Microsoft Dynamics 365Formerly Microsoft Dynamics CRM
Overview
What is Microsoft Dynamics 365?
Microsoft Dynamics 365 is a CRM providing sales, marketing, and service functionality. It is offered as SaaS and on-premise. Dynamics 365 is part of the larger Dynamics suite of business intelligence and ERP products.
Customer engagement tool that can make your business easy
"MICROSOFT Dynamics CRM Review"
Buyer Beware!!!
Great CRM tool with a lot of potential
Microsoft Dynamics 365 Is Feature-Rich And Intuitive.
Strong CRM, but, [in my Opinion,] Review Other Options for Capabilities!
It is actually very "dynamic"!
Microsoft Dynamics Review
MS Dynamics 365 ease of use
One of the best CRMs out there!
The platform we developed is being used …
Dynamics gives us a 365 degree view of our customers
Microsoft Dynamics 365 Review
Whether start up, small or well established....Microsoft has the software you need to expand, enhance, and take your business to the next level.
easy to train and create custom documentation
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Customer data management / contact management (68)8.787%
- Custom fields (65)8.383%
- Integration with email client (e.g., Outlook or Gmail) (65)7.575%
- Workflow management (66)7.272%
Pricing
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $44 per month
Features
Sales Force Automation
This is the technique of using software to automate certain sales-related tasks.
- 8.7Customer data management / contact management(68) Ratings
The software acts as a single source for all customer data and enables users to access that data efficiently.
- 7.2Workflow management(66) Ratings
The software helps automate parts of the sales process, such as sending emails, updating contact records, and following approval processes.
- 8.1Territory management(50) Ratings
Users can defines salesperson territories based on customer or market characteristics.
- 8.3Opportunity management(62) Ratings
Users can track deals and create quotes.
- 7.5Integration with email client (e.g., Outlook or Gmail)(65) Ratings
Users can perform tasks within their inbox, such as logging emails, creating contacts, and creating events.
- 8.3Contract management(51) Ratings
Users can manage contracts, with features such as digital signatures, automated alerts, invoicing, and automated workflow for contract review and approvals.
- 8.3Quote & order management(47) Ratings
Users can create, process and fulfill price quotations and sales transactions.
- 7.1Interaction tracking(59) Ratings
Users can log and track all customer interactions through any channel, including social, email, phone and in-person.
- 7.5Channel / partner relationship management(50) Ratings
The software allows for sales, territory, lead, order and account management for partners or OEM relationships.
Customer Service & Support
This component of CRM software automates help desk, call center and field service management.
- 7.9Case management(50) Ratings
This includes incident/ticket creation, routing, escalation, and resolution.
- 8Call center management(44) Ratings
This includes features such as call routing, recording and monitoring; call list management; autodialing; and scripting.
- 4.9Help desk management(48) Ratings
This includes trouble ticketing, knowledge base, self-service, and service level agreement (SLA) management.
Marketing Automation
This component of CRM software helps to automate and scale marketing tasks and the subsequent analysis of those efforts.
- 8.3Lead management(60) Ratings
This includes lead generation, scoring, qualification, routing, and nurturing.
- 7.2Email marketing(61) Ratings
This involves the ability to send mass email to groups of people based on particular qualifications.
CRM Project Management
This component of CRM software helps users initiate, plan, collaborate on, execute, track, and close projects.
- 7.3Task management(58) Ratings
This includes the ability to plan, track, collaborate and report on tasks.
- 7.5Billing and invoicing management(43) Ratings
This includes automated invoice creation and billing.
- 8.3Reporting(52) Ratings
Software provides a broad range of standard and the ability to build custom reports.
CRM Reporting & Analytics
Reporting and analytics in CRM software includes sales forecasting, pipeline analysis, and automated dashboards.
- 9.1Forecasting(54) Ratings
The software helps users accurately forecast sales based on volume and conversion metrics.
- 9.1Pipeline visualization(60) Ratings
Users can visualize the entire sales pipeline to identify trends, determine the effectiveness of the sales funnel, and optimize.
- 8.3Customizable reports(63) Ratings
Users can create reports and dashboards unique to their needs.
Customization
This addresses a company’s ability to configure the software to fit its specific use case and workflow.
- 8.3Custom fields(65) Ratings
Users can create custom fields to store additional information on standard and custom objects.
