Ease of use
I think Monetate is very useful for testing. No issues with the system. Clear and easy to use with support and manuals
MonetateFormerly Kibo Personalization, powered by Monetate & Certona
Overview
What is Monetate?
Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate…
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What is Monetate?
Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in…
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Monetate?
Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate services Adidas, Lufthansa, Office Depot, Reebok, Wolseley, and other companies.
Monetate is open, and designed to work across the user's marketing stack. It is real-time too, with machine learning capabilities to help deliver 1-to-1 personalization, through to testing & experimentation, and product recommendations at scale.
In October 2019 Monetate and Certona personalization technologies were acquired by Kibo Software. Kibo Personalization included capabilites from these solutions. Monetate was spun off from Kibo in October of 2022.
Monetate Features
- Supported: Testing
- Supported: Segmentation
- Supported: Machine Learning
- Supported: Data Integration
- Supported: APIs
Monetate Integrations
Monetate Competitors
Monetate Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Languages | English |
Monetate Downloadables
- Monetate’s machine learning and automated personalization together with Certona’s mastery of product recommendations are described in this playbook.It also includes definitions of the different tactics available, alongside suggested key best practices when implementing optimization and personalization strategies.
- According to Gartner, by 2024, 75% of the global population will be covered by data privacy regulations. And Google’s ban on third-party cookies will affect over 3.2 billion people. Whereas with third-party data, retailers and online business could get access to information on pretty much all of their customers, now they have to rely on the customers volunteering the information they need to make personalization effective. This could drastically cut the percentage of customers that online businesses have useful data for. How marketers look for and collect these insights will have to change, but it is still possible to gather the geographic, gender, age, and preference information you need to make personalization effective.
Frequently Asked Questions
Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate services Adidas, Lufthansa, Office Depot, Reebok, Wolseley, and other companies.
Adobe Target, Optimizely Web Experimentation, and Dynamic Yield are common alternatives for Monetate.
Reviewers rate Implementation Rating highest, with a score of 9.1.
The most common users of Monetate are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings
(159)Attribute Ratings
- 8.2Likelihood to Renew
- 10Availability
- 10Performance
- 6.3Usability
- 8Support Rating
- 10In-Person Training
- 9.1Implementation Rating
- 7Vendor post-sale
- 8.8Monetate Testing
- 8.4Monetate Segmentation & Experience Testing
- 6.6Monetate Machine Learning Capabilities
- 8.6Monetate Analytics & Reporting
- 6.9Monetate Data Integrations
- 7.4Monetate Marketing Goals
- 8.2Monetate Ease of Use
- 7.9Monetate Customer Success
- 7.9Monetate Customer Support
Reviews
(51-75 of 105)Companies can't remove reviews or game the system. Here's why
August 21, 2017
Game changer for Marketers.
The marketing team uses monetate to display promotional banners to the appropriate customer channels, i.e. email customers get the message they received in the email on-site. My team uses monetate to A/B test different landing page setups and experiences.
- Display marketing messages
- Provide data
- A/B testing
- Custom customer segments
- Training videos
- Suppport chat
August 17, 2017
Monetate - 4 Stars!
Monetate is being used by one department, the internet marketing department. We currently utilize the Open-time Email, Product Recs, and Onsite Content. With Monetate we are able to achieve a more personalized experience for visitors based on browsing behavior, purchase behavior, geo-targeting, weather forecast, etc. We are also able to target new vs. returning visitors, device type, and so many other options we haven't even explored yet. None of which we were able to do on our current platform.
- Monetate's knowledge base has been so helpful! Before I send an email to our rep, I always search the knowledge base first and most answers you'll find there!
- During implementation, there are detailed check-lists on next steps. Being the project leader I found this extremely helpful. Mostly because it was easy to delegate items to the team and everyone was held responsible for their part of the implementation timeline.
- Monetate provides training modules to get you familiar with setting up Experiences prior to a formal training. We all found this helpful because we had came to formal training with questions about specific use cases.
- Once you get in the UI it's extremely easy to navigate - this was something we were really excited about. We wanted the UI to be business user friendly and it completely met our expectations.
- There seems to be very limited targeting options in Open-time Email. Onsite content has much more robust options in targeting.
- Our rep and platform consultant aren't as responsive to questions and insights as we hoped they would be. We expect answers from them within the same day and sometimes it's days before I have to follow-up on where this is at.
- There are limitations on measuring the true success of personalized emails. The only email analytics you see in the UI are on the clicks on the Monetate creative. We would like to know whether someone saw the personalized content and then clicked in the header or footer in the email template. Unfortunately there's no way to achieve that in Monetate. You would have to utilize your ESP to A/B test and determine the true success of a personalized email.
