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Mixpanel

Mixpanel

Starting at $0 per month
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Overview

What is Mixpanel?

Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience.Mixpanel serves over…

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Recent Reviews

TrustRadius Insights

Mixpanel has proven to be a versatile tool with a wide range of use cases across various departments within organizations. Users have …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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Free

$0

Cloud
per month

Growth

$17

Cloud
per month

Enterprise

Contact sales

Cloud

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://mixpanel.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Mixpanel for Fintechs - Short demo

YouTube

Split MixPanel Integration Demo

YouTube

Improving the patient experience: User behavior analytics for healthcare

YouTube

Inside Mixpanel: Live Demo + Q&A

YouTube

Mixpanel Engagement Analytics for Confluence - quick demo

YouTube

The Practical PM with Jaya Jha Episode 10: Retention in Mixpanel

YouTube
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Product Details

What is Mixpanel?

Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience.

Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, and Singapore.

For more information, visit: www.mixpanel.com

Mixpanel Features

  • Supported: Insights
  • Supported: Funnels
  • Supported: Flows
  • Supported: Explore
  • Supported: Retention
  • Supported: Impact
  • Supported: Experiment Reporting

Mixpanel Screenshots

Screenshot of Mixpanel's Insights report enables you to see how often users perform meaningful actions, monitor growth of key user cohorts, like power users, and slice and dice trends by any attribute.Screenshot of Mixpanel's powerful Flows report enables you to identify top user paths to see where people get stuck, and discover actions users take before, after, or between key events.Screenshot of Mixpanel's Retention report helps you understand how often users return and visualize feature stickiness. You can also slice and dice retention data to identify user groups that retain best and to find out what causes churn.

Mixpanel Videos

Watch our 11-minute demo video to see how Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and re...
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Mixpanel Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

Amplitude Analytics, Heap, and Pendo.io are common alternatives for Mixpanel.

Reviewers rate Implementation Rating highest, with a score of 8.9.

The most common users of Mixpanel are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(214)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Mixpanel has proven to be a versatile tool with a wide range of use cases across various departments within organizations. Users have found Mixpanel to be invaluable in improving team efficiency and promoting better organization among workgroups. The software's calendar scheduling and updating functionality has been highly successful in helping teams stay organized and on track. Additionally, Mixpanel's chat function seamlessly connects users with each other, making communication and collaboration effortless.

For some product teams, Mixpanel has been a go-to solution for product development. It allows them to improve funnel conversions and explore different user flow paths. With its sophisticated cohort analyses and retention graphs, Mixpanel aids in understanding user behavior patterns for iOS and Android apps. This data-driven approach empowers product teams to make informed decisions that enhance the overall user experience.

Marketing teams have also found great value in Mixpanel. They utilize the platform for website and mobile app analysis, A/B testing, and tracking user behavior. Mixpanel's ability to send targeted messages enables effective communication with the audience, leading to improved customer engagement. Moreover, Mixpanel's metrics provide insights into feature usefulness and lead generation, enabling marketing teams to optimize strategies and drive growth.

Sales teams rely on Mixpanel for more efficient client follow-up and comprehensive reporting. The software helps them track e-commerce platforms, analyze user behavior, and generate automated reports. By leveraging Mixpanel's data, sales managers are empowered to make data-based decisions that result in better client retention and enhanced customer satisfaction.

Mixpanel is not only used by specific departments but is widely adopted across entire organizations. Its interactive dashboard with real-time updates aids in debugging processes while providing valuable insights through predefined and customizable data sets. This allows different teams, such as marketing, tech product development, sales, and content creation, to gain quick insights into user behavior, engagement rates, conversion funnels, customer journeys, and more. Ultimately, Mixpanel facilitates data-driven decision-making and fosters a deeper understanding of customers, leading to improved business strategies and user experiences.

Users commonly recommend the following when it comes to using Mixpanel for analytics:

  1. Start with a small implementation: Implement Mixpanel as an MVP and allow a small team to use it before suggesting a full implementation. This approach helps understand the ease of use for end-users and ensures company growth.

