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Meta Business Suite

Meta Business Suite
Formerly Facebook for Business

Overview

What is Meta Business Suite?

Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can…

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Recent Reviews

TrustRadius Insights

Users rely on Facebook for Business/Business Manager to easily manage multiple locations and advertising campaigns. With a user-friendly …
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Pricing

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What is Meta Business Suite?

Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities…

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  • No setup fee

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  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Meta Business Suite?

Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities on Facebook and Instagram. It centralizes tools that help the user to connect with customers on all apps and get better business results.

It can be used to publish feed posts and stories for both Facebook and Instagram without switching accounts. To post for a later time when customers are most engaged, the user can schedule posts and stories, save them as drafts or upload creative assets to the media library. Users can also read and reply to messages and comments across Facebook, Messenger and Instagram in a single place, and create Automated Responses for faster replies.

Meta Business Suite Integrations

Meta Business Suite Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities on Facebook and Instagram. It centralizes tools that help the user to connect with customers on all apps and get better business results.

Reviewers rate Usability and Support Rating and Implementation Rating highest, with a score of 10.

The most common users of Meta Business Suite are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(744)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users rely on Facebook for Business/Business Manager to easily manage multiple locations and advertising campaigns. With a user-friendly interface, digital marketing companies use it to market their own business and their clients' local businesses. It provides a central admin tool that makes it simple to add and maintain accurate data for each location. Organizations in the insurance industry utilize Facebook for Business to increase brand awareness through paid traffic and hyper-granular targeting settings, offering lead generation services in both B2C and B2B contexts. The platform also serves as a key asset for agencies, providing the largest reach and cost-effective placement pricing on the largest social media platform. Small businesses and nonprofits find it overwhelming to have an online presence and pay for advertising, but Facebook for Business simplifies this process by automatically creating a business page and providing advertising capabilities. These are just a few examples of how users leverage Facebook for Business to manage their pages, analyze analytics, and reach their target audience efficiently.

In addition to managing ads, Facebook for Business is used by marketing teams to advertise products on social media, driving ecommerce revenue and brand awareness. It helps businesses attract customers, increase sales, track customer interactions, and offers valuable data representation and reporting features. The platform also plays a role in internal communications by helping organizations communicate internally and improve efficiency in messaging. Entrepreneurs use Facebook for Business to position their brand, attract clients, and increase sales through interaction with the virtual community. It has been praised by users for its ease of use, powerful tools like Business Manager that allow them to manage multiple accounts, track metrics, navigate between different settings, and conduct effective marketing campaigns. Overall, Facebook for Business is commonly used across various industries including digital marketing agencies, non-profit organizations, sales teams, entrepreneurs, and social media teams who seek to maximize their reach and engagement with target audiences through efficient ad management and content distribution strategies.

Valuable Tool for Managing Facebook Pages and Ads: Users have consistently found that Facebook for Business is a valuable tool for managing their Facebook pages and ads. Many users have mentioned that it has helped them easily give admin rights and assign roles to employees, making it convenient to manage multiple accounts efficiently.

Effective Audience Targeting: Users appreciate the effectiveness of Facebook for Business in reaching their desired audience. They find it easy to target specific demographics and areas, which sets Facebook for Business apart from other platforms. The ability to track results in real-time has also been praised by many users as a valuable feature.

Intuitive User Interface with Additional Features: The intuitive user interface of Facebook for Business has received positive feedback from users. It is described as user-friendly, even on mobile devices. Additionally, users have highlighted the additional features provided by Facebook for Business such as pixel swapping and catalog uploads, which enhance their advertising capabilities.

Difficult Navigation: Many users have expressed difficulty in navigating the confusing and complex user interface of Facebook for Business. Novice users, in particular, have struggled to find instructions or tutorials and were not familiar with the various features. They often find it challenging to locate specific pages or information within the platform.

Inconsistent Documentation: Users have found the documentation provided by Facebook for Business to be inconsistent, making it challenging to find answers to specific questions. The lack of clear and comprehensive resources can lead to frustration and wasted time for users who are seeking guidance on how to effectively use the platform.

Lack of Customer Support: The lack of customer support from Facebook for Business has been a major frustration for users. They have found support to be unhelpful and struggled to communicate with a human being as they could only talk to a chatbot. This impersonal approach leaves users feeling unheard and unsupported when they encounter issues or need assistance with their account.

