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Monetate

Monetate
Formerly Kibo Personalization, powered by Monetate & Certona

Overview

What is Monetate?

Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate…

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Recent Reviews

Ease of use

7 out of 10
September 05, 2023
Incentivized
I think Monetate is very useful for testing. No issues with the system. Clear and easy to use with support and manuals
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Quick overview

8 out of 10
April 18, 2023
Incentivized
We've been able to use Monetate to support personalisation across different customer segments on site, as well as run a number of AB tests …
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Monetate Review

10 out of 10
February 28, 2023
Incentivized
We use Monetate to create different user journeys for different customers we target. Doing A/B testing we get to see which experience will …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Verified User
Account Manager in Information Technology
Retail Company, 501-1000 employees
Verified User
Employee in Other
Consumer Goods Company, 201-500 employees
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Pricing

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Monetate

Monetate

N/A
Unavailable

What is Monetate?

Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in…

Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Monetate?

Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate services Adidas, Lufthansa, Office Depot, Reebok, Wolseley, and other companies.

Monetate is open, and designed to work across the user's marketing stack. It is real-time too, with machine learning capabilities to help deliver 1-to-1 personalization, through to testing & experimentation, and product recommendations at scale.

In October 2019 Monetate and Certona personalization technologies were acquired by Kibo Software. Kibo Personalization included capabilites from these solutions. Monetate was spun off from Kibo in October of 2022.

Monetate Features

  • Supported: Testing
  • Supported: Segmentation
  • Supported: Machine Learning
  • Supported: Data Integration
  • Supported: APIs

Monetate Video

Monetate Integrations

Monetate Competitors

Monetate Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish

Frequently Asked Questions

Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate services Adidas, Lufthansa, Office Depot, Reebok, Wolseley, and other companies.

Adobe Target, Optimizely Web Experimentation, and HiConversion are common alternatives for Monetate.

Reviewers rate Implementation Rating highest, with a score of 9.1.

The most common users of Monetate are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(159)

Attribute Ratings

Reviews

(51-75 of 105)
Companies can't remove reviews or game the system. Here's why
August 17, 2017

Monetate - 4 Stars!

Verified User
Employee in Marketing
Retail Company, 201-500 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Monetate is well suited for personalizing onsite content. We are currently replacing content with brand affinities, category affinities, new vs. returning customers and it's doing very well. We have found it super difficult setting up personalized email campaigns. We believe that email is a new thing Monetate is new to. There are not as many targeting options as there are in Onsite Content, it's hard to measure the success of the personalized content, we still have out-standing questions on email click zones, etc.
August 11, 2017

User friendly, flexible, marketing tool.

Verified User
Manager in Marketing
Internet Company, 51-200 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Monetate is great for smaller teams in that you have help from Monetate (tech, strategy, etc) and it's very intuitive, so you don't have to be a rocket scientist to use the tool or code things. Once our tech team sets it up, we're good to go using it.
August 04, 2017

Early Impressed Impressions

Reid Mirre, CPM | TrustRadius Reviewer
Reid Mirre, CPM
Manager - Web Design & Content
Legrand, North America (Consumer Electronics, 1001-5000 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
We have not implemented a live personalization yet, so this rating is based solely on pre-sales, integration, and a handful of calls. So far, it seems promising, but I cannot share our success when we have not had the opportunity to prove it. Monetate has a strong pre-sales process and will work with you every step of the way to installation. The dashboard is intuitive and it seems promising, but I can't say if it works yet.
August 04, 2017

Very Solid Testing Platform

Verified User
Account Manager in Sales
Apparel & Fashion Company, 11-50 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
If you're looking for a product for conducting multiple tests on your site, even multi-variable, Monetate is perfect. Majority fit enables you to test without worrying about missing out on sales because you're showing too many of the losing test. It's also ideal for making quick last-second code changes. Just pick an element that you want to change, and you usually can with even just a basic knowledge of coding. If I had to identify a less ideal application, it's as a personalized product recommendation tool. At least in the version we have, Monetate is not great at identifying additional products that a particular visitor is likely to want to purchase.
July 31, 2017

Solid tool but problematic for those outside of ecommerce space

Verified User
Manager in Marketing
Publishing Company, 201-500 employees
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
For a more simple website with a shopping cart and for a user who doesn't need a lot of services, this is a good tool. The user interface is intuitive and with some effort, someone can become pretty self-sufficient with the tool. The tool would be especially useful for those who are in the e-commerce space.
July 28, 2017

