TrustRadius
Monetate is a website optimization and personalization product. The company offers a strong product tailored to the needs of e-commerce and retailers. Customers are mostly enterprise brands.https://media.trustradius.com/product-logos/EN/2t/7AALPRLAT012.JPEGGood tool for creating promotions, adding badges to the products and create a lis of relevant itemsI worked with Monetate as part of the Marketing team. The tool was used by our department only. It allowed to set up customized, location-based banners for the home page informing visitors about changes in the local stores addresses and other changes; to create special promotions and perform A/B testings of their wording; to create and insert sale budges; to add lists of recommended products.,It has great customer segmentation capability It allows to use html, css, and javascript to create promotions It has good analytical tools It is intuitive even for a novice,Sometimes it is hard to find what you are looking for (for example, how to export data) The way of specifying pages on which promotion should be displayed could be improved It is hard to organize promotions,9,Increases insight into promotions effect Increased customer satisfaction via improving their knowledge about stores changed hours and locations More precisely targeted marketing,9,9,5,9,5,Specifying a target audience Specifying products to add badges to Scheduling promotions,Specifying pages where the promotion or badges should appear,9Monetate Makes MoneyMonetate is used to run campaigns/promotions and AB tests on our site. In addition, we look at the analytics behind each of these things and gather data on how to improve our strategies for future campaigns and tests.,AB Testing: ease of use & ability to access metrics/analytics Campaigns/Promotions: preview mode is especially helpful in identifying exactly what will show up,Customer segmentation functionality would be great in identifying the different types of customers we have Other ways to organize/gather data to identify different perspectives,8,Having improved analytics helps inform on making better business decisions,9,9,9Monetate ReviewWe use Monetate to create different user journeys for different customers we target. Doing A/B testing we get to see which experience will help us increase traffic on the site, how many users complete a goal and also decrease the bounce rate of users.,Targeting. We get to target different branches across the UK and also we can target users whether they are logged in or not. Quick Win. Changing something as a reactive response is super easy with Monetate and saves us going into our CMS. Analytics. We can see our each of our events perform.,In my opinion, the only thing I would change is finding the right blog/help guide to use.,10,Positive - it has increased our traffic to certain pages. Positive - Internal colleagues across the business love the tailored experiences.,8,10,9Getting the job done with MonetateIt's being used by several different marketing departments—our e-commerce store, our live event marketing team, our subscription service marketing team, and our general marketing team. It's also used by our product/dev teams to make changes to the site without having to do a development release.,Ability to AB test very easily. Very flexible/customizable lightbox tool. Easy to target specific users by uploading datasets.,Lightboxes that adjust for desktop vs. mobile experiences. Easier integration with custom analytics we use internally.,8,Increased conversion rates due to successful AB tests. Reduced churn due to successful AB tests. Increased shop sales due to lightboxes.,8,8,6Monetate Review from Director of E-CommerceMonetate is being used by the e-commerce teams for two sites which I manage. It enables us to improve conversion and average order value by testing creative and promotional messaging, target messaging to consumers based on behavior and demographic segment, and cross-sell merchandise. Monetate also enables the teams to make quick changes to the site and avoid the time consuming ordeal of submitting tickets to developers and waiting for response and resolution.,The UI is intuitive. With very little training team members start using the tools. It is versatile - a testing, targeting, a second CMS, and recommendation engine which can be used virtually anywhere on the site. It is light. Integration is fast and does not slow down site speed. We even use Monetate to test certain 3P functionality, integrating through Monetate and testing the application to validate impact on site KPI rather than just integrating the 3P directly into the platform. Client Services team very proactive in helping our team identify opportunities and get quick results. Also very responsive when we need to use Monetate to quickly address issues affecting the business.,Continuous improvement in predictive analytics.,10,Higher conversion rates on desktop and mobile sites since implementation. Faster implementation of changes to the site..reducing the burn of developer hours. Higher average order values.,Adobe Target, MyBuys and Certona,4,4,Targeting marketing and merchandising content and promotional messaging based on behavior and demo Addressing issues that would normally require IT/solution support engineers Increase average order values via product recommendations,Instead of integrating certain third party technology directly into the platform, we wanted to run A/B tests to see what kind of impact it would have on site KPI. So we integrated the technology via Monetate. That gave us the ability to test different placements for the third party CTAs and optimize the UX and conversion. I am consistently surprised how the team turns to Monetate as quasi CMS.,We have only scratched the surface of using first and third party data for targeting. We have not yet integrated our CRM data or, loyalty data or customer LTV into the site, or data from social platforms. And we do not yet have a DMP. All of these will help increase the impact of Monetate on the business.,9,No,Price Product Usability Product Reputation Vendor Reputation,No changes,Professional services company,Yes,Change management was a big part of the implementation and was well-handled,Product image feed to the Monetate visual search tool was not working properly at launch,9,Yes,9,Yes,We recently had an important UX issue with our header and nav which needed immediate resolution. The suppport team stepped in quickly to set up the campaigns to resolve the issue.,Testing: the who, what when, why UI is very intuitive. Creating campaigns as CMS overrides is almost too easy.,We still have not integrated our CRM data into Monetate.,9
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Monetate
110 Ratings
Score 8.6 out of 101
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Monetate Reviews

