
Overview
What is Meta Business Suite?
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can…
Recent Reviews
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Reviewer Pros & Cons
Pricing
N/A
Unavailable
What is Meta Business Suite?
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
58 people also want pricing
Alternatives Pricing
What is Hootsuite?
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid…
What is Wrike?
Wrike is a project management and collaboration software. This solution connects tasks, discussions, and emails to the user’s project plan. Wrike is optimized for agile workflows and aims to help resolve data silos, poor visibility into work status, and missed deadlines and project failures.
Product Details
- About
- Integrations
- Tech Details
- FAQs
What is Meta Business Suite?
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities on Facebook and Instagram. It centralizes tools that help the user to connect with customers on all apps and get better business results.
It can be used to publish feed posts and stories for both Facebook and Instagram without switching accounts. To post for a later time when customers are most engaged, the user can schedule posts and stories, save them as drafts or upload creative assets to the media library. Users can also read and reply to messages and comments across Facebook, Messenger and Instagram in a single place, and create Automated Responses for faster replies.
It can be used to publish feed posts and stories for both Facebook and Instagram without switching accounts. To post for a later time when customers are most engaged, the user can schedule posts and stories, save them as drafts or upload creative assets to the media library. Users can also read and reply to messages and comments across Facebook, Messenger and Instagram in a single place, and create Automated Responses for faster replies.
Meta Business Suite Integrations
Meta Business Suite Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities on Facebook and Instagram. It centralizes tools that help the user to connect with customers on all apps and get better business results.
Reviewers rate Usability and Support Rating and Implementation Rating highest, with a score of 10.
The most common users of Meta Business Suite are from Small Businesses (1-50 employees).
Comparisons
Compare with
Reviews and Ratings
(746)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
Users rely on Facebook for Business/Business Manager to easily manage multiple locations and advertising campaigns. With a user-friendly interface, digital marketing companies use it to market their own business and their clients' local businesses. It provides a central admin tool that makes it simple to add and maintain accurate data for each location. Organizations in the insurance industry utilize Facebook for Business to increase brand awareness through paid traffic and hyper-granular targeting settings, offering lead generation services in both B2C and B2B contexts. The platform also serves as a key asset for agencies, providing the largest reach and cost-effective placement pricing on the largest social media platform. Small businesses and nonprofits find it overwhelming to have an online presence and pay for advertising, but Facebook for Business simplifies this process by automatically creating a business page and providing advertising capabilities. These are just a few examples of how users leverage Facebook for Business to manage their pages, analyze analytics, and reach their target audience efficiently.
In addition to managing ads, Facebook for Business is used by marketing teams to advertise products on social media, driving ecommerce revenue and brand awareness. It helps businesses attract customers, increase sales, track customer interactions, and offers valuable data representation and reporting features. The platform also plays a role in internal communications by helping organizations communicate internally and improve efficiency in messaging. Entrepreneurs use Facebook for Business to position their brand, attract clients, and increase sales through interaction with the virtual community. It has been praised by users for its ease of use, powerful tools like Business Manager that allow them to manage multiple accounts, track metrics, navigate between different settings, and conduct effective marketing campaigns. Overall, Facebook for Business is commonly used across various industries including digital marketing agencies, non-profit organizations, sales teams, entrepreneurs, and social media teams who seek to maximize their reach and engagement with target audiences through efficient ad management and content distribution strategies.
Valuable Tool for Managing Facebook Pages and Ads: Users have consistently found that Facebook for Business is a valuable tool for managing their Facebook pages and ads. Many users have mentioned that it has helped them easily give admin rights and assign roles to employees, making it convenient to manage multiple accounts efficiently.
Effective Audience Targeting: Users appreciate the effectiveness of Facebook for Business in reaching their desired audience. They find it easy to target specific demographics and areas, which sets Facebook for Business apart from other platforms. The ability to track results in real-time has also been praised by many users as a valuable feature.
Intuitive User Interface with Additional Features: The intuitive user interface of Facebook for Business has received positive feedback from users. It is described as user-friendly, even on mobile devices. Additionally, users have highlighted the additional features provided by Facebook for Business such as pixel swapping and catalog uploads, which enhance their advertising capabilities.
Difficult Navigation: Many users have expressed difficulty in navigating the confusing and complex user interface of Facebook for Business. Novice users, in particular, have struggled to find instructions or tutorials and were not familiar with the various features. They often find it challenging to locate specific pages or information within the platform.
Inconsistent Documentation: Users have found the documentation provided by Facebook for Business to be inconsistent, making it challenging to find answers to specific questions. The lack of clear and comprehensive resources can lead to frustration and wasted time for users who are seeking guidance on how to effectively use the platform.
