Microsoft Dynamics 365Formerly Microsoft Dynamics CRM
Overview
What is Microsoft Dynamics 365?
Microsoft Dynamics 365 is a CRM providing sales, marketing, and service functionality. It is offered as SaaS and on-premise. Dynamics 365 is part of the larger Dynamics suite of business intelligence and ERP products.
Customer engagement tool that can make your business easy
"MICROSOFT Dynamics CRM Review"
Buyer Beware!!!
Great CRM tool with a lot of potential
Microsoft Dynamics 365 Is Feature-Rich And Intuitive.
Strong CRM, but, [in my Opinion,] Review Other Options for Capabilities!
It is actually very "dynamic"!
Microsoft Dynamics Review
MS Dynamics 365 ease of use
One of the best CRMs out there!
The platform we developed is being used …
Dynamics gives us a 365 degree view of our customers
Microsoft Dynamics 365 Review
Whether start up, small or well established....Microsoft has the software you need to expand, enhance, and take your business to the next level.
easy to train and create custom documentation
Awards
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Popular Features
- Customer data management / contact management (68)8.787%
- Custom fields (65)8.383%
- Integration with email client (e.g., Outlook or Gmail) (65)7.575%
- Workflow management (66)7.272%
Pricing
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $44 per month
Features
Sales Force Automation
This is the technique of using software to automate certain sales-related tasks.
- 8.7Customer data management / contact management(68) Ratings
The software acts as a single source for all customer data and enables users to access that data efficiently.
- 7.2Workflow management(66) Ratings
The software helps automate parts of the sales process, such as sending emails, updating contact records, and following approval processes.
- 8.1Territory management(50) Ratings
Users can defines salesperson territories based on customer or market characteristics.
- 8.3Opportunity management(62) Ratings
Users can track deals and create quotes.
- 7.5Integration with email client (e.g., Outlook or Gmail)(65) Ratings
Users can perform tasks within their inbox, such as logging emails, creating contacts, and creating events.
- 8.3Contract management(51) Ratings
Users can manage contracts, with features such as digital signatures, automated alerts, invoicing, and automated workflow for contract review and approvals.
- 8.3Quote & order management(47) Ratings
Users can create, process and fulfill price quotations and sales transactions.
- 7.1Interaction tracking(59) Ratings
Users can log and track all customer interactions through any channel, including social, email, phone and in-person.
- 7.5Channel / partner relationship management(50) Ratings
The software allows for sales, territory, lead, order and account management for partners or OEM relationships.
Customer Service & Support
This component of CRM software automates help desk, call center and field service management.
- 7.9Case management(50) Ratings
This includes incident/ticket creation, routing, escalation, and resolution.
- 8Call center management(44) Ratings
This includes features such as call routing, recording and monitoring; call list management; autodialing; and scripting.
- 4.9Help desk management(48) Ratings
This includes trouble ticketing, knowledge base, self-service, and service level agreement (SLA) management.
Marketing Automation
This component of CRM software helps to automate and scale marketing tasks and the subsequent analysis of those efforts.
- 8.3Lead management(60) Ratings
This includes lead generation, scoring, qualification, routing, and nurturing.
- 7.2Email marketing(61) Ratings
This involves the ability to send mass email to groups of people based on particular qualifications.
CRM Project Management
This component of CRM software helps users initiate, plan, collaborate on, execute, track, and close projects.
- 7.3Task management(58) Ratings
This includes the ability to plan, track, collaborate and report on tasks.
- 7.5Billing and invoicing management(43) Ratings
This includes automated invoice creation and billing.
- 8.3Reporting(52) Ratings
Software provides a broad range of standard and the ability to build custom reports.
CRM Reporting & Analytics
Reporting and analytics in CRM software includes sales forecasting, pipeline analysis, and automated dashboards.
- 9.1Forecasting(54) Ratings
The software helps users accurately forecast sales based on volume and conversion metrics.
- 9.1Pipeline visualization(60) Ratings
Users can visualize the entire sales pipeline to identify trends, determine the effectiveness of the sales funnel, and optimize.
- 8.3Customizable reports(63) Ratings
Users can create reports and dashboards unique to their needs.
