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Monetate

Monetate
Formerly Kibo Personalization, powered by Monetate & Certona

Overview

What is Monetate?

Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate…

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Recent Reviews

Ease of use

7 out of 10
September 05, 2023
Incentivized
I think Monetate is very useful for testing. No issues with the system. Clear and easy to use with support and manuals
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Quick overview

8 out of 10
April 18, 2023
Incentivized
We've been able to use Monetate to support personalisation across different customer segments on site, as well as run a number of AB tests …
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Monetate Review

10 out of 10
February 28, 2023
Incentivized
We use Monetate to create different user journeys for different customers we target. Doing A/B testing we get to see which experience will …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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What is Monetate?

Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in…

Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Monetate?

Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate services Adidas, Lufthansa, Office Depot, Reebok, Wolseley, and other companies.

Monetate is open, and designed to work across the user's marketing stack. It is real-time too, with machine learning capabilities to help deliver 1-to-1 personalization, through to testing & experimentation, and product recommendations at scale.

In October 2019 Monetate and Certona personalization technologies were acquired by Kibo Software. Kibo Personalization included capabilites from these solutions. Monetate was spun off from Kibo in October of 2022.

Monetate Features

  • Supported: Testing
  • Supported: Segmentation
  • Supported: Machine Learning
  • Supported: Data Integration
  • Supported: APIs

Monetate Video

Monetate Integrations

Monetate Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish

Frequently Asked Questions

Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate services Adidas, Lufthansa, Office Depot, Reebok, Wolseley, and other companies.

Adobe Target, Optimizely Web Experimentation, and HiConversion are common alternatives for Monetate.

Reviewers rate Implementation Rating highest, with a score of 9.1.

The most common users of Monetate are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(159)

Attribute Ratings

Reviews

(26-50 of 105)
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Score 8 out of 10
Vetted Review
Verified User
Incentivized
If you want a testing platform and you have savvy users with at least some software development (HTML, CSS, JS) coding ability then a client-side Kibo (Monetate) implementation will work for you. Running a few experiences at a time. You may need to pay more for support but the platform does pretty well in relation to other tools. I would advise significant technical oversight of any experience manipulation platform. As long as you have the support internally or through Kibo you can be successful with this tool.
Dalin Brinkman | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We leverage Kibo's product recommendations extensively for personalization. The most beneficial is recently viewed and customized landing pages. Using Certona product recommendations we build customized landing pages throughout our site.
Score 10 out of 10
Vetted Review
Verified User
A tool such as Monetate can impact the businesses most if it is able to leverage multiple sources of first and third party data. I would discuss in the evaluation process the best ways for integrating and leveraging those data sources in a way that is scalable. If your team does not yet have a culture of testing, it is worth discussing what organization is required to leverage the tool.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I really enjoyed working with the Monetate platform. I thought it was easy to figure out and pretty self-service compared to other solutions, had a robust offering with great reporting, and our support team was very helpful. The platform was pricey, but I thought well worth it as long as you are taking advantage of all of the capabilities.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Overall, really happy with the onboarding, training and support provided. I would recommend to other brands as once you get the hang of the platform, it is pretty easy to do simple experiences yourself. Otherwise, Monetate and Lean Convert are always happy to execute our ideas whilst still giving recommendations on best practice etc.
LAURIE ASTOR | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Monetate is ideal for quick or advanced A/B testing online and uses specific data collection to target the right audience with the right experience. Supporting trade day to day or, building a business case for future projects. This helps with project priorities and making decisions based on data. Linking data to your analytics tool can be challenging so it needs to be kept in mind for the findings you want to get out of the experiences you are running.
May 25, 2019

Monetate lover

Chloe O'Brien | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Well suited to:
Targeting specific customers within Monetate, such as Google shopping customers or customers previously bought dresses etc. Completing homepage testing for personalized journeys through the AI testing tool.

Less suited to:
The Monetates analytics page is not very helpful, and it would be great to have more results. Testing sequencing within Monetate has also proven difficult.
Ellen Evans | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Monetate is best used for its intended purpose, A/B testing and personalization. You should be familiar with HTML and CSS to use this product. I like that you can set up custom KPIs for testing efforts when conversion rate might not be your best indicator of performance. Overall a good testing tool.
Irina Danilova | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Monetate is a great tool when you need to run a promotion and analyze it's performance. It is also very good (although a bit time consuming) in building lists of related products or displaying information that is location-specific.
January 15, 2019

Monetate Review

Score 8 out of 10
Vetted Review
Verified User
Incentivized
Monetate is an excellent testing platform to test your ideas onto the site and see how it's working before you actually make a permanent change, and to experiment with various ideas at the same time to see which one works the best.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I've used different testing systems, and Monetate is simple-to-use. I've been able to train interns who'd previously had little experience, too.
More complicated tests require web dev. I'd like to be able to "safely" shift and style elements in a WYSIWYG interface, but the interface provides most of what I want.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Agile and powerful tool. We have a great working relationship with account team. They listen to requirements and work as best they can to meet them. Monetate can be restrictive but recognise most of the same level other personalisation / testing tools are at this stage in the market. New functionality is released regularly to keep up with market trends
Laura Neil | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I would recommend Monetate to a business that wants to get set up with testing and personalisation quickly, with the knowledge that they can get the support they need to learn the tool but don't need to be web developers to use it.

I would also say that in the case of wanting to set up very specific experiments, Monetate is very useful as the targeting can be quite complex and there is the ability to integrate with other applications as well as set up custom targets.
September 12, 2018

Very powerful testing tool

Steffany Winkelmann | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
If your business is online and you have pages your visitors will interact with, Monetate can be a huge asset. You can test virtually anything! But if you don't have much capital to use, Monetate will be an expensive investment that you won't see ROI on for at least a few months. If your site is simple and more informational (i.e., no offer pages, informational-only site, etc.), Monetate will still work for you but it'll be really hard to determine ROI and make your money back.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Well-suited for companies that have a wide breadth of products or services to offer. For companies that want to personalize large amounts of the customer experience, Certona is well-suited. If you are only looking to do small amounts of personalization or do relatively non-complex personalization, Certona may be a bit pricier than is needed.
January 18, 2018

Great testing platform

Score 8 out of 10
Vetted Review
Verified User
Incentivized
Monetate is great if you're looking to create content that's targeted to specific people or places. We have done this before on occasion and have targeted different images based on customer history with us. We have also used this many times in testing between new and returning customers. Monetate is also great for creating quick website experience changes and seeing how they affect users.
September 18, 2017

Room for Improvement

Score 7 out of 10
Vetted Review
Verified User
Incentivized
Monetate is well suited for a larger testing and optimization team that has internal web development support. For lean teams without much expertise, it might not be the best option. It takes 2-4 weeks for Monetate to set up actions, so it is not the best vendor for agile groups working at a fast pace.
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