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Monetate

Monetate
Formerly Kibo Personalization, powered by Monetate & Certona

Overview

What is Monetate?

Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate…

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Recent Reviews

Ease of use

7 out of 10
September 05, 2023
Incentivized
I think Monetate is very useful for testing. No issues with the system. Clear and easy to use with support and manuals
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Quick overview

8 out of 10
April 18, 2023
Incentivized
We've been able to use Monetate to support personalisation across different customer segments on site, as well as run a number of AB tests …
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Monetate Review

10 out of 10
February 28, 2023
Incentivized
We use Monetate to create different user journeys for different customers we target. Doing A/B testing we get to see which experience will …
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Awards

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Reviewer Pros & Cons

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Pricing

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What is Monetate?

Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in…

Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Monetate?

Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate services Adidas, Lufthansa, Office Depot, Reebok, Wolseley, and other companies.

Monetate is open, and designed to work across the user's marketing stack. It is real-time too, with machine learning capabilities to help deliver 1-to-1 personalization, through to testing & experimentation, and product recommendations at scale.

In October 2019 Monetate and Certona personalization technologies were acquired by Kibo Software. Kibo Personalization included capabilites from these solutions. Monetate was spun off from Kibo in October of 2022.

Monetate Features

  • Supported: Testing
  • Supported: Segmentation
  • Supported: Machine Learning
  • Supported: Data Integration
  • Supported: APIs

Monetate Video

Monetate Integrations

Monetate Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish

Frequently Asked Questions

Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate services Adidas, Lufthansa, Office Depot, Reebok, Wolseley, and other companies.

Adobe Target, Optimizely Web Experimentation, and HiConversion are common alternatives for Monetate.

Reviewers rate Implementation Rating highest, with a score of 9.1.

The most common users of Monetate are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings

(159)

Attribute Ratings

Reviews

(1-25 of 49)
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Richard Zuess | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Thanks to the help of this program I have been able to generate an impact on different websites, Monetate is not just any program that supports the creation of a marketing campaign but also helps in the best way to build an adequate administration of each of these elements to give your company a greater presence with effective and completely professional tools that currently exist, our experience has been great thanks to the customization that we have in our hands.
  • We do not know of another program that gives greater solidity to all your administrative content on the web, this program promises greater control to all its users in the cloud.
  • We can work as a group on the web thanks to Monetate, part of our mission is to work comfortably from our mobile devices and share our content immediately.
  • I like Monetate because of the multiple aspects that I can modify to my liking as well as download them to work without depending on a Wi-Fi network.
  • Time is required to be able to achieve the objectives with this program, since it is not very easy to use and run it in its best version.
  • It is very important to train before implementing this program, since its interface becomes much more complicated with each update, this can be improved by making it much more organic and simple.
  • This program still has a lot of potential to exploit and to generate a better management for the exhibition of our products, it can be a bit complicated to show the product on the web without limitations with the image.
Monetate is a fully functional space to generate multiple marketing campaigns for your company on the web, many of the functions found in this program are a contribution to manage your content correctly and give it the space you are looking for, we We recommend it one hundred percent. We feel very comfortable with everything we have been able to achieve thanks to this program.
Score 4 out of 10
Vetted Review
Verified User
Incentivized
My team implemented Monetate for our eCommerce sites at my company. The primary focus is as an AB testing tool, and Personalization is the secondary focus. We partner with marketers, merchandisers, site ops, and UX to implement changes through AB testing to better understand our consumers and what they respond to. Testing has been instrumental in quantifying the financial impact of various vendors we implement on our site, as well as knowing what features better support customer engagement.
  • Audience segmentation is relatively painless. They provide a robust way to granularly target visitors by device type, location, weather, demographics, etc.
  • Our CSM has been very engaged and detailed in supporting our partnership. She provides very prompt responses and clearly works hard to push the Kibo team when possible.
  • The User Interface to develop new actions is not terrible.
  • Supports Single Sign On, which is the preferred method of managing users at my organization.
  • In my opinion, the Automated Personalization feature is lackluster and I regret purchasing this feature. It does not have the flexibility to personalize by the variables I consider important in visitor segmentation - notably, not considering marketing channel as a predictor.
  • Monetate's development team is terrible. Turn over is high, we've gone through 3 dedicated developers in less than a year. Every one has shown ineptitude within their platform, regularly requiring months and quarters to find what should be common knowledge for folks to have access to the backend code base. They don't know their own documentation and have provided us with conflicting (re: wrong) information. Their failure here is the main driver in our considering other vendors.
  • There is a lot of nuance in their platform. Anything not done quite right will cause hours of headache to resolve. This was not the marketer friendly platform that was promised us.
  • In my opinion, Monetate has failed to provide testing and statistical expertise and guidance. We have scheduled 3 sessions with their statistics specialists, only to be given a marketing spiel, rather than specific explanations on how their algorithms work and should be implemented within tests as best practice. They have not shown any understanding on how to understand the results of a test and how to provide recommendations to leadership. We've gone through 2 strategy sessions that stopped because of turnover and have not picked up since.
  • Monetate does not have any integration with Adobe Analytics, our web analytics platform of choice. As a result, their generic implementation is STILL creating bugs and affecting our analytics tracking after 7 months of debugging.
Monetate touts their recommendation engine as their main driver in incremental revenue. Clients who want to focus on that may have better luck with this vendor. Our primary goal is AB testing. While the targeting capabilities are strong, everything after that has failed to meet the basic requirements of a robust testing platform.
Score 8 out of 10
Vetted Review
Verified User
Our company uses Kibo's Monetate platform to run A/B testing and customer segmentation, allowing us to refine both our content strategy and product roadmap. Our activities in Monetate cover the entire funnel of our e-commerce site, from content through products and checkout. Monetate allows for very agile development and learning.
  • Extremely flexible campaign creation.
  • Very intuitive user interface.
  • Custom targeting based on internal datasets and site contents.
  • Helpful tech support.
  • While effective for personalization, there are limits to Monetate's ability to run personalization at scale.
  • Monetate has a limited ability to nest personalization inside A/B tests, for example, to test 3 pieces of content targeted to 3 customer segments vs. 5 pieces of content targeted to a separate breakdown of customer segments.
  • The ability to target a campaign to visitors who have seen a specific variant in another A/B test is lacking.
Monetate is incredibly effective at A/B testing in a variety of scenarios, from the location and display of content to more advanced changes that can be built in Javascript. Monetate also makes it extremely easy to run successfully tested experiences while the product and content teams work through their backlogs of fully implementing them. I do not have experience using Monetate's product recommendations.
April 01, 2022

