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Metadata.io

Metadata.io

Overview

What is Metadata.io?

Based in San Francisco, Metadata.io is a Demand Generation and ABM platform designed to execute thousands of B2B campaigns in a matter of hours, automatically optimizing campaigns for pipeline impact at a high velocity.

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Learn from top reviewers

Metadata unlocks the power of b2b on facebook

Rating: 10 out of 10
March 20, 2023
IncentivizedVetted ReviewVerified User
Metadata.io is the perfect tool for unlocking b2b advertising on Facebook. Without it, I am not able to build the same high quality audiences like I can on Linkedin. Additiona...
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Ali Yildirim
General Manager - Other
Manager
Understory Agency
Metadata.io4 years of experience

Metadata helped us transform our Paid Social program - it's saved 100s of hours and proved millions in pipeline

Rating: 10 out of 10
March 20, 2023
IncentivizedVetted ReviewVerified User
We use Metadata to run all our paid social campaigns (LinkedIn & Facebook ads). It's dramatically cut down the amount of time it's takes us to launch new campaigns, create...
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Andrew Harder
Employee - Marketing
Senior Paid Media Manager
Webex Events
Metadata.io2 years of experience

Unlimited campaign experimentation without the hassle

Rating: 8 out of 10
March 14, 2023
IncentivizedVetted ReviewVerified User
We started using Metadata.io to test Linkedin-level targeting on other platforms like Facebook, where we saw good engagement due to the relevant targeting. It's also great tha...
Continue reading
Dorottya Kiss
Team Lead - Marketing
PPC Team Leader
SEON. Fraud Fighters
Metadata.io1 year of experience

Great job at b2b custom audiences.

Rating: 9 out of 10
March 11, 2023
IncentivizedVetted ReviewVerified User
We use Metadata.io to manage all of our Facebook and LinkedIn ads, as well as Google search ads. There are two primary reasons we use Metadata.io. Their ability to upload busi...
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Ray Huang
Director - Marketing
Head of Marketing
Canopy Connect, Inc.
Metadata.io1 year of experience

Metadata.io has been great for us!

Rating: 10 out of 10
March 8, 2023
IncentivizedVetted ReviewVerified User
Metadata.io has been a great tool to focus on advertising spend on the channels it's most productive. Rather than split up budgets by channel, we now split them up by assets a...
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Michael Dillon
Director - Marketing
Director of Marketing
Mend: Integrated Telehealth for the Modern Practice.
Metadata.io1 year of experience
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Pricing

View all pricing

MetaMatch

$295

Cloud
per month per installation

Web Personalization

$24,000

Cloud
per year

Audience Targeting

$24,000

Cloud
per year

Entry-level set up fee?

  • $2,500 one-time fee per installation
    Optional
For the latest information on pricing, visithttps://metadata.io/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $24,000 per year
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Product Details

What is Metadata.io?

B2B marketers can run paid campaigns, personalize web experiences, and optimize everything to revenue automatically with Metadata.

Full Platform

Metadata's full platform automates the repeatable and time-consuming parts of launching paid campaigns so B2B marketers can focus more on strategy, targeting, and creativity.

Areas of the full platform include:
  • Audience Targeting
    • Match business profiles to personal emails to reach the best-fit audiences across Facebook, Google Ads, LinkedIn, and display.
  • Campaign Automation
    • Use the same tool to launch paid campaigns without having to manually build (and rebuild) new campaigns in each ad channel
  • Campaign Experimentation
    • Experiment, except at scale. Launch thousands of campaign experiments to get clarity on what works, what doesn’t, and why
  • Web Personalization
    • Don’t let organic and paid traffic go to waste. Personalize web experiences in real-time and convert site traffic to revenue
  • Lead Enrichment
    • Uses a single field on forms to drive more conversions. Automatically enrich new leads from campaigns with verified business data.
  • Revenue Optimization
    • Improves efficiency on underperforming campaigns with metadata automatically reallocated in a budget based way, on what drives pipeline and revenue.
If marketers want to start small and grow into the Metadata platform, there are two options.

