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Mirakl Marketplace Platform

Mirakl Marketplace Platform

Overview

What is Mirakl Marketplace Platform?

The Mirakl Marketplace Platform is a solution designed to enable B2B and B2C organizations to establish and expand their own online marketplaces. According to the vendor, this marketplace and dropship platform caters to businesses of various sizes, from large international retailers to smaller enterprises...

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Recent Reviews

TrustRadius Insights

Mirakl is a versatile platform that offers a range of use cases for users seeking to expand their catalog and reach new customers. By …
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Expand your online store

8 out of 10
June 30, 2020
Mirakl is used across the organization both to expand a website into a Marketplace platform and to manage products and its sales …
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Product Details

What is Mirakl Marketplace Platform?

The Mirakl Marketplace Platform is a solution designed to enable B2B and B2C organizations to establish and expand their own online marketplaces. According to the vendor, this marketplace and dropship platform caters to businesses of various sizes, from large international retailers to smaller enterprises looking to enter the eCommerce market. Professionals in industries such as retail, B2B, eCommerce management, technology strategy, and commerce platforms can benefit from the features and scalability offered by the Mirakl Marketplace Platform.

Key Features

Mirakl Platform: According to the vendor, the Mirakl Platform is a marketplace and dropship platform that provides the necessary technology and infrastructure for businesses to create and manage online marketplaces. It allows businesses to connect with a network of sellers.

Mirakl Payout: The Mirakl Payout is a global pay-out solution that simplifies and automates the payment process between marketplace operators and sellers, ensuring secure and timely disbursement of funds, as claimed by the vendor.

Mirakl Connect: The Mirakl Connect is a network of marketplace sellers and partners that facilitates integration and collaboration, allowing businesses to expand their product offerings and reach a wider customer base, according to the vendor.

Mirakl Target2Sell: The Mirakl Target2Sell is an AI-driven personalized product recommendations and ranking feature that aims to enhance the customer shopping experience on marketplaces. It leverages advanced algorithms and machine learning to generate tailored product recommendations, as stated by the vendor.

Mirakl Catalog Manager: The Mirakl Catalog Manager is a streamlined supplier catalog onboarding feature that simplifies the process of adding and managing product catalogs from different suppliers. According to the vendor, it supports various file formats and data structures to ensure seamless integration with suppliers' existing catalog management systems.

Mirakl Ads: The Mirakl Ads is a retail media solution optimized for eCommerce and marketplaces. According to the vendor, it enables businesses to monetize their marketplace through targeted advertising, increasing product visibility and sales.

Mirakl Connect for Sellers: The Mirakl Connect for Sellers is a platform that allows sellers to sell across multiple marketplaces. The vendor states that it provides a centralized platform to manage product listings, inventory, and orders, making it a simple and scalable solution for sellers.

Mirakl Marketplace Platform Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(4)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Mirakl is a versatile platform that offers a range of use cases for users seeking to expand their catalog and reach new customers. By connecting with vendors selling complimentary products, users are able to diversify their offerings and increase their profit margins. This has been particularly beneficial for consumer electronics customers, as Mirakl enables them to access additional marketplaces like BestBuy.

One key use case of Mirakl is its ability to help users spread their sales channels by onboarding new sellers while maintaining control over inventory, order management, and customer service. This allows businesses to leverage the expertise and products of third-party sellers without sacrificing control or quality. By using the Mirakl Marketplace platform, businesses can easily onboard, activate, manage, and support sellers while defining marketplace business rules.

Another use case for Mirakl is its role as a middleware that transforms a commerce platform into a 3PL/Marketplace model. This extension enhances the core commerce functionalities by accepting third-party sellers and expanding the range of products offered on a tech retail website. Additionally, Mirakl offers an SAP Commerce extension that provides additional 3PL features, further enhancing the capabilities of the platform.

Overall, Mirakl provides users with the flexibility to connect with vendors, expand their catalogs, and increase their profitability by accessing additional marketplaces and onboarding new sellers. With its comprehensive platform and integrated features, Mirakl offers a valuable solution for businesses looking to grow their online presence and optimize their sales channels.

Reviews

(1-3 of 3)
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Taner Bayram | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
I saw a review that was evaluating Mirakl vs. SAP Commerce. To my surprise, folks were actually comparing the two. It is comparing apples to oranges truly. SAP Commerce is a commerce engine with core commerce functionalities like UI, cart, checkout, quoting, PSP integration, etc. while Mirakl is simply a MIDDLEWARE to transform a commerce platform into a 3PL/Marketplace model. Mirakl is NOT a commerce platform. It is a platform that allows sellers to manage their products, offers, and then their orders (when these are placed by the customer and accepted by the seller). SAP Commerce is a beast. Mirakl merely extends it with a few additional 3PL features. Their SAP Commerce extension is pretty slick!

  • Taxonomy and Product Synchronization
  • Seller Synchronization
  • Order split and Synchronization
  • Customer Service Features - incidents, seller evaluations, order messaging, order reception, etc.
  • Their management to start with (not kidding!)
  • Cost of Mirakl can be dramatic
It is scalable, if the cost is not an issue it is a good solution.
  • NA
Score 8 out of 10
Vetted Review
Verified User
Mirakl is used across the organization both to expand a website into a Marketplace platform and to manage products and its sales parameters. It helped to widen the range of offered products on a tech retail website by accepting 3rd party sellers. It is the day-to-day software for managing offers, orders and products.
  • API documentation well done.
  • Simple export/import of file.
  • Main dashboard to get a simple glimpse of the current activity.
  • Lack of tailoring for the dashboard.
  • More options for promotions.
If you have a successful webstore with high traffic it could make sense to think about in expanding the business to other vendors by creating a marketplace (just like amazon). You'll charge a commission on the products sold in your website by other vendors, and that way you'll have a wide range of products to offer to your users. To do this, Mirakl is the software to use.
  • Increased turnover.
  • Reduced organic product sales.
  • Decreased Sales Margin.
Leonardo Costa | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Mirakl Marketplace platform as Seller platform of ePRICE Marketplace which is the major Italian marketplace onboarding Italian and European sellers. The platform provides the sellers with a back office to manage their products, offers, orders, customer care vs customers. As an operator, the Marketplace team uses Mirakl Marketplace to onboard, activate, manage, support sellers and define marketplace business rules.
  • Good API integration, easy to integrate
  • Almost complete seller platform providing all the basic features of a Marketplace and a few advanced ones
  • Good level of support of the team
  • Good level of product upgrades
  • Seller performance tools
  • Order flow
  • Payments management in a PSD2 compliant envronment
Management of offers and orders is working well and easy to integrate via API. Seller performance difficult to monitor and to manage with automatic rules.
  • We were able to develop our marketplace which is now the biggest Italian retail marketplace and is delivering very strong results.
In 2013, when we evaluated Mirakl, we didn't find any other solution that was ready to go to market which could be compared.
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