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Monetate
110 Ratings
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Score 8.6 out of 101
TrustRadius Top Rated for 2019
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May 23, 2019

User Review: "Monetate Makes Money"

Score 8 out of 10
Vetted Review
Verified User
Review Source

Usability

9
Monetate is very user friendly and the UI is easy to navigate and browse through.
I like how it's relatively self explanatory and does not take much effort to understand.
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May 23, 2019

"Monetate Review"

Score 10 out of 10
Vetted Review
Verified User
Review Source

Usability

9
Monetate is very user-friendly if you have some experience in the tool. If you have never seen it before it can be very confusing due to the actions and experiences working together. Some people may set up an action and not realise you need to set an experience to make it live.
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May 22, 2019

User Review: "Getting the job done with Monetate"

Score 8 out of 10
Vetted Review
Verified User
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Usability

6
Takes some getting used to. The concept of creating actions, then applying those actions to specific experiences is different than other AB testing platforms. The actual setting up of actions is simple enough. Somewhat depends on how your site is coded, but for the most part, you can easily manipulate the specific element you're trying to change.
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September 15, 2015

User Review: "Customer Favorite - Monetate!!"

Score 10 out of 10
Vetted Review
Verified User
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Usability

9
Part of what I love about Monetate is how intuitive the tool is. Very very easy to use - based on the basics - Who/What/When/Where concept. Anyone can jump right in and start using the tool. And very easy to copy campaigns and tweak to continue to build experiences. We recently added Monetate on mobile and similar experience - easy to jump back and forth between platforms. Also love the analytics dashboard...easily quantifiable and easy to get tidbits that are digestible for others not as familiar with tool.
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About Monetate

Monetate is an ecommerce personalization software for consumer-facing brands. It is used by QVC, Newegg Inc., J. Crew Group Inc., The North Face, and hundreds of other retailers according to the vendor. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance.

The Monetate platform is open, designed to work seamlessly across the user's marketing stack. Monetate is real-time too, with machine learning capabilities to help deliver 1-to-1 personalization at scale.

Monetate Features

Has featureTesting
Has featureSegmentation
Has featureMachine Learning
Has featureData Integration
Has featureAPIs

Monetate Videos (3)

Watch Personalization Today: Everyone loves ice cream, but not everyone loves chocolate. Stop giving your customers the same flavor. This video is great for an introduction on the concept of 1-to-1 personalization.

Watch Introducing the Engine: It's not magic, but it feels a bit like science fiction. The Monetate Personalization Engine is your ticket to more ROI with less effort. Fabulous as a next touch once appetites have been whet with the concept of 1-to-1 personalization.

Watch Why Do We Need Machine Learning: Your customers are a multiverse of unique characteristics. Don't get caught in the infinite vacuum of scaling to all of their needs. A great touch to get people understanding the advantage that comes from a machine learning approach. Excellent follow up to "Introducing the Engine".

Monetate Integrations

Google Analytics, Adobe Analytics, SAP Hybris, Intershop Commerce Suite, Tealium AudienceStream, Magento Commerce Cloud (formerly Magento), Oracle DMP (Bluekai), Web Analytics Platforms, Demandware, IBM WebSphere Commerce, NeuStar PageAdvisor

Monetate Competitors

Pricing

Does not have featureFree Trial Available?No
Does not have featureFree or Freemium Version Available?No
Has featurePremium Consulting/Integration Services Available?Yes
Entry-level set up fee?Optional

Monetate Support Options

 Free VersionPaid Version
Email
FAQ/Knowledgebase
Video Tutorials / Webinar
Phone

Monetate Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No
Supported Languages: English