  2. Cost-effective alternative for startups: Use Mixpanel as a cost-effective alternative for startups seeking event-level analytics. It's easy to draw funnels and understand user behavior, providing valuable insights for product improvement.

  3. Valuable insights and ease of use: Highly recommended for analysis, Mixpanel is easy to use and understand. It offers valuable insights into user journeys, making it a great addition to the analytics stack for marketers and product marketing teams. Users also suggest using Mixpanel for easily segmenting and filtering data.

Attribute Ratings

Reviews

(1-25 of 43)
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Carlos Begazo | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
In our sales sector we use Mixpanel to carry out a more efficient and exhaustive follow-up of all our clients, how they are perceiving our product, and the actions they take regarding the service we offer. As a sales department, we need to prepare quite specific reports on a weekly basis to correct errors and create advance strategies. Mixpanel helps us with this. It helps us explore and delve into deeper characteristics that we are not seeing, evaluate the retention of our clients from our behavior as a company, and the impact that the product we offer has on their lives. It allows us to control, monitor, and analyze in detail each step that our clients take and their user experience, in order to evaluate our commercial funnel, which helps us to categorize and perfect them in a better way. With this, we obtain better results in our sales and in the image of our company in general.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
It is a fantastic tool for any workgroup; it helps promote better organization among team members, ensures smoother communication, facilitates information sharing and distribution, and improves team efficiency. It is easy to use and navigate; no extensive training is required to use it properly. Its chat function is easy to use, connecting with other people is no longer a problem, and the communication gap has disappeared. The functionality to schedule and update calendars to our liking is a great success of this software. Everything goes quite well with Mixpanel; besides, its team constantly keeps innovating and solving things.
Rober Thendrickson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Mixpanel is beneficial for analyzing our customers' actions when they visit the web application over time, as well as understanding customer behavior. Mixpanel simplifies visitor behavior analysis by tracking app interaction and engagement in real-time. Mixpanel is suitable for in-depth analysis and personalized user queries. Mixpanel's people panel allows us to contact users directly through push notifications, SMS, and emails.
Score 9 out of 10
Vetted Review
Verified User
Mixpanel provides an interactive dashboard to check events or user interactions over the application. real-time updates are provided. It helps in debugging the process if any interaction failed. data set that are predefined and can be customized as per the use cases. Customer engagement can be enhanced by Mixpanel as it provides data of various user interactions.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Datil is a billing Software as a Service company. We used Mixpanel for generating and managing landing web sites analytics, wanting to capture end-user information and usage patterns to better optimize these websites. The scope is our marketing department's digital properties mostly including websites that are created for each marketing campaign.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We want to get analytics for how our users were using the webapp we built. Both in general (what browser, OS, country) as well as get insights into the usage of specific features - ones we're not so sure were being used, but we kept maintaining as well as new ones we just launched and wanted to see how they perform with real customers.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I have been using Mixpanel at my organization for over 2 years. This product helps us manage cross-team dependencies and also helps us to understand our customers better. This comes in particularly handy during pandemic times in which our usage increased a lot. We were able to proceed with our works with little to no trouble and Mixpanel played a significant role in that.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Mixpanel was used for app usage and to monitor user experience. One of the main channels was an app that was used to buy and control music in retail/entertainment places around the world, so the app was a privileged interface with our customers. Mixpanel was then used to monitor and analyze how the app was used, from the sign-up to the payment to the selection of the product. Mixpanel provides great analytics as long as you know how to make sure you can track all the different steps and journeys within the app from a customer POV.
Score 1 out of 10
Vetted Review
Verified User
When I first started using Mixpanel, the customer support was quite good. I had a problem getting raw data and they helped me. However, a few months ago they made some changes and free plan customers do not get any support from Mixpanel, the only option is to post a question on the community page, which is never answered at all. So there is no way of solving any technical issues or doubts now. I was semi-happy before but I do not recommend Mixpanel at all now, I'll keep using it until I finish my current project but I'll look for an alternative for the next one.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Mixpanel is used by the entire organization. We work for an app startup and that’s the primary way that we track how users are using and engaging with our app. It’s also the main way to track how we’re acquiring new users--which ad campaigns they’re coming in through, etc.
Manan Vora | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Mixpanel to get an understanding of our SaaS user metrics. Mixpanel stores and displays user engagement and event data really well which lets us visualize the effectiveness of our software. The drop off points, block points etc. can be visualized fairly easily on Mixpanel and we can even send out targeted messages using the same platform.
Tom Davies | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
The whole organization uses Mixpanel to build funnels from marketing channel activity right through to conversion on one of our platforms. We have hundreds of funnels live that identify areas where we can help customers get passed parts of our flow and drive conversion. Mixpanel has been instrumental in giving us this visibility.
Matthew Gardner | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Mixpanel is used throughout our organization to track trends in our data as well as the behavior of our users. Originally deployed alongside Google Analytics and Parse, it has proven to be a hard-hitting, valuable tool. The data we collect and store with Mixpanel helps my team understand the journey of our users, which is invaluable for a growing company.
Frank Ramirez | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Mixpanel is primarily used by the product team to improve our funnel conversions and discover different user flows/paths. Furthermore, Mixpanel gives us the ability to run more sophisticated cohort analyses to determine the impact of features depending on when users interacted with our site. Their retention graphs naturally flow into these analyses.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Mixpanel is used by our product and marketing teams. We track a lot of events in our app and then use Mixpanel's tools, such as Funnels, Insights, Retention and others to track the key metrics for our app. We also use Mixpanel's push notification system for sending notifications to our app users.
December 08, 2018