Impressed so far.

Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use Certona to provide product recommendations to customers, in an attempt to increase spending & provide suitable additional options.
  • Recommend products.
  • Provide related products.
  • Out of stock products recommended.
  • Un-related recommendations.
I think the tool is really good and has great potential. Just we often find irrelevant products being recommended also out of stock.
March 25, 2022

Helpful tool!

Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use Certona as a product recommendations tool that feeds into helping customers see relevant and frequently bought together items. It helps customers find the products they need, but may not know about for their purchase and helps increase our average order value. Although not the easiest platform to use and there are ways to make exclusions and inclusions easier, for a company with such a wide variety of products it gives a blanket view of frequently bought together products without too much intervention
  • surfaces frequently bought together products
  • surfaces customers also bought products
  • the interface can be fiddly
  • make it easier to group together products to remove people being offered completely irrelevant products
  • not surface the same product types as "frequently bought together"
It is very helpful for offering extra products to customers that on the whole are relevant to their purchase. It does, however, need to be less likely to offer irrelevant products. It would also be more suitable if for example for lamps, it only offers the correct type of bulb for the lamp or the right batteries for a device.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use monetary everywhere on our site. We use product recommendations, testing, and personalization (just scratching the surface on personalization) capabilities as well as using the tool as an agile fix for issues that arise on site until we can get development resources applied. We also use it for custom alerts and targeted customer campaigns.
  • Product recommendation
  • Quick HTML/Text fixes
  • Testing
  • Product recommendation strategies
  • Personalization engine context
  • onboarding
Out of the gate, we used Monetate to fix things that would have taken weeks to get fixed until a build happened. We also used it to stay agile with customer messaging for COVID. It is well suited to place product recommendations across the site and personalize experiences on site.
Score 9 out of 10
Vetted Review
Verified User
We use Kibo Personalization to power our entire experimentation and testing program. We run thousands of experiments per year, on both a client and server-side basis, and KP is central to this. We use the wide range of experimentation strategies available to us such as standard AB/ABN testing and dynamic traffic allocation experiences to power our decision making. We have a wide range of product teams with differing and sometimes conflicting aims, and KP enables us to power testing in a safe environment. We require quite careful analysis of the results and the reporting and integrations available with pure-play analytics tools mean a greater level of understanding can be gained from our KP-powered experiences.
  • Analytics readability
  • Ease of use
  • Superb account team
  • Responding to issues
  • 3rd party integration
  • Reporting
  • Direct API access to results
  • Per visitor, not per session, reporting
  • In-platform component organisation
KP is perfect for any company looking to get a start in their experimentation program, or looking to increase their maturity in an existing one. It can be used with a variety of organizational structures and management. Even when a company is not blessed with high traffic rates to their website (the testing Achilles heel) then there are alternative methods available that mean value can be gained from KP where perhaps traditional AB testing is not viable. It may not be appropriate for companies looking to automate all aspects of the testing lifecycle, however, these represent a small minority of the entirety of the global eCommerce sector.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Monetate across the business to create tests to improve conversation rates on our retail site, deliver marketing promotions and personalise peoples website experiences. We also use it as a temporary fix for issues that go into the business in full development phase. It allows us to test development work quickly and turn it off if it doesn't work.
  • Relatively easy user interface to use. We have separated our Monetetate hub by site - very easy to use.
  • Building tests or experiences has a good builder addressing what you are building, where it is targeting, when the experience should run and why
  • The majority fit setting provides a good low risk way of determining if a fix is a 'winner' or not
  • A very helpful and extensive Knowledge Hub
  • Searching through all the experiences or tests you put online is reliant on a very robust naming convention
  • We would like an easier place for notes for each experience or test to be stored so that these are searchable. This allows things like project briefs to be summarised for the purpose of the wider team
  • It would be great if Monetate had an improved preview function to allow you to view an experience on the device and screen resolution of your choice. Currently, to fully test your experiences, you'll need a few browser apps which allows you to mimic devices, clear cookies...
  • A smarter way of building out variations for tests would be useful. Occasionally, a test that has a lot of different variables (but ultimately quite similar) will require you to setup multiple experiences to achieve this
A simple A/B test is Monetate's bread and butter. Providing you have a developer with the technical ability to acheive what you want, you can easily manipulate page layouts, insert content , remove content to achieve a test.

