Ease of use
I think Monetate is very useful for testing. No issues with the system. Clear and easy to use with support and manuals
MonetateFormerly Kibo Personalization, powered by Monetate & Certona
Overview
What is Monetate?
Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate…
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What is Monetate?
Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in…
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- Setup fee optional
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Monetate?
Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate services Adidas, Lufthansa, Office Depot, Reebok, Wolseley, and other companies.
Monetate is open, and designed to work across the user's marketing stack. It is real-time too, with machine learning capabilities to help deliver 1-to-1 personalization, through to testing & experimentation, and product recommendations at scale.
In October 2019 Monetate and Certona personalization technologies were acquired by Kibo Software. Kibo Personalization included capabilites from these solutions. Monetate was spun off from Kibo in October of 2022.
Monetate Features
- Supported: Testing
- Supported: Segmentation
- Supported: Machine Learning
- Supported: Data Integration
- Supported: APIs
Monetate Video
Monetate Integrations
- Google Analytics
- Adobe Analytics
- Intershop Commerce Suite
- Tealium AudienceStream now Customer Data Hub
- HCL Commerce Cloud
- SAP Commerce Cloud
- Oracle DMP
- now part of Oracle CX Marketing
- Magento Commerce Cloud (formerly Magento)
- Web Analytics Platforms
- Demandware
- Neustar Identity Data Management Platform (IDMP
- PlatformOne)
Monetate Competitors
Monetate Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Languages | English |
Frequently Asked Questions
Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate services Adidas, Lufthansa, Office Depot, Reebok, Wolseley, and other companies.
Adobe Target, Optimizely Web Experimentation, and HiConversion are common alternatives for Monetate.
Reviewers rate Implementation Rating highest, with a score of 9.1.
The most common users of Monetate are from Mid-sized Companies (51-1,000 employees).
Comparisons
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Reviews and Ratings
(159)Attribute Ratings
- 8.2Likelihood to Renew
- 10Availability
- 10Performance
- 6.3Usability
- 8Support Rating
- 10In-Person Training
- 9.1Implementation Rating
- 7Vendor post-sale
- 8.8Monetate Testing
- 8.4Monetate Segmentation & Experience Testing
- 6.6Monetate Machine Learning Capabilities
- 8.6Monetate Analytics & Reporting
- 6.9Monetate Data Integrations
- 7.4Monetate Marketing Goals
- 8.2Monetate Ease of Use
- 7.8Monetate Customer Success
- 7.9Monetate Customer Support
Reviews
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March 20, 2023
Awful experience, would not recommend if you actually want to improve on your business KPIs
It was on-boarded at my current company before I started, to improve customer experience and test conversion rate optimisation hypotheses.
Experiences were set up to improve product discovery, increase use of site search and to improve conversion through promotional periods.
Some a/b tests were enabled, however the majority of experiences on site had no control, so we had no comparison or variance data.
Experiences were set up to improve product discovery, increase use of site search and to improve conversion through promotional periods.
Some a/b tests were enabled, however the majority of experiences on site had no control, so we had no comparison or variance data.
- Tested a variety of theories
- Created experiences focused in different parts of the website, homepage, PLP and PDP
- Little to no analysis provided by CSM on experiences
- A lot of experiences were created without a control, so there was no data comparison to give clear insight
- Shocking communication, often over promised and under delivered
- Found the Monetate dashboard hard to use, confusing and unclear where to find key information
- Unfortunately with such lack of support, we were unable to create any experiences independently
August 04, 2017
Very Solid Testing Platform
We have several users in the Ecommerce department who use Monetate daily to address muliple areas of need. On the marketing side, the email modules gives us the flexibility to message customers differently based on their location and past interactions with our site. We update promotional messaging both on site and in emails (even after they have been received by customers) or include countdown timers to increase urgency. We test extensively using both A/B and majority fit testing. Where Montate has perhaps proved most valuable is a means of updating HTML on the fly without having to involve developers.
- Testing
- Personalization
- Custom coding
- Product recommendations
July 08, 2015
Monetate delivers personalized experiences to your customers, across channels and devices.
Score 10 out of 10
Vetted Review
Verified User
Monetate's platform is used to define customer segments, create actions, and run A/B tests for improving user experiences and conversions across multiple devices and channels.
- Creating campaigns is as simple as click and point. No coding experience required.
- Building customer segments based on used behavior.
- Managing campaigns in real time.
- Analytics and actionable insights provided for each campaign.
- Integrating data insights from other platforms.
May 01, 2015
A Great Extension of My Team
Score 10 out of 10
Vetted Review
Verified User
We use Monetate to test segmentation targets and site development/changes in eCommerce. It allows us to test without incurring hours upon hours of third party development and to easily define testing parameters.
- I love that I can easily and quickly build an action, and implement within a very small time frame.
- Troubleshooting is simple with Monetate support.
- The software is very easy for me to understand and their knowledge base is first class.
- Action builder could be simpler to use. Sometimes it doesn't seem to pull specific elements out of my native site and instead groups them together.
- I'd like to see the metrics UI updated. I recently pulled metrics for campaigns and items that had not hit significance display in a pale gray text.
- I'd like to be able to contact support via phone.
December 04, 2014
Great Solution for Marketers and Experience Optimizers
Score 8 out of 10
Vetted Review
Verified User
Monetate is used within our company as a solution for both marketing and our User Experience department. It's being used for merchandising solutions on the site by marketing, in particular to build out relevant promotions to customers and easily manage the those promotions, as well as to automate a lot of processes that used to be done manually - so it reduces work load tremendously. For User Experience, we use it to build out different experiences to test on the site to build out an optimized experience specific to the user case.
- Very easy to build out "actions." Compared to previous tools we've used, Monetate is very user-friendly, especially in that it doesn't require actually going into the code and inserting anything - Monetate does it via DOM manipulation, etc.
- Great geotargeting of merchandising. We do a lot of business internationally, and the products bought there are quite different depending on location - so Monetate's ability to build out recommendations or other merchandising modules that bring up products specific to behavior of others in the geolocation is fantastic.
- Very easy to target design changes to mobile. We are segmenting out mobile optimization as a specific action item and being able to target experiences solely for users based on device is a requirement, which monetate does very well.
- Would like to see better segmentation within the reporting section by default. When you build a report and then run it, you can have segmentation - but not within the basic reports that are built in to the system.
- As easy as it is to build actions, there are a few solutions that are even easier (with drag and drop functionality, etc.) Would love to see further improvements.
Score 10 out of 10
Vetted Review
Verified User
As a Startup, we use Monetate in several key ways:
- To test many of our hypotheses about how users shop for our products with the goal of increasing customer adoption
- To test retention campaigns for returning customers based on our data-driven insights
- To test new 3rd party functionalities and make site edits without having to rely on our technical team
- To test many of our hypotheses about how users shop for our products with the goal of increasing customer adoption
- To test retention campaigns for returning customers based on our data-driven insights
- To test new 3rd party functionalities and make site edits without having to rely on our technical team
- Monetate has excellent account service teams. Many of our most significant gains with the platform were the result of our service team's suggestions
- The self-service campaign builder tool takes a bit of time to get used to, but quickly becomes intuitive and is very powerful and precise
- Monetate has many built-in features, like lightbox modals, that will get you up and testing quickly
- There are some campaigns that you'll want to test that will probably require some customization. They have begun to charge for some of these customizations, which is understandable. On the plus side, these customizations are usually developed quickly.