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Mixpanel

Mixpanel

Starting at $0 per month
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Overview

What is Mixpanel?

Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience.Mixpanel serves over…

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Recent Reviews

TrustRadius Insights

Mixpanel has proven to be a versatile tool with a wide range of use cases across various departments within organizations. Users have …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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Free

$0

Cloud
per month

Growth

$17

Cloud
per month

Enterprise

Contact sales

Cloud

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://mixpanel.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Mixpanel for Fintechs - Short demo

YouTube

Split MixPanel Integration Demo

YouTube

Improving the patient experience: User behavior analytics for healthcare

YouTube

Inside Mixpanel: Live Demo + Q&A

YouTube

Mixpanel Engagement Analytics for Confluence - quick demo

YouTube

The Practical PM with Jaya Jha Episode 10: Retention in Mixpanel

YouTube
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Product Details

What is Mixpanel?

Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience.

Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, and Singapore.

For more information, visit: www.mixpanel.com

Mixpanel Features

  • Supported: Insights
  • Supported: Funnels
  • Supported: Flows
  • Supported: Explore
  • Supported: Retention
  • Supported: Impact
  • Supported: Experiment Reporting

Mixpanel Screenshots

Screenshot of Mixpanel's Insights report enables you to see how often users perform meaningful actions, monitor growth of key user cohorts, like power users, and slice and dice trends by any attribute.Screenshot of Mixpanel's powerful Flows report enables you to identify top user paths to see where people get stuck, and discover actions users take before, after, or between key events.Screenshot of Mixpanel's Retention report helps you understand how often users return and visualize feature stickiness. You can also slice and dice retention data to identify user groups that retain best and to find out what causes churn.

Mixpanel Videos

Watch our 11-minute demo video to see how Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and re...
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Mixpanel Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

Amplitude Analytics, Heap, and Pendo.io are common alternatives for Mixpanel.

Reviewers rate Implementation Rating highest, with a score of 8.9.

The most common users of Mixpanel are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(214)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Mixpanel has proven to be a versatile tool with a wide range of use cases across various departments within organizations. Users have found Mixpanel to be invaluable in improving team efficiency and promoting better organization among workgroups. The software's calendar scheduling and updating functionality has been highly successful in helping teams stay organized and on track. Additionally, Mixpanel's chat function seamlessly connects users with each other, making communication and collaboration effortless.

For some product teams, Mixpanel has been a go-to solution for product development. It allows them to improve funnel conversions and explore different user flow paths. With its sophisticated cohort analyses and retention graphs, Mixpanel aids in understanding user behavior patterns for iOS and Android apps. This data-driven approach empowers product teams to make informed decisions that enhance the overall user experience.

Marketing teams have also found great value in Mixpanel. They utilize the platform for website and mobile app analysis, A/B testing, and tracking user behavior. Mixpanel's ability to send targeted messages enables effective communication with the audience, leading to improved customer engagement. Moreover, Mixpanel's metrics provide insights into feature usefulness and lead generation, enabling marketing teams to optimize strategies and drive growth.

Sales teams rely on Mixpanel for more efficient client follow-up and comprehensive reporting. The software helps them track e-commerce platforms, analyze user behavior, and generate automated reports. By leveraging Mixpanel's data, sales managers are empowered to make data-based decisions that result in better client retention and enhanced customer satisfaction.

Mixpanel is not only used by specific departments but is widely adopted across entire organizations. Its interactive dashboard with real-time updates aids in debugging processes while providing valuable insights through predefined and customizable data sets. This allows different teams, such as marketing, tech product development, sales, and content creation, to gain quick insights into user behavior, engagement rates, conversion funnels, customer journeys, and more. Ultimately, Mixpanel facilitates data-driven decision-making and fosters a deeper understanding of customers, leading to improved business strategies and user experiences.

Users commonly recommend the following when it comes to using Mixpanel for analytics:

  1. Start with a small implementation: Implement Mixpanel as an MVP and allow a small team to use it before suggesting a full implementation. This approach helps understand the ease of use for end-users and ensures company growth.

  2. Cost-effective alternative for startups: Use Mixpanel as a cost-effective alternative for startups seeking event-level analytics. It's easy to draw funnels and understand user behavior, providing valuable insights for product improvement.

  3. Valuable insights and ease of use: Highly recommended for analysis, Mixpanel is easy to use and understand. It offers valuable insights into user journeys, making it a great addition to the analytics stack for marketers and product marketing teams. Users also suggest using Mixpanel for easily segmenting and filtering data.

Attribute Ratings

Reviews

(1-1 of 1)
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Score 10 out of 10
Vetted Review
Verified User
We use it to track user behavior throughout the entire site (SaaS), with a strong focus on the user signup flow. It is used by me (marketing + product) and sometimes designers in order to measure the attrition rate at various stages of the sign up funnel. It helps us to identify potential obstacles that users are facing in signing up for our service.
  • Able to identify users and track their behavior over time
  • Able to calculate user retention funnels
  • Powerful API that goes beyond page views but can also track link click, javascript events, etc
  • Lower pricing (too expensive)
  • More flexibility in setting up user flows (able to map different paths/ decision points branching from the same flow
Need to have technical knowledge in order to fully integrate API tracking within the product with Mixpanel. however, once this has been completed, the tool is extremely useful. Mixpanel is much better than Google Analytics for the user behavioral tracking portion, but is lacking in terms of tracking user acquisition channels/ source/ medium.
  • Greater transparency in knowing where/ why users attrite
  • Identify problems within the product/ UX that are causing problems for users
Mixpanel does a great job in tracking user behavior throughout the site from minute details such as link clicks, to event triggers and general page views. Mixpanel also allows you to set up user flows retroactively which GA doesnt.
Mixpanel is extremely useful but the cost is a huge deterrent
2
Design, growth (product/ marketing)
2
front end developer (javascript, html)
  • Tracking sign up flow
  • Tracking usage of a particular feature that was recently launched/ modified
  • Tracking user retention
  • able to set up user flows retroactively
  • Launching user surveys based on user behavior
  • Linking user attrition and attributing it to channel of acquisition
No
  • Price
  • Product Features
  • Product Usability
  • Prior Experience with the Product
product features - mixpanel works to what our needs are
might look for a cheaper alternative
  • Implemented in-house
No
Change management was minimal
  • learnt that event properties needed to be unique or they might be overwritten
can be done easily by a front end engineer
No
not necessary
responsive support team, quick turnaround
No
able to answer questions on transitioning from the old mixpanel async api to the new analytics.track api
  • setting up user flows
  • drilling down user behavior based on properties
  • setting properties of events
No
great, slick and clean interface
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