Customization
This addresses a company’s ability to configure the software to fit its specific use case and workflow.
- 8.3Custom fields(65) Ratings
Users can create custom fields to store additional information on standard and custom objects.
- 8Custom objects(60) Ratings
Users can create custom record types that allow them to store information unique to their organization, and link them to standard and other custom objects.
- 8.3Scripting environment(47) Ratings
Technical users can write, run, and test scripts that automate common tasks or business rules via a standard or vendor custom programming language.
- 6.7API for custom integration(51) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
Security
This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.
- 8.3Single sign-on capability(55) Ratings
The software system supports a centralized authentication mechanism allowing the user to access multiple systems with a single, centrally managed password.
- 7.5Role-based user permissions(56) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
Social CRM
This component of CRM software helps companies leverage social media in engaging with customers.
- 8.3Social data(35) Ratings
The software can integrate data and conversation histories from customers’ social profiles. This may also involve enhanced listening features such as sentiment tracking.
- 7.5Social engagement(36) Ratings
The software can facilitate and track engagement with customers via social channels.
Integrations with 3rd-party Software
This involves the CRM software’s ability to integrate with other systems, whether external or homegrown.
- 7.5Marketing automation(55) Ratings
The software can integrate with marketing automation software such as Eloqua, Marketo or Pardot.
- 7.5Compensation management(28) Ratings
The software can integrate with compensation management software or sales commission software such as Xactly Incent or IBM’s Varicent.
Platform
- 8.3Mobile access(47) Ratings
Users can access the CRM system via mobile or tablet device, and potentially leverage the unique capabilities of mobile devices, such as GPS and voice.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Microsoft Dynamics 365?
Microsoft Dynamics 365 Features
- Supported: Comprehensive Solution for Sales, Service & Marketing
- Supported: Productivity Through Seamless Integration with Office 365
- Supported: Analytics Through Seamless Integration with PowerBI
Microsoft Dynamics 365 Video
Microsoft Dynamics 365 Integrations
- Act-On Software
- HubSpot Marketing Hub
- LeadLife
- Microsoft Dynamics 365 Marketing
- Adobe Campaign
- Aprimo
- eTrigue DemandCenter
- Astera ReportMiner
- Astera Centerprise
- LiveChat
- SAP CPQ
- SAP CLM, discontinued, duplicate
- SnapEngage
- Boingnet
- Devart Excel Add-ins
- GreenRope
- Cincom CPQ
- Axiom Software by Syntellis Performance Solutions
- ClientPoint
- QuoteWerks
- Oracle Marketing
- Syncfrog (unpubllished)
- Ektron Web Content Management System (Discontinued), part of Episerver
- Interactions Digital Roots
- Office 365
- PowerBI
- Yammer
- Microsoft Social Listening
Microsoft Dynamics 365 Competitors
Microsoft Dynamics 365 Technical Details
Deployment Types | On-premise, Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Windows |
Mobile Application | Apple iOS, Android, Windows Phone |
Supported Countries | global |
Supported Languages | Over 40 languages |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(927)Attribute Ratings
Reviews
(51-75 of 88)Our Nightmare with Microsoft Dynamics with CRM
- I can't think of anything.
- Microsoft Dynamics is littered with critical technical issues. We have been having continuous issues with data deleting itself without our consent or any forewarning. This has cost our company considerable time and money and loss of data.
- Their support is horrible. They are difficult to get hold off and you get thrown around many Microsoft departments and no one knows anything about Microsoft Dynamics specifically. From my experience I believe there are only 2-3 actual technical support operators in the Asia Pacific region and this is for Microsoft's flagship CRM product.
- There's also very little compatibility with other modern cloud platforms like Zendesk and MailChimp. The software is slow and it feels like it is normal operating system software working through a cloud connector rather than software written for the cloud.
Microsoft CRM. Good enough.
- Track Opportunities
- Track accounts
- Track prospects
- Reporting
- Simpler views into opportunities for faster data entry would be good
As customisable as you need
Our company made a plan to implement Microsoft Dynamics CRM:
1. Our real process identification
2. Customizing CRM in the marketing department
3. Data migration in marketing department
4. Using CRM in parallel to our previous in-house software
5. Checking the results, and in case of a successful pilot period stoping the previous solution and extending CRM to use in our Project Implementation Department and in our Customer Care and Support Department.