  • MetaMatch
    • MetaMatch is a B2B targeting platform that helps demand gen marketers build more accurate audiences on channels like Facebook, Google Ads, Instagram, and LinkedIn. MetaMatch uses a patented personal-to-corporate identity graph, which matches multiple personal emails to a business profile. The vendor states its match rates of 30% on Facebook and 45% on LinkedIn, with some customers seeing match rates as high as 48% on Facebook and 71% on LinkedIn.

  • Web Personalization
  • Metadata helps B2B marketers automate web personalization without assistance from engineering. Whether it’s new or returning traffic, different industries, or specific personas, users personalize every website visit and start driving more revenue.

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    Metadata.io - Platform Demo and Overview

    Metadata.io Integrations

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    Metadata.io Technical Details

    Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
    Operating SystemsUnspecified
    Mobile ApplicationNo

    Frequently Asked Questions

    Based in San Francisco, Metadata.io is a Demand Generation and ABM platform designed to execute thousands of B2B campaigns in a matter of hours, automatically optimizing campaigns for pipeline impact at a high velocity.

    Metadata.io starts at $24000.

    6sense, Primer (SayPrimer), and Demandbase One are common alternatives for Metadata.io.

    Reviewers rate Ease of integration highest, with a score of 7.8.

    The most common users of Metadata.io are from Mid-sized Companies (51-1,000 employees).
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    Comparisons

    View all alternatives
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    Reviews From Top Reviewers

    View all reviews
    (1-5 of 21)

    Unlimited campaign experimentation without the hassle

    Rating: 8 out of 10
    Incentivized
    March 14, 2023
    DK
    Dorottya Kiss
    PPC Team Leader
    SEON. Fraud Fighters (Computer & Network Security, 201-500 employees)
    Vetted Review
    Verified User
    Metadata.io
    1 year of experience
    View profile
    Use Cases and Deployment Scope
    We started using Metadata.io to test Linkedin-level targeting on other platforms like Facebook, where we saw good engagement due to the relevant targeting. It's also great that we can easily launch campaigns on multiple platforms with a few clicks, and that we are able to see the aggregated performance of different audiences and ads in one place - not having to manually download reports from different ad managers. Our customer success team was eager to help to set up the system and educate us along the way.
    Pros
    • Intuitive UI
    • Report on audiences and ads
    • Easy campaign setup on multiple ad platforms
    Cons
    • Editing the currently running campaigns instead of having to create a new one to change small things
    • Quicker rollout of new platforms and Hubspot integration
    Likelihood to Recommend
    Use Metadata.io if: You have a well-described target audience and you want to reach them on non-B2B platforms as well, not just on Linkedin. You want to see ad and audience performance across different platforms. It saves a lot of time and helps generate insights quicker. You have a decent budget and you don't need to micro-manage and adjust the campaigns, budgets, ads every other day, then Metadata.io's campaign creation will work as a charm for you.

    Helped improve CAC payback, overall ad strategy, and campaign confidence.

    Rating: 8 out of 10
    Incentivized
    March 20, 2023
    Verified User
    Manager in Marketing
    Computer Software Company, 201-500 employees
    Vetted Review
    Verified User
    Metadata.io
    1 year of experience
    Use Cases and Deployment Scope
    Metadata.io manages a significant amount of our advertising spend. Their offer includes optimizing software and a specialized services team to help ensure we deliver quality ads to the right audiences. MD connects with our CRM which allows for easy bottom-of-funnel tracking and performance. I'm able to save a lot of time with the ability to duplicate campaigns, and it's the only way that allows for effective B2B targeting on Facebook.
    Pros
    • Optimizing ad experiments.
    • Revenue performance tracking.
    • Audience building.
    Cons
    • Better timing product updates when ad platforms release products.
    • Some limited ad formats.
    Likelihood to Recommend
    Any digital marketer is looking to improve ad effectiveness with limited internal headcount/team growth. Their professional services team is incredible, and the software performs just as sold for me. If you already have an agency running your ads, I don't think it makes sense to have both. I recommend one or the other.

