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Monetate

Monetate
Formerly Kibo Personalization, powered by Monetate & Certona

Overview

What is Monetate?

Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate…

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Recent Reviews

Ease of use

7 out of 10
September 05, 2023
Incentivized
I think Monetate is very useful for testing. No issues with the system. Clear and easy to use with support and manuals
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Quick overview

8 out of 10
April 18, 2023
Incentivized
We've been able to use Monetate to support personalisation across different customer segments on site, as well as run a number of AB tests …
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Monetate Review

10 out of 10
February 28, 2023
Incentivized
We use Monetate to create different user journeys for different customers we target. Doing A/B testing we get to see which experience will …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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What is Monetate?

Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in…

Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Monetate?

Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate services Adidas, Lufthansa, Office Depot, Reebok, Wolseley, and other companies.

Monetate is open, and designed to work across the user's marketing stack. It is real-time too, with machine learning capabilities to help deliver 1-to-1 personalization, through to testing & experimentation, and product recommendations at scale.

In October 2019 Monetate and Certona personalization technologies were acquired by Kibo Software. Kibo Personalization included capabilites from these solutions. Monetate was spun off from Kibo in October of 2022.

Monetate Features

  • Supported: Testing
  • Supported: Segmentation
  • Supported: Machine Learning
  • Supported: Data Integration
  • Supported: APIs

Monetate Video

Monetate Integrations

Monetate Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish

Frequently Asked Questions

Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate services Adidas, Lufthansa, Office Depot, Reebok, Wolseley, and other companies.

Adobe Target, Optimizely Web Experimentation, and HiConversion are common alternatives for Monetate.

Reviewers rate Implementation Rating highest, with a score of 9.1.

The most common users of Monetate are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(159)

Attribute Ratings

Reviews

(1-25 of 101)
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Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Monetate to drive our A/B testing program that helps us test customer-centric hypotheses. Landing page optimization and personalization recommendations are the top priorities. The long-term roadmap is to create a more dynamic and real-time personalization using Monetate
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Kibo Monetate as a personalization, A/B testing, and recommendation. Every day we test a lot of variables to improve our results over the internet, seeking to provide the best experience to every customer that gets in touch with our brand; it's a powerful solution to remove any road blockers.
April 18, 2023

Quick overview

Score 8 out of 10
Vetted Review
Verified User
Incentivized
We've been able to use Monetate to support personalisation across different customer segments on site, as well as run a number of AB tests to understand & enhance customer behaviour & provide best customer experience
Score 2 out of 10
Vetted Review
Verified User
Incentivized
It was on-boarded at my current company before I started, to improve customer experience and test conversion rate optimisation hypotheses.

Experiences were set up to improve product discovery, increase use of site search and to improve conversion through promotional periods.
Some a/b tests were enabled, however the majority of experiences on site had no control, so we had no comparison or variance data.
February 28, 2023

Monetate Review

Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Monetate to create different user journeys for different customers we target. Doing A/B testing we get to see which experience will help us increase traffic on the site, how many users complete a goal and also decrease the bounce rate of users.
Richard Zuess | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Thanks to the help of this program I have been able to generate an impact on different websites, Monetate is not just any program that supports the creation of a marketing campaign but also helps in the best way to build an adequate administration of each of these elements to give your company a greater presence with effective and completely professional tools that currently exist, our experience has been great thanks to the customization that we have in our hands.
Score 4 out of 10
Vetted Review
Verified User
Incentivized
My team implemented Monetate for our eCommerce sites at my company. The primary focus is as an AB testing tool, and Personalization is the secondary focus. We partner with marketers, merchandisers, site ops, and UX to implement changes through AB testing to better understand our consumers and what they respond to. Testing has been instrumental in quantifying the financial impact of various vendors we implement on our site, as well as knowing what features better support customer engagement.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Kibo Personalization for all a/b onsite testing as well as targeting specific segments: geo-location, device type, etc. We have also used Kibo as an IT workaround when our internal site capabilities are limited and we need a change to the website done quickly with low effort.
Score 8 out of 10
Vetted Review
Verified User
Our company uses Kibo's Monetate platform to run A/B testing and customer segmentation, allowing us to refine both our content strategy and product roadmap. Our activities in Monetate cover the entire funnel of our e-commerce site, from content through products and checkout. Monetate allows for very agile development and learning.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Kibo/Monetate here on a daily basis in order to deliver optimized journeys to all our users. Monetate feeds our core usability testing purposes, be AB testing or using AI to dynamically allocate users to winning variants. We also use Kibo product recommendations across the site which have been a massive contributor to our customer's engagement.
March 25, 2022

Helpful tool!

Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use Certona as a product recommendations tool that feeds into helping customers see relevant and frequently bought together items. It helps customers find the products they need, but may not know about for their purchase and helps increase our average order value. Although not the easiest platform to use and there are ways to make exclusions and inclusions easier, for a company with such a wide variety of products it gives a blanket view of frequently bought together products without too much intervention
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use monetary everywhere on our site. We use product recommendations, testing, and personalization (just scratching the surface on personalization) capabilities as well as using the tool as an agile fix for issues that arise on site until we can get development resources applied. We also use it for custom alerts and targeted customer campaigns.
Score 9 out of 10
Vetted Review
Verified User
We use Kibo Personalization to power our entire experimentation and testing program. We run thousands of experiments per year, on both a client and server-side basis, and KP is central to this. We use the wide range of experimentation strategies available to us such as standard AB/ABN testing and dynamic traffic allocation experiences to power our decision making. We have a wide range of product teams with differing and sometimes conflicting aims, and KP enables us to power testing in a safe environment. We require quite careful analysis of the results and the reporting and integrations available with pure-play analytics tools mean a greater level of understanding can be gained from our KP-powered experiences.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Monetate across the business to create tests to improve conversation rates on our retail site, deliver marketing promotions and personalise peoples website experiences. We also use it as a temporary fix for issues that go into the business in full development phase. It allows us to test development work quickly and turn it off if it doesn't work.
February 06, 2022

Great for Optimization

Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use Kibo Personalization for Conversion Rate Optimization. Use the tool for testing and optimization across 10 of our websites. We also use it for quick changes to the front end of our site in areas not supported by quick WYSIWYG edits. We also attempted to use it for their Recommended Products tool.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I design, set up, and launch experiences through Monetate on a weekly basis. All experiences are client-side implementation and manipulating the DOM to achieve the intended result. Most of the experiences are currently focused on brand changes and proving out the value of specific elements of the site to determine if they need to continue to be maintained or if they can be removed. We look to evaluate all of our experiences against relevant metrics to the area of the website that we are touching. Working with other business partners we are also looking into personalization opportunities to leverage more of the Kibo (Monetate) platform.
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