Microsoft is HORRIBLE
Wow....unbelieveable how bad the service is......our account gets suspended.....OK fine....why?....they send a standard email with 13 …
Overview
What is Microsoft Advertising?
Microsoft Advertising (formerly Bing Ads) is Microsoft's search engine marketing and advertising campaign management alternative to the popular Adwords, that, similar to its competitor, provides analytics and a management dashboard for running a pay per click (PPC) paid listing campaign.…
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What is Microsoft Advertising?
Microsoft Advertising (formerly Bing Ads) is Microsoft's search engine marketing and advertising campaign management alternative to the popular Adwords, that, similar to its competitor, provides analytics and a management dashboard for running a pay per click (PPC) paid listing campaign. Microsoft…
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What is Constant Contact?
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Product Demos
Alexa interaction with Microsoft Cortana Demo
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Microsoft Advertising demo
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Microsoft Advertising Retail Day, Munich - 29 August 2019
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Product Details
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What is Microsoft Advertising?
Microsoft Advertising Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Microsoft Advertising (formerly Bing Ads) is Microsoft's search engine marketing and advertising campaign management alternative to the popular Adwords, that, similar to its competitor, provides analytics and a management dashboard for running a pay per click (PPC) paid listing campaign. Microsoft Advertising features the ability to delimit advertising to particular responsive demographics and to intermittent times and days of the week. It also supports offline updates that sync later.
Reviewers rate Ad dashboards highest, with a score of 1.
The most common users of Microsoft Advertising are from Mid-sized Companies (51-1,000 employees).
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(141)Attribute Ratings
Reviews
(51-65 of 65)Companies can't remove reviews or game the system. Here's why
September 23, 2016
Still yet-to-be-won-over Bing Ads user
It is used by our marketing department to generate sales leads.
September 19, 2016
Quality traffic, but not really scalable
Bing Ads is used as a supplemental source of paid search marketing traffic to complement Google AdWords paid search campaigns. In many cases we find Bing Ads traffic to be slightly more qualified and affluent than Google traffic, but the volume of traffic is significantly less and thus not very scalable.
- Quality Traffic
- Cost-Effective Marketing Channel
- Behind the times in comparison to Google AdWords, particularly in ad extensions, additional targeting criteria, conversion tracking, and support.
- Downtime of API is more constant than other platforms and takes longer to be resolved than Google and others.
- Analytics pales in comparison to AdWords and Google Analytics.
October 20, 2015
Bada Bing! The review
We use Bing Ads for about 50% of our marketing clients that sell in an eCommerce capacity. Most of our employees are Bing Ads certified or use Bing Ads on a daily basis. We have a Bing MCC with about 15 active clients in it currently.
- Easy to reach, always answer the phone
- Provides the service consistently
- Decent conversion rate for clients, better than other shopping engines
- Needs to have better trained staff members in their own products
- Needs easier Interface, process for adding data feeds and seeing errors is clunky
- Bing needs a shopping interface instead of just SERP placement
September 14, 2015
Bing Ads Adds Up To Online Marketing Success
We use Bing Ads to manage PPC campaigns for our clients. While we usually allocate a larger spend for another online advertising service, we are still putting a smaller part of the budget towards Bing so that we are covering all search engine bases. It allows our clients to be seen on multiple search engines throughout the internet giving them greater exposure.
- The Bing interface is easy to navigate & understand - it is simple, clean & does not have too many confusing 'extras' thrown in.
- The ability to transfer full campaigns from other sources is a welcome & time saving benefit provided by Bing.
- Ad Extensions are very easy to work with within the Bing interface (specifically the location interface) as opposed to some other online advertising services.
- Having to click into the account several levels can be time consuming and confusing when wanting to be at the campaign level in order to see daily budget numbers.
- Importing campaigns over from other online advertising services can cause hiccups within the Bing interface, making the process more time consuming. Having to go back and correct mistakes that did not carry over can be frustrating (location settings, ad urls, campaign names, etc).
September 14, 2015
Great tool with excellent support from customer service reps!
Bing Ads is used by all media teams running a search for various clients. It address the need to have as much search coverage as possible for our clients and reach as many audience segments as possible.
- The Editor tool is user friendly and allows for mass changes to be made in bulk, which saves a lot of time.
- I like large selection of reports available to us and the many ways to cut and dice the data prior to exporting.
- The alerts that pop up at the top for either program opportunities or errors. These are helpful especially on larger programs.
- It would be great to have more insight into the "bing network search partners". With the majority of search partner traffic coming from there, it would be helpful to understand those partners better.
- I'd like to see more options in updating shared keyword lists in the editor tool. Adding and removing campaigns in this view would be helpful.
September 11, 2015
Bing Ads Review
We run all of our accounts through Bing Ads. It performs totally different than Google so it is definitely necessary to have both engines.
- It is easy to create and set up an account
- It is easy to see clicks, impressions and cost
- Offers a good amount of extensions
- The dot pixel makes it difficult to track actual conversions for accounts with multiple accounts under the MCC
- Not much action from the app extension feature
- You have to pull a report for a lot of things that you would like to see
September 11, 2015
Bing Ads, Worth A Try
It has been great using Bing as an advertising platform. I work for a digital marketing agency and it is used primarily to market our clients' products and services. It is being used by the whole organization but worked on a daily basis with only a couple of people. It allows us to reach another market that has cheaper CPC than its competitors.