- It's dynamic and easy to customize
- It integrates with other organizational solutions
- There are free resources to solve issues and problems
- It work on both computers and mobile devices
- Jalali Calendar and support for RTL languages
- Kanban board to visually analyse work
MS Dynamics CRM 2011 Review
- Leads and campaigns management that allows to track lead statuses, methods of contact, roles, company profiles etc.
- Management of activities such as tasks, appointments, text messages, faxes, emails etc.
- Customer accounts and associated opportunities management, with customer information and its open and closed activities, ship to and bill to addresses.
- The fact that I'm using 2011 version. I believe 2013 and 2016 have better features. I would start with Dashboard reporting, currently 2011 doesn't have an interactive dashboard and it's not effective.
- Mobile is a big deal now. Most Sales folks are on the go, and they always like to access their CRM data on mobile. 2011 lacks that, probably 2016 has a better mobile framework.
- Out of the box integration with various ERP and PSA systems, in 2011 version they are absent.
MS Dynamics CRM - Customisable but clunky
- Dynamics CRM is hugely customisable - making it adaptable to even the most unique/bespoke sales pipeline
- The connection of different entities (e.g. accounts, opportunities) etc. is very straightforward, allowing for better attribution and reporting
- In built reporting is intuitive and takes advantage of most people's familiarity with MS Office
- The system is very slow, especially on the back end when it comes to making customisations
- Ability to automate business processes falls slightly short for more advanced needs - such as being able to perform actions based on lookup results
Microsoft Dynamics CRM Online Integrates Clients' Information, Communication, and Marketing for the Busy Business!
- The tool allows my company to maintain detailed records of all current and potential customers.
- The tool works seamlessly with other Mircrosoft products, which helps when needing to inport/export documentation, such as Excel spreadsheets.
- Our company has Skype integrated with the tool, which allows us to search any given customer/client and contact them without switching from one piece of software to another.
- While we are a small business, we did need to provide a day's worth of training on the new tool. We did not expect the tutorials to be as complicated as they were, which resulted in looking elsewhere for instruction.
- Our company uses QuickBooks, and we were surprised to find that the software would not communicate with Microsoft Dynamics CRM.
- We find the product overall useful, but our employer would have a preferred a free trial period prior to his purchase. Upon further investigation, a free trial was found but never initially recommended by the sales representative.
Microsoft Dynamics CRM - great to use
- Easy to learn and use
- Very searchable, can look for people/companies across many different variables
- No technical issues
- A little more personalization would be nice
- Easier to download reports
- Mobile sign in
How we use Microsoft Dynamics CRM
- Integrates with Outlook. Therefore we can use Microsoft Dynamics CRM or Outlook to correspond with customers.
- Workflows make automation of tasks possible.
- The online version allows access to data from any browser on any device from anywhere.
- The windows app is very convenient for use on tablets and small devices.
- Certain UX features are lacking, like multi select lists.
- CRM allows me to track where in the project delivery process we are with our clients. Using business process flow we can understand what deliverables have been met and which remain. I can review how much time has been spent on projects and how much budget remains to proactively manage projects. Consultants track their status reports to CRM from Outlook so everyone on the team is aware of what is happening on the project.
- Marketing uses CRM to manage our corporate blog. Anyone in the organization can submit a blog idea or write a blog. But an approval process in CRM ensures that all blog posts are branded appropriately and are written to be consistent with corporate and marketing guidelines before being published.
- Managing our opportunities in CRM not only helps the sales team manage their pipeline and sales process but it gives our delivery team a heads up for resource planning. Delivery leadership can review pipeline at any time receives notice when deals are about to close so that they can proactively assess consultant skill sets and begin assigning resources.
- Microsoft Dynamics Marketing has some significant deficiencies that make it almost impossible for us to use. The connector integration with CRM doesn't work with our CRM deployment and basic things we'd expect to be able to do with MDM we just can't do. It's just not a good fit with CRM.
- There just isn't enough documentation or training out there related to MOBILITY for CRM. Everything we do with tablet and phone apps we learn by trial and error the hard way. It shouldn't be that hard to extend our CRM to our mobile platforms.