August 11, 2017
User friendly, flexible, marketing tool.
Monetate is being used across our Marketing department to enhance the customer experience. It is being used for targeting customers with specific promotion messaging, testing offers / creative / functionality, and lightbox messaging. It allows us to target specific customers with relevant messaging to optimize orders, traffic and revenue.
- Monetate is very user friendly, which allows multiple departments to use the tool and be self sufficient.
- I feel Monetate is fit our needs perfectly, so can't think of anything I would have done differently.
August 09, 2017
Monetate has been a great UX resource for our team
We use Monetate at my company to A/B test different experiences on our sites. Monetate allows us to back up our UX with data. Monetate proved most helpful while testing our checkout. We have multiple sites at my company, and we were able to use Monetate to flip the site tests on one by one.
- Good project managers. They keep constant contact.
- Good support. We have had great experience with their support team.
- The way Monetate displays data makes it easy to read and understand.
- More in depth help on formulating ideas to test.
August 09, 2017
Monetate is the best in the industry
We use Monetate for A/B testing, personalization, product recommendations, and for patching on our website. Monetate helps us to get to lift analysis for testing quicker, through standard A/B testing and optimization based on goal metrics. With short selling seasons, Monetate helps up to see results quicker which gets us to making decisions faster and implementing new technologies faster.
- Fast: It's great that Monetate is a layer on top of our website. We are able to add things without code change and see the campaigns in action in real time.
- Strong analytics: I like how Monetate guides you through the analytics and has goal levels to let users know if the engine feels confident in the results, or needs more time for testing.
- Technicality: While not exactly something Monetate can fix, most of our tests require development from our team or the Monetate team. As a business user, it would be nice to be able to create my own campaigns outside of a development queue.
August 07, 2017
New to Monetate but great so far!
We use monetate for quick bug fixes as well as for A/B testing and their new intelligent delivery system. They are instrumental for helping us offer a personalized experience for our consumers as well as executing special promotions. It is currently only used by the e-commerce department.
- Great customer support
- Easy to use UI
August 07, 2017
Monetate - easy to use
Marketing owns the relationship with monetate. Other teams like site merchandising and buying submit requests to Monetate to put up monetate banners on our site. It allows us add things in real time, geo-target, and personalize using customer data.
- Geo-target banners (can't do this internally)
- Easy for marketers to use the tool
- Most of the time we're using Monetate it's because of an urgent issue, sometimes we need reps to answer faster, also sometimes are expected to have 24/7 support.
- Monetate assets load slower on our site.
- Need more recommendations from Monetate and industry success stories.
August 04, 2017
Early Impressed Impressions
Monetate is currently being used exclusively by an eCommerce focused team in an attempt to grow revenue with more relevant and personalized messaging to customers. To provide a unique customer journey to each customer is the goal. In the future, there is a strong chance that more departments or the broader organization will leverage it as a tool to reach their customers.
- Intuitive UI. I am fairly technical but discussing the product with others on my team, they all agree that it is very easy to use.
- Monetate has taken a complex idea like personalization and has turned it into a simple problem to solve by thinking who, what, when, etc. to each situation. This was a much more elegant way to approach the problem than other vendors.
- They have great support and seem to really care about your success, as well as have motivation to push you, the client, to get going and find success with the tool.
- In the pre-sales process, they really want to sell you billable hours. These hours do not transfer to the next calendar year and are not refundable. It is a poor system.
- Their technical documentation is confusing in spots and could be improved. We followed documentation, with an eyebrow raised in some cases, and then were told to go down a different path which was not listed in the documentation (but made more sense.)
- I can't speak to the success or not of the program, but we are currently working with a third party of Monetate (who Monetate put us in touch with, as part of our billable hours.) Its not a con per se, but feels weird.
August 04, 2017
Very Solid Testing Platform
We have several users in the Ecommerce department who use Monetate daily to address muliple areas of need. On the marketing side, the email modules gives us the flexibility to message customers differently based on their location and past interactions with our site. We update promotional messaging both on site and in emails (even after they have been received by customers) or include countdown timers to increase urgency. We test extensively using both A/B and majority fit testing. Where Montate has perhaps proved most valuable is a means of updating HTML on the fly without having to involve developers.
- Testing
- Personalization
- Custom coding
- Product recommendations
August 01, 2017
Monetate will help you grow your business.
- Monetate is used across all our brands and through 3 digital devices (mobile, tablet, desktop).
