MonetateFormerly Kibo Personalization, powered by Monetate & Certona
Overview
What is Monetate?
Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate…
Great for A/B testing but prior coding experience is a major asset.
Monetate - a great starting point
We're new users but mostly happy with it so far.
The most powerful platform in market
Quick overview
Do your research before you engage in a contract this KiBO!
Awful experience, would not recommend if you actually want to improve on your business KPIs
E…
Robust platform that requires coding knowledge and technical support to optimize use.
Monetate Review
Kibo Personalization, Powered by Monetate is a fully functional
A platform hampered by poor technical support
Robust Intuitive Platform, Disappointing Customer Support
Kibo Personalization continues to be a great product - needs some improvement for headless websites.
Awards
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Reviewer Pros & Cons
Pricing
What is Monetate?
Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in…
Entry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Monetate?
Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate services Adidas, Lufthansa, Office Depot, Reebok, Wolseley, and other companies.
Monetate is open, and designed to work across the user's marketing stack. It is real-time too, with machine learning capabilities to help deliver 1-to-1 personalization, through to testing & experimentation, and product recommendations at scale.
In October 2019 Monetate and Certona personalization technologies were acquired by Kibo Software. Kibo Personalization included capabilites from these solutions. Monetate was spun off from Kibo in October of 2022.
Monetate Features
- Supported: Testing
- Supported: Segmentation
- Supported: Machine Learning
- Supported: Data Integration
- Supported: APIs
Monetate Video
Monetate Integrations
- Google Analytics
- Adobe Analytics
- Intershop Commerce Suite
- Tealium AudienceStream now Customer Data Hub
- HCL Commerce Cloud
- SAP Commerce Cloud
- Oracle DMP
- now part of Oracle CX Marketing
- Magento Commerce Cloud (formerly Magento)
- Web Analytics Platforms
- Demandware
- Neustar Identity Data Management Platform (IDMP
- PlatformOne)
Monetate Competitors
Monetate Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Supported Languages | English |
Frequently Asked Questions
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Reviews and Ratings
(159)Attribute Ratings
- 8.2Likelihood to Renew24 ratings
- 10Availability1 rating
- 10Performance1 rating
- 6.3Usability17 ratings
- 8Support Rating16 ratings
- 10In-Person Training1 rating
- 9.1Implementation Rating4 ratings
- 7Vendor post-sale3 ratings
- 8.8Monetate Testing30 ratings
- 8.4Monetate Segmentation & Experience Testing29 ratings
- 6.6Monetate Machine Learning Capabilities21 ratings
- 8.6Monetate Analytics & Reporting27 ratings
- 6.9Monetate Data Integrations21 ratings
- 7.4Monetate Marketing Goals9 ratings
- 8.1Monetate Ease of Use22 ratings
- 7.7Monetate Customer Success22 ratings
- 7.8Monetate Customer Support21 ratings
Reviews
(26-50 of 50)Room for Improvement
- Client services - quick to respond to issues
- Forward looking initiatives - early access program allows clients to test out new services
- Training documentation - educational webinars available about how to use
- Need dev support - web development expertise is required in order to set up tests actions.
- QA process - they seem to test on simulators which causes issues with mobile actions and experiences. We often have to send work for further QA.
- Client-focused - focus is on monetate, not on client. Pushes programs that might not make sense for a client in order to further new products.
Monetate - 4 Stars!
- Monetate's knowledge base has been so helpful! Before I send an email to our rep, I always search the knowledge base first and most answers you'll find there!
- During implementation, there are detailed check-lists on next steps. Being the project leader I found this extremely helpful. Mostly because it was easy to delegate items to the team and everyone was held responsible for their part of the implementation timeline.
- Monetate provides training modules to get you familiar with setting up Experiences prior to a formal training. We all found this helpful because we had came to formal training with questions about specific use cases.
- Once you get in the UI it's extremely easy to navigate - this was something we were really excited about. We wanted the UI to be business user friendly and it completely met our expectations.
- There seems to be very limited targeting options in Open-time Email. Onsite content has much more robust options in targeting.