- Allows you to create reports and download them easily.
- Interface for bulk uploader is simple and easy to use.
- Ability to have multiple accounts in one log in.
- Technical glitches that don't allow you to see current day's data at times.
- Limited amount of extensions for ads.
- No ability to compare 2 days of data side by side, only seen in a chart.
September 11, 2015
BingAds Review
We use BingAds for our SEM campaigns on both our consumer and professional focused digital marketing teams to drive leads.
- Unique inventory
- Lower CPCs but likely due to less competition than AdWords
- Reporting
- Desktop Editor is very slow
- Disappointing that updates to the interface follow Google instead of innovating on their own
- Search remarketing please
September 09, 2015
BingAds is better, but still can catchup!
We're using Bing Ads for lower funnel marketing and using it as a closer. It's used only within the marketing department. It allows potential customers to find us quickly and easily in Bing search.
- Native ads pilot
- Conversion tracking broke for a week
- Reporting can be easier - would love the Dimensions tab to function like AdWords
- Bing Ads Editor has been better, but can still improve
September 04, 2015
My Bing Ads Review.
We use Bing Ads in our marketing department as a PPC platform to drive traffic and sales on our direct-to-consumer website.
- I think Bing Ads is intuitive to use, so that it is very easy to get started and create new ads quickly.
- It is very easy to adjust bids quickly.
- The reports offer high-level insights, as well as more detailed information on ad performance.
- Much of this has to do with the market share Bing has in the search engine space, but Bing Ads does not drive nearly the same amount of traffic to our website as AdWords does.
September 04, 2015
Bing Ads - a review from a local-centric digital strategist
I work for a digital media agency. We use Bing Ads in conjunction with Google AdWords to expand our overall reach. Our entire team has experience using the Bing Ads platform.
- Bing Ads is good for buying incremental traffic on top of your existing AdWords campaigns. You can import your campaign from AdWords very easily using a Bing Ads import tool.
- Bing Ads is good for competitive markets where the avg. Cost-Per-Click (CPC) on AdWords is outside of the range you're willing to pay. Bing Ads CPCs are often significantly lower than AdWords.
- Bing Ads allows you to simultaneously place your search ads on Bing and Yahoo at the same time.
- The quality of traffic acquired from Bing Ads generally isn't as good as traffic from AdWords. Metrics like time on site and bounce rate reflect this when analyzing the traffic in Google Analytics. I attribute this to Google having better algorithms to detect click fraud and bots.
- Bing Ads essentially copies AdWords feature for feature, but they roll their features out 3 or 4 months after AdWords has already implemented them. It would be nice to see more innovation from Bing Ads.
- It would be nice to see Bing Ads roll out some new ad extensions and targeting options.
September 04, 2015
A cantankerous review of an opinionated user
We do PPC, and Bing is a part of it, albeit not a large one (about 1/7 of AdWords currently).
- Simplicity
- Reporting
- Excellent ROI on some campaigns (usually in languages other than English)
- No picture ads
September 04, 2015
Bing Product Ads - Its heating up! Give it a go!
I manage Bing Product Ads for a variety of clients. It helps get clients product listing ads visible on the Bing network and provide quick links to products relevant to Bing user searches.
- Organized Platform - easy to set up campaigns and manage performance
- Segmented Data - opportunity to view data through multiple dimensions such as hour of day, day of week, product level, etc. Allows users to know exactly how their products are perfroming.
- Bing frequently has errors on reporting. For example - column headers were reflecting the wrong information (i.e. conversions header was showing in cost per conversion header, clicks were showing above cost, etc.)
- Bing customer support isn't as in depth. Questions are not always answered in a timely manner and are often inconclusive. For example I had an issue with Bing conversion tracking and no one could provide me with a resolution.
September 03, 2015
Bing Ads - Reach new audience
Bing Ads is used within the marketing department to drive both direct response business objectives. It is also used for branding. Our organization currently uses it to cost effectively drive targeted traffic to our product pages with the end of generating conversions/sales.
- Bing Ads makes importing campaigns and even whole accounts from Google AdWords very easy. This makes it easy to first get a paid search account up and running with Google and then once ready to expand and gain more market share, it is a very simple process to get up and running in Bing.
- Bing Ads recently redesigned their interface which makes it much more intuitive and easier to navigate.
- I would like to see a Bing Ads Editor for Mac.
September 01, 2015
Bing Ads Can Make Sense for Your Brand, But is More Time Consuming
Our department uses Bing Ads to run paid search campaigns through the Bing Search engine. We are an agency, so we run a variety of different paid search programs through Bing Ads for a variety of different clients.
- Bing ads is the only way to reach consumers on the Bing Search Engine.
- Bing is different than Google Search in many ways, so understanding your audience will help you understand if you need to use this platform or not.
- Bing campaigns are typically much less expensive than Google campaigns.
- Bing Ads Editor is not available on Mac, so our agency cannot use the entire functionality.
- The interface in general is not as intuitive or as easy to use as other platforms. It is difficult to analyze data and make changes quickly. Much of the analysis needs to be done through the reporting feature and then the user needs to get in to the UI to make changes based on that data. It would be nice to see all the data in the UI, so that changes can be made right there.
- The platform is slow and often has errors.