Whilst the majority fit works well as a low risk way of showing that a test will work, it does not give you learning or insight as to why something does or does not work.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Used it on our website to help personalize our experiences for our logged-in user base.
  • Personalization match
  • Customer service
  • User experience on the the interface (not intuitive)
The product, overall, is a good product but the interface is not user-friendly and takes a lot of time to get used to how to use it. I also had issues w/our customer service team and their responsiveness.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I design, set up, and launch experiences through Monetate on a weekly basis. All experiences are client-side implementation and manipulating the DOM to achieve the intended result. Most of the experiences are currently focused on brand changes and proving out the value of specific elements of the site to determine if they need to continue to be maintained or if they can be removed. We look to evaluate all of our experiences against relevant metrics to the area of the website that we are touching. Working with other business partners we are also looking into personalization opportunities to leverage more of the Kibo (Monetate) platform.
  • The Customer Success Managers that we have been given are engaged and interested in helping us solve problems
  • The UI of the platform is business user friendly
  • The deploying and disabling of experiences is relatively easy for a business user to perform.
  • Most experiences to be done correctly require software development knowledge, however, unless you pay for the tier that gives you developer support you are left to a service queue which is slower to get you a resolution on your situation.
  • Data accuracy is an issue unless using a server-side implementation. It never matches your web analytics software, so you have to pick which one you want to believe.
  • On the fly, personalization is difficult without a CRM direct integration. Managing lists by hand is not the ideal way to run such a program.
If you want a testing platform and you have savvy users with at least some software development (HTML, CSS, JS) coding ability then a client-side Kibo (Monetate) implementation will work for you. Running a few experiences at a time. You may need to pay more for support but the platform does pretty well in relation to other tools. I would advise significant technical oversight of any experience manipulation platform. As long as you have the support internally or through Kibo you can be successful with this tool.
Dalin Brinkman | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use their product recommendations everywhere.
  • Easy to Test Different Algorithms for different scenarios
  • Straight forward UI
  • Lots of Options to rank products with
  • Development Time for Product Recommendation is long
We leverage Kibo's product recommendations extensively for personalization. The most beneficial is recently viewed and customized landing pages. Using Certona product recommendations we build customized landing pages throughout our site.
Duane Thompson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Monetate to analyze customer behavior so that it is easier to create, test and deploy web content and give customers a powerful online experience. We are able to keep customers interested and give them a home like feeling to improve customer relations which is key to the success of the business.
  • Customer behavioral data tracking
  • Customer relationship management
  • Helps in providing unique services to each customer
  • The mobile site is difficult to navigate
  • More training materials should be made available online
Monetate can speed up things. I speak highly of its versatility and efficiency. It does well in customer preferences tracking and behavior analysis.
LAURIE ASTOR | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We are using Monetate within the E-commerce team to improve the overall user experience and build a business case with actual numbers. We also use it to better understand our customers and optimize their journey online.
  • Training
  • Account support
  • Ease of use
  • DIY tests
  • Exit feedback tool.
  • Clarification on the KPIs tracked on each experience.
  • Impact of results of experiences ran simultaneously on the same pages.
  • Social proof options.
Monetate is ideal for quick or advanced A/B testing online and uses specific data collection to target the right audience with the right experience. Supporting trade day to day or, building a business case for future projects. This helps with project priorities and making decisions based on data. Linking data to your analytics tool can be challenging so it needs to be kept in mind for the findings you want to get out of the experiences you are running.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Site optimizing across mobile app and web app. Personalizing experiences for customers, creating 1 to 1 journeys.
  • Quick front end changes
  • Traffic throttling
  • Personalized journeys
  • Making the server side easier to obtain
  • Not made for complex dev
  • Sometimes UI can be clunky
Best suited for small UI changes on the client side. Beat suited for full page tests on the server side.
May 25, 2019

