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Monetate

Monetate
Formerly Kibo Personalization, powered by Monetate & Certona

Overview

What is Monetate?

Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate…

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Recent Reviews

Ease of use

7 out of 10
September 05, 2023
Incentivized
I think Monetate is very useful for testing. No issues with the system. Clear and easy to use with support and manuals
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Quick overview

8 out of 10
April 18, 2023
Incentivized
We've been able to use Monetate to support personalisation across different customer segments on site, as well as run a number of AB tests …
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Monetate Review

10 out of 10
February 28, 2023
Incentivized
We use Monetate to create different user journeys for different customers we target. Doing A/B testing we get to see which experience will …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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What is Monetate?

Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in…

Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Monetate?

Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate services Adidas, Lufthansa, Office Depot, Reebok, Wolseley, and other companies.

Monetate is open, and designed to work across the user's marketing stack. It is real-time too, with machine learning capabilities to help deliver 1-to-1 personalization, through to testing & experimentation, and product recommendations at scale.

In October 2019 Monetate and Certona personalization technologies were acquired by Kibo Software. Kibo Personalization included capabilites from these solutions. Monetate was spun off from Kibo in October of 2022.

Monetate Features

  • Supported: Testing
  • Supported: Segmentation
  • Supported: Machine Learning
  • Supported: Data Integration
  • Supported: APIs

Monetate Video

Monetate Integrations

Monetate Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish

Frequently Asked Questions

Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate services Adidas, Lufthansa, Office Depot, Reebok, Wolseley, and other companies.

Adobe Target, Optimizely Web Experimentation, and HiConversion are common alternatives for Monetate.

Reviewers rate Implementation Rating highest, with a score of 9.1.

The most common users of Monetate are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(159)

Attribute Ratings

Reviews

(1-24 of 24)
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April 09, 2015

Monetate - Review

Score 9 out of 10
Vetted Review
Verified User
In addition to what Monetate has done for us, they are continuing to build new products. They listen to their customers (me) and want to know what I need so they can provide a better product.
Justin Liu | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We have been using Monetate for almost 3 years now. The support is always available and they try to really understand the campaigns you are trying to create to find the best possible solutions to your issues.
Score 8 out of 10
Vetted Review
Verified User
It's doing everything we need from it, and the support has been great as well. Really like the team I'm working with at Monetate. Plus, we've just implemented it and came from a previous implementation from a competitor. As easy as implementation is, I don't really want to go through the process again right away unless necessary.
Score 9 out of 10
Vetted Review
Verified User
I had never worked within a company that had a tool like this. It made my life as a designer and a creative manager much easier with it's easy to use interface and limitless possibilities in terms of creative. I would highly recommend taking Monetate for a test drive, you will not be disappointed.
Maria Busse | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
One code for everything makes it easy to integrate on your platform, but every extra you need to pay. But all in all if you get the full package you have a powerful tool to optimize your website.
Kandra Staiger | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Great software + good Monetate team both on client services, and within sales department. The Monetate user conference was also helpful to understand how other clients are using software - plus, best practice. The software is more expensive than basic packages (such as Visual Website Optimizer) and provides a more full service experience, which probably applies better to mid-size companies. For start-ups with the tech resources already available, would recommend using more basic package than full service experience.
Michael Silva | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Overall I found Monetate to be a very powerful tool. It was able to help us answer questions like "What offer will be the strongest this holiday?", "Is it worth it to 'call-out' new products with a highlighted message?" and "Will we improve KPI metrics on our homepage if we try different types of marketing placements?". I would highly recommend this tool to anyone who is looking to try and test and improve the experiences of their customers shopping on their website.
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