MSCRM Manager Review
- I believe that it's a very robust system with tons of capability.
- I like the workflows.
- The advanced find tool allows users to do complicated queries.
- Because of its robust nature, it's not that intuitive. Novice users have struggled using it.
- The look is too bulky and clunky. There are too many windows and areas to store the same information.
- The Outlook add-in doesn't work great.
CRM great for reporting and analysis
- Reporting.
- Information Storage and Archiving.
- Client Tracking.
- Need to provide the ability to past screenshots into the body of an email rather than only add as an attachment.
- Speed of attaching documents.
- Space issues.
- Ability to search within in attachment rather than just in the subject or body of an email.
- Ability to add multiple contacts to the regarding of an email.
I would ask that person what their specific goal is and what their reporting needs are. From there I would ask additional questions.
- The integration with Outlook is a HUGE plus in terms of user adoption, and if user adoption is not there, then any expense on a CRM is a waste of money.
- When implemented correctly, I've seen a minimum productivity improvement of 5%, very often much higher than that. This is primarily because it creates significantly streamlined communications, both internal and external to the company. What this means is fewer FTEs needed to do the same job!
- Ease of creating dashboards - A picture is worth a thousand words, and dashboards tell each user how they are performing on a continuous basis. When this clicks, you get a situation of all horses pulling in the same direction, and the results of this are terrific!
- Mid market manufacturing companies have invested heavily in streamlining operations and supply chain to drive down the unit production cost of the widgets they make. Unfortunately, they have not been able to do the same for Sales and Marketing, and Dynamics CRM is a tremendous tool in enforcing good sales process. When you have the discipline of following a good process, and have consistent Sales activity (both measurable from the CRM), you have a situation where the CRM becomes the best Sales Coach the company could ever have and not pay for!!!
- Business owners and managers must understand that it typically takes 6-12 months for the results to flow in. And it is often the case that when the bottlenecks in the Sales and Marketing processes are removed, other issues within the company get highlighted. Companies must be prepared for this, and the corresponding discomfort it creates. But it is all good, since we all want to work as efficiently as possible, and anything that brings inefficiencies to the surface is a good thing.
- Out of the box functionality from smart phones leaves a lot to be desired. Fortunately there are affordable third party products that are really great at this.
- Complex marketing campaigns and implementing a digital marketing strategy unfortunately require third party offerings. I'm sure this will be addressed in the future, but for now, this is limited.
- While Microsoft has addressed the issue of access from multiple browsers, the desktop "experience" is really only replicated on the Surface tablet, which is why some people have purchased this tablet (in addition to their iPads) because it just makes sense for them to do so. Others object to having another asset in inventory, but that is what the tablet wars are about anyway.
- Dynamics CRM 2013 has the "Process" interface which has its pros and cons. Right now, the ability for developers to tweak the look and feel is limited, but it is expected that improvements in this aspect (giving developers more control) is imminent.
1. Take your time and choose the right partner to work with. DO NOT try and do it yourself. You will waste time, do things incorrectly, and pay a steep price to get stuff fixed.
2. Implement in small bite sized chunks. CRM affects the entire organization, and going easy in the initial stages goes a long, long way in preventing the problems that many installs face half way through the implementation. Once your people adjust to the new communication processes, they will start to help tremendously with suggestions that WILL make the overall implementation a success.
3. Understand the difference between training and adoption. Train in small chunks, and then make sure adoption for the functionality that training has covered is in place before moving on to the next stage. Many business owners and managers are under a lot of pressure to show results quickly because the investment in CRM is significant, BUT it is really difficult to force a rate of change on an organization without creating havoc. So my advice is to be clear about milestones and expected achievements, but don't get too aggressive about them. You will be doing yourself a disservice. Enterprise class systems like CRM have to work with the organization's dynamics, not against it!
Changing how a b-school manages its relationships.
- Daily workflow management.
- Cross communications - transparency of data among users.
- KPI dashboard reporting.
- Off the shelf it is limited. It requires heavy customization for the education model.
- CRM gives you access to all the customers throughout the company no matter which part of the world the office is located.
- I like the fact that I can create my own dashboard so I can see all the areas that are of importance to me.