Lack of Customer Support: The lack of customer support from Facebook for Business has been a major frustration for users. They have found support to be unhelpful and struggled to communicate with a human being as they could only talk to a chatbot. This impersonal approach leaves users feeling unheard and unsupported when they encounter issues or need assistance with their account.
Attribute Ratings
Reviews
(1-25 of 93)Companies can't remove reviews or game the system. Here's why
I use Meta Business Suite to boost Instagram posts to a wider audience and drive sales.
- Reaches a greater audience
- In my opinion, account setup is disastrously difficult
- I find the interface is buggy, clunky, unintuitive, and nearly impossible to use
- I feel like support is non-existent
- It feels like half of the features are broken
- I believe the mobile version is so poorly designed, that it is completely unusable
- In my experience, account recovery is half broken with instantly expired text codes, 90% of which never arrive
- I feel like many features missing or inaccessible
December 20, 2018
Facebook for Business: They know what you need, you don't
We use it to manage all of our pages, run advertisements, keep track of spending on Facebook and Instagram, see the analytics and insights as well as to influence our upcoming marketing strategy. Facebook Business is used by the Marketing and Communications department. It helps us reach our audience that is on Facebook as well as Instagram. We can manage our Facebook information.
- Gives you a lot of information
- Advertising Tips
- Shares best practices
- Terrible customer support. You can never talk to a human being. You can only talk to a chatbot.
- Inaccurate reporting, numbers are inflated
- Difficult to understand dashboards
Like many other companies, we have used Facebook for Business as a way to manage targeted advertising campaigns. We used the product in the marketing department. Typically we would orchestrate Facebook advertising along with other forms of marketing as a way to stay in front of prospective customers. We have used both video and image based advertising.
- Demographic based targeting
- Reaching people in their leisure time
- Brand recognizability
- Not great for b2b
- I question how many clicks are accidental or bot
- Cost
January 09, 2019
Facebook for Business - Worth The Switch?
As a software developer and ecommerce business, we use social media for a lot of things. Facebook for Business helps us manage our various pages for different business entities and keep our communication and advertising efforts in a central location. It has been deployed for both our sales and marketing teams to use, as they use it for a variety of reasons. For sales, the Business Messenger feature allows us to communicate directly with potential clients on Facebook, while the marketing team uses it to craft, publish and boost social media posts about our businesses and different endeavors to target audiences.
- Facebook for Business makes administrating pages a bit more effective. You can see who created a post or responded to a message and also manage your pages and advertising accounts easily. As a super admin, having an overview of day to day use is helpful to track employee activities.
- The ability to login separately from your personal Facebook account and do work-related tasks on Facebook is one of the main reasons why we switched all our page accounts to Facebook for Business. It is also easy to remove a person from a page or account from within the dashboard of Facebook for Business.
- We run multiple advertising accounts for different reasons and Facebook for Business allows us to centralize all campaigns and planning, as well as limit access to specific members of a team, which is helpful. For advertising purposes, this is a valuable way to manage.
- When you are setting up a page, you need to do it to near-perfection. It is rather challenging to edit details later on once a page is set up.
- Customer service is pretty much non-existent. The messages you get in response are very generic and sometimes feel like they are being sent by a robot. Honestly, for an advertising platform, there are better ways to handle customer service.
- Messenger is a great application but it takes a lot of effort to get a good response time, and this metric itself becomes confusing to use for analysis. It would almost be better if the "response time" banner was removed all together as it's not accurate.
- While Facebook for Business is great, it just feels a tad bit slow. Even on a solid fast internet connection, it can take 2 minutes to load advertising pages for accounts. This can be really frustrating to us,e especially since advertisers are the ones who pay Facebook's bills.
As an advertising agency, we use it for purchasing Facebook & Instagram ads on behalf of our clients. KPI's currently include awareness, purchases (conversions) and driving site traffic. Additionally, we've been experimenting with the new attribution system as well as targeting using first party data pushed from LiveRamp. Overall, I'd describe us as an "average" business user.
- Audience retargeting - Great for retargeting fans of pages or audiences collected via pixel.
- Reporting - Lots of options & granularity.
- Constant updates and interface changes constantly hamstring productivity.
- Documentation, while thorough, can be quite confusing and/or overwhelming.
