TrustRadius Insights
Users have found this product to be incredibly useful in a variety of use cases. One key use case is in the field of education, where …
Starting at $24,000 per year
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What is Metadata.io?
Based in San Francisco, Metadata.io is a Demand Generation and ABM platform designed to execute thousands of B2B campaigns in a matter of hours, automatically optimizing campaigns for pipeline impact at a high velocity.
Recent Reviews
Awards
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Pricing
MetaMatch
$295
Cloud
per month per installation
Web Personalization
$24,000
Cloud
per year
Audience Targeting
$24,000
Cloud
per year
Entry-level set up fee?
- $2,500 one-time fee per installationOptional
For the latest information on pricing, visithttps://metadata.io/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $24,000 per year
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Metadata.io?
B2B marketers can run paid campaigns, personalize web experiences, and optimize everything to revenue automatically with Metadata.
Full Platform
Metadata's full platform automates the repeatable and time-consuming parts of launching paid campaigns so B2B marketers can focus more on strategy, targeting, and creativity.
Areas of the full platform include:
Full Platform
Metadata's full platform automates the repeatable and time-consuming parts of launching paid campaigns so B2B marketers can focus more on strategy, targeting, and creativity.
Areas of the full platform include:
- Audience Targeting
- Match business profiles to personal emails to reach the best-fit audiences across Facebook, Google Ads, LinkedIn, and display.
- Campaign Automation
- Use the same tool to launch paid campaigns without having to manually build (and rebuild) new campaigns in each ad channel
- Campaign Experimentation
- Experiment, except at scale. Launch thousands of campaign experiments to get clarity on what works, what doesn’t, and why
- Web Personalization
- Don’t let organic and paid traffic go to waste. Personalize web experiences in real-time and convert site traffic to revenue
- Lead Enrichment
- Uses a single field on forms to drive more conversions. Automatically enrich new leads from campaigns with verified business data.
- Revenue Optimization
- Improves efficiency on underperforming campaigns with metadata automatically reallocated in a budget based way, on what drives pipeline and revenue.
- MetaMatch
- MetaMatch is a B2B targeting platform that helps demand gen marketers build more accurate audiences on channels like Facebook, Google Ads, Instagram, and LinkedIn. MetaMatch uses a patented personal-to-corporate identity graph, which matches multiple personal emails to a business profile. The vendor states its match rates of 30% on Facebook and 45% on LinkedIn, with some customers seeing match rates as high as 48% on Facebook and 71% on LinkedIn.
- Web Personalization
Metadata helps B2B marketers automate web personalization without assistance from engineering. Whether it’s new or returning traffic, different industries, or specific personas, users personalize every website visit and start driving more revenue.
Metadata.io Screenshots
Metadata.io Video
Metadata.io - Platform Demo and Overview
Metadata.io Integrations
- Google Ads
- 6sense
- Salesforce Marketing Cloud
- Qualified
- Bombora
- Drift
- Aberdeen
- Hubspot
- Marketo
- Salesforce
- Eloqua
- G2
Metadata.io Competitors
Metadata.io Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Based in San Francisco, Metadata.io is a Demand Generation and ABM platform designed to execute thousands of B2B campaigns in a matter of hours, automatically optimizing campaigns for pipeline impact at a high velocity.
Metadata.io starts at $24000.
Reviewers rate Ease of integration highest, with a score of 7.8.
The most common users of Metadata.io are from Mid-sized Companies (51-1,000 employees).
Comparisons
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Reviews and Ratings
(35)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Users have found this product to be incredibly useful in a variety of use cases. One key use case is in the field of education, where teachers have used it to enhance their lessons and engage their students. With this product, teachers can create interactive presentations and multimedia content that captivate their students' attention and make learning more enjoyable. Students are able to actively participate in the lesson by interacting with the content, answering quizzes, and completing activities. This interactive approach has proven to be highly effective in improving knowledge retention and overall academic performance.
Another important use case for this product is in the business world. Professionals from different industries have utilized this product to create impressive presentations for clients, colleagues, and stakeholders. The product offers a wide range of customizable templates, graphics, and animations that allow users to create visually appealing slideshows that effectively communicate their ideas and messages. The ability to add multimedia elements such as images, videos, and audio has made these presentations more engaging and impactful. Users have reported positive feedback from their audiences, noting that the visual appeal and interactivity of the presentations have helped them effectively convey complex information and facilitate better understanding.
In addition to education and business applications, this product has also been used for personal purposes. Many individuals have utilized it to create beautiful photo slideshows for special occasions such as weddings, birthdays, and vacations. The product's user-friendly interface allows even those with limited design skills to create professional-looking slideshows with ease. Users have appreciated the extensive library of pre-designed templates and themes that provide them with a starting point for their creations. They have also praised the intuitive editing tools that enable them to customize every aspect of their slideshows according to their preferences.
Overall, users of this product have found it valuable across various domains including education, business, and personal use. Its ability to create interactive, visually appealing presentations has significantly improved engagement, communication, and learning outcomes for educators, professionals, and individuals alike.