- I also like the fact that you can see all the quotes going on within the company to make sure you are not competing against yourself.
- It is a bit cumbersome when qualifying a customer. Could use a few more selections like qualified but went to a distributor.
- When creating a new customer, the owner is not defaulted to who created it. It uses the default option and then gets emails out and has to be reassigned back to the person who created the customer.
- Creating reports could also be more user friendly.
Do you know what your customers want? Find out with one click through your Microsoft Dynamics CRM system!
- End-User Usability. The system is very user-friendly. A novice user can easily find an account and review all the account information on one screen with links to contacts, cases, opportunities, etc that are associated with the account. All of the different entities are shown on the left-hand side of the screen. Searching for different records types within each entity is simple. New records can easily be created by users. Users can also create their own advanced finds (views). Users have the ability to set their own default start area along with the ability to set a default view for each entity. This is particularly helpful for users who rarely use the system and don't always remember which entity they need to access or which view to select. In the case of upper-management, who may only interested in viewing Dashboards, setting these user defaults is extremely helpful. Reports are easy to run and can have a variety of parameters to allow the user to customize the report data.
- Integration with Outlook. MS Dynamics CRM easily integrates with MS Outlook through a plug-in that is installed on the user's machine. Through this plug-in, a user can track emails, appointments, and tasks from Outlook to CRM through the click of a button. From that point forward, any changes made in either system are synced. In addition, if an email is tracked, any further responses or forwards of that email (inter-company) are also tracked in CRM. Users do have the ability to untrack any email at any point, which will stop any further responses or forwards from being tracked in CRM.
- Customization. From a developer's standpoint, most customizations are fairly simple. A new entity can be created for users in less than a day. Web resources can be created and can be very powerful on entity forms, as well as other places. There are several different types of Web Resources that can be created such as javascript, html, and css. Processes (workflows and dialogs) can be created that can be run on-demand or that can be triggered by an event, such as new record creation or field change. New users are easy to setup. Out-of-the-box, there are several security roles already created. These roles can be customized and you can also easily create your own. The system can be used right out-of-the-box and customizations can be done later as needs are realized.
- Third Party Managed Solutions. It is very easy to install managed solutions into MS Dynamics CRM. There is even a marketplace available where you can search for these solutions. They are also very easy to uninstall if you decide it does not suit your needs. Some of these solutions are free and some cost money. Regardless of cost, which is defined by the creator of the solution and not by Microsoft, the availability of these solutions are a definite strength because as a developer, you do not have to reinvent the wheel. In addition, if you create a managed solution that you feel will benefit others, you can add it to the marketplace and share with other developers.
- Marketing Module. The marketing module in CRM is lacking. As-is, it is very difficult to use the marketing entities for regular campaigns as it just lacks the power and functionality that other marketing programs have. There are marketing programs that can be purchased that will either run through the CRM system or that will run outside of the CRM system but can sync data. In my experience, I have worked with both of these scenarios. I work with one CRM organization that uses an installed managed solution for marketing and I work with another CRM organization that syncs with an external marketing program. I prefer the installed managed solution as the program is accessed from within CRM.
- Third Party Managed Solutions. While I listed this as a strength, it is also a weakness. When selecting third party managed solutions, it is important to research and ask questions. With the on-premise version that I use, I control my updates (rollups). When using the online version, updates are automatic. Make sure that the vendor who created the managed solution will keep their solution updates inline with Microsoft's updates. If not, your managed solution could stop working after an update. With some third party managed solutions, updates to the solution are not automatic either.
- Data Import. The data import in MS Dynamics CRM 2011 is much better than the data import from the previous 4.0 version however, it is still not robust enough to handle all scenarios. There is also supposed to be an easy way to export data to Excel, make changes, and then re-import the data with the changes however, you must do this quickly because any change to a record within CRM before the re-import will cause failures. It is also somewhat cumbersome at times when setting up the field mappings during the import. I have found that it is easier to use an external ETL program to import data into CRM. Usually with these programs you can write formulas and create mappings for option sets much easier than you can using the native data import within CRM.
- Mobility. In my opinion, the out-of-the-box mobile capability for the MS Dynamics CRM 2011 version is worthless. Without spending extra money for a third party solution, you are not able to run javascript on forms and the actual mobile form setup is very limited.
