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Monetate

Monetate
Formerly Kibo Personalization, powered by Monetate & Certona

Overview

What is Monetate?

Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate…

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Recent Reviews

Ease of use

7 out of 10
September 05, 2023
Incentivized
I think Monetate is very useful for testing. No issues with the system. Clear and easy to use with support and manuals
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Quick overview

8 out of 10
April 18, 2023
Incentivized
We've been able to use Monetate to support personalisation across different customer segments on site, as well as run a number of AB tests …
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Monetate Review

10 out of 10
February 28, 2023
Incentivized
We use Monetate to create different user journeys for different customers we target. Doing A/B testing we get to see which experience will …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Verified User
Account Manager in Information Technology
Retail Company, 501-1000 employees
Verified User
Employee in Other
Consumer Goods Company, 201-500 employees
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Pricing

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Monetate

Monetate

N/A
Unavailable

What is Monetate?

Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in…

Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Monetate?

Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate services Adidas, Lufthansa, Office Depot, Reebok, Wolseley, and other companies.

Monetate is open, and designed to work across the user's marketing stack. It is real-time too, with machine learning capabilities to help deliver 1-to-1 personalization, through to testing & experimentation, and product recommendations at scale.

In October 2019 Monetate and Certona personalization technologies were acquired by Kibo Software. Kibo Personalization included capabilites from these solutions. Monetate was spun off from Kibo in October of 2022.

Monetate Features

  • Supported: Testing
  • Supported: Segmentation
  • Supported: Machine Learning
  • Supported: Data Integration
  • Supported: APIs

Monetate Video

Monetate Integrations

Monetate Competitors

Monetate Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish

Frequently Asked Questions

Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate services Adidas, Lufthansa, Office Depot, Reebok, Wolseley, and other companies.

Adobe Target, Optimizely Web Experimentation, and HiConversion are common alternatives for Monetate.

Reviewers rate Implementation Rating highest, with a score of 9.1.

The most common users of Monetate are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(159)

Attribute Ratings

Reviews

(1-18 of 18)
Companies can't remove reviews or game the system. Here's why
January 15, 2019

Good tool for creating promotions, adding badges to the products and create a lis of relevant items

Irina Danilova | TrustRadius Reviewer
Irina Danilova
Marketing email coordinator (part time contract project)
Scenic USA (Retail, 51-200 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Data Integrations
5
In case of our company, the process of updating stores information was a bit cumbersome. First you would download an Excel file, do the updates and upload it again. Then, you would have to send an email to Monetate people with all the changes made, because they have a second database that has to be updated, and there is no "public" access to it.
January 15, 2019

Monetate Review

Verified User
Strategist in Marketing
Education Management Company, 10,001+ employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Data Integrations
I haven't personally tried this but I don't recall seeing them so I assume it won't be that easy/simple to use 3rd party platform integrations?
December 21, 2018

Better than the Other Guys!

Verified User
Analyst in Marketing
Retail Company, 51-200 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Data Integrations
6
Data flows well into Adobe Analytics but is not separated by brand if several brands are on Monetate. We name each test with the brand name so we can identify the data in Adobe. Dataset imports can be difficult as the loading bar bounces up to 90%, down to 15%, and then disappears while displaying an upload complete message with the loading spinner still spinning. Overall, dataset uploads can be a nuisance.
January 18, 2018

Great testing platform

Verified User
Employee in Product Management
Retail Company, 201-500 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Data Integrations
9
Monetate is connected to a few of our 3rd party platforms that have helped us be able to conduct certain testing. It did take a little while to get a platform to connect properly with Monetate but they were really helpful with reaching out to us and solve any issues we have.
August 09, 2017

Monetate is the best in the industry

Verified User
Project Manager in Marketing
Apparel & Fashion Company, 1001-5000 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Data Integrations
7
We have multiple integrations with Monetate which all work very well. The hardest part of the integrations is the starting point: the actual set-up of the integration is often confusing and requires multiple parties to assist in getting this set up. Would like to see the integration portal updated with better guidance on steps for creating datasets.
July 28, 2017

Great testing platform

Verified User
Professional in Marketing
Arts and Crafts Company, 51-200 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Data Integrations
6
While we haven't used much data sources, we did want to integrate with a few live data points and there was no easy way other than writing javascript to send the data through tracking. That could be improved.
July 25, 2017

A Great Tool for Business Users When IT is Slow

Verified User
Manager in Marketing
Retail Company, 1001-5000 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Data Integrations
7
I can only speak to importing feeds but the process seems to work just fine. When we've had issues Monetate's team has been able to point out the issues. I gave this a couple of points off because there hasn't been a notification system when an import has had errors because of a special character or something; we've stumbled across it when trying to troubleshoot in the Monetate catalog why endcaps, etc hadn't been updated with new pricing.
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