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Metadata.io

Metadata.io

Overview

What is Metadata.io?

Based in San Francisco, Metadata.io is a Demand Generation and ABM platform designed to execute thousands of B2B campaigns in a matter of hours, automatically optimizing campaigns for pipeline impact at a high velocity.

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Learn from top reviewers

Metadata unlocks the power of b2b on facebook

Rating: 10 out of 10
March 20, 2023
IncentivizedVetted ReviewVerified User
Metadata.io is the perfect tool for unlocking b2b advertising on Facebook. Without it, I am not able to build the same high quality audiences like I can on Linkedin. Additiona...
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Ali Yildirim
General Manager - Other
Manager
Understory Agency
Metadata.io4 years of experience

Metadata helped us transform our Paid Social program - it's saved 100s of hours and proved millions in pipeline

Rating: 10 out of 10
March 20, 2023
IncentivizedVetted ReviewVerified User
We use Metadata to run all our paid social campaigns (LinkedIn & Facebook ads). It's dramatically cut down the amount of time it's takes us to launch new campaigns, create...
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Andrew Harder
Employee - Marketing
Senior Paid Media Manager
Webex Events
Metadata.io2 years of experience

Unlimited campaign experimentation without the hassle

Rating: 8 out of 10
March 14, 2023
IncentivizedVetted ReviewVerified User
We started using Metadata.io to test Linkedin-level targeting on other platforms like Facebook, where we saw good engagement due to the relevant targeting. It's also great tha...
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Dorottya Kiss
Team Lead - Marketing
PPC Team Leader
SEON. Fraud Fighters
Metadata.io1 year of experience

Great job at b2b custom audiences.

Rating: 9 out of 10
March 11, 2023
IncentivizedVetted ReviewVerified User
We use Metadata.io to manage all of our Facebook and LinkedIn ads, as well as Google search ads. There are two primary reasons we use Metadata.io. Their ability to upload busi...
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Ray Huang
Director - Marketing
Head of Marketing
Canopy Connect, Inc.
Metadata.io1 year of experience

Metadata.io has been great for us!

Rating: 10 out of 10
March 8, 2023
IncentivizedVetted ReviewVerified User
Metadata.io has been a great tool to focus on advertising spend on the channels it's most productive. Rather than split up budgets by channel, we now split them up by assets a...
Continue reading
Michael Dillon
Director - Marketing
Director of Marketing
Mend: Integrated Telehealth for the Modern Practice.
Metadata.io1 year of experience
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Pricing

View all pricing

MetaMatch

$295

Cloud
per month per installation

Web Personalization

$24,000

Cloud
per year

Audience Targeting

$24,000

Cloud
per year

Entry-level set up fee?

  • $2,500 one-time fee per installation
    Optional
For the latest information on pricing, visithttps://metadata.io/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $24,000 per year
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Product Details

What is Metadata.io?

B2B marketers can run paid campaigns, personalize web experiences, and optimize everything to revenue automatically with Metadata.

Full Platform

Metadata's full platform automates the repeatable and time-consuming parts of launching paid campaigns so B2B marketers can focus more on strategy, targeting, and creativity.

Areas of the full platform include:
  • Audience Targeting
    • Match business profiles to personal emails to reach the best-fit audiences across Facebook, Google Ads, LinkedIn, and display.
  • Campaign Automation
    • Use the same tool to launch paid campaigns without having to manually build (and rebuild) new campaigns in each ad channel
  • Campaign Experimentation
    • Experiment, except at scale. Launch thousands of campaign experiments to get clarity on what works, what doesn’t, and why
  • Web Personalization
    • Don’t let organic and paid traffic go to waste. Personalize web experiences in real-time and convert site traffic to revenue
  • Lead Enrichment
    • Uses a single field on forms to drive more conversions. Automatically enrich new leads from campaigns with verified business data.
  • Revenue Optimization
    • Improves efficiency on underperforming campaigns with metadata automatically reallocated in a budget based way, on what drives pipeline and revenue.
If marketers want to start small and grow into the Metadata platform, there are two options.

  • MetaMatch
    • MetaMatch is a B2B targeting platform that helps demand gen marketers build more accurate audiences on channels like Facebook, Google Ads, Instagram, and LinkedIn. MetaMatch uses a patented personal-to-corporate identity graph, which matches multiple personal emails to a business profile. The vendor states its match rates of 30% on Facebook and 45% on LinkedIn, with some customers seeing match rates as high as 48% on Facebook and 71% on LinkedIn.

  • Web Personalization
  • Metadata helps B2B marketers automate web personalization without assistance from engineering. Whether it’s new or returning traffic, different industries, or specific personas, users personalize every website visit and start driving more revenue.

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    Metadata.io - Platform Demo and Overview

    Metadata.io Integrations

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    Metadata.io Technical Details

    Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
    Operating SystemsUnspecified
    Mobile ApplicationNo

    Frequently Asked Questions

    Based in San Francisco, Metadata.io is a Demand Generation and ABM platform designed to execute thousands of B2B campaigns in a matter of hours, automatically optimizing campaigns for pipeline impact at a high velocity.

    Metadata.io starts at $24000.

    6sense, Primer (SayPrimer), and Demandbase One are common alternatives for Metadata.io.

    Reviewers rate Ease of integration highest, with a score of 7.8.

    The most common users of Metadata.io are from Mid-sized Companies (51-1,000 employees).
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    Comparisons

    View all alternatives
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    Reviews From Top Reviewers

    View all reviews
    (1-5 of 14)

    Metadata.io is an essential part of our digital marketing team!