Great testing platform

Verified User
Professional in Marketing
Arts and Crafts Company, 51-200 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Monetate is great if you have a good idea of testing cases and your team is able to implement it, which can be challenging. It is also very helpful for Tech teams as a quick deployment / testing / bug fix tool. Monetate is as useful as your team gets involved with the idea of testing different interface elements in order to provide the best experience possible to your users.
July 28, 2017

The State of Monetate

Verified User
Engineer in Engineering
Retail Company, 201-500 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
+Its A/B tests are the best I've seen.
+Its insertable product carousels are good if you don't have any other source for such things. However they only display basic groups like a given category or best sellers, which leave them inferior to AI learning recommendations such as Sales Force's Einstein.
+Badging is easy to use if it needs to be handled by someone non-technical. "Just paste the SKUs in this text box" is pretty easy to understand.
-Its general analytics outside of comparing test groups are severely lacking, falling far behind even the basic level of Google Analytics, for example. (Though GA's A/B testing feature is garbage, so having both is a good complement.)
July 26, 2017

Excellent at the basics, but very expensive.

Verified User
Manager in Marketing
Entertainment Company, 501-1000 employees
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Monetate is very good at many things, especially the basic A/B and multivariate testing. But there are still some issues with the more advanced features, like the 1-to-1 personalization. For the cost I expect it to be a more polished product.
July 25, 2017

Great Platform & Easy to Use!

Verified User
Employee in Marketing
Retail Company, 1001-5000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Monetate is well suited if you need a quick fix/change to your website. Also if you want to test different aspects of your site it is super simple to set up a test and see the results come through. It will show when your test has reached significance and different metrics for that test.
July 25, 2017

Easy to use for starting an A/B testing program

Verified User
Manager in Other
Retail Company, 1001-5000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
A/B testing topical changes to the website is very easy, however, it doesn't execute as well on slower internet connections. The analytics could be improved in terms of action tracking as well as selecting time frames for metric results, and sometimes changing the time frame change whether the test reaches significance, but it's not clear why that is the case when I have downloaded the raw data results.
December 23, 2015

Simple to use, Simple to see results!

RP
Richard Preciado
Ecommerce Marketing Analyst
Orchard Brands (Retail, 501-1000 employees)
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Taking an idea from concept to implementation has been reduced greatly. I can make changes to my site without Monetate, but without it I would not be able answer the question of how this change affects my results. Being able to personalize and make changes is great, as long as you can measure whether those changes are positive or negative.
October 05, 2015

Monetate Review

Karsten Shields | TrustRadius Reviewer
Karsten Shields
HTML Email Specialist / Web Producer
Norm Thompson Outfitters (Retail, 51-200 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Monetate is well suited for companies that want to have a scientific way to measure the effectiveness of various presentations of user interfaces in a head-to-head A/B style testing format. This has been critical for our company to determine what is the best option to move forward in our experiments.
September 23, 2015

Monetate - We Love It!!!

Lisa Dahlke | TrustRadius Reviewer
Lisa Dahlke
Web Operations Manager
Silver Star Brands, f/k/a Miles Kimball Company (Retail, 501-1000 employees)
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Sites with lower traffic will have a hard time getting actionable data from the tool unless you are willing to make decisions on a low confidence level. This isn't a reflection of Monetate but rather having enough traffic to meet statistical significance.
September 15, 2015

Customer Favorite - Monetate!!

Verified User
Manager in Other
Apparel & Fashion Company, 10,001+ employees
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Things to consider:
Do you have someone in place who has the time to manage tests - creating test plans, building/or working with Monetate to build campaigns and react to results? It is easy to use Monetate to make changes to site quickly (skipping internal development) and to skip the testing - you have to be rigorous in taking advantage of that piece of the tool. Otherwise..
Do you have a clunky development process - that makes it hard to make site changes? Monetate works well for emergency quick fixes (such as updating incorrect messaging/adding a disclaimer) as well as more developmentally intensive changes such as adding Paypal to minicart. It's so easy to use that we often rely on Monetate to manage content pieces on site and mobile.
September 09, 2015

Monetate is Great!

Brendin King | TrustRadius Reviewer
Brendin King
Sr. Manager - E-Commerce
Highlights for Children (Publishing, 201-500 employees)
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Most of our questions were around how the tool could help test across multiple sub-domains and code bases. I would work with their sales staff to understand where your organization is in terms of testing vs. personalization. The tool does well with both, but you'll want to make sure you know how to effectively leverage the tool before bringing it onboard.
September 04, 2015

Great Tool

Jenna Schweizer | TrustRadius Reviewer
Jenna Schweizer
Senior Online Merchandiser
Sur La Table (Retail, 1001-5000 employees)
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Monetate works very well for testing and marketing in ways that we are unable to, i.e. badging and banners. Having the option to time experiences also eliminates late night project pushes.
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