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Miva

Miva

Overview

What is Miva?

Miva Merchant is a point-and-click, online store development and management system that allows merchants to build their online store through a web browser, and lets developers provide aftermarket enhancements for the online store.

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Pricing

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What is Miva?

Miva Merchant is a point-and-click, online store development and management system that allows merchants to build their online store through a web browser, and lets developers provide aftermarket enhancements for the online store.

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.miva.com/miva-ecommerce…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

What is Shopify?

Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

What is Wix?

Wix is a website builder used to grown an online presence. The platform allows users to build their website from scratch, choose from designer-made templates, or use an AI website builder to add sections, images, and text.

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Product Demos

MIVA Demo copy 2

YouTube

Miva – Business Consulting WordPress Theme Download, Installation and Import Demo Content

YouTube

MIVA - Illusion (demo)

YouTube

REPAY for MIVA Demo

YouTube

Miva demo video

YouTube
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Features

Online Storefront

Features for creating an online storefront with a browse-able product catalog.

8.3
Avg 7.8

Online Shopping Cart

Features that facilitate the collection of items so that customers can purchase them as a group.

7.6
Avg 7.7

Online Payment System

Features related to processing online payment for eCommerce purchases.

7.3
Avg 8.3

eCommerce Marketing

Features related to marketing for eCommerce websites

7.2
Avg 7.7

eCommerce Business Management

Features related to business management and administration of eCommerce operations

7.7
Avg 8.0
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Product Details

What is Miva?

Miva is an ecommerce platform which provides businesses with a flexible website and fully-customizable catalog and checkout system with control over the look, content, and functionality of their online store.

Miva is invested in its core competency as an ecommerce platform provider, continuously developing solutions to modern merchants’ most pressing needs. The vendor states Miva excels at supporting businesses whose complex product catalogs or specialized industry requirements have proved too challenging for other ecommerce platforms to handle. With over two decades of experience serving businesses that sell everything from aftermarket parts and fresh-caught seafood to custom diamond rings and swimming pools, Miva invites sellers to bring them the problems other platforms can’t handle.

How Miva Supports a Ecommerce System:

  • Interface provides web management for non-technical users
  • Platform designed to enable B2B and DTC sales on a single website
  • Extensive native functionality minimizes the need for third-party apps and plugins
  • Unlimited product variations for high SKU count (from thousands to millions) catalogs and dependent SKUs
  • Managed ERP integrations with Miva Connect
  • Back-office integrations through Miva’s JSON API
How Miva Helps Merchants Create a Store That Sells More:
  • Built-in subscriptions and reordering for frictionless repeat purchasing
  • Online sales quotes help sales teams automate their sales processes
  • Custom product builders help customers bundle products into kits and custom orders
  • Advanced shipping logic supports complex shipping and compliance requirements
  • Smart pricing options for customer and rule-based pricing

Miva Features

Online Storefront Features

  • Supported: Product catalog & listings
  • Supported: Product management
  • Supported: Bulk product upload
  • Supported: Branding
  • Supported: Search & filter
  • Supported: Mobile storefront
  • Supported: Product variations
  • Supported: Website integration
  • Supported: Visual customization
  • Supported: CMS
  • Supported: Customer service tools

Online Shopping Cart Features

  • Supported: Abandoned cart recovery
  • Supported: Tax calculator
  • Supported: Shipping calculator
  • Supported: Checkout user experience

Online Payment System Features

  • Supported: PayPal integration
  • Supported: Returns & refunds
  • Supported: Single-click checkout
  • Supported: eCommerce security
  • Supported: B2B features

eCommerce Marketing Features

  • Supported: Promotions & discounts
  • Supported: Personalized recommendations
  • Supported: SEO
  • Supported: Product reviews
  • Supported: Customer registration

eCommerce Business Management Features

  • Supported: Multi-site management
  • Supported: Order processing
  • Supported: Inventory management
  • Supported: Accounting
  • Supported: Shipping
  • Supported: Custom functionality

Additional Features

  • Supported: Online Sales Quotes

Miva Integrations

Miva Competitors

Miva Technical Details

Deployment TypesOn-premise, Software as a Service (SaaS), Cloud, or Web-Based
Operating SystemsWindows, Linux, Mac
Mobile ApplicationNo
Supported CountriesAll
Supported LanguagesEnglish

Frequently Asked Questions

Miva Merchant is a point-and-click, online store development and management system that allows merchants to build their online store through a web browser, and lets developers provide aftermarket enhancements for the online store.