- 8Custom objects(60) Ratings
Users can create custom record types that allow them to store information unique to their organization, and link them to standard and other custom objects.
- 8.3Scripting environment(47) Ratings
Technical users can write, run, and test scripts that automate common tasks or business rules via a standard or vendor custom programming language.
- 6.7API for custom integration(51) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
Security
This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.
- 8.3Single sign-on capability(55) Ratings
The software system supports a centralized authentication mechanism allowing the user to access multiple systems with a single, centrally managed password.
- 7.5Role-based user permissions(56) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
Social CRM
This component of CRM software helps companies leverage social media in engaging with customers.
- 8.3Social data(35) Ratings
The software can integrate data and conversation histories from customers’ social profiles. This may also involve enhanced listening features such as sentiment tracking.
- 7.5Social engagement(36) Ratings
The software can facilitate and track engagement with customers via social channels.
Integrations with 3rd-party Software
This involves the CRM software’s ability to integrate with other systems, whether external or homegrown.
- 7.5Marketing automation(55) Ratings
The software can integrate with marketing automation software such as Eloqua, Marketo or Pardot.
- 7.5Compensation management(28) Ratings
The software can integrate with compensation management software or sales commission software such as Xactly Incent or IBM’s Varicent.
Platform
- 8.3Mobile access(47) Ratings
Users can access the CRM system via mobile or tablet device, and potentially leverage the unique capabilities of mobile devices, such as GPS and voice.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Microsoft Dynamics 365?
Microsoft Dynamics 365 Features
- Supported: Comprehensive Solution for Sales, Service & Marketing
- Supported: Productivity Through Seamless Integration with Office 365
- Supported: Analytics Through Seamless Integration with PowerBI
Microsoft Dynamics 365 Video
Microsoft Dynamics 365 Integrations
- Act-On Software
- HubSpot Marketing Hub
- LeadLife
- Microsoft Dynamics 365 Marketing
- Adobe Campaign
- Aprimo
- eTrigue DemandCenter
- Astera ReportMiner
- Astera Centerprise
- LiveChat
- SAP CPQ
- SAP CLM, discontinued, duplicate
- SnapEngage
- Boingnet
- Devart Excel Add-ins
- GreenRope
- Cincom CPQ
- Axiom Software by Syntellis Performance Solutions
- ClientPoint
- QuoteWerks
- Oracle Marketing
- Syncfrog (unpubllished)
- Ektron Web Content Management System (Discontinued), part of Episerver
- Interactions Digital Roots
- Office 365
- PowerBI
- Yammer
- Microsoft Social Listening
Microsoft Dynamics 365 Competitors
Microsoft Dynamics 365 Technical Details
Deployment Types | On-premise, Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Windows |
Mobile Application | Apple iOS, Android, Windows Phone |
Supported Countries | global |
Supported Languages | Over 40 languages |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(928)Attribute Ratings
Reviews
(1-4 of 4)- The integration with Outlook is a HUGE plus in terms of user adoption, and if user adoption is not there, then any expense on a CRM is a waste of money.
- When implemented correctly, I've seen a minimum productivity improvement of 5%, very often much higher than that. This is primarily because it creates significantly streamlined communications, both internal and external to the company. What this means is fewer FTEs needed to do the same job!
- Ease of creating dashboards - A picture is worth a thousand words, and dashboards tell each user how they are performing on a continuous basis. When this clicks, you get a situation of all horses pulling in the same direction, and the results of this are terrific!
- Mid market manufacturing companies have invested heavily in streamlining operations and supply chain to drive down the unit production cost of the widgets they make. Unfortunately, they have not been able to do the same for Sales and Marketing, and Dynamics CRM is a tremendous tool in enforcing good sales process. When you have the discipline of following a good process, and have consistent Sales activity (both measurable from the CRM), you have a situation where the CRM becomes the best Sales Coach the company could ever have and not pay for!!!
- Business owners and managers must understand that it typically takes 6-12 months for the results to flow in. And it is often the case that when the bottlenecks in the Sales and Marketing processes are removed, other issues within the company get highlighted. Companies must be prepared for this, and the corresponding discomfort it creates. But it is all good, since we all want to work as efficiently as possible, and anything that brings inefficiencies to the surface is a good thing.
- Out of the box functionality from smart phones leaves a lot to be desired. Fortunately there are affordable third party products that are really great at this.
- Complex marketing campaigns and implementing a digital marketing strategy unfortunately require third party offerings. I'm sure this will be addressed in the future, but for now, this is limited.
