Mirakl Target2Sell

Mirakl Target2Sell is an AI-powered e-merchandising solution offered by Mirakl. According to the vendor, this solution aims to personalize the online shopping experience for customers. It is designed to cater to businesses of all sizes, from small enterprises to large corporations. E-commerce managers, merchandising managers, marketing managers, retailers, and online marketplaces across various industries can potentially benefit from the features and capabilities provided by Mirakl Target2Sell.

Key Features

Personalized Marketing Messages: Easily create and manage personalized marketing messages on your ecommerce site. Tailor messages to each customer's profile and context. Customize the format and placement of marketing messages on different pages of your site.

Automated Communication: Automate the display of marketing messages based on predefined rules and triggers. Set up campaigns to display specific messages at specific times or based on customer behavior. Ensure that the right message is shown to the right customer at the right time.

Content Campaigns: Combine marketing messages with specific products to increase engagement rates. Create content campaigns that include recommended products to drive conversions. Customize the content and layout of campaigns to align with your marketing goals.

Tailored Messages: Deliver different messages to new visitors, loyal customers, and other customer segments. Personalize messages based on customer preferences, purchase history, and other data. Adapt messages to the customer's stage in the buyer journey to provide relevant information and incentives.

Easy Management: Define templates for marketing messages in the Target2Sell back office. Edit the format, placement, and content of messages without technical constraints. Manage all marketing messages from one solution, simplifying your marketing operations.

AI-powered e-merchandising solution: Helps personalize the online shopping experience. Consists of three modules: Recommend, Organize, and Inspire. Provides hyper-personalized product recommendations. Enables personalized sorting of category pages and search results. Manages marketing messages.

Recommend module: Proposes relevant product recommendations. Uses AI algorithms to analyze customer data. Matches product promotions with marketing messages. Integrates with various channels: web, mobile, email, etc.

Organize module: Personalizes sorting of category pages and search results. Ranks products based on customer profile and preferences. Allows manual merchandising using business rules. Enables personalized up-sell and cross-sell strategies.

Inspire module: Manages marketing messages and content. Adapts content based on customer profile and context. Offers flexibility and autonomy to e-merchandising teams. Supports various formats: images, videos, HTML code.

Headless CMS: Manages marketing content through templates. Offers flexibility in content structure. Integrates multiple content items with different formats. Allows monitoring and fine-tuning of content performance.