Shopify, Volusion, and WooCommerce are common alternatives for Miva.

Reviewers rate Order processing highest, with a score of 7.4.

The most common users of Miva are from Small Businesses (1-50 employees).

Miva Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)90%
Mid-Size Companies (51-500 employees)8%
Enterprises (more than 500 employees)2%
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Comparisons

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Reviews and Ratings

(29)

Reviews

(1-5 of 5)

Miva Merchant Review

Rating: 1 out of 10
April 08, 2015
Vetted Review
Verified User
Miva
2 years of experience
We used Miva Merchant to build e-commerce websites for clients. We worked with small businesses and individuals on their e-commerce needs. The manager of our company had decided that Miva Merchant would be the best, most secure, e-commerce site to use.
  • It has a user friendly experience when purchasing and checking out.
  • It was easy to teach the client how to upload products to their site.
  • It had many options for payment gateways.
Cons
  • Miva Merchant has it's own language which had a high learning curve for me to understand.
  • Customizing the template to match a html/css static site was difficult because you needed those Miva Merchant code pieces to be in the correct places.
  • It used to let people store user's credit card information and process the payment later, which, when hacked, is really bad.
It's really important for the Miva Merchant site, once built, to be able to be passed onto the client to be able to manager on their own. Is it easy for a client to be able to go in and be able to edit their own e-commerce?
  • It was nice that it kept track of orders from the back end of the site.
  • Better customer service for someone who is just starting to use Miva Merchant. The Miva Merchant code is not easy to understand. Even for a seasoned developer who specializes in html, css, java, and php.
  • Faster Lead Conversion
Miva Merchant has it's own language which had a high learning curve for me to understand. Customize the template to match a html/css static site was difficult because you needed those Miva Merchant code pieces to be in the correct places. Now that I'm older and wiser, I no longer work for that company and I use WordPress and Woocommerce to build e-commerce and it's much easier for me to understand. Once you know how to customize a WordPress template, Woocommerce is so easy to understand.
Really didn't like working with Miva Merchant.
  • Vendor implemented

Miva Merchant makes sense for our business

Rating: 10 out of 10
March 21, 2014
SP
Vetted Review
Verified User
Miva
15 years of experience
Many of our customers use Miva Merchant. We develop software that integrates with the shopping cart, and we also implement websites who use Miva, either for the entire site or in conjunction with other packages. Miva provides a great balance between ease of use and ability to customize.
  • Ability to design the entire page from opening to close. We can implement any desired design into the package.
  • A robust API that allows us to program additional features to work with the shopping cart.
  • Excellent hosting capabilities, but without a requirement that users MUST host with them.
  • A strong community of users who offer support and advice, as well as active participation in the forums by Miva's own employees.
Cons
  • Currently there is no coupon capability out of the box. I'm excited to see this new feature that's expected to be in the upcoming release.
I think Miva is a perfect solution for many businesses. I would hesitate to recommend it to a small business who wants to maintain it themselves without the assistance of either an internal or third-party web developer. For example, some one-person businesses need a very turnkey solution and are willing to sacrifice certain features in favor of a more plug-and-play shopping cart. Miva does have a bit of a learning curve, and some technical expertise is useful. Aside from that, I think it works for most businesses. It is PCI/PA-DSS compliant. Once you've learned SMT and/or MivaScript, it's easy to customize either the look and feel, or the functionality. And it's robust enough for enterprise applications.
  • The open community has helped our sales because we quickly became known as an expert in the area, and customers came to us instead of us having to cold call them.
  • The ability to extend the platform with third-party modules, or even to write custom modules specifically for a particular client, made Miva a perfect choice for almost every site.
Because I have worked with Miva Merchant longer than any other shopping cart package, I'm comfortable doing anything that needs to be done within the package. I find it easier to develop modules for Miva than to do plug-ins or extensions for other carts, primarily based on my own level of knowledge of the different packages. Some of the competition software provides the same level of customization, but certain not all of them do.
The bottom line is that our involvement with Miva Merchant makes us more profitable.
An overwhelming majority of the support technicians are top-notch. One or two key exceptions stand out, but even those are typically fine - just occasionally wrong or unhelpful. Overall I seem to get quick and useful support, whether it's for the software or a web hosting-based need.
Yes
Yes, the support and/or development teams fixed the bugs that I found or provided workarounds as needed.