April 28, 2022
Meta for Business, a necessary pain
It was used by one of our clients as their main communication platform with their customers. We implemented a chatbot that works in several pages of our client managed by Facebook for business. With it, they were able to review and administrate the received messages; especially in the cases where the bot was not able to solve the customer's problem
- Aggregates all of your Meta-related applications (Facebook, Instagram, etc)
- their documentation is terrible
- their support is terrible
- Their layout is confusing and you do not know information about it
Facebook for Business was being used in a centralized digital marketing team that supports multiple product teams within the organization. We set up the business account because we thought it would be easier to manage multiple ad accounts within one product.
- Facebook for Business helps if you're managing multiple accounts.
- You receive support from Facebook for Business account representatives.
- It allows administrators within an account to grant access to other users without connecting to them directly through their personal Facebook account.
- Billing was the biggest issue. We've since stopped using Facebook for Business because we couldn't assign a unique credit card to each ad account which was frustrating.
- The user interface isn't very intuitive and I feel that there's an opportunity for Facebook to step up its game.
April 23, 2018
The only option on the market, but not by preference
As a digital marketing agency, I manage several accounts through Facebook for Business. Not only does it hold my own company's business page and ad account, but the pages and ad accounts for several clients I represent on a daily basis. The business manager app allows me to check in on progress at a glance, as well as drilling down into each account to see metrics.
- The business manager acts as a hub for all accounts—both business pages and ad accounts.
- The insights feature provides a valuable look at how users interact with the page. It provides engagement stats and helps to see trends over time.
- The most recent ad manager update leaves something to be desired. The process is a bit clunky and only seems to work in a Firefox browser.
- It's a bit cumbersome to drill down to all the accounts managed. Rather than being able to simply select the page you want to manage, you have to click the page, then go back to the business manager, then be led to the page again. It's a fiddly process.
We mostly use FB for Business for marketing purposes--particularly, we use the Ads Manager. The users at our company consist mostly of 2-3 of us who frequently work on marketing projects. The Ads Manager lets us set up groups and subgroups of our customers, lookalike audiences, specific regions if we're doing a physical event, etc. The rest of the Business manager clearly holds a robust feature set, but we haven't used it as much.
- Ads Manager gives huge control over targeting specific audiences, including audiences similar to your following, but who you aren't currently reaching. FB captures so, so much data about each of their users, and you're given the ability to leverage that data to sell your product.
- A great set of options for ad types--video, carousel, slideshow, etc.--and user-friendly process for setting up each.
- Good feedback on how your ads are doing--a relevance score, recommendations on using another ad type in certain applications, etc.
- This isn't technically an issue with the software, but I have certainly experienced ethical qualms regarding user privacy. I don't love the thought of exploiting millions of users' personal information to sell a product.
- Several little-used, deprecated, or de-facto deprecated ad formats show up in the previewer for a given ad--makes the tool feel outdated and unpolished.
- There's a bit of a learning curve with the unintuitive navigation of Campaign > Ad Set > Ad. A better tutorial would help the user hit the ground running instead of clicking through each section trying to work out the differences of each.
December 20, 2018
Facebook for Business Quick Review
The company uses it to get static and video content out in front of our known and similar audiences with the focus on driving traffic and transactions back on our site. The marketing department solely owns and operates Facebook for Business. We create our audiences, work with our design team to develop the right creatives and get them set up, running and reported on quickly and easily.
- Easily monitor and reply to comments and messages from our audience.
- Quickly segment our audiences for targeting content as well as putting that in front of qualified look-a-like audiences.
- Building out campaigns and managing the reach and spend is easy to do.
- They can be quite pushy about getting you to spend additional money.
- Analytics is a bit convoluted and can get hard to pull insightful data from.
- Managing campaigns gets difficult once you hit a high number of active campaigns. There's could be a better way to organize campaigns.
December 26, 2018
Facebook for Business is right for many (but not all).
Facebook for Business was one of the few platforms we went live with to address the need for multi-level and multi-departmental communication across our company with multiple business units across multiple states. Facebook for Business has a lot of administrative features to be able to control the type of messaging and to whom it is distributed fairly quickly and easily which helped us solve the other challenge we were facing of lack of efficiency in our internal communications.
- The user interface was fairly intuitive.
- The training/cross over to Facebook for Business was significantly more simple for most users because of their already established personal use.
- The ability to segment internal communication channels to multiple levels of distribution was a win.
- The creation of many connecting points to allow for two-way communication that didn’t exist previously was a strength as well. It felt very organic inside the Facebook platform.
- Many people already had their own understanding of Facebook as a social media platform and many people who didn’t use Facebook previously personally or had shut down their account felt as though they were being forced to give control back over to Facebook again.
- The UI is great for those who have used or currently use Facebook personally. But it was not easy for those who are more technically challenged.