Attribute Ratings

Reviews

(1-3 of 3)
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Score 10 out of 10
Vetted Review
Verified User
Incentivized
We currently use Facebook Business to distribute content organically and in paid ads. It is among many of the tools we use.
I have used it for years in other aspects, mainly for lead generation, direct sales, and customer support. My knowledge is more extensive in those departments, having had the results of years to base my actions on.
  • Facebook is a very popular and trusted network, so unless we post content that looks suspect, people will be open to click on it.
  • The basic interface is very simple, if you want to try your hand at online marketing, it is a good starting tool.
  • If you want to delve deeper into the data, you can dig it out, export, and play around.
  • Immense numbers of social media experts have published free materials on how to get the most out of Facebook for Business. You can get started for nearly free and see results in days.
  • The recent changes to admin roles and the structure of pages and accounts has caused some problems - since roles are set in stone for some parts, we had issues in transfering roles.
  • I find that my monitor is never big enough to see all the data I want to see, and I sometimes get lost within the drop-downs and all the options. This is good and bad at the same time.
  • There are bugs with displaying link previews, at least with Wordpress ran sites.
If you use Facebook professionally at all, it is invaluable to have it work without personal messages, your news feed popping up randomly, or notifications from a secret group that is secret for good reason!
I had suffered for a long time before I started using Facebook for Business from the above reasons alone.
The actual features and functions behind the service, the ads, the audiences, and all the wonderful data to tailor your offers are worth even more praise.
  • Facebook for Business is a highly customizable tool and has barely any competitors if you look at its complexity.
  • You can read all the know-hows on how to set up an account the right way, and experiment.
  • One of many networks, Facebook for Business, and the ads manager within that has its given CPC rates, that with the right settings, it can bring a good ROI for advertisements.
I truly believe that Facebook for Business is one of it's kind - Facebook's acquisition of Instagram proves that.
Using it is nearly unavoidable if you want to advertise online, or better said, it's worth giving it a try. You can research the basics for free, and use smaller test budgets to see if it works for you.
4
Directors and managers - actually most of the company - we are small but strong!
We usually outsource the more menial tasks, but overseeing the mayor events and checkin up on their progress is important - it's nice to be able to do that anywhere in the world, from a phone.
None. It comes easy to anyone who knows how to use everyday technology. When we get stuck, we ask each other, it's not more difficult to use than Facebook, and we are the digital generation after all.
Such a simple solution for bringing our social media use up to the professional level is very welcome.
  • Content distribution
  • I think they have it all down-pat, and all uses are thought about by the developers.
  • We thought about it but we are currently satisfied with how we use it.
We will keep experimenting with the platform - not our main network, but it is a valuable tool.
No
It's a free tool
It's integral for using Facebook professionally, so I wouldn't be able to change anything.
  • Implemented in-house
No
Change management was minimal
  • Sometimes I forgot to type in the right URL
If you don't want to display your feed to your boss before going over scheduled posts for the week, use the Business site and it will be less awkward instantly.
Having someone lean over your shoulder is always a bit awkward, you think about how you smell, maybe consider offering them gum because they have bad breath...
I never had to use it.
I never needed support, sorry.
  • Everything works smoothly.
  • Nothing, unless you don't know Facebook.
It's straightforward and simple, that's it.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
As a digital marketing agency, I manage several accounts through Facebook for Business. Not only does it hold my own company's business page and ad account, but the pages and ad accounts for several clients I represent on a daily basis. The business manager app allows me to check in on progress at a glance, as well as drilling down into each account to see metrics.
  • The business manager acts as a hub for all accounts—both business pages and ad accounts.
  • The insights feature provides a valuable look at how users interact with the page. It provides engagement stats and helps to see trends over time.
  • The most recent ad manager update leaves something to be desired. The process is a bit clunky and only seems to work in a Firefox browser.
  • It's a bit cumbersome to drill down to all the accounts managed. Rather than being able to simply select the page you want to manage, you have to click the page, then go back to the business manager, then be led to the page again. It's a fiddly process.
Unfortunately, I have to recommend Facebook for Business because it's quite literally the only option, and we all know that it's imperative for businesses to have a digital presence on the platform. However, I think a lot of updates are in order for the process to truly be user-friendly.
  • The bugs in Facebook for Business lead to a lot of wasted time either setting up ads or pages to have them glitch out and start over, or spending time chatting with customer support to figure out problems.
  • The insights tool does help create quick, easy-to-interpret reporting metrics.
I've found 3rd party tools to be much more effective in terms of reporting and post scheduling than Facebook itself. Facebook is so huge that there are many bugs to work out and never enough time. A buffer is a tool that has perfected post schedule in an efficient way. Likewise, SEMRush and Moz report on social analytics in a more robust way than Facebook.
1
Our digital strategist uses this product when creating PPC ads and managing business pages.
1
To use Facebook for Business, one would need to understand the software, be able to navigate the differences between personal pages and business pages, and know how to switch between various accounts. This person would need an understanding of social media marketing and know how to interpret measurements like the reach, engagement, impressions, etc. Ideally, this person should also understand internet advertising and be fluent with the ads manager.
  • Brand management and engagement
  • Ad management
  • Reporting on user engagement
  • We generally use it as expected.
  • We might use it as a way to educate clients on their brand reputation by making them page admins to see progress along the way rather than just at the monthly report meeting.
We have to continue using this tool in order to be effective on this marketing platform. Though there are several changes I wish we could see, the fact is that we will still need to use this product to provide customers with the information they need.
No
  • Product Features
It is the only tool on the market that will give us what we need when reporting for our clients.
N/A
  • Implemented in-house
No
  • N/A
Neutral
I've had good experiences once I actually connect with a representative, but the initial ticketing process is very slow. I don't have status updates on where my support requests are in the queue, either.
Yes
No.
I recently discussed via chat an issue I was having. The representative went above and beyond to not only explain the issue, but gave me a few ways to prevent it from happening in the future. I thought his response was very helpful and I appreciated his service with my issue!
  • Adding users to an account
  • Updating payment information
  • Dashboard view to see all available pages and accounts
  • Ad management
  • Requesting page access to a client
  • The hierarchical structure of accounts
I find it very cumbersome to use. It is a clunky system and often times very buggy. The customer support, though helpful, is very slow to resolve issues.
Natasha Thompson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
It was developed in an effort to reach prospective customers nationally as well as globally in a much more efficient manner. I was the only person that used this platform to put our product in the spotlight to increase sales. It addressed the previous problem of having to manually compile call lists to reach out to law enforcement entities and present the benefits of the product to people with purchasing decision power. It also helped greatly by being able to post content relevant to the end user's typical use of the products through short creative posts including demo videos of the product in action.
  • You can create target audience groups based on a variety of selected profile indicators to compile robust lists of potential customers to share content with.
  • You can analyze the Facebook insights which include data analytics that reveal what posts, content, videos are working to gain attention, followers, likes and also what is not working, and also show when the best times of day are to post content according to when Facebook users typically viewed the content
  • You can create marketing campaigns including giveaways, raffles, surveys etc... to keep your audience engaged and also collect profile data.
  • You can create, publish and track ads in Facebook and decide how much to spend or see how much it would cost to reach your intended target audience lists.
  • You can also choose to not allow users posts, comments etc... without prior approval first.
  • Build a relationship with your intended target audience using engaging content that appeals to one of their primary emotions.
  • I would like to be able to break down the target audience selections even further.
  • Not being able to like user profiles can make it hard to find a particular profile again
  • Make it easier to sell right from the Facebook page itself
Appropriate: New business trying to put their services offered out there. Especially like recreational classes for children, adults, etc...Also, if there is a goal to reach out to people on national or an international level this would be the right place to start