A Shopping Cart Solution for Online Businesses of Any Size

Rating: 10 out of 10
December 04, 2014
DL
Vetted Review
Verified User
Miva
12 years of experience
I currently offer E-Commerce consulting, marketing, and management services for a broad range of online companies most of which are using Miva Merchant as their shopping cart platform. The online stores I work with are offering anywhere from 20 to 180,000 products online. The shopping cart is primarily used to merchandise products and as a CMS system.Some of the more challenging issues my clients face are work arounds for MAP Pricing (Minimum Advertised Pricing), integrating in-house POS systems with Miva to manage inventory, and integrating live LTL freight rates directly into the shopping cart. All of these feats can be achieve but may require you to think outside of the box. The good thing about Miva is that you are only limited by your imagination as far as what you can do with the platform.
  • Miva Merchant is extremely robust and has very few limitations unlike most other shopping carts.
  • Offers the most bang for your buck! You can run a multimillion dollar online store using their smallest package at $50 per month with ease. No joke!
  • There are many 3rd party modules available for added flexibility.
  • Support staff is great and you can find answers to many questions in their forum (where senior techs tend to hang out). Video tutorials are available too!
Cons
  • There is a learning curve and newbies must have patience when setting up a new store out of the box.
  • I was never a big fan of the mobile layout. Fortunately a Responsive design is now available (and rocks)!
  • The ability to tie into 3rd party POS systems more easily would be a nice added feature (but I guess that would require the POS system to be integration friendly as well).
Hands down this is the best shopping cart on the market for small, medium, and large online stores. The ability to easily scale up or down in size makes this a favorable shopping cart for all. Some great resources for getting started can be found here:
Miva Training Videos: http://www.mivamerchant.com/videos
Miva's Documentation (PDF): http://www.mivamerchant.com/pdf/MivaPR8_09-01-13.pdf
Miva's Official Forum http://extranet.miva.com/forums/
  • Using Miva Merchant I have generated $1,000,000 in online revenue within the first year, twice (at two different companies).
  • The built in SEO Friendly links and ability to import/export Meta Tags allowed me to more easily index well for highly competitive keywords in Google's natural SERP's.
  • Miva's built in payment modules allowed my clients to easily accept all major credit cards, PayPal, and Amazon all at checkout which was a contributing factor to higher conversion rates.
The closest solution I found to Miva is Magento. Magento seems to be gaining popularity at a rapid pace but I think this is only because they have done a better job at marketing their product (it's an eBay Company). When comparing the two I gave the slight edge to Miva because of it's ability to accomplish tasks "outside of the box" were easier and cost less. In addition you can host Miva on a dedicated server for $440 per month while using Magento's Enterprise edition cost waaaay more than that.
Over the past 12 years I have been extremely pleased with my overall experience using Miva Merchant. I have not found a shopping cart as powerful as Miva Merchant for $50/mo. on a dedicated server or $440/mo. on a dedicated server. The added modules, superb support, and constant evolving tools will keep me a customer for years to come!

