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Monetate

Monetate
Formerly Kibo Personalization, powered by Monetate & Certona

Overview

What is Monetate?

Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate…

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Recent Reviews

Ease of use

7 out of 10
September 05, 2023
Incentivized
I think Monetate is very useful for testing. No issues with the system. Clear and easy to use with support and manuals
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Quick overview

8 out of 10
April 18, 2023
Incentivized
We've been able to use Monetate to support personalisation across different customer segments on site, as well as run a number of AB tests …
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Monetate Review

10 out of 10
February 28, 2023
Incentivized
We use Monetate to create different user journeys for different customers we target. Doing A/B testing we get to see which experience will …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Verified User
Account Manager in Information Technology
Retail Company, 501-1000 employees
Verified User
Employee in Other
Consumer Goods Company, 201-500 employees
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Pricing

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Monetate

Monetate

N/A
Unavailable

What is Monetate?

Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in…

Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Monetate?

Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate services Adidas, Lufthansa, Office Depot, Reebok, Wolseley, and other companies.

Monetate is open, and designed to work across the user's marketing stack. It is real-time too, with machine learning capabilities to help deliver 1-to-1 personalization, through to testing & experimentation, and product recommendations at scale.

In October 2019 Monetate and Certona personalization technologies were acquired by Kibo Software. Kibo Personalization included capabilites from these solutions. Monetate was spun off from Kibo in October of 2022.

Monetate Features

  • Supported: Testing
  • Supported: Segmentation
  • Supported: Machine Learning
  • Supported: Data Integration
  • Supported: APIs

Monetate Integrations

Monetate Competitors

Monetate Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish

Monetate Downloadables

Frequently Asked Questions

Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate services Adidas, Lufthansa, Office Depot, Reebok, Wolseley, and other companies.

Adobe Target, Optimizely Web Experimentation, and Dynamic Yield are common alternatives for Monetate.

Reviewers rate Implementation Rating highest, with a score of 9.1.

The most common users of Monetate are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(159)

Attribute Ratings

Reviews

(76-100 of 105)
Companies can't remove reviews or game the system. Here's why
July 29, 2015

Monetate Strikes a Perfect Balance of Being User-Friendly and Extremely Robust

Verified User
Team Lead in Marketing
Retail Company, 10,001+ employees
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Recommend
It is very well-suited for retail. Monetate is very good at working with others in your org to socialize the tool and help get buy-in from developers and designers. Once the developers understand that it won't break the site, they are much more willing to accept and start using the tool.
April 09, 2015

Monetate - Review

Verified User
Manager in Marketing
Retail Company, 10,001+ employees
Score 9 out of 10
Vetted Review
Verified User
Likelihood to Recommend
If an organization is very "status quo" driven, then Monetate can be difficult to use. To start testing and personalization takes a lot of risk, and many companies are not willing to take that risk. Smaller businesses would definitely benefit since they don't have the budgets to make mistakes. By testing something early, they can change potentially bad content early. Understanding the customers would also help small businesses since they don't usually have the budgets for market research as well.
March 23, 2015

Monetate saves lives! Well, not really, but they're pretty great!

Barbara Preston | TrustRadius Reviewer
Barbara Preston
eCommerce Business Analyst
Dillards (Apparel & Fashion, 5001-10,000 employees)
Score 9 out of 10
Vetted Review
Verified User
Likelihood to Recommend
If you are fine-tuning your website, this is a must. There is no better way to manipulate your pages without disrupting the flow of regular traffic. I especially like that we can solve issues that require immediate attention on the site with Monetate. The flexibility saves us a lot of money!
February 25, 2015

Smarter Marketing with Monetate

Erin Hoskins | TrustRadius Reviewer
Erin Hoskins
Sr. Director - Audience Development
Meredith Corporation (Publishing, 1001-5000 employees)
Score 9 out of 10
Vetted Review
Verified User
Likelihood to Recommend
As a publisher we have different needs and KPI's for our business vs. the typical retail client. Out of the box many of the targets and optimization opportunities were geared for other industries, but we've worked with Monetate closely so they understand our business needs and have created solutions that work well for our business. I'm continually impressed with how well versed everyone at Monetate is with their product, including the sales team we worked with. That's a rarity!
January 25, 2015

Gotta get Monetate!