Monetate lover

Chloe O'Brien | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Monetate is being used across the marketing department throughout all brands. The system is mainly used for testing customer struggles and to help improve site KPIs. Along with Marketing trading banners and campaigns. Through the use of Monetate, we are able to personalize customer journeys with behavior targeting and data-sets.
  • Monetate cookie provides behavior's targets, and allows the business to provide a more relevant journey.
  • The system is very user-friendly, meaning training someone new is quick and effective.
  • Monetate support is always very helpful, and the account managers are keen to keep it up to date.
  • A Monetate app would be great, as the mobile site is extremely hard to use.
  • Matching the business product feed with the Monetate data has proven to be difficult.
  • Targeting a whole categories PDP is very hard to do with Monetate, unless you have time to find the whole categories of product codes.
  • Providing more Monetate training.
Well suited to:
Targeting specific customers within Monetate, such as Google shopping customers or customers previously bought dresses etc. Completing homepage testing for personalized journeys through the AI testing tool.

Less suited to:
The Monetates analytics page is not very helpful, and it would be great to have more results. Testing sequencing within Monetate has also proven difficult.
Autumn Smart | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Monetate is being used to display promotional content across the site through personalization to different user segments. It is also used to create tests that will optimize the user journey, both blanket tests and more segment-based testing, with future plans to use the individual fit tests.
  • Easy to use.
  • Tests are easily customizable within the tool, through the html, css, and js boxes.
  • An excellent support system, either through Monetate support or through our contact with the account managers.
  • The analytics is known to be 5% invalid when compared to GA, especially monetary measurements.
  • Provide more in-depth analysis for tests.
  • The AI tool should be able to better recognize smaller differences.
When building tests that would benefit google shopping customers, Monetate is good because it can specifically target this customer base to help optimize their specific journey.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Monetate is being used by our web team to conduct A/B testing and personalize the website for specific user segments. We also use it to be reactive with customer messaging.
  • Ability to get experiences immediately online.
  • Ability to compare multiple metrics for A/B testing.
  • Ability to duplicate experiences.
  • Custom events are not easy to use and don't get copied while duplicating experiences.
  • When opening different experiences/actions in different tabs, all tabs switch to the same action/experience
  • Impossible to track custom event on added element (added through Test version) with Inspector before experience is actually live.
  • Differences between experience types (Majority fit vs standard A/B etc is not very clear in the interface. Inexperienced users sometimes choose the wrong experience type as a consequence.
  • Bounce rate sounds sometimes incorrect. The experiment has a bigger bounce rate 90% of the time.
  • Lack metrics such as Exit rates and Median order value.
Good to put content/changes immediately online. Good at A/B testing metrics analysis.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Monetate is used to run campaigns/promotions and AB tests on our site. In addition, we look at the analytics behind each of these things and gather data on how to improve our strategies for future campaigns and tests.
  • AB Testing: ease of use & ability to access metrics/analytics
  • Campaigns/Promotions: preview mode is especially helpful in identifying exactly what will show up
  • Customer segmentation functionality would be great in identifying the different types of customers we have
  • Other ways to organize/gather data to identify different perspectives
Monetate is well suited for running AB tests as well as running campaigns and banners across the site.
It's efficient and easy to use.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It's being used by several different marketing departments—our e-commerce store, our live event marketing team, our subscription service marketing team, and our general marketing team. It's also used by our product/dev teams to make changes to the site without having to do a development release.
  • Ability to AB test very easily.
  • Very flexible/customizable lightbox tool.
  • Easy to target specific users by uploading datasets.
  • Lightboxes that adjust for desktop vs. mobile experiences.
  • Easier integration with custom analytics we use internally.
Great for very simple AB tests. Great for quick fixes to the production environment. We would get a lot of use out of testing on OTT devices, but I don't believe that's possible.
Ellen Evans | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Monetate to test out optimization efforts across our 2 websites. We also use Monetate for banners to support our promotions. Finally, we use it to hotfix minor issues across the site, by modifying html or css. This is a very easy to use tool that gives a quick, easy solution without the need for the dev team to jump in.
  • Adding promotional banners under the top nav across the site
  • Testing and measuring a/b efforts like PDP revisions or similar updates
  • hiding elements that may be hindering the customer experience as a hotfix
  • documentation could be updated more regularly
  • Training information and videos are very basic
  • The overall organization can be improved
Monetate is best used for its intended purpose, A/B testing and personalization. You should be familiar with HTML and CSS to use this product. I like that you can set up custom KPIs for testing efforts when conversion rate might not be your best indicator of performance. Overall a good testing tool.
January 15, 2019