- Review your current processes and data. Think about how it will map into MS Dynamics CRM. If possible, obtain a trial license to the online version and perform a sample data import. This will allow you to see data within the entities and how the data relates and rolls up to the account. Keep in mind that customizations can be done.
- If you have current data, ask how easy it will be for your current data to import into CRM. Will you need to tweak any of your current business processes to adapt to CRM or will CRM be able to adapt to your business processes?
Nice tool with a few minor errors
- User Friendly for a call center platform.
- Integration with Outlook helps tremendously.
- Ability to customize views to your needs is a big plus.
- Ability for detailed reporting is still an issue to me.
- Interface is not friendly when outlook is not used, which makes it difficult to use.
- Checkpoints for errors need to be adjusted and more robust so the errors are minimized.
Global Imprementation of Opportunity & Contact Management
- Customization - Dynamics CRM gives you enough, but supports using out of the box (OOB) functionality as much as possible
- Outlook Integration
If Outlook integration is a large selling point, be prepared for a few hiccups along the way. While one of the best, it's still not great for that function.
Dynamics CRM
- Built on MSFT stack so development is simple to pick up for any .NET developers
- Different deployment options (on-premise, cloud) fits vastly different business(and legal) needs across all industries and business sizes.
- Limited out of the box reporting capabilities, most enterprise companies will require custom reports and/or additional reporting/BI products
Why Try Microsoft Dynamics CRM?
- Effectively track relationships firm-wide.
- Manage the sales pipeline.
- Track mailings and event registration and attendence
- Enable more than one relationship owner so that relationships are more easily seen without having to update and look in "Who knows who"
- We've experienced a lot of bugs in the Outlook version of CRM. When we use the web version this isn't an issue.
- Make "Advanced Finds" easier to pull - these can get complicated.
How can Microsoft Dynamics CRM be configured to suit my business needs?
How customizable is Microsoft Dynamics CRM?
How can I simplify the interface (can I remove sections that I don't need)?
You'd be way better off with Salesforce...
We are no longer using Microsoft Dynamics CRM within our company. We migrated to Salesforce approximately three months ago.
In all honesty, we had a very poor experience using Microsoft Dynamics CRM, and while we've deduced that big part of our problem was the initial partner implementation of our production organization.
In an effort to raise the total implementation costs, the partner we used (who was recommended by a Microsoft rep) put so many unnecessary developments into our organization that it was pretty much unusable, required major rebuilds upon every upgrade/update, and caused so many SQL server timeout errors that our users refused to work in it anymore.
When confronted with the issue, all parties involved (Microsoft support, the implementation partner, and support teams from software integrated into our Dynamics org) passed the blame. The issues were never their fault, and we were sent in circles trying to deal with the issues in our Dynamics org.
- Integration with other Microsoft products/software
- Single sign-on capabilities
- The improvements made between MS Dynamics 2011 and MS Dynamics 2013
- They need to build their upgrades/updates in a way that doesn't break all the custom development currently deployed in a production org. We had to basically rebuild a huge chunk of our custom development with every update, and major software upgrades required a complete and total system overhaul. All of this meant major partner costs every year, that were caused by no fault of ours.
- Microsoft support needs to accept and acknowledge when the issue is their fault, and provide options for fixing it. After a 8 month fight with Microsoft support, we finally got to a support engineer that acknowledged the issues we were having, and provided band-aid solution after band-aid solution. The entire situation created a massive domino effect. One problem got fixed, and three more showed up/started happening.
If a company launches a MS Dynamics environment now, with all the improvements that have been made, they will be much better off then we were. We launched our MS Dynamics CRM environment approximately three years ago, and spent a very large amount of money building it to our specifications. Over the next three years, much of what we built became out-of-the-box functionality, and with each improvement, we had to break down our custom development and re-implement the out-of-the-box functionality.
If we were starting now with a MS Dynamics CRM environment, and found a partner that didn't push unnecessary development changes, we might have been way better off.
We ended up migrating to Salesforce and couldn't be happier. Development is so much simpler with their "clicks not code" philosophy, their smooth upgrades 3 times a year, and their quick and knowledgeable support staff.