- The company uses Monetate every day. Through promotions, A/B Testing, and custom display by area.
- Monetate helps the company grow with their use of personalization.
- Quick and easy platform.
- Support team is great. Helpful, knowledge and able.
- Sometimes slow load speeds.
Monetate is being used by the marketing department to test landing pages, e-commerce flows, introduce and test new experiences on our websites, and serve layer ads. Development resources are tight, so Monetate allows us to iterate on our current e-commerce and site experiences and only push those experiences through to development once they've proved valuable.
- Serve layer ads with advanced targeting
- Run multivariate tests with advanced targeting and segmentation
- Easily customize onsite experience based on advanced targeting
- Services have been an issue. The business model has changed, and services once handled by Monetate are now being outsourced. Lots of turnover on the account and services side.
- Initial integration was painful. For full integration with our e-commerce flows, we had to add instrumented tagging. The initial integration did not meet our needs but it took a full year to realize that. Integration might not be as simple as they pitch.
- Full page A/B testing always seemed more complicated than it should be.
July 28, 2017
Great testing platform
We use Monetate mainly to customize user experiences, feature promotions and test different UX elements. Secondarily, it is extremely helpful as a quick deployment tool, circumventing the development process for quick fixes and adjustments. The tool is used by the Tech and Marketing teams, but we communicate possible visual changes to the website to other departments, such as Customer Services.
- Great for testing - over the time we use the tool the constant improvements in reporting make easy to share results with the rest of the team and promote successful experiments, as well as learn from failures.
- Easy and extensible interface - the tool is both easy to use and at the same time provides the possibility of extending a particular action for advanced users.
- Setting up custom metrics is easy and very helpful if you have specific goals in mind.
- Targeting URL variables not always works properly
- Targeting javascript variables could be improved (localStore objects for example won't work)
- In experiences, targeting construction could have more complex, nested, logic constructors - right now it only allows AND or OR - this makes it hard when you have multiple conditions for the target building process
July 28, 2017
The State of Monetate
Monetate is being used for E-commerce [website] which could be considered just one department, but on the other hand is all it could be used for (our buyers or photographers certainly couldn't get anything out of it.) The primary problem it addresses for us is easy execution of A/B tests of changes to the website. It provides other tools such as analytics and recommendation carousels, but those are otherwise available as-good or better; its A/B testing is top-notch though.
- A/B Testing is #1 with a bullet. It can do virtually anything and gives robust data comparing groups, plus you can add new, custom metrics on top. Not to say improvements couldn't be made, though. In particular the way they handle multi-group tests is sub-optimal.
- Badging is also useful, though more as a convenience than a necessity, as it'd be easy enough to create the effect without them. Their implementation is simple enough that our production team can change them on their own, without any dev support.
- Some of their provided widgets aren't made with speed in mind, which critical in these increasingly mobile based days. For example, we had a recommendation carousel at the bottom of the homepage with 5 starting images (screen width allowing) that by default populated 8 pages of products--40 images total. It loaded them immediately as part of page load. It should wait until the widget scrolls into view, or the 'more' arrow is tapped.
- Their staffing seems to be in some upheaval currently. We had one great CSM for a long time, but now in the last year we've had at least 3 different ones (I can't even remember them all), some for as little as a month.
- Placing a widget on a page at any point other than immediately (such as only after scrolling a certain distance, or inside an opened modal) is extremely difficult currently.
July 26, 2017
Excellent at the basics, but very expensive.
We use Monetate primarily to conduct A/B testing across several departments. It's incredibly useful in this regard as well as to make on-the-fly changes to our site that would otherwise require lots of time and additional expense.
- Testing
- Custom code injection
- Personalization: users are not always placed in the correct segments.
- Too expensive
- New features rolled out as add-ons that really should just be included in base package.
July 25, 2017
Great Platform & Easy to Use!
We use monetate in our ecommerce department. We have 2 main users who work hand in hand to improve our website and test different experiences and creative across our site. It addresses multiple business problems, from checkout to search, to product recommendations.
- The platform itself is extremely easy to use.
- Weekly calls with support.
- Ideas on how to improve and test are always welcome.
- Reporting is a little difficult.
- There has been quite a lot of changes with employees coming in and out of play.
July 25, 2017
A Great Tool for Business Users When IT is Slow
We primarily use Monetate to A/B test experiences on our website and to implement HTML/CSS/image updates that we would need our development agency to do. It allows us to get changes to the website very quickly. We are also starting to use it for personalization purposes.
- Allows for easy A/B(/C) testing setup and analytics.