- While Microsoft has addressed the issue of access from multiple browsers, the desktop "experience" is really only replicated on the Surface tablet, which is why some people have purchased this tablet (in addition to their iPads) because it just makes sense for them to do so. Others object to having another asset in inventory, but that is what the tablet wars are about anyway.
- Dynamics CRM 2013 has the "Process" interface which has its pros and cons. Right now, the ability for developers to tweak the look and feel is limited, but it is expected that improvements in this aspect (giving developers more control) is imminent.
1. Take your time and choose the right partner to work with. DO NOT try and do it yourself. You will waste time, do things incorrectly, and pay a steep price to get stuff fixed.
2. Implement in small bite sized chunks. CRM affects the entire organization, and going easy in the initial stages goes a long, long way in preventing the problems that many installs face half way through the implementation. Once your people adjust to the new communication processes, they will start to help tremendously with suggestions that WILL make the overall implementation a success.
3. Understand the difference between training and adoption. Train in small chunks, and then make sure adoption for the functionality that training has covered is in place before moving on to the next stage. Many business owners and managers are under a lot of pressure to show results quickly because the investment in CRM is significant, BUT it is really difficult to force a rate of change on an organization without creating havoc. So my advice is to be clear about milestones and expected achievements, but don't get too aggressive about them. You will be doing yourself a disservice. Enterprise class systems like CRM have to work with the organization's dynamics, not against it!
- Customer data management / contact management
- 100%10.0
- Workflow management
- 100%10.0
- Territory management
- 90%9.0
- Opportunity management
- 100%10.0
- Integration with email client (e.g., Outlook or Gmail)
- 100%10.0
- Contract management
- 80%8.0
- Quote & order management
- 80%8.0
- Interaction tracking
- 100%10.0
- Channel / partner relationship management
- 100%10.0
- Case management
- 100%10.0
- Call center management
- 100%10.0
- Help desk management
- 100%10.0
- Lead management
- 100%10.0
- Email marketing
- 100%10.0
- Task management
- 70%7.0
- Billing and invoicing management
- 80%8.0
- Forecasting
- 100%10.0
- Pipeline visualization
- 100%10.0
- Customizable reports
- 100%10.0
- Custom fields
- 100%10.0
- Custom objects
- 100%10.0
- Scripting environment
- 100%10.0
- API for custom integration
- 100%10.0
- Role-based user permissions
- 100%10.0
- Single sign-on capability
- 100%10.0
- Social data
- 100%10.0
- Social engagement
- 100%10.0
- Marketing automation
- 100%10.0
- Compensation management
- 100%10.0
- Mobile access
- 100%10.0
- The productivity improvements are huge, and this cuts across Sales, Marketing, and Customer Service. We are a small shop, and one of the support persons was out sick when the customer he was servicing called in with an urgent need. The CRM was the reason why others could access the Case in a few seconds and respond right away, which is huge in terms of Customer loyalty.
- The big advantage is eliminating the total dependency organizations have in terms of the knowledge in people's minds or filing cabinets. The processes become person independent!
- I've seen very good sales reps become fantastic sales reps after we implemented Dynamics CRM. These guys are always looking for ways to create more sell time, and CRM gives them that ability, resulting in much better performance.
I've used salesforce as well... still prefer MSCRM.
- Super easy to customize without being "IT". As a tech savvy marketer- I was able to guide my team through the implementation tons of changes as needed to improve our processes.
- Workflows! While there is a learning curve- the workflow functionality within CRM is incredible- a very efficient way to auto populate data, create notifications, etc. Endless possibilities with no IT involvement required.
- Easy data migration from your other systems using scribe, and reasonably simple to import from other sources as well.
- Integration to MS OUtlook. Client communcations can become part of the permanent relationship record with no added keystrokes or hassle.
- My experience is limited to CRM 4- I believe most of the "gaps" I would identify are addressed in the newer versions.
- Native integration of a "proper" email tool would be great. I recently was involved in implementing an Exact Target plug-in within it, and it worked "ok" however if a true subscription based email platform was just part of the package for proactive marketing and client nurture/communications that would be incredible.
- Calculated metrics such as Key Performance Indicators, ratios, etc.. are not as simple as I'd like within the tool Can be done, but requires IT skills (Script, codes, etc). I'd love a method to do that as just a marketing guru. For example- If your transactional system can push in a total transaction count for the last 12 months for a customer, and a total revenue or margin for that customer- and possibly you just want to generate an "average Monthly" metric or an "average Transactional" metric to place into a KPI report. That can be done- by an IT sort of professional- but not by me. That's a simple example- but if you develop any sophisticated KPI metrics that you want CRM to calculate- the "power user" will not likely be able to execute those calculations without significant support from programmers. I've used such KPIs for campaign targeting and marketing cadence planning.
- Customer data management / contact management
- 80%8.0
- Workflow management
- 100%10.0
- Territory management
- 90%9.0
- Opportunity management
- 70%7.0
- Integration with email client (e.g., Outlook or Gmail)
- 100%10.0
- Contract management
- 90%9.0
- Quote & order management
- 80%8.0
- Interaction tracking
- 90%9.0
- Channel / partner relationship management
- N/AN/A
- Case management
- N/AN/A
- Call center management
- 70%7.0
- Help desk management
- N/AN/A
- Lead management
- 70%7.0
- Email marketing
- 70%7.0
- Task management
- 80%8.0
- Billing and invoicing management
- N/AN/A
- Forecasting
- N/AN/A
- Pipeline visualization
- 30%3.0
- Customizable reports
- 30%3.0
- Custom fields
- 90%9.0
- Custom objects
- 90%9.0
- Scripting environment
- 90%9.0
- API for custom integration
- 80%8.0
- Single sign-on capability
- N/AN/A
- Social data
- N/AN/A
- Social engagement
- N/AN/A
- Marketing automation
- 70%7.0
- Compensation management
- N/AN/A
- Mobile access
- N/AN/A
- Improved customer service by providing better information within reach.
- Improved efficiency by integrating sql reporting through for account managers to efficiently and quickly analyze a client's potential
- Improved targeting by endless abilities to customize demographics for our industry by client and deployment of campaigns within those targets.
- Vendor implemented
- Professional services company
Raving Fan for Microsoft Dynamics
Used to streamline sales process---handling of leads and opportunities. Used to manage our interaction with accounts and contacts. We also use the goal function and ClickDimensions for marketing automation.
- Incredibly intuitive to use. I was hired without any prior knowledge of Microsoft Dynamics and had a custom system Implemented and trained to our sales team in just over 3 months. That is incredible.
- Readily available training materials----just google your question and you'll find support from all corners of the internet.
- The dashboards are very easy to create and customize.
- Sometimes there are too many ways to skin a cat----this has lead to confusion from our sales team at points. IE...multiple ways to get to the same place within CRM.
- I find the Outlook version to be "glitchy". We get crashes or disconnects fairly often. Easy to fix but nonetheless it's annoying. I tend to use the IE version exclusively.
I was an end user with salesforce.com at previous employer---to me there is no comparison.
- Customer data management / contact management
- 100%10.0
- Workflow management
- 100%10.0
- Territory management
- 100%10.0
- Opportunity management
- 100%10.0
- Integration with email client (e.g., Outlook or Gmail)
- 80%8.0
- Contract management
- N/AN/A
- Quote & order management
- N/AN/A
- Interaction tracking
- N/AN/A
- Channel / partner relationship management
- N/AN/A
- Case management
- N/AN/A
- Call center management
- N/AN/A
- Help desk management
- N/AN/A
- Lead management
- N/AN/A
- Email marketing
- 100%10.0
- Task management
- 100%10.0
- Billing and invoicing management
- N/AN/A
- Forecasting
- 100%10.0
- Pipeline visualization
- 100%10.0
- Customizable reports
- 100%10.0
- Custom fields
- 100%10.0
- Custom objects
- 100%10.0
- Scripting environment
- 100%10.0
- API for custom integration
- N/AN/A
- Single sign-on capability
- 100%10.0
- Social data
- N/AN/A
- Social engagement
- N/AN/A
- Marketing automation
- 100%10.0
- Compensation management
- N/AN/A
- Mobile access
- N/AN/A
- Has given our sales leadership SIGNIFICANT insight into individual rep pipelines, conversion rates, lead generation and order income (won opportunities). We were able to implement a KPI rep ranking system and bonus program because of the insight CRM provides our sales management.
- Drastically improved our account and contact management---captured email address and implemented customer newsletter as a direct result of CRM. Increased customer satisfaction.
I was not part of the decision making process when purchase decision was made. It was important for us to have on premise deployment.
#1 is Patience. CRM was new to ouir organization and a big culture change to our sales team. I get questions all day long on items that were previously trained or introduced.
We use third party advanced support when I can't solve something on my own. Javascript and programming as an example.
- Managing sales process
- Marketing automation
- Goal and rep performance monitoring
- Managing contacts and accounts
- Marketing automation. ClickDimensions email marketing was recommended to us. When we first made decision to implement a CRM system we had no idea this add-on was available. We have since implemented and use to send customer newsletters.
- Will eventually use to manager communication and workflows across multiple departments. Sales to Engineering for example.
- Implemented in-house
- Training our sales team. This was a big cultural change and change in environment to them.
- The implementation itself was a dream. It's so intuitive. I knew nothing about Microsoft Dynamics when hired. I was able to fully customize our system, import all of our data and implement in just over three months.
It is so intuitive and easy to use that I learned the system, made all of our customizations, imported all of our contact and account information in just over three months. Training was rolled out to our sales team the second week of June. That is incredible.
Dynamics CRM can be extended to support your business
- It has a familiar Microsoft Interface. Since most of our organization uses Microsoft products, it helps with the learning curve.
- It has good integration with other Microsoft products like Outlook and Excel.
- It has some good reporting features in Views. Users can create them easily and also export them to Excel to do further analysis
- A skilled administrator can do a lot to build and maintain the system without needing a developer.
- It has a good workflow engine. It is easy to configure for someone with business analyst skills. A lot of your business processes can be automated and you would not need a developer.
- It has a powerful security model and framework which really helps us segregate data and processes
- The User Interface is quite clunky. It is not Web 2.0. This is improved in the 2013 release.
- It does not have good out of the box mobile functionality. I think there are some third party products that address this and CRM 2013 will also improve this ability.
- Limited marketing and field service automation functionality. Again, there are some good third party products that address this. We are looking at implementing Marketo for Marketing Automation. We have not begun evaluating field service automation vendors yet, but FieldOne has a product that provides this functionality for Dynamics CRM.
- We have extended Dynamics CRM to track our energy efficiency programs. We manage over 400 energy efficient programs operating in almost 25 States for over 70 clients. We manage and process almost 200,000 payments to over 15,000 energy program participants. Each Program is a unique, delivering a customized professional service to a targeted local customer base. Customer Service Management on such a large and decentralized scale was possible with Dynamics CRM.
- 20% Increase in Call Center Efficiency – CRM use across CLEAResult means that Call Center Staff, Incentive Processing Center Staff, Program Operating Teams, Program Managers, Client Call Center Staff and Client Managers all work off of the same data set. For example, during the program management process, incidents arise when application for rebates are received partially complete. CLEAResult utilizes the Customer Service module to manage these cases, work with participants to earn complete rebates and eliminated major complaints to the utility companies that CLEAResult serves. The result is reduced churn, increased communication, more satisfied Program Participants and more satisfied Clients.
- Scalability For a Complex Business - The business process improvements that CRM enables allow CLEAResult to scale our business. In 2011, before CRM, CLEAResult had 300 employees doing business in fewer than 10 States. We now have over 600 users on CRM and the CLEAResult family of companies has over 1000 employees doing business in almost 25 States. We can now report on the progress of our programs in real-time allowing for quick adjustments to program design in order to meet client goals. We can more easily onboard new employees and new clients, launch new programs and extend into new states. Adoption of the standardized business process that CRM enabled makes this continued growth possible.
- Business Development
- Operations (Energy Efficiency Program Management)
- Incentive Processing Center
- Customer Call Center
We have one CRM Business Analyst. She is knowledgeable about CRM and how the business uses it.
- We have configured and customized the tool to run our energy efficiency programs
- The Incentive Processing Center uses CRM to enter rebate applications and generate invoice information to pass to our financial system
- The Customer Call Center uses it to manage cases for the participants in our programs
- Business Development uses it to manage their pipeline
- We have extended the system to help us manage our energy efficiency programs. The system is very configurable to do so. It has been very effective for us versus building custom software.
- We plan to implement add-ons for Field Service Automation and Marketing Automation
- Prior Experience with the Product
- Professional services company
There was a three month discovery and design phase followed by the first release. We then had multiple releases that were 6-8 weeks in length.
- Change Management
- Challenges with infrastructure as we scaled the system very rapidly