    Rating: 9 out of 10
    Incentivized
    December 12, 2019
    AR
    Andrew Racine
    Senior Director, Demand Generation and Digital Marketing
    Turbonomic (Computer Software, 501-1000 employees)
    Vetted Review
    Verified User
    Metadata.io
    1 year of experience
    View profile
    Use Cases and Deployment Scope
    The Digital Marketing Team is using Metadata to drive predictable and scalable lead generation via LinkedIn and Facebook as well as programmatic advertising.
    Pros
    • Ease of Use
    • Customer Support
    Cons
    • Submitting changes to campaigns.
    • Simplified executive dashboards.
    Likelihood to Recommend
    If you are a lean digital marketing team but feel that your target audience is on LinkedIn and Facebook, but need to quickly experiment and measure your content's impact, Metadata is the solution for you.

    Take your ad strategy to the next level

    Rating: 9 out of 10
    Incentivized
    March 18, 2023
    Verified User
    Manager in Marketing
    Information Technology & Services Company, 51-200 employees
    Vetted Review
    Verified User
    Metadata.io
    2 years of experience
    Use Cases and Deployment Scope
    Metadata makes it easy for small teams to do more. Skip the traditional route and bring all of your ads to one place. It helps you improve your audiences, targeting, and retargeting, and eliminate the stress of advertiser UI. It brings all of your reports to a central hub giving an un-siloed view of your ad landscape.
    Pros
    • Audience Matching
    • Customer Support/Technical Support
    Cons
    • Reports
    • Attribution views
    • Audience views
    • Multiple Goals
    Likelihood to Recommend
    If you are looking for an agency to run for you this is not that, if you do not have a budget, this will not be for you. But! When you doo have large budgets and complicated budgeting systems to run many ads at once, this is your tool for a comprehensive ad strategy.

    Metadata.io has been great for us!

    Rating: 10 out of 10
    Incentivized
    March 08, 2023
    MD
    Michael Dillon
    Director of Marketing
    Mend: Integrated Telehealth for the Modern Practice. (Hospital & Health Care, 51-200 employees)
    Vetted Review
    Verified User
    Metadata.io
    1 year of experience
    View profile
    Use Cases and Deployment Scope
    Metadata.io has been a great tool to focus on advertising spend on the channels it's most productive. Rather than split up budgets by channel, we now split them up by assets and judge performance based on closed won in Salesforce rather than just the conversion in the platform. This is extremely valuable in evaluating ROI not only per channel but by advertising type, which allows us to focus more on what works and less on what doesn't.
    Pros
    • Full Funnel ROI
    • Experiment to find best results
    • Customer Support
    Cons
    • More advanced settings from the Ad platforms to metadata.io would be nice
    • More intuitive dashboards
    • Ability to re-use campaigns without having to duplicate and copy.
    Likelihood to Recommend
    It is very well suited for B2B to be able to test out different types of marketing collateral and see results per channel on what types of collateral perform best (most conversions, best cost per conversion). It's ability to split test is also very impressive in all types of marketing.

    Likely Very Good For Some, But Not A Great Fit For Us

    Rating: 6 out of 10
    Incentivized
    March 08, 2023
    Verified User
    Manager in Marketing
    Financial Services Company, 201-500 employees
    Vetted Review
    Verified User
    Metadata.io
    1 year of experience
    Use Cases and Deployment Scope
    Our marketing team utilized Metadata.io to consolidate all of our paid ad campaigns within a single UI, allowing us to deploy campaigns across Google, Facebook and LinkedIn simply. Metadata hosted all of our ad copy, creative, and landing page experiences in a central location, while also providing us with access to additional audience-building tools separate from the traditional ad platforms.
    Pros
    • Ad Management
    • Audience Building
    • Customer Support
    Cons
    • Ease of Use / User Interface
    • Campaign Management
    • Ad Spend / Budget Management
    Likelihood to Recommend
    Metadata.io is great for advertisers that have simple campaigns that they want to deploy across various channels efficiently. Our team preferred to create unique campaigns for each channel, nullifying much of the benefit of having all of our campaigns under a single interface.

    Additionally, Metadata is great for advertisers looking to expand their B2C audiences, as the platform utilizes several different data aggregators to create unique audiences based on interests, intent, etc. However, as a B2B advertiser, we were unable to take full advantage of this tool due to its limited data on these audience types.

    Review for Metadata.

    Rating: 8 out of 10
    Incentivized
    March 14, 2023
    Verified User
    Account Manager in Customer Service
    Computer Software Company, 201-500 employees
    Vetted Review
    Verified User
    Metadata.io
    1 year of experience
    Use Cases and Deployment Scope
    Although I don't have much recent experience with the tool, We have a very large Techstack and Metadata is certainly one of the tops in terms of customer success and support. They are extremely responsive to any needs that have come up in the past. The interface is also very simple to use and navigate.
    Pros
    • Audience creation functionality.
    • Top-tier support.
    • Pricing is competitive and affordable.
    Cons
    • The bidding section is confusing.
    • Creating and organizing campaigns is not as easy as other software.
    • I wish I could build more complex logic into audience segmentation (like you can in Marketo).
    Likelihood to Recommend
    From what I recall, a few years back, the onboarding experience was very smooth. Our CSM has been exceptionally knowledgeable and helpful. She's very responsive, well-organized, and on top of her game. Once you have that ICP in Metadata, it's really easy to target this audience with experiments across channels-and you can have your campaigns up and running asap.
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