- Our rep and platform consultant aren't as responsive to questions and insights as we hoped they would be. We expect answers from them within the same day and sometimes it's days before I have to follow-up on where this is at.
- There are limitations on measuring the true success of personalized emails. The only email analytics you see in the UI are on the clicks on the Monetate creative. We would like to know whether someone saw the personalized content and then clicked in the header or footer in the email template. Unfortunately there's no way to achieve that in Monetate. You would have to utilize your ESP to A/B test and determine the true success of a personalized email.
User friendly, flexible, marketing tool.
- Monetate is very user friendly, which allows multiple departments to use the tool and be self sufficient.
- I feel Monetate is fit our needs perfectly, so can't think of anything I would have done differently.
Monetate has been a great UX resource for our team
- Good project managers. They keep constant contact.
- Good support. We have had great experience with their support team.
- The way Monetate displays data makes it easy to read and understand.
- More in depth help on formulating ideas to test.
- Serve layer ads with advanced targeting
- Run multivariate tests with advanced targeting and segmentation
- Easily customize onsite experience based on advanced targeting
- Services have been an issue. The business model has changed, and services once handled by Monetate are now being outsourced. Lots of turnover on the account and services side.
- Initial integration was painful. For full integration with our e-commerce flows, we had to add instrumented tagging. The initial integration did not meet our needs but it took a full year to realize that. Integration might not be as simple as they pitch.
- Full page A/B testing always seemed more complicated than it should be.
Great testing platform
- Great for testing - over the time we use the tool the constant improvements in reporting make easy to share results with the rest of the team and promote successful experiments, as well as learn from failures.
- Easy and extensible interface - the tool is both easy to use and at the same time provides the possibility of extending a particular action for advanced users.
- Setting up custom metrics is easy and very helpful if you have specific goals in mind.
- Targeting URL variables not always works properly
- Targeting javascript variables could be improved (localStore objects for example won't work)
- In experiences, targeting construction could have more complex, nested, logic constructors - right now it only allows AND or OR - this makes it hard when you have multiple conditions for the target building process
The State of Monetate
- A/B Testing is #1 with a bullet. It can do virtually anything and gives robust data comparing groups, plus you can add new, custom metrics on top. Not to say improvements couldn't be made, though. In particular the way they handle multi-group tests is sub-optimal.
- Badging is also useful, though more as a convenience than a necessity, as it'd be easy enough to create the effect without them. Their implementation is simple enough that our production team can change them on their own, without any dev support.
- Some of their provided widgets aren't made with speed in mind, which critical in these increasingly mobile based days. For example, we had a recommendation carousel at the bottom of the homepage with 5 starting images (screen width allowing) that by default populated 8 pages of products--40 images total. It loaded them immediately as part of page load. It should wait until the widget scrolls into view, or the 'more' arrow is tapped.
- Their staffing seems to be in some upheaval currently. We had one great CSM for a long time, but now in the last year we've had at least 3 different ones (I can't even remember them all), some for as little as a month.
- Placing a widget on a page at any point other than immediately (such as only after scrolling a certain distance, or inside an opened modal) is extremely difficult currently.
+Its insertable product carousels are good if you don't have any other source for such things. However they only display basic groups like a given category or best sellers, which leave them inferior to AI learning recommendations such as Sales Force's Einstein.
+Badging is easy to use if it needs to be handled by someone non-technical. "Just paste the SKUs in this text box" is pretty easy to understand.
-Its general analytics outside of comparing test groups are severely lacking, falling far behind even the basic level of Google Analytics, for example. (Though GA's A/B testing feature is garbage, so having both is a good complement.)
Excellent at the basics, but very expensive.
- Testing
- Custom code injection
- Personalization: users are not always placed in the correct segments.
- Too expensive
- New features rolled out as add-ons that really should just be included in base package.
Simple to use, Simple to see results!
It is so nice to be able to answer the question "What happens if we ....?" We have not come across an idea yet that we have not been able to test in some fashion using Monetate. Personalizing our site by customer, recognizing how they found us, and displaying content relevant to them is not only possible, it's relatively easy. Hardest part is usually coming up with the creative. Being able to quickly add a block of text where you don't currently have a div setup is amazing.
