TrustRadius
Monetate is a website optimization and personalization product. The company offers a strong product tailored to the needs of e-commerce and retailers. Customers are mostly enterprise brands.https://media.trustradius.com/product-logos/my/al/NDGACW4U8LT0.JPEGMonetate a Valuable PartnerWe recommended Monetate to one of our clients after a review of multiple testing platforms. Monetate had the best featureset and ease of use across all of the products we analyzed.,A/B Testing Automated product recommendation Content targeting,The Monetate feed should be more easily integrated with the front-end, rather than requiring FTP upload,9,Content editors are more easily able to create customized targeting solutions for marketing campaigns,,,9,A Web Designer's Best FriendThe tool is mainly used by our eCommerce Design, Online Marketing and Web Analytics teams. We use Monetate to run marketing campaigns within our site as well as A/B tests on different graphic elements and new HTML/CSS markup. Monetate allows us to make updates instantly to the site without having to put our new content into an IT Release.,As Creative Manager of the Design team, Monetate gives us an enormous amount of flexibility in the way we execute different/new marketing campaigns. As designers, the new ActionBuilder tool allows us to add new content, show/hide markup and adjust live content by creating our own actions within Monetate. Prior to this tool there was a 2 week turnaround for new actions for us to use. With ActionBuilder, we can create actions as fast as we can conceptualize them. Monetate also gives us another option in band-aiding any live site issues that may arise. Rather than waiting for updates to go through our normal production cycle, we can instantly create an action and post the updated content live in a matter of minutes, not hours or days.,One flaw I can see with Monetate is the level of security that is involved. Hypothetically anyone with a login can post anything they'd like on the live site without warning. I understand this will change based on the company and who is allowed to access it, but it is something that has always made me nervous regarding Monetate.,9,Just a little, simple thing such as placing badges on product pages that call out unique aspects or offers gave us such a lift in conversion and click-through. We have run homepage A/B tests that produced significant data letting our team know more specifically how our users preferred to shop our promotions.,10Good product, but delay on loadCurrently being utilized to show promotion banners across our site. We also use it to swap creative content based on where a visitor is visiting from (eg. countries),Easy to set up campaigns ( setting up creative, linking, etc) Does a fairy good job of targeting div class or id class to swap out content,There is a delay on the swapping of content. There is a jump (due to delay) when a banner shows up in the banner space. We are seeing some issues on mobile sites/certain mobile clients.,7,Customer service A more personalized user experience,5
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Monetate
122 Ratings
Score 8.6 out of 101
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Monetate Reviews

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Monetate
122 Ratings
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Score 8.6 out of 101

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Score 9 out of 10
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An understanding of XML feed files will be important for those using the Merchandiser module. This shouldn't be a hindrance to most organizations with the technical aptitude to implement Monetate to begin with, but if outsourcing that task, ensuring that an automated update of the product feed file is included in the scope of the implementation is important. We found that the Monetate staff was extremely helpful in assisting with the validation of the data in the product feed file and in ensuring that feeds for different properties were being properly updated.
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Score 9 out of 10
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Likelihood to Recommend

Key question to ask yourself before considering Monetate is how quickly can you or your company make updates to your website. If it takes multiple people and hours of work to append one page or add a graphic banner to a certain page, then Monetate is the perfect tool for you. If you have the ability to make changes to your site straight through your own FTP or CMS, then Monetate may not be as advantageous for you.
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Score 7 out of 10
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Essentially the potential client should know their business needs, and see if Monetate fits their needs. There definitely is a place and time to use Montetate, but then at other times maybe not so much. For instance I think it is useful for targeting and also A/B testing, however I have been at networking events where people are relying on it to swap massive amounts of content, which I do not believe is what it was intended for.
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About Monetate

Monetate is an ecommerce personalization software for consumer-facing brands. It is used by QVC, Newegg Inc., J. Crew Group Inc., The North Face, and hundreds of other retailers according to the vendor. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance.

The Monetate platform is open, designed to work seamlessly across the user's marketing stack. Monetate is real-time too, with machine learning capabilities to help deliver 1-to-1 personalization at scale.

Monetate Features

Has featureTesting
Has featureSegmentation
Has featureMachine Learning
Has featureData Integration
Has featureAPIs

Monetate Integrations

Google Analytics, Adobe Analytics, Intershop Commerce Suite, Tealium AudienceStream, SAP Commerce Cloud (formerly SAP Hybris), Magento Commerce Cloud (formerly Magento), Oracle DMP (Bluekai), Web Analytics Platforms, Demandware, IBM WebSphere Commerce, NeuStar PageAdvisor

Monetate Competitors

Pricing

Does not have featureFree Trial Available?No
Does not have featureFree or Freemium Version Available?No
Has featurePremium Consulting/Integration Services Available?Yes
Entry-level set up fee?Optional

Monetate Support Options

 Free VersionPaid Version
Email
FAQ/Knowledgebase
Video Tutorials / Webinar
Phone

Monetate Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No
Supported Languages: English