Verified User
Administrator in Marketing
Retail Company, 201-500 employees
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Fast problem solvers.
Easy to understand - speak your language.
They get to learn your world and how their tool will best represent your company.
December 09, 2014

Monetate a Valuable Partner

Verified User
Project Manager in Professional Services
Logistics and Supply Chain Company, 51-200 employees
Score 9 out of 10
Vetted Review
Verified User
Likelihood to Recommend
An understanding of XML feed files will be important for those using the Merchandiser module. This shouldn't be a hindrance to most organizations with the technical aptitude to implement Monetate to begin with, but if outsourcing that task, ensuring that an automated update of the product feed file is included in the scope of the implementation is important. We found that the Monetate staff was extremely helpful in assisting with the validation of the data in the product feed file and in ensuring that feeds for different properties were being properly updated.
December 09, 2014

Great Tool, Great Team, Awesome Results!

Ryan Dahlstrom | TrustRadius Reviewer
Ryan Dahlstrom
Staff Manager - Interactive Marketing
Windstream Communications (Telecommunications, 10,001+ employees)
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Recommend
This tool is very well suited and built for "pure retailers," but can still be used by anyone with an online presence that is looking to improve performance. Dedicated team resources would be optimal since the best results are achieved by continual refinement and iterations.
December 05, 2014

Powerful Tool for Any Website

Justin Liu | TrustRadius Reviewer
Justin Liu
Targeted Promotion Specialist
Newegg (Computer Hardware, 1001-5000 employees)
Score 9 out of 10
Vetted Review
Verified User
Likelihood to Recommend
The most important thing is to opt for a trial run of the UI to see if Monetate is right for your company and if the learning curve is too difficult for the possible users. Other than that, the capabilities of Monetate are very powerful and I would definitely recommend it.
November 11, 2014

A/B Testing Champion

Kristina Allen Bell, MBA | TrustRadius Reviewer
Kristina Allen Bell, MBA
Site Optimization Manager
BuySeasons, Inc. (Retail, 201-500 employees)
Score 8 out of 10
Vetted Review
Verified User
Likelihood to Recommend
You should ask if you ever need to make quick updates to your site. You should ask if you would benefit from the ability to A/B test different scenarios on your site.You should ask if you have a person who is able to understand HTML and CSS in order to go in the tool and make changes more quickly than waiting on Monetate support.
May 16, 2014

Good product, but delay on load

Verified User
Employee in Other
Retail Company, 1001-5000 employees
Score 7 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Essentially the potential client should know their business needs, and see if Monetate fits their needs. There definitely is a place and time to use Montetate, but then at other times maybe not so much. For instance I think it is useful for targeting and also A/B testing, however I have been at networking events where people are relying on it to swap massive amounts of content, which I do not believe is what it was intended for.
May 13, 2014

The Client Success Team goes above and beyond.

Ryan Eddy | TrustRadius Reviewer
Ryan Eddy
Senior Online Producer and Content Administrator
Walgreens (Retail, 10,001+ employees)
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Recommend
The Customer Success Team that we work with is "well suited". They bend over backwards for us, and we have some pretty heinous requests and time lines that we throw at them. They never miss a beat. Plus, I'm still learning and experimenting with all the tools available to me, and they are always there to help when I need them.
May 10, 2014

A Web Designer's Best Friend

Verified User
Manager in Corporate
Retail Company, 10,001+ employees
Score 9 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Key question to ask yourself before considering Monetate is how quickly can you or your company make updates to your website. If it takes multiple people and hours of work to append one page or add a graphic banner to a certain page, then Monetate is the perfect tool for you. If you have the ability to make changes to your site straight through your own FTP or CMS, then Monetate may not be as advantageous for you.
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