- The account management and administration of all new accounts that couldn’t be linked to already established personal accounts was frustrating. An entirely new account had to be created per user.
January 15, 2019
Reluctantly Using Facebook for Business
We use Facebook for Business to market to audiences for our specialized education products. Facebook for Business allows us to reach people on the Facebook platform, as well as Instagram, Messenger, and Whatsapp. It allows us a secondary paid channel for leads and helps us reach users who we would not reach using paid search marketing alone.
- Frankly, Facebook for Business brings us leads. They are not always the best and most qualified leads, but we are able to get them inexpensively.
- Facebook for Business provides information on our audiences.
- We are able to create lookalike audiences from our customer lists to help us find like candidates.
- We are also able to create lookalike audiences from our website traffic, to further allow us to connect to similar candidates.
- We are able to connect to an API and download results information for analysis.
- While Facebook for Business provides lots of data and information, we have seen anomalies that make us question the validity of this performance information.
- We are presented with controls to determine where our ads are placed, but sometimes they are changed without our knowledge. For instance, when Facebook Messenger became a place to advertise, we were advertising there without our knowledge before we were provided the option to turn it off.
- Facebook has a tendency to make changes and inform it's users after the fact, instead of explaining upcoming feature or layout changes.
- Sometimes the interface can be confusing when determining if a change has been published or not, resulting in times where changes were thought to have been made, but instead, it just sat in draft status.
- Very often, we find our ads disproved due to reasons that do not apply to our ads. When we request a further review, they are then approved. But, until we request the review, our ads are not running, and there is no telling when these disapprovals will occur.
December 07, 2019
Honest Facebook for Business Review
I'm a small business owner in a rural area. My clients, business owners, want to have a Facebook page and run ads. This is one of the services I offer. I create and manage their Facebook pages and use Facebook for Business to help me mangers these pages and run advertisements on Facebook.
- Advertising.
- Statistics.
- Event management.
- Better tutorials.
- Help section is very lacking.
- More features for digital sellers.
- Selling product manager.
December 19, 2018
Facebook can target like a Sniper
Facebook for Business is playing a role on several marketing fronts for our company. First, it brings awareness and credibility to our potential customers. Second, it helps maintain and build a brand reputation with our existing clients. And third, we are using the platform to assist us in lead generation on the B2B side as well as B2C. The platform gives our business the ability to target past website visitors, and target specific demographics even within a certain geography.
- Uploading existing customer list and matching to Facebook profiles
- Targeting potential customers, lookalike audiences
- Geographic targeting
- The analytics can be too much of a distraction.
- No option for a revenue share for sales, only pay-as-you go plans
December 26, 2018
Engage More Efficiently on Facebook
Our marketing department uses Facebook for Business to manage our Facebook pages and create ads for the platform. Facebook for Business is the tool that allows our marketing team to manage these pages and ads from one single location. Facebook for Business gives our marketing team a tool to make it easier to develop and manage engagement and ad campaigns on the Facebook platform.
- Facebook for Business gives users one single location to manage Facebook pages and ads.
- With Facebook for Business, it's easy to give admin rights and assign roles to employees.
- Facebook for Business is free--it does not cost any money to set up and start using.
- Facebook for Business provides strong analytical reporting that details user engagement for our Facebook pages and ads.
- Facebook for Business does not have the easiest interface to learn; it's not intuitive and can take some time to become familiar.
- Each person that is given admin rights will also need to be taught how to use the tool.
- It's not possible to remove ad accounts after they have been created. Pages can be removed, but not ads.
December 27, 2018
One of the larger eggs in our basket
We use Facebook for Business in our branding efforts and for our retail store's sales campaigns. It is currently controlled by our marketing department. We use it to promote marketing campaigns, inform customers of notable news concerning our company, and also post feel-good messages that highlight product but don't "sell" anything.
- Great for reaching targeted audiences. You can cater campaigns to specific audiences which is a great way to save money on campaigns if you're smart about it.
- Boosts SEO and web traffic.
- Nice dash that lets you measure success and make changes to strategy if needed.
- Trying to keep up with all the algorithm changes can be exhausting. It's almost a full-time job trying to "crack" the code.
- Engagement has been on a downward trend for the last couple of years. It's getting harder to get customers to react to sponsored ads.
- Scams are huge right now and if your name is not well-known people can be wary of trusting the source, even if it was found on Facebook.
- It's getting increasingly more expensive to reach the same audience.
Score 7 out of 10
Vetted Review
Verified User
We use Facebook for Business to advertise to vacation rental home owners who might be able to use our marketplace. Facebook Audiences helps us create a targeted audience around this segment. This solves a real challenge for us as we have had a hard time finding other comparable marketing channels that can get this targeted for this select audience.