You don't need to be and expert programmer to make real changes to the look and feel of your site.
- Ease of segmentation.
- Ease of action builder. You don't need to know how to code html or java to create most of your actions. Even novice users can make substantial changes.
- Support. The support that you get from your Client Success Managers make a big difference with the tool. You are not left to your own devices to figure out how best to accomplish a test. They make sure you are getting what you pay for.
- I know that it is recommended to give any test at least two weeks before considering any results, but I would like to see real time reporting.
Monetate Review
- A/B testing functionality.
- Reporting analytics for A/B tests and experiences.
- Ability to provide product recommendations based upon site data, and feeding through a variety of algorithms.
- We have had some trouble getting some JavaScript elements to fire correctly. We ended up putting our static content in Monetate, and testing against the dynamic content on our site.
Monetate - We Love It!!!
- Ease of use resulting in quick and easy implementation. Team members have been able to quickly learn the tool and understand how to implement both easy and complex campaigns.
- Wonderful support with rapid response to any questions or concerns. Questions are responded to quickly and updates on progress are given regularly.
- Capabilities are endless. If you can think of it, Monetate will help you find a way to do it.
- Based on their road map, Monetate is listening to their customers and continually moving forward.
- The Merchandiser tool could be more flexible in the information it displays as well as in the data filters that can be applied. It is a solid tool but has room to offer more.
An Essential Part of our Team
- The tool they offer is exceptional - easy to use, easy to understand the analytics
- Our support team is phenomenal. We are in touch with them regularly and they are an excellent resource for us.
- Monetate offers a variety of on-site resources, with up to date eCommerce information of everything that is going on in the industry
- Our team is very happy with the service and support provided by Monetate. The only thing I have had frustration with (very minor!) is the full page refreshes within the UI. This is particularly painful when trying to prioritize 50+ campaigns at any given time
Monetate is Great!
- The technology is fantastic and can help take your website and on-site marketing efforts to the next level.
- Customer service is always responsive and extremely helpful.
- Real-time reporting would be a huge improvement.
- The ability to target customers based on an on-site event is also functionality that would be great to have.
Monetate pals
- Adding Badges ("best seller")
- Adding a pop up for new email sign ups
- Adding a banner a promotional banner (Free shipping use code..)
- The reporting could be cleaner
- I wish there was a mobile preview
- More testing examples for product pages and site content
Monetate is a great tool for outside of the box web-thinking
- The ease of setting up actions to add new content or remove existing content from the web site is very streamlined and even non-coders on our team can do so with ease and little difficulty.
- With the power of A/B testing on virtually anything we post to the site with Monetate we can gauge user response and acceptance and target the "better" CTR on specific designs. This expedites the creation of future designs as we know what works--and what doesn't.
- Running concurrent campaigns throughout the site is simple as you can easily pause and edit anything running on the site with little interruption to the flow of the existing site.
- The action builder interface has come a long way, but there are times when it feels intrusive. The top nav bar that is shown should be resizable to the user specifications... not on the standard sizes that Monetate dictates.
- Sharing tests with others is quite easy, however, a test should be made available to "test" automatically rather than having to build a specific link. Users should be able to set a target location and allow others to see it as part ot the set up process and that "share link" should be automatically generated upon "completion" of building a campaign. Having to click elsewhere and build a link foolish as it is nearly always a "next step".
Simple A/B testing and Instant site updates
- I can implement my tests/features with little to no HTML coding experience. It's great!
- Instant previews and instant fixes before pushing an experience live.
- Segmenting is very easy and clear of which customers will and won't see a given experience.
- Some lag when searching for experiences, but we have multiple brands all on the same account, so this is likely part of the issue. This lag was severely decreased with a recent update.
- Not being able to preview every type of experience. Some you have to push live and just use IP segmentation to preview before rolling out to segmented customers.
Monetate- Value Your Work With a Dollar Figure
- Targeting and segmentation- for those that don't have sophisticated content management systems and for those hoping to better personalize their site.