- Easy for business users with limited HTML/CSS experience to set up actions on the website.
- I wish that endcaps and other opportunities for personalization weren't so manual to set up. I would like one action to be able to show an endcap on the homepage and display products from the category the user was just viewing. Instead, I need to set up "viewed this category, show this category on the homepage" for each category I want to show, which could be dozens.
- Experiences should be able to have the same priority numbers or be able to be set to a permanent high priority. Every time I place a new banner or callout I don't want to have to go back and rearrange the banners from other experiences to be higher or lower. I'd like all "brand type" banners to be priority 1, "promo type" banners to be priority 2, etc. -- Maybe set priority by folder.
July 25, 2017
Easy to use for starting an A/B testing program
It's used by one department to A/B test the website in order to optimize the customer experience and conversion rate.
- Easy to use with out knowledge of coding
- Easy to make your own actions using the action builder
- Easy to target specific segments, and good account services
- Production could be faster, and more thorough QA before handing over a monetate-built experience. Or, if it is mostly in miscommunication between client and technical, a tutorial or briefing template to ensure higher first-time success rate.
- An account strategist or consultant that can recommend optimizations or tests to run on a quarterly basis based on what is trending or working well with other clients.
- A mobile emulator would dramatically help in building mobile friendly actions - currently have to rely on a third party emulator. Or make a version of the website that is mobile friendly in order to build and preview actions on phone.
December 23, 2015
Simple to use, Simple to see results!
Score 10 out of 10
Vetted Review
Verified User
We use Monetate for three purposes, A/B testing, targeted dynamic content and segmentation, and on the fly changes to our sites.
It is so nice to be able to answer the question "What happens if we ....?" We have not come across an idea yet that we have not been able to test in some fashion using Monetate. Personalizing our site by customer, recognizing how they found us, and displaying content relevant to them is not only possible, it's relatively easy. Hardest part is usually coming up with the creative. Being able to quickly add a block of text where you don't currently have a div setup is amazing.
You don't need to be and expert programmer to make real changes to the look and feel of your site.
It is so nice to be able to answer the question "What happens if we ....?" We have not come across an idea yet that we have not been able to test in some fashion using Monetate. Personalizing our site by customer, recognizing how they found us, and displaying content relevant to them is not only possible, it's relatively easy. Hardest part is usually coming up with the creative. Being able to quickly add a block of text where you don't currently have a div setup is amazing.
You don't need to be and expert programmer to make real changes to the look and feel of your site.
- Ease of segmentation.
- Ease of action builder. You don't need to know how to code html or java to create most of your actions. Even novice users can make substantial changes.
- Support. The support that you get from your Client Success Managers make a big difference with the tool. You are not left to your own devices to figure out how best to accomplish a test. They make sure you are getting what you pay for.
- I know that it is recommended to give any test at least two weeks before considering any results, but I would like to see real time reporting.
October 05, 2015
Monetate Review
We are utilizing Monetate for a number of purposes. We use it for A/B testing on a variety of projects. We rely on this tool heavily to justify our decision making process. This has been a great tool to provide us with insight on our user interface. We also use Monetate for a variety of other functions, such as promotional banners, email sign up lightboxes, and much more.
- A/B testing functionality.
- Reporting analytics for A/B tests and experiences.
- Ability to provide product recommendations based upon site data, and feeding through a variety of algorithms.
- We have had some trouble getting some JavaScript elements to fire correctly. We ended up putting our static content in Monetate, and testing against the dynamic content on our site.
September 23, 2015
Monetate - We Love It!!!
Score 10 out of 10
Vetted Review
Verified User
The main drivers of Monetate usage for our company is the team that is responsible for on site performance and user experience. This team is responsible for the administration of the tool as well as definition and creation of campaigns. Focus is on driving AOV, conversion, email signup, and personalized site experiences.
- Ease of use resulting in quick and easy implementation. Team members have been able to quickly learn the tool and understand how to implement both easy and complex campaigns.
- Wonderful support with rapid response to any questions or concerns. Questions are responded to quickly and updates on progress are given regularly.
- Capabilities are endless. If you can think of it, Monetate will help you find a way to do it.
- Based on their road map, Monetate is listening to their customers and continually moving forward.
- The Merchandiser tool could be more flexible in the information it displays as well as in the data filters that can be applied. It is a solid tool but has room to offer more.