I've used salesforce as well... still prefer MSCRM.
- Super easy to customize without being "IT". As a tech savvy marketer- I was able to guide my team through the implementation tons of changes as needed to improve our processes.
- Workflows! While there is a learning curve- the workflow functionality within CRM is incredible- a very efficient way to auto populate data, create notifications, etc. Endless possibilities with no IT involvement required.
- Easy data migration from your other systems using scribe, and reasonably simple to import from other sources as well.
- Integration to MS OUtlook. Client communcations can become part of the permanent relationship record with no added keystrokes or hassle.
- My experience is limited to CRM 4- I believe most of the "gaps" I would identify are addressed in the newer versions.
- Native integration of a "proper" email tool would be great. I recently was involved in implementing an Exact Target plug-in within it, and it worked "ok" however if a true subscription based email platform was just part of the package for proactive marketing and client nurture/communications that would be incredible.
- Calculated metrics such as Key Performance Indicators, ratios, etc.. are not as simple as I'd like within the tool Can be done, but requires IT skills (Script, codes, etc). I'd love a method to do that as just a marketing guru. For example- If your transactional system can push in a total transaction count for the last 12 months for a customer, and a total revenue or margin for that customer- and possibly you just want to generate an "average Monthly" metric or an "average Transactional" metric to place into a KPI report. That can be done- by an IT sort of professional- but not by me. That's a simple example- but if you develop any sophisticated KPI metrics that you want CRM to calculate- the "power user" will not likely be able to execute those calculations without significant support from programmers. I've used such KPIs for campaign targeting and marketing cadence planning.
Accidental Administrator loves CRM
- Workflows for automating processes that were once manual.
- Giving a full and comprehensive view of where the client is at any particular time.
- Allowing our users to collaborate on clients giving the best service possible.
- Highly customizable to meet the needs of our specific industry and company.
- The need for javascript to do some form control work. This does get better in 2013 and above.
- Global search is missing in 2011. This does come into play in 2013 and above.
- Sharepoint addin for document repository is slow to load and could use some changes to make it more stable.
- Ability to copy records is missing for most entities.
- Administrative management of user created/changed settings, views, charts and dashboards is missing.
- Activities that you can complete throughout a workflow could be increased. For example the ability to do recursive workflows.
- The ability to add dialogs and workflows to the ribbon should be easier. The coding necessary now does not make it practical for super user type administrators.
Dynamics CRM Good For Entry-Level CRM
- For sales, CRM is used for contact management and sales forecasting.
- For marketing, we have recently installed Marketo. The integration with MS-CRM has been difficult. Nothing talks well with Microsoft products anymore. I can especially attest to this as a web designer. Most basic fields translate over to Marketo, however, custom data fields are an issue. We also use CRM marketing lists for events and campaigns. Basic campaign tracking as well.
- Easy to enter new contacts.
- Easy to export to Microsoft products like Word, Excel, etc.
- Easy lookups to create lists.
- Overall easy adoption because of Microsoft UI.
- Overall openness to developers.
- Integration with 3rd party products like Marketo.
- Remove that email token everybody hates.
Raving Fan for Microsoft Dynamics
Used to streamline sales process---handling of leads and opportunities. Used to manage our interaction with accounts and contacts. We also use the goal function and ClickDimensions for marketing automation.
- Incredibly intuitive to use. I was hired without any prior knowledge of Microsoft Dynamics and had a custom system Implemented and trained to our sales team in just over 3 months. That is incredible.
- Readily available training materials----just google your question and you'll find support from all corners of the internet.
- The dashboards are very easy to create and customize.
- Sometimes there are too many ways to skin a cat----this has lead to confusion from our sales team at points. IE...multiple ways to get to the same place within CRM.
- I find the Outlook version to be "glitchy". We get crashes or disconnects fairly often. Easy to fix but nonetheless it's annoying. I tend to use the IE version exclusively.
I was an end user with salesforce.com at previous employer---to me there is no comparison.
Dynamics CRM Review
- It is highly customizable to fit any business need including adding custom entities and attributes, reports and business logic.
- With the latest version, it now works on all browsers and with tablets and cell phones.
- The interface is user friendly.
- Can't think of any.