- Showing incremental lift/decrease- for things like promotions and other site enhancements, Monetate does a great job of giving an incremental dollar figure to things that top level executives are going to want to see.
- Ease of use- the UI is incredibly user-friendly and Action Builder is a great asset for people who aren't as adept with coding and such.
- Being quicker to release new features after they are announced. We often wait a year to gain access to features we are excited to use after they are announced.
- Being quicker to build out actions around the holiday shopping season.
- In terms of client support, we find that we have to sometimes remind our client service members about tests and other things discussed on update calls. A consistent follow up status email after each call or some other method of keeping track of things going on would be most helpful.
Cream of the Crop Testing and Merchandising Tool
- Monetate is extremely powerful while minimizing it's impact on site performance.
- Monetate enables non-technical people to intelligently merchandise their sites.
- Monetate was wildly simple to implement and their staff has been very helpful
- Their backend could use some improvements. Juggling 15-20 tests makes finding and editing campaigns difficult.
- Their reporting seems a bit too basic
- Their support platforms are a bit expensive and are a little light on guidance
Monetize more Customers with Monetate
- Very easy to set up new tests.
- Very easy to report on these tests.
- Super quick changes can be made to your site that are automatic.
- Reporting was not always as reliable as I had hoped.
- Should be some kind of alert when you create or start a test that interferes with another.
Gotta get Monetate!
- Site wide recommendations
- Customer Service - fast problem solvers
- Teaching how to maximize the tool
- Some tracking sources
- Being able to duplicate storefront recs to mobile instead of having to create to separate campaigns.
Easy to understand - speak your language.
They get to learn your world and how their tool will best represent your company.
Monetate a Valuable Partner
- A/B Testing
- Automated product recommendation
- Content targeting
- The Monetate feed should be more easily integrated with the front-end, rather than requiring FTP upload
A/B Testing Champion
- The product gives you the ability to make quick changes to your site without needing IT assistance
- You have the ability to make the changes yourself, and not wait on Monetate support
- If you need Monetate support, it is always available.
- It takes Monetate a week and a half to build actions if we'd like their support to do so. A faster turnaround would be much more convenient.
Our main focus is to test and display personalized content especially for customers who reach us from Google paid search. Currently we are only using it for our platform in Germany but in near future we plan to use it as well for our Polish one.
We use Monetate in various ways from simple landing page testing for our different online marketing channels to advertising our apps especially personalized on mobile devices to optimizing our order process.
We have several users but in the end it is only me who is working full time with the tool assisted by our very skilled frontend IT staff that creates every extra needed experience using the monetate action builder.
- Easy to use campaign building
- Create customized actions for everything you need using the action builder
- Use the various targeting possibilities to show your customers personalized content
- I wished the weather targeting would work in Europe as well as it is advertised in america
- We are still using the old features to analyse our campaigns and I hope the new tools provide us with easier to use data
- On the one hand monetate campaign building is easy to use but on the other hand it would have been much easier to only see the targeting possibilities we can really use, especially because most of them are not usable for Europe until now
And very important would be how will the structure of your platform work together with the monetate code and its limitations. For example we have pages where the content changes without a page load, so the monetate code is not triggered again, this limits our testing possibility's and requires extra investments. You might also need to reckon to pay extra if your IT department has limited time or skill to build more advanced actions.
Monetate - good for starting website tests
- Great software + hands-on team which provides training and industry expertise. The full-service experience also provides tech resources + QA.
- Easy to use system interface to start / end tests and to view results.
- Multivariate testing seemed to be challenging at the time - this might have been improved by now.
- Tests results require 1 day delay. Would like to receive data real-time, particularly with holiday seasonal activities
Powertool For Improving User Experience
- Used to conduct A/B & Multivariate testing to solidify our strongest messaging and holiday offers.
- Used for numerous Geo-targeting marketing programs to increase relevance in key markets.
- Implement numerous new marketing placements throughout the site and test their effectiveness.
- Sometimes the reporting was cumbersome and hard to read.