September 15, 2015
An Essential Part of our Team
Score 10 out of 10
Vetted Review
Verified User
We are currently using Monetate within the web team only. I am the primary user, but there are some additional users as well who use it as needed. We recently implemented their Merchandiser tool, so this responsibility will likely be shared between myself and another coordinator. With Monetate we are able to manipulate and test all areas of our site; from the most basic color changes to complex layout changes. With their guidance, we have built a very strong multi-variant testing program here.
- The tool they offer is exceptional - easy to use, easy to understand the analytics
- Our support team is phenomenal. We are in touch with them regularly and they are an excellent resource for us.
- Monetate offers a variety of on-site resources, with up to date eCommerce information of everything that is going on in the industry
- Our team is very happy with the service and support provided by Monetate. The only thing I have had frustration with (very minor!) is the full page refreshes within the UI. This is particularly painful when trying to prioritize 50+ campaigns at any given time
September 15, 2015
Customer Favorite - Monetate!!
Score 10 out of 10
Vetted Review
Verified User
We use Monetate for testing and customization of our desktop and mobile websites. It addresses problems such as customer segmentation for site experience and messaging; providing more relevant products to specific buyers; helping to identify best actions based on multi variant testing; allows us to geo-target, etc. We also heavily rely on the tool to help workaround lengthy development times and costs. We are able to utilize the Monetate tool to do things such as mimic the experience of desktop site on our mobile site; add mobile optimized content/landing pages and product endcaps - which would take much longer to accomplish without Monetate.
Just starting to use email tool - currently geo targeting to help drive to closest stores and will use to test promo language.
Just starting to use email tool - currently geo targeting to help drive to closest stores and will use to test promo language.
- Tool is very intuitive - easy to use right out of the box. Users can create tests starting day 1 AND it is so easy to build upon existing campaigns..feels like a limitless amount of things you can accomplish right away.
- Analytics - again straightforward design - easy to access and take away learnings. For example - when we tested abandoned cart messaging (adding links to customer service, etc) with no offer - saw 22% increase in add to cart and 9% decline in bounce rate. Can utilize the Monetate summary dashboard or look at data directly.
- Support team - consistent knowledgeable members who make the effort to understand client end goals - then help develop action/strategy plan to accomplish AND help execute. Whether providing / assisting with training to helping to troubleshoot to building in-house. Always accessible - whenever i've had a question/issue!
- Engage email program isn't managed the same way as Merchandiser. While our team helped get us up and running with the tool and provided support in initial programs to test, we have to go through Monetate Support for additional help. Wish it was all in one place/one team.
- As a small brand that is part of a larger corporation where other brands also use Monetate...think it's a good decision recently implemented to re-organize so that there is a team/acct lead for the corporation. There are a lot of good learnings that we needed someone to facilitate sharing across the different brands. It took a while to implement - but a good improvement.
September 09, 2015
Monetate is Great!
Score 10 out of 10
Vetted Review
Verified User
We have had such a great experience with Monetate. The tool itself has opened up a ton of opportunity for us on our website, as well as different ways to market to our website visitors. Their customer service team is exceptionally knowledgeable and always there to help. We can't say enough good things about Monetate.
- The technology is fantastic and can help take your website and on-site marketing efforts to the next level.
- Customer service is always responsive and extremely helpful.
- Real-time reporting would be a huge improvement.
- The ability to target customers based on an on-site event is also functionality that would be great to have.
September 04, 2015
Great Tool
Score 10 out of 10
Vetted Review
Verified User
Monetate is owned by the digital team, but all departments have access to submit a request to be tested or implemented on the website. We use it for a number of tasks from marketing, to small fixes, and tests.
- Provide customers with the power to change what was previously unchangeable. We can now alter our site thorough Monetate when such tasks would previously take months.
- Great customer service. Any issue or question I have they answer it and look for ways to improve it going forward. They are constantly looking to improve their tool and listen to customers' pain points and feedback. Many concerns and suggestions I have had, have been implemented on the dashboard. It's nice to know my opinion and voice matter.
- Testing. Before Monetate we would alter or roll out with things based on the loudest opinion. Now, we have results to show what works and what doesn't.
- I don't love the dashboard or interface. I find it challenging to use however because of client suggestions, they are rolling out an improvement.
September 02, 2015
Monetate pals
We use Monetate for every promotional email campaign. We set up banners displaying the offer and also set up pop-ups so people can see the small print on the offer (ex: excludes clearance, promotional end date, etc.). It has increased conversion and has decreased customer complaints.
- Adding Badges ("best seller")
- Adding a pop up for new email sign ups
- Adding a banner a promotional banner (Free shipping use code..)
- The reporting could be cleaner
- I wish there was a mobile preview
- More testing examples for product pages and site content