Review from a "non-tech" business owner

Rating: 10 out of 10
June 04, 2022
RB
Vetted Review
Verified User
Miva
20 years of experience
I'm not your typical "tech-savvy" online retailer, so you're going to want to read this review. I'm the target audience for Wix and Shopify, and I have chosen not to use them. This is why: Our company has used Miva Merchant for our online retail presence for over 20 years. It's easy to use, especially considering my degrees are in psychology and absolutely nothing to do with tech. Their tech support is insanely good compared to other companies. They answer all of my questions, even the dumb ones. And there a lot of dumb ones. I need the versatility of Miva Merchant for the look and feel of the website almost daily. I have a very rudimentary "web" background from the 90's-early 2000s when my parents owned the company. Since I've only recently re-entered this company when my parents retired, I'm way behind the curve on what I can do (but I am constantly learning). This is where Miva Merchant really shines for me. I want to be more independent with caring for the upkeep of the website. Miva Merchant has tons of guides on using their platform, but the engineers and techs at Miva Merchant are willing to help and have made my experience jumping back into online retail a breeze. To be honest, I've looked at other platforms like Shopify Plus and Wix. It's just not what we need. We have so many product lines and recently added a wholesale line. I need a platform that's tailor-made for retail and this works for our small business. We're about to completely overhaul the look and feel of the website and I wouldn't want to be anywhere else when this happens. If I had to pinpoint one aspect of why I have chosen to stay with Miva Merchant, it's customer service. They don't farm it out. I can call or email 24/7 and I get immediate service. I never call them and get a foreign company with impersonal, handbook-driven customer service. I will emphasize that point especially if you are 1) new to online retail or 2) upsizing your online presence.
  • customer service
  • tech support
  • diverse retail platform
Cons
  • some integrations are limited or difficult (apple pay, etc.) but I have not found these to impede the functionality
If you are familiar with online retail, you will find it easy to use and love the diverse way of arranging your store and products. If you are brand new to online retail, Miva Merchant has partners that can help you design the perfect present that is easy to maintain.
Online Storefront
N/A
N/A
Online Shopping Cart
N/A
N/A
Online Payment System
N/A
N/A
eCommerce Marketing
N/A
N/A
eCommerce Business Management (1)
100%
10.0
Order processing
100%
10.0
  • SEO is easy to navigate and adjust
Versatility and customer service. There is nothing more frustrating than being in the middle of a task and having to do tech support via a computer-generated chat box. Miva Merchant gives you a live tech support engineer 24/7.

MIVA Merchant. Almost Perfect.

Rating: 8 out of 10
April 29, 2015
TS
Vetted Review
Verified User
Miva
12 years of experience
We use MIVA Merchant as our platform of choice for developing both online catalog and eCommerce project for clients. While we might consider WordPress for clients with a very small inventory, MIVA is the only other platform we use. The ongoing development of the platform, responsive MIVA support and the active community of developers make this a very good choice for us.
  • Ongoing development. MIVA has, over the years, added features and functions to the platform that keeps it both secure and feature-rich. With recent releases, for instance, MIVA is PCI compliant and many of the most used 3rd party modules have been incorporated.
  • MIVA Support. Support is responsive and can be very technical.
  • Active forum of developers. This is a great resource for those times when a client has asked for a function I've not seen used in MIVA. Developers on the MIVA forums often have suggestions or solutions to share.
Cons
  • The internal search function is somewhat basic. Ideally the a search would potentially use multiple data fields.
  • Selling digital items for download isn't yet an option.
  • MIVA isn't responsive so that it reduces nicely on mobile devices.
Few scenarios would cause me to steer a client toward another platform for a catalog or eCommerce project. Other than the monthly hosting cost (generally around $50 per month for MIVA), comparable platforms offer no great benefit over MIVA. I do have clients that have opted to have small eCommerce projects developed in WordPress, which does often have a lower cost and shorter production time. I would also offer the WordPress option to clients selling soft goods or needing a responsive site as these aren't MIVA features yet.
  • We have lost some business due to lack of easy MIVA connectivity with popular POS systems.
  • For the most part, focussing on MIVA as the primary eCommerce platform my company offers has been very positive choice for me and my clients. The choice of MIVA has allowed me to focus on learning a singular platform where I have the ability to modify the look & feel as well as the function of the store. For my clients, MIVA presents an easy to use administrative interface (Magento, by comparison, is a nightmare) with plenty of functionality.
  • Magento,osCommerce,WordPress,Avactis
MIVA Merchant is a good choice for both developers and store owners with small to medium size businesses. The platform is secure, feature-rich, easy to modify and easy to administer. MIVA Merchant is actively being developed and so constantly improving via both the official production updates and the committed third party module developers.
For most clients, the MIVA Merchant platform, in combination with 3rd party plugins from ADS, Emporium Plus, eMediaSales and Sebenza, has all of the bells and whistles they need. While MIVA is lacking in a mobile friendly option and the ability to easily sell soft goods like mp3's or eBooks, these additions are coming to MIVA soon. The lack of connectivity to popular POS systems is also a negative for us. We will certainly continue to offer MIVA Merchant to clients.
  • Implemented in-house
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