Monetate Review

Score 8 out of 10
Vetted Review
Verified User
Incentivized
Monetate is used by a marketing department, specifically by a web marketing team. We use Monetate to test our design strategies via its testing platform and by checking its live analytics and results from it. Depending on the result, we will then make a decision to permanently implement the design onto the site itself or to drop the idea if it fails.
  • Dynamic test to let users test several different ideas at the same time while dynamically distributing traffic to the highest ROI.
  • Live analytics to show us where the test is at and to easily compare the experiment with original (control).
  • Faster development job is done when requested.
  • I know the company has been undergoing a change but staff has changed so often that our personalized staff has changed numerous times.
Monetate is an excellent testing platform to test your ideas onto the site and see how it's working before you actually make a permanent change, and to experiment with various ideas at the same time to see which one works the best.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Monetate across our 6 websites to personalise and test content/functionality/aesthetics/UX. It has helped us understand what customers respond best to and how to offer the best user experience per the different individuals/segments we can target. It has also helped us when a quick fix is needed and our IT solutions aren't able to turn around with immediate effect.
  • Supportive account team to help us use Monetate to the best of its capabilities
  • Intuitive to use and learn
  • Has a vast array of functionality options to maximise possibilities to test/personalise
  • Monetate-built actions are often locked down so the client user cannot amend to be bespoke for their needs. Therefore any changes wanted require a new Monetate dev ticket. This can be time consuming
Agile and powerful tool. We have a great working relationship with account team. They listen to requirements and work as best they can to meet them. Monetate can be restrictive but recognise most of the same level other personalisation / testing tools are at this stage in the market. New functionality is released regularly to keep up with market trends
Score 7 out of 10
Vetted Review
Verified User
Incentivized
It is being used mostly by the digital department in terms of deployment, testing, and reporting, however, merchandising and executive teams also receive reports and information from this product. The key use of this tool is personalization and testing across the website.
  • Extensive testing opportunities with specifically dedicated resources on Certona's side
  • Account management is very committed to finding areas of opportunity and improvements
  • The strength of the algorithm used to drive personalization
  • Ability to create in-depth product reporting
  • User portal can be slow, especially with larger reports
  • While support is usually quick to resolve issues, new implementation can be held up in a queue for long periods of time
Well-suited for companies that have a wide breadth of products or services to offer. For companies that want to personalize large amounts of the customer experience, Certona is well-suited. If you are only looking to do small amounts of personalization or do relatively non-complex personalization, Certona may be a bit pricier than is needed.
Nick Ashton | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
The marketing team uses monetate to display promotional banners to the appropriate customer channels, i.e. email customers get the message they received in the email on-site. My team uses monetate to A/B test different landing page setups and experiences.
  • Display marketing messages
  • Provide data
  • A/B testing
  • Custom customer segments
  • Training videos
  • Suppport chat
For marketing teams to target customers by channel - email specific sales, acquisition messaging for customers coming from various sources. Testing different email capture messages.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Monetate for A/B testing, personalization, product recommendations, and for patching on our website. Monetate helps us to get to lift analysis for testing quicker, through standard A/B testing and optimization based on goal metrics. With short selling seasons, Monetate helps up to see results quicker which gets us to making decisions faster and implementing new technologies faster.
  • Fast: It's great that Monetate is a layer on top of our website. We are able to add things without code change and see the campaigns in action in real time.
  • Strong analytics: I like how Monetate guides you through the analytics and has goal levels to let users know if the engine feels confident in the results, or needs more time for testing.
  • Technicality: While not exactly something Monetate can fix, most of our tests require development from our team or the Monetate team. As a business user, it would be nice to be able to create my own campaigns outside of a development queue.
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