Users have made several recommendations based on their experiences with Metadata. The three most common recommendations are as follows:
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Consider the marketing strategy and costs: Users emphasize that managing expectations and actual results depend on the marketing strategy employed. They recommend having a clear ideal customer profile and target account list in order to maximize the benefits of using Metadata. Additionally, users advise considering the platform's cost and ensuring that a return on investment (ROI) can be proven.
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Suitable for multi-channel, data-driven experimentation: Many users recommend Metadata for companies that prioritize multi-channel, data-driven experimentation. The platform is praised for its ability to facilitate targeted demand generation, lead generation efforts, audience creation in social media targeting, and running campaigns on platforms such as Facebook and LinkedIn. It is particularly recommended for implementing an Account-Based Marketing (ABM) strategy.
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Adequate ad spend budget and support: Users suggest that companies should have a sufficient ad spend budget to make the most of Metadata's capabilities. Despite potential difficulties during the onboarding process, users still recommend using Metadata due to its effectiveness in multi-channel advertising. Users also appreciate the helpful and responsive support provided by the Metadata team.
Overall, users recommend Metadata for organizations that are focused on multi-channel, data-driven experimentation and have a suitable ad spend budget. They highlight the importance of aligning the platform with the company's marketing strategy, considering costs and ROI, and leveraging Metadata's capabilities for targeted demand generation and social media advertising. Despite potential onboarding difficulties, users find value in using Metadata for their advertising needs.
Attribute Ratings
Reviews
(1-21 of 21)Companies can't remove reviews or game the system. Here's why
March 20, 2023
Only for big spenders.
- Better time-to-launch for campaigns.
- Better creatives.
- Our budget was too low to fully harness power.
- Clear performance insights.
- Saves me hours each week/month.
- Able to improve CAC payback.
- Improved ad strategy.
March 20, 2023
Metadata unlocks the power of b2b on facebook
- For one of my clients we unlocked facebook as a place to generate high quality HR persona leads. before we could only use linkedin
March 20, 2023
Metadata helped us transform our Paid Social program - it's saved 100s of hours and proved millions in pipeline
- Significantly reduced LinkedIn CPLs (4x cheaper for ICP leads)
- 5-10x increased spend to pipeline ratio
- estimated 50% time saved compared to traditional paid social ops
- Time to launch for campaigns was significantly reduced
March 18, 2023
Great tool for full funnel attribution!
- positive ROI
- campaign organization per platform
March 18, 2023
Take your ad strategy to the next level
- ROI still baking out
- Scaling
- Set and forget lead gen on perpetual campaigns
- Launching ad campaigns across channels has never been so easy
March 14, 2023
Review for Metadata.
- Workflow efficiency.
- It decreased project deadlines.
- Cohesive projects across departments.
March 14, 2023
Unlimited campaign experimentation without the hassle
- Increased CTRs on Facebook
- Valuable leads through Facebook
- Less time spent on creating campaigns
March 11, 2023
Great job at b2b custom audiences.
- We have two business units, so they set us up with two portals which helps us see the performance of campaigns specific to the business groups easier.
- We've increased MQL volume 4x, and cut our CPL in half while maintaining quality in our high-volume SMB group.
- Our Enterprise ABM campaigns are highly targeted, so our audiences are small, often too small for campaigns to meet Facebook or LinkedIn's minimum matched audience sizes.
March 08, 2023
Nice features but could do a lot of things better
- More targeted leads
- Faster time to launch
- Ease of campaign management
March 08, 2023
Likely Very Good For Some, But Not A Great Fit For Us
- Slower time-to-launch campaigns
- Comparable lead generation
- Reduced ROI due to added software cost of Metadata
March 08, 2023
Metadata.io - a major timesaver and godsend.
- Lead generation has picked up and optimizing constantly
- TONS of time saved in the testing process across all platforms
March 08, 2023
Metadata.io has been great for us!
- More Leads
- Less Expensive Leads
- More assistance in launching campaigns
- Ability to target better than native platforms
- Ability to split test better than native platforms
- Better visibility on channels and campaigns that convert into revenue
- Saved us time and labor on launching and maintaining campaigns
March 07, 2023
Great for B2B paid social.
- ROI on paid social spend has exceeded expectations.
- Ability to use the Google Ads functions is very frustration and not worth the cost we paid due to 1 keyword to 1 campaign structure.
February 14, 2023
The B2B Marketing Tool We Always Wanted for Paid Social Media
- Huge decrease in CPLs, CPMQL and Cost Per Opportunity
- Big improvement in MQL to SQL rates
- 90%+ of our leads from paid social now have valid business emails, before it was like 30%
- Saving us hundreds of hours over the course of the next year doing daily manual optimization and budget management tasks for us so we can focus on strategy and testing new things
- Thanks to Metadata, we increased our ASP (Average Sale Price) by 56% in one quarter
- We also increased marketing contribution to revenue by 4% in one quarter during a time period we expected the contribution to decrease by 10% or more.
March 31, 2021
Metadata is a good alternative when you don't have internal resources for ABM Management
- Positive ROI on inbound leads coming in through the platform
- Offload ABM management to keep internal resources freed up
- ROI was positive at the intro price but not at the upped price.
December 12, 2019
Metadata.io is an essential part of our digital marketing team!
- Clear line of sight into ROI
- Predictable and Scalable Lead Generation