Not appropriate: I'm having a hard time thinking about a scenario that would not be appropriate here and I am coming up short.
  • prior to beginning the facebook business page RFQ's came in to the office at an average of 7 per week, following the development of the facebook page average grew to 35 per week.
  • Sales nearly doubled in less than 18 months, and again doubled in the next year
  • International distribution sales relationship were formed due to the product demos on Facebook
  • We increased revenue so much that the company allowed us the funding to redesign the website, redevelop the product to upgrade many key features, begin the branding of all our materials for shipping, and tech documents, youtube channel etc...
  • Instagram, YouTube, Twitter, Google+, LinkedIn and Pinterest
Facebook for business stacks up against them because it has the furthest reaching arms that include people from every walk of life, and every generation of people. It has the ability to gain the most attraction the fastest. The capabilities of the data analytics is truly remarkable. And the varying options for pricing on publishing ads can be customized to work virtually any budget. Also, it has the most extensive training videos that make it easy to learn how to use the site to the fullest capabilities.
1
business development manager
1
ability to learn through videos, ability to analyze data insights, ability to create content daily.
  • ad creation and publishing
  • create target audience lists to network with
  • the extensive networking opportunities to reach potential customers that you otherwise would not know existed
  • ability to create ads on a limited budget
  • forming positive relationships with people, businesses, organizations
  • sharing video clips to reach people with busy lifestyles
  • holding a giveaway raffle that generated 400+ new prospects.
  • attracting the attention of organizations willing to support the purchase of those in need of the product
  • being able to identify what content is working and when the best days, times to schedule posts
  • selling directly from the facebook page landing
  • being able to connect business, contacts to one another
  • to further increase exposure in record time
because simply put.....it works!
No
  • Price
  • Product Features
  • Product Usability
  • Product Reputation
  • Analyst Reports
reaching much further than had ever been done before in respect to prospects and at record speed
I would not change my evaluation and selection because it is the most used site globally
  • Implemented in-house
No
Change management was a small part of the implementation and was well-handled
  • Internal issues with not being allowed to access Facebook due to internal server restrictions because our company executives did not see the value in developing the social media presence until they saw the results.
Take all of the training offered through Facebook first before attempting to create a page on the platform. Learn all of the capabilities available to you. Learn about the different types of audiences who might be interested in seeing your page. Create short video clips as though they are viewed at a much higher rate than anything else. Offer free giveaways or raffles to further build to your list of prospects and drive traffic to your website
No
I never needed it. I rarely even needed general support because their help pages and how-to-videos were put together so well I usually was able to find out what I was looking for through those tools.
Because they have really thought ahead and made all the help content very simple to understand and the training videos were very detailed.
No
Yes, I learned how to get the most out of my money for publishing ads and was able to see the results through increase customer awareness and increased sales and revenue.
  • creating your Facebook page
  • creating engaging content
  • compiling useful target audience lists
  • none that I found
Yes
like a charm. It is so easy to use. It makes staying engaged with customers and being able to respond immediately to questions, comments, concerns a realistic goal
I gave it this rating because it is so easy to learn to use and you are able to grow a following quickly by knowing when to post and who to post to or how to get in front of those prospects easily, and using those prospects to reach even further without any additional processes on your end through the sharing from your engaged readers.
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