Mixpanel review

Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Mixpanel at Chartbeat across many different departments: Product, Sales, Customer Success, Marketing, and Business Operations. It allows us to see which products/features are most heavily used. This gives us insight into what we're doing well and what needs improvement. Feedback from users directly from their actions are very helpful for us!
Gabriel Samaroo | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Mixpanel to track various activities on our web application (desktop, tablet, mobile usages), as well as on our Chrome and IE extensions. You can construct the information you want to send to Mixpanel, and from their UI, build various reports and visualizations. What I love about Mixpanel is how easy it is to use. Both technical and non-technical employees use Mixpanel to drill into the data we capture to gather insights to make key business decisions.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Mixpanel is embedded in our product so we can track the activities of our users and make improvements to the product based on insights we learn. Mixpanel also allows us to know where people are logging in from around the world and what customer they're working with.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
The Mixpanel platform is mostly used by our marketing department, but some specialists and managers from other departments, such as security specialists and data analysis specialists also use Mixpanel for different purposes. Mixpanel helps us to understand users, channels, locations, and devices from which the users visiting our website and mobile app.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We are startup company, so Mixpanel is used by almost everyone in our organization. Our marketing team, product manager, sales, data analyst, and customer support all use Mixpanel on a different level. Marketing team use it as a key tool every day, and others use it when they need some particular information. The platform gives us a lot of insights about our clients' behavior.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Our marketing department uses Mixpanel on a daily basis. The platform allows us to track all activity that is happening on our website. It is especially helpful for funnel tracking, as we can see on what stage of their sign up process the particular group of users are and adjust our user acquisition strategy.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Mixpanel platform is used by sales managers and marketing team in our organization. Sales managers track and manage mostly our e-commerce platform, while our marketing team uses the Mixpanel tool to see users' behavior on different website pages. Both departments use the platform to get automated reports and use them for presentations and strategy planning.
Vadim Peskov | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Mixpanel is being used by marketing team in our company. The tool helps to analyze our websites and mobile apps and see how our users behave when using the website or the mobile app. Also, Mixpanel is great for A/B testing and our team uses the tool for this purpose.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use Mixpanel across the organization, but mostly the tool is used by our product marketing team. Mixpanel helps us to understand our website visitors and use this information to improve our UI/UX depending on the visitors’ behavior. The platform has many features similar to other analytics tools, but in Mixpanel customization is much better and we can track events based on our requirement. One of the best thing about Mixpanel is that people with no tech skills can easily operate it.

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