- Targeting a very specific audience.
- Creating and editing ads is very easy.
- I really like how they limit the amount of customization on an ad which reduces complexity from my standpoint.
- Clicks on FB ads in the FB UI seem much higher than the amount of clicks we see in analytics related to FB. At times this difference can be almost two times higher.
- Another problem with over reporting clicks is that it appears that reported CPC feels artificial and significantly lower than the true CPC.
- The Power Editor overall is great but the ease of use still feels to be lightyears behind Facebook's main campaign view or bulk AdWords editor tool.
November 22, 2016
Why you should use Facebook Business Manager for b2b
The corporate marketing paid social team uses Facebook for Business to advertise our products on Facebook, Instagram and the Facebook Audience Network. The main purpose is to reach our target audience based on custom targeting offered on Facebook.
- Customization and integration of the Facebook pixel is seamless.
- Power Editor is very efficient for bulk campaign operations.
- Facebook Custom Audiences is a game changer for reaching your target audience.
- Facebook needs to add a bulk upload feature.
- Account targeting capabilities.
- More user-friendly options for targeting in general. Current offering is too disorganized.
January 28, 2020
Smart move for small business owners!
I manage multiple clients on social media, so I have numerous Facebook for Business accounts that I oversee. It allows small businesses to have a presence online and pay for advertising, which can sometimes be overwhelming for small businesses and nonprofits. It's nice that it is automatically created when you create a business Facebook page.
- Advertising
- Metrics
- More user-friendly
- Better organized
We use Facebook for Business to manage dozens of pages within our brand. We use it for posting, crossposting, and analytics. We also use it to manage backend things like adding new business and ads partners.
- Manage multiple pages
- Crosspost videos between pages
- Bad user experience
- Frequently breaks down
February 05, 2020
Facebook for Business is worth it for ROAS...as much as you're willing to spend with a hefty budget
Facebook for Business is being used solely by our nonprofit's communications and marketing department to help promote awareness of our organization and disease state and get through the large amount of ads and posts on FB to a targeted audience suitable for our org's mission.
- Multiple options for visual displays.
- Analytics dashboard.
- Easier ways to filter reporting on any metric needed.
- Customer support.
June 24, 2022
Small Businesses Should Check Out The Current Money-Making Opportunities Meta For Business Offers
Score 7 out of 10
Vetted Review
Verified User
I use Meta a lot to schedule out posts, to upload videos so they can either be shared or premiered, to promote my computer training services, and to keep abreast on any updates the company has. Though it took a little time to adjust with the updates, I can with a better flow locate functions and different categories in Meta for Business.
- Schedule out posts and videos.
- Able to currently create reels.
- As I learn it, set up the business Facebook Shop.
- Troubleshooting ad issues.
- Announce ahead of time when updates will happen.
- Have standards all across the board instead of favoring some and having different rules for others.
January 18, 2019
Insight into what your customers want and need!
I use it to view my analytics and how successful campaigns or ads are doing. I list products using Shopify integration and also have my FB Business page connected to my Instagram. I mainly run campaigns through Instagram and you can manage those via Facebook for Business. The campaigns are easy to set up, maintain, or cancel, which makes it perfect for businesses on a budget. Plus you can decide exactly who you want your target audience to be.
- Analytics
- Campaigns
- Integration
- Better pricing and offers
- More RoI
April 04, 2017
Facebook for Business is what every business needs!
We use Facebook for Business to communicate with a wide array of people from other organizations to just your everyday average Joe. We also use it to get our products noticed on multiple sites rather then just our website. On Facebook for Business we are able to "boost" our posts so that whatever we post is noticed by the people we want to see it.
- Linking our shopify to Facebook has been great. its been a good way to get our products noticed on more the one platform.
- Ads are another thing we love about Facebook. We are able to boost them and get them in front of the correct people so our company and website are known.
- Easy to use!!! It is the easiest business tool that we have and that being said the fact that it's easy makes doing things on it fast so I can focus more on customers.
- The only thing I do not like is that when one person in the company creates and boosts something another person can not edit it or stop it, only the creator.
February 10, 2020
Great for my digital marketing agency!
I use Facebook for Business to market my digital marketing company. I also use it to market my clients' local businesses. It makes it super easy to keep every Facebook ad in one place. The user interface is very easy to use and it is relatively easy to teach other people how to use the software and run their own ads.
- Allows all ads to be shown in one location.
- Allows you to select the exact demographics.
- The interface can use an update.
- The training for it can be confusing.