    Only for big spenders.

    Rating: 7 out of 10
    Incentivized
    March 20, 2023
    Verified User
    Manager in Marketing
    Information Technology & Services Company, 11-50 employees
    Vetted Review
    Verified User
    Metadata.io
    1 year of experience
    Use Cases and Deployment Scope
    We use Metadata to manage our lead gen campaigns on Facebook and LinkedIn. We define the budgets here, manage ad creatives, manage audiences and run experiments across these channels. We also have an integration with Bombora to target audiences that have shown intent across defined topics. We have used their onboarding and campaign advice on a bi-weekly basis before running things on our own.
    Pros
    • Insights in one place.
    • Providing ROI data by connecting to our Salesforce org.
    • Single UI to manage campaigns.
    • Content on ad creative best practices.
    Cons
    • Bombora integration was not automated (at the time).
    • Does not support all creative types.
    Likelihood to Recommend
    Metadata is well suited when you have a really large ad budget (>50k per month at least). This is because the power of metadata lies in the ability to quickly set up and run a large number of experiments (combinations of channel, audience, creative, and conversion assets). To evaluate these variations, all of them need a large number of impressions, clicks, and conversions to be statistically relevant. If your budget is smaller, you will either have a very small number of experiments (not fully utilizing the power of metadata), or your experiments will not have enough clicks to make informed decisions. We had expected a better explanation of this from metadata before signing up.

    Likely Very Good For Some, But Not A Great Fit For Us

    Rating: 6 out of 10
    Incentivized
    March 08, 2023
    Verified User
    Manager in Marketing
    Financial Services Company, 201-500 employees
    Vetted Review
    Verified User
    Metadata.io
    1 year of experience
    Use Cases and Deployment Scope
    Our marketing team utilized Metadata.io to consolidate all of our paid ad campaigns within a single UI, allowing us to deploy campaigns across Google, Facebook and LinkedIn simply. Metadata hosted all of our ad copy, creative, and landing page experiences in a central location, while also providing us with access to additional audience-building tools separate from the traditional ad platforms.
    Pros
    • Ad Management
    • Audience Building
    • Customer Support
    Cons
    • Ease of Use / User Interface
    • Campaign Management
    • Ad Spend / Budget Management
    Likelihood to Recommend
    Metadata.io is great for advertisers that have simple campaigns that they want to deploy across various channels efficiently. Our team preferred to create unique campaigns for each channel, nullifying much of the benefit of having all of our campaigns under a single interface.

    Additionally, Metadata is great for advertisers looking to expand their B2C audiences, as the platform utilizes several different data aggregators to create unique audiences based on interests, intent, etc. However, as a B2B advertiser, we were unable to take full advantage of this tool due to its limited data on these audience types.

    Solid B2B Paid Advertising Tool with a Focus on Revenue Marketing

    Rating: 8 out of 10
    Incentivized
    March 08, 2023
    MU
    Matthew Underwood
    Senior Marketing Operations Manager
    Assignar (Computer Software, 51-200 employees)
    Vetted Review
    Verified User
    Metadata.io
    1 year of experience
    View profile
    Use Cases and Deployment Scope
    Metadata.io lets us see full cycle lead-to-opp revenue reporting so we can understand how Marketing generates money for the business and get away from top of funnel vanity metrics like number of clicks and landing page conversions. Metadata.io provides a B2B targeting layer on top of social networks (Facebook & LinkedIn) that helps us serve ads to the right audiences.
    Pros
    • Paid Advertising Revenue Reporting
    • B2B Audiences for Traditionally B2C Advertising Platforms
    • Automated Budget and Spend Optimization
    Cons
    • Cleaner campaign build structure in native platforms
    • Edit campaigns in platform rather than relaunch
    Likelihood to Recommend
    Metadata.io is great for B2B companies with a large budget and a high number of advertising experiments. The auto-optimizer works very well and can save you hundreds of hours of tweaking